Prepare for Digital Network Architecture, NFV, and SDN with Cisco ONE Software

Prepare for Digital Network Architecture, NFV, and SDN with Cisco ONE Software Dan Lohmeyer, Bill Hentschell, Liad Ofek PSOSDN-1445

Agenda Digital Network Architecture Intelligent WAN Enterprise NFV Cisco ONE Software

Digital Network Architecture

Creating New Priorities for Digital Organization Transform Processes & Business Models Innovations Faster Time to Market Empower Workforce Efficiency and Innovation Increased Productivity Better Retention Personalize Customer/ Citizen Experience Increased Loyalty Greater Insight Mobility IoT Analytics Cloud Mobile traffic will exceed wired traffic by 2017 IoT devices will triple by 2020 75% of companies planning to or investing in big data 80% of organizations will primarily use SaaS by 2018 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Network Requirements for the Digital Organization Insights & Experiences Drive Business Innovations Automation & Assurance Speed, Simplicity & Visibility Security & Compliance Real-time and Dynamic Threat Defense The Network Enables Digital Business 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Cisco Digital Network Architecture Network-enabled Applications Cloud Service Management Principles Open APIs Developers Environment Automation Abstraction & Policy Control from Core to Edge Policy Orchestration Open & Programmable Standards-Based Virtualization Analytics Network Data, Contextual Insights Physical & Virtual Infrastructure App Hosting Insights & Experiences Automation & Assurance Security & Compliance Cloud-enabled Software-delivered PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 8

DNA Enables New Capabilities Workforce Experience Customer Experience Branch Agility Security Digital Workforce Personalized Workspaces Effective Collaboration Omnichannel Experience Enhanced Points of Service Personalized Customer Experiences Automation Rollout services faster Application performance Lower OpEx Faster threat detection Continuous compliance Built on the Network as a Platform 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Intelligent WAN

Why are people rethinking the WAN? 50% of Applications are accessed via Internet $ Lower costs 70% Have either 2 or 3 WAN connections/branch 32.4% Cite management of connectivity at branch as a challenge Simplifying management Consistent user experience 48.6% Cite poor application performance and latency as corporate WAN concern Deliver services from the cloud PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 11

Cisco Intelligent WAN Application-centric SD-WAN Identify Prioritize Accelerate See 1000+ apps running on your network Automate app priority based on business policies Boost app performance Securely on any connection or platform for all users PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

Make Your Network Application-Aware Ubiquitous Visibility Across Entire Network Intelligence & Insights Detect/Categorize 1000+ applications automatically No probes, additional HW Any user, device, wired or wireless Facilitates troubleshooting Cisco AVC also makes it easy to see if slow application performance is a result of client network delay or server network delay IT staff gain a 360-degree view of all devices, users, and applications from a single location PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 13

Increase Application Availability Intelligent path control based on priority Set app rankings and policies Use Internet as your 2nd WAN Route apps based on policies Active-Standby % 85 Of branches have 2 or more connections Active-Active % 46 Of organizations are planning to transition to Internet connections I want my critical data and voice traffic moving over MPLS, because I have a service-level agreement with my MPLS provider and I can hold him accountable if there s an outage or slowdown. PfR does that for me, while sending lower-priority traffic like web surfing to DMVPN. PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

Enhance the Application Experience Enable Business Initiatives Mobile Apps Digital Signage Optimize WAN bandwidth for better ROI Guest WiFi Catalogs Accelerate applications over any connection Video Conferencing On-demand Training Store content locally for instant access Bandwidth (Mbps) Latency (ms) 4 3 2 1 160 120 80 40 0 0 App Bandwidth App Latency Reduced Bandwidth Reduced Latency Bandwidth natively Bandwidth with IWAN App latency natively App latency with IWAN Example: Louis Vuitton 80 Faster App % Response Time 3x Greater Dwell Time PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 15

