Leveraging Data-Driven Marketing John Boris, SVP and Chief Marketing Officer, Shutterfly Inc.
Creating Customer Relevancy Right Message Right Place Right Personalized & relevant content + + + = Time Deeper engagement
Setting Clear Expectations
Diving Into Data
Contact me when you have something relevant to say & send it at a time when I am most engaged (11/24/16)
Offer promos that are most appealing & relevant to me
Serve me products and content I ll be interested in and make the content personalized to me
Optimize the message to the device I m using (mobile)
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Recovery Thank You Cards Custom Envelope Wedding Invitation Suites Custom Envelope Custom Stamps 25% off Personalized Postage Address Labels TIP: Find the StD format that fits you best (link to Merch video) Custom Stamps
Looking Ahead to 2018 Continued focus on Big Data Mobile priorities Never stop testing and iterating Data & common sense