109 Lampiran olahan Data. 1. Nilai Pelanggan (X1) s Butir 1 Butir 2 Butir 3 Butir Total Butir 1 1.049 -.157.441 ** Sig. (2-tailed).626.120.000 N 100 100 100 100 Butir 2.049 1 -.003.735 ** Sig. (2-tailed).626.978.000 N 100 100 100 100 Butir 3 -.157 -.003 1.472 ** Sig. (2-tailed).120.978.000 N 100 100 100 100 Butir Total.441 **.735 **.472 ** 1 Sig. (2-tailed).000.000.000 N 100 100 100 100 **. is significant at the 0.01 level (2-tailed). 2. Daya Tarik Iklan (X2) s Butir1 Butir2 Butir3 Butir4 Butir5 ButirTotal Butir1 1.527 **.469 **.375 **.501 **.819 ** Butir2.527 ** 1.446 **.244 *.398 **.721 ** Sig. (2-tailed).000.000.015.000.000 Butir3.469 **.446 ** 1.254 *.399 **.715 ** Sig. (2-tailed).000.000.011.000.000 Butir4.375 **.244 *.254 * 1.377 **.623 ** Sig. (2-tailed).000.015.011.000.000
110 Butir5.501 **.398 **.399 **.377 ** 1.722 ** ButirTotal.819 **.721 **.715 **.623 **.722 ** 1 **. is significant at the 0.01 level (2-tailed). *. is significant at the 0.05 level (2-tailed). 3. Kompetensi Tenaga Penjual (X3) s Butir1 Butir2 Butir3 Butir4 Butir5 Butir6 Butir1 Butir2 Butir3 Butir4 Butir5 Butir6 ButirTotal 1.762 **.630 **.576 **.624 **.497 **.818 **.000.762 ** 1.637 **.589 **.586 **.462 **.802 **.000.630 **.637 ** 1.747 **.667 **.663 **.861 **.000.576 **.589 **.747 ** 1.675 **.761 **.868 **.000.624 **.586 **.667 **.675 ** 1.741 **.853 **.000.497 **.462 **.663 **.761 **.741 ** 1.821 **.000 ButirTotal.818 **.802 **.861 **.868 **.853 **.821 ** 1.000 **. is significant at the 0.01 level (2-tailed).
111 4. Motivasi (X4) Butir1 s Butir1 Butir2 Butir3 Butir4 Butir5 Butir6 ButirTotal 1.243 *.423 **.243 *.219 *.392 **.667 ** Sig. (2-tailed).015.000.015.029.000.000 Butir2.243 * 1.179.116.083.133.461 ** Sig. (2-tailed).015.074.251.414.186.000 Butir3.423 **.179 1.212 *.332 **.420 **.738 ** Sig. (2-tailed).000.074.034.001.000.000 Butir4.243 *.116.212 * 1.309 **.227 *.504 ** Sig. (2-tailed).015.251.034.002.023.000 Butir5.219 *.083.332 **.309 ** 1.313 **.600 ** Sig. (2-tailed).029.414.001.002.002.000 Butir6.392 **.133.420 **.227 *.313 ** 1.711 ** Sig. (2-tailed).000.186.000.023.002.000 ButirTotal.667 **.461 **.738 **.504 **.600 **.711 ** 1.000 *. is significant at the 0.05 level (2-tailed). **. is significant at the 0.01 level (2-tailed).
112 5. Kepuasan Pelanggan (X5) s Butir1 Butir2 Butir3 Butir4 Butir5 ButirTotal Butir1 1.719 **.575 **.597 **.554 **.852 ** Butir2.719 ** 1.669 **.542 **.516 **.837 ** Butir3.575 **.669 ** 1.628 **.673 **.843 ** Butir4.597 **.542 **.628 ** 1.642 **.811 ** Butir5.554 **.516 **.673 **.642 ** 1.804 ** ButirTotal.852 **.837 **.843 **.811 **.804 ** 1 **. is significant at the 0.01 level (2-tailed). 6. Loyalitas Pelanggan (Y) s Butir1 Butir2 Butir3 Butir4 ButirTotal Butir1 1.589 **.469 **.345 **.738 ** Sig. (2-tailed).000.000.000.000 N 100 100 100 100 100 Butir2.589 ** 1.490 **.539 **.841 ** Sig. (2-tailed).000.000.000.000 N 100 100 100 100 100 Butir3.469 **.490 ** 1.360 **.785 ** Sig. (2-tailed).000.000.000.000 N 100 100 100 100 100 Butir4.345 **.539 **.360 ** 1.724 ** Sig. (2-tailed).000.000.000.000 N 100 100 100 100 100 ButirTotal.738 **.841 **.785 **.724 ** 1 Sig. (2-tailed).000.000.000.000 N 100 100 100 100 100 **. is significant at the 0.01 level (2-tailed).