Secure Your Applications and Data Protect Your Branch and WAN Secure Intelligent WAN Respond faster to threats and vulnerabilities Flexible, secure WAN design over any connection Government and regulatory compliance Secure Direct Internet Access Comprehensive Threat Defense Integrated, all-in-one security platform Scalability without compromising performance Having the entire security suite at our fingertips has given us agility to enhance our toolbox on the fly. It s been easy to manage, and we don t need to worry about whether to add security elements when we order routers or firewalls; they just come included. PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 16

Automation with IWAN App on APIC-EM Optimal Branch Experience Made Easy Simple Workflows Zero-Touch Rollout Set Application Policy 85% Gain Visibility and Tune Point and Click Troubleshoot Faster deployments IWAN automation eliminates tedious configuration tasks for advanced networking features. I can configure IWAN with just 10 GUI clicks. PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 17

Business Objectives Converge manufacturing network with back-office network to gain a better insight to the business Increase network flexibility, agility, and ease of management for business growth and expansion Provide infrastructure to support innovation and increase efficiency of manufacturing processes Solution Cisco ONE Foundation for Access & WAN Network security, mobility, centralized management in heterogeneous environment Weetabix Weetabix Keeps Its Network Up-to-Date and Flexible with Cisco ONE Software Simplified software licenses purchasing and license portability between hardware generations streamlines upgrades and hardware refreshes Business Outcomes Opened up new opportunities for mfg. innovation Reduced total cost of ownership for network Simplified network & infrastructure software purchases With Cisco ONE, we will never again be locked in to outdated technology. - Paul Mobbs, Solutions Architect and Development Manager Weetabix 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Cisco Services for IWAN IWAN Advise and Implement Services Solution Support for Cisco IWAN Network Optimization Service Managed Networks for IWAN Planning, design and validation for IWAN network and Next Generation branch Centralized support across all products in your Cisco IWAN deployment Advice, implementation support and management support for optimal network performance End-to-end management to improve network availability and application performance Design Expertise Primary Point of Contact Operational Efficiency Single Point of Accountability Validated Solution Deep Solution Expertise Improved Compliance Increased Operational Efficiencies Accelerated Adoption Coordinates Between Key Vendors High Availability & Performance Lowered Operational Expenditures Reduced Risk Manages Case to Resolution Reduced Risk Reduced Deployment Times PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 19

Enterprise NFV

The First NFV Solution for the Enterprise Cisco Enterprise NFV Simplify day to day operations Quickly roll out new services and locations Simple and easy to design, provision, manage the trusted services that are critical to your business Gives you flexible deployment options PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 21

What is Enterprise NFV? Centralized orchestration and management SDN Applications Consistent, trusted network services across all the platforms Virtual Network Functions (VNFs) Hardware and software independence Virtualization Layer Freedom of choice Hardware Platform PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 22

Introducing: Cisco Enterprise NFV What is Enterprise NFV? Network services in minutes, on any platform Centralized Enterprise orchestration Service Automation and management (ESA) Network Services SDN Applications Orchestrator (NSO) Virtual Router (ISRv) Consistent, trusted network services across all the platforms Virtual Network Functions (VNFs) Hardware and software independence Network Functions Virtualization Infrastructure Software (NFVIS) ISR 4000 + UCS E-Series Virtual Firewall (ASAv) Virtual WAN Optimization (vwaas) Virtualization Layer Freedom UCS C-Series of choice Hardware Platform Virtual Wireless LAN Controller (vwlc) 3 rd Party VNFs Enterprise Network Compute System New! PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 23

Platform Built for Enterprise NFV ENCS 5400 Series for the Branch Best of Routing & Compute Complete Virtualized Services Open for Third Party Services and Apps Enterprise Network Compute System NEW CIMC Lights-out management Integrated LAN ports 6,8, or 12-core Intel Xeon-D Network Interface Module for LTE & Legacy WAN PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 24

Customized Network Services for Your Network 1 Select your network functions 2 Select your preferred platform 3 Orchestrate and automate services vrouter vfirewall vwan optimization Cisco ISR, UCS E-Series Cisco ENCS Cisco UCS C-Series APIC-EM with Enterprise Service Automation IT Agility vwlan controller Third-party services Elastic Services Run on Any Platform Deploy in Minutes 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Best-of-breed Trusted Services from Cisco Consistent software across physical and virtual NEW NEW NEW ISRv NGFWv 3rd Party VNFs High Performance Rich Features End-to-end Support Harden virtual services Enable Secure Access On-premise or cloud management VNF Program Tested and Certified Streamlined support from Cisco & 3rd party vwaas vwlc ASAv Applications ISR WAAS: Leader in Gartner MQ Superior Caching with Akamai Connect Survivability & Scale Built for small and medium branches Comprehensive Protection Full DC-class Featured Functionality Designed for NFV Microsoft Windows Custom applications PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 26

Freedom of Choice Cisco Intelligent Branch Traditional Enterprise NFV Physical Router Physical Router Virtual Services Virtual Router Virtual Services Virtual Router Virtual Services Cisco 4000 Series ISR 4000 Series ISR + UCS E-Series Enterprise Network Compute System (ENCS) UCS C-Series Centralized services Fixed integrated services Conservative Upgradable hardware Deterministic routing performance Elastic routing and services Router / Server Hybrid Elastic routing and services Performance Early adopter Cisco ONE Access to Ongoing Innovation License Investment Portability Protection 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Air Transportation Services Customer Scenario 1 Transforming the Travel Experience Challenge Increasing real estate cost at airports to service airlines Rising maintenance cost from multiple hardware platforms Solution Consolidate services onto one platform Services: Firewall, WAN Optimization, Security, Routing, Windows Server and Apps Benefits Save on real estate and maintenance costs by reducing the number of devices to serve the airlines and their customers Ability to deliver services in an easier and faster way with software-based services, orchestration, and management Consistency of Cisco APIC-EM apps, including the Cisco IWAN App and ESA 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Oil & Gas Customer Scenario 2 Operational Efficiency Challenge Lower cost in IT operations and infrastructure, especially for remote locations Slow and expensive service rollout that requires service calls Solution One standard platform for all locations Services: Routing, Firewall, Wireless LAN Controller, WAN Optimization Benefits Lower cost by utilizing x86 servers with Cisco NFVIS Keep current operational standards with best-of-breed services Agile service deployment and monitoring with Cisco ESA 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

Cisco Services for Enterprise NFV Enterprise NFV Advise and Implement Service Solution Support for Enterprise NFV Managed Services for Enterprise Networks Migration plan to assess E-NFV readiness and validate the solution works with existing network Centralized support across all products in an E-NFV solution deployment Managed service for multi-technology and multi-vendor environments Customized Design Primary Point of Contact Single Point of Accountability Validated Solution Accelerated Adoption Reduced Risk Deep Solution Expertise Coordinates Between Key Vendors Manages Case to Resolution Increased Operational Efficiencies Lowered Operational Expenditures Reduced Deployment Times PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 30

Cisco ONE Software

Secure WAN Traditional Model Necessary Features: 1 2 3 4 5 6 7 SEC (VPN, Firewall) WAAS (Wide Area App Services) AVC (Application Visibility) PfR (Performance Routing) Umbrella Branch (Open DNS) Akamai Connect Prime + IWAN App for APIC-EM Cisco ONE Software Foundation for WAN + License Portability and Ongoing Innovation 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public

SUPPORT HARDWARE & SOFTWARE NEW Secure WAN Value Comparison ISR 4331 Traditional vs DNA Offer Approx. 110% more value with Cisco ONE TRADITIONAL SECURE WAN OFFER ISR4331/K9 Cisco ISR 4331 1 $3,300 C1-CISCO4331/K9 Cisco ONE ISR 4331 1 $3,300 Total $3,300 Security License for Cisco ISR 4330 Series 1 $1,500 App License for Cisco ISR 4330 Series 1 $1,000 APIC EM IWAN App & Prime Infrastructure 1 $105 Energy Mgmt 1 $1,000 8GB DRAM Upgrade 1 $1,500 8GB Flash Upgrade 1 $1,000 Akamai Connect 1 $1,800 C1F1PISR4330SK9 Cisco ONE Foundation Perpetual License ISR 4331 1 $2,000 Total $5,300 Security License for Cisco ISR 4330 Series 1 Included App License for Cisco ISR 4330 Series 1 Included APIC EM IWAN App & Prime Infrastructure 1 Included Energy Mgmt 1 Included 8GB DRAM Upgrade 1 Included 8GB Flash Upgrade 1 Included Akamai Connect 1 Included OpenDNS 1-year Subscription 1 $460 OpenDNS 1-Year Subscription 1 Included WAAS Central Manager (1 Node, Max 2000 Nodes) 1 $50 WAAS Central Manager 1 node 1 included Total $8,415 Total Included CON-SSSNT-ISR4331K SOLN SUPP 8X5XNBD Cisco ISR 4331 3 $568 CON-SNT-C14331K9 SMARTNET 8X5XNBD C1 ISR 4331 3 $535 SWSS on Software Products Above 3 $751 CON-ECMU-C1F4330S SWSS UPGRADES C1 Foundation Perpetual 3 $426 Total $1,319 Total $961 TOTAL $13,034 Hardware, Software, and Support $6,261 PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 34

Cisco ONE Software Use Cases Cloud and Compute Data Center Networking WAN Access Switching Access Wireless Infra & App Analytics Threat Defense for Data Center Threat Defense for WAN & Edge Policy & Threat Defense for Network Access Big Data Automation Service Management Cloud Management Infrastructure Automation Converged Data Center Network Data Center Network Automation Next Generation Branch Intelligent WAN Scaled & Resilient Connectivity Connected Organization Customized Wireless Experience Business- Class Wireless Access PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 35

Momentum New software included since launch ACI Fabric UCS Performance Manager IWAN APIC-EM App 40G Storage License Intelligent Traffic Director Data Broker Lancope Stealthwatch Nexus Fabric Manager Open DNS Tetration Enterprise NFV CliQr CloudCenter Akamai Connect WAAS Central Manager Lots more to come! Enterprise Service Automation NFVIS 2015 Broad array of platforms & devices Catalyst 2k, 3k, 4k, 6k Wireless Controller, AP ISR, ENCS, ASR 1k, 9k Nexus 3k, 5k, 6k, 7k, 9k MDS 9k UCS, x86 ASA, FirePOWER IoT IE 4k, 5k Tetration Appliance 2016 2017 16,000+ customers 98% of Fortune 100 Companies PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 36

Complete Your Online Session Evaluation Please complete your Online Session Evaluations after each session Complete 4 Session Evaluations & the Overall Conference Evaluation (available from Thursday) to receive your Cisco Live T-shirt All surveys can be completed via the Cisco Live Mobile App or the Communication Stations Don t forget: Cisco Live sessions will be available for viewing on-demand after the event at CiscoLive.com/Online PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 37

Continue Your Education 1. Learn more: 1. www.cisco.com/go/dna 2. www.cisco.com/go/iwan 3. www.cisco.com/go/enfv 4. www.cisco.com/go/one 2. Ask your account team or partner about Cisco ONE Software 3. Visit us at the World of Solutions 4. Make an appointment to meet us at the Whisper Suites for a deeper discussion PSOSDN-1445 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 38

Q & A

Thank You

Air Transportation Services IBM Aviation Transforming the Travel Experience Challenge Real estate cost at airports to service airlines are increasing Rising maintenance cost from multiple hardware platforms Solution Consolidate services onto one single platform Services: Firewall, WAN Optimization, Security, Routing, Windows Server & Apps Benefits Save on real estate and maintenance cost by reducing the number of devices to serve the airlines and its customers Ability to deliver services in an easier and fast way with software based services, orchestration, and management Consistency of APIC-EM apps including IWAN App and ESA 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public