113 Realibilitas Reliability Statistics Cronbach's Alpha N of Items.547 3 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item-Total Cronbach's Alpha if Deleted Butir 1 7.98 1.737.202.642 Butir 2 8.53.979.378.442 Butir 3 8.15 1.119.544.144 Reliability Statistics Cronbach's Alpha N of Items.767 5 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item-Total Cronbach's Alpha if Deleted Butir1 15.97 3.262.651.681 Butir2 15.83 3.941.552.720 Butir3 15.97 3.868.528.728 Butir4 15.87 4.175.406.768 Butir5 15.88 4.066.573.717 Reliability Statistics Cronbach's Alpha N of Items.914 6
114 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item-Total Cronbach's Alpha if Deleted Butir1 18.82 10.836.724.904 Butir2 18.87 11.347.715.904 Butir3 18.89 11.109.799.893 Butir4 18.83 10.547.798.892 Butir5 18.82 11.058.785.895 Butir6 18.67 11.052.736.901 Reliability Statistics Cronbach's Alpha N of Items.675 6 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item-Total Cronbach's Alpha if Deleted Butir1 20.06 5.916.502.605 Butir2 20.05 6.614.223.690 Butir3 20.26 4.962.517.589 Butir4 19.97 6.716.337.656 Butir5 20.03 6.050.394.637 Butir6 20.48 5.161.485.603 Reliability Statistics Cronbach's Alpha N of Items.883 5
115 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item-Total Cronbach's Alpha if Deleted Butir1 16.00 6.141.729.862 Butir2 15.86 6.869.736.854 Butir3 15.85 7.078.756.851 Butir4 15.89 7.230.711.861 Butir5 15.76 7.194.697.863 Reliability Statistics Cronbach's Alpha N of Items.765 4 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item-Total Cronbach's Alpha if Deleted Butir1 11.60 3.515.586.713 Butir2 11.73 2.805.686.641 Butir3 11.93 2.732.536.740 Butir4 11.78 3.244.506.739
116 One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 100 Normal Parameters a Mean.0000000 Std. Deviation 1.77002159 Most Extreme Differences Absolute.067 Positive.050 Negative -.067 Kolmogorov-Smirnov Z.666 Asymp. Sig. (2-tailed).766 a. Test distribution is Normal.
117 Regression Descriptive Statistics Mean Std. Deviation N Loyalitas Pelanggan 15.68 2.251 100 Nilai Pelanggan 13.15.968 100 Daya Tarik Iklan 19.88 2.388 100 Kompetensi Tenaga Penjual 22.58 3.945 100 Motivasi 24.17 2.825 100 Kepuasan Pelanggan 19.84 3.237 100
118 Variables Entered/Removed b Model Variables Entered Variables Removed Method 1 Kepuasan Pelanggan, Nilai Pelanggan, Motivasi, Daya Tarik Iklan, Kompetensi Tenaga Penjual a. Enter a. All requested variables entered. b. Dependent Variable: Loyalitas Pelanggan Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1.618 a.382.349 1.816 a. Predictors: (Constant), Kepuasan Pelanggan, Motivasi, Daya Tarik Iklan, Nilai Pelanggan, Kompetensi Tenaga Penjual b. Dependent Variable: Loyalitas Pelanggan ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 191.595 5 38.319 11.613.000 a Residual 310.165 94 3.300 Total 501.760 99 a. Predictors: (Constant), Kepuasan Pelanggan, Nilai Pelanggan, Motivasi, Daya Tarik Iklan, Kompetensi Tenaga Penjual b. Dependent Variable: Loyalitas Pelanggan
119 Coefficients a Unstandardized Coefficients Standardized Coefficients Collinearity Statistics Model B Std. Error Beta t Sig. Tolerance VIF 1 (Constant) 1.728 2.598.665.508 Nilai Pelanggan.126.217.054.580.564.754 1.327 Daya Tarik Iklan.091.095.097.962.338.648 1.542 Kompetensi Penjual Tenaga.106.061.185 1.723.088.571 1.751 Motivasi.198.080.248 2.465.015.649 1.541 Kepuasan Pelanggan.167.072.240 2.333.022.619 1.614 a. Dependent Variable: Loyalitas Pelanggan Collinearity Diagnostics a Variance Proportions Daya Kompetensi Condition Nilai Tarik Tenaga Kepuasan Model Dimension Eigenvalue Index (Constant) Pelanggan Iklan Penjual Motivasi Pelanggan 1 1 5.949 1.000.00.00.00.00.00.00 2.022 16.409.03.03.01.30.02.17 3.012 22.280.00.00.00.50.06.73 4.008 28.075.05.02.99.02.05.03 5.007 29.673.15.03.00.16.82.06 6.003 48.254.77.92.01.01.05.00 a. Dependent Variable: Loyalitas Pelanggan
120 Regression Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 6.493 2.955 2.197.030 Nilai Pelanggan.699.224.300 3.118.002 a. Dependent Variable: Loyalitas Pelanggan Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 7.822 1.731 4.519.000 Daya Tarik Iklan.395.086.419 4.572.000 a. Dependent Variable: Loyalitas Pelanggan Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 9.383 1.153 8.139.000 Kompetensi Penjual Tenaga.279.050.489 5.544.000 a. Dependent Variable: Loyalitas Pelanggan Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 6.520 1.723 3.784.000 Motivasi.379.071.476 5.352.000 a. Dependent Variable: Loyalitas Pelanggan
121 Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 8.989 1.235 7.279.000 Kepuasan Pelanggan.337.061.485 5.489.000 a. Dependent Variable: Loyalitas Pelanggan Frequency Table Jenis Kelamin Frequency Percent Valid Percent Cumulative Percent Valid Laki-laki 59 59.0 59.0 59.0 Perempuan 41 41.0 41.0 100.0 Total 100 100.0 100.0 Umur Frequency Percent Valid Percent Cumulative Percent Valid 22 1 1.0 1.0 1.0 23 1 1.0 1.0 2.0 24 10 10.0 10.0 12.0 25 13 13.0 13.0 25.0 26 13 13.0 13.0 38.0 27 7 7.0 7.0 45.0 28 8 8.0 8.0 53.0 29 4 4.0 4.0 57.0 30 9 9.0 9.0 66.0 31 4 4.0 4.0 70.0 32 10 10.0 10.0 80.0 33 2 2.0 2.0 82.0 34 2 2.0 2.0 84.0 35 4 4.0 4.0 88.0 36 1 1.0 1.0 89.0 37 4 4.0 4.0 93.0 38 1 1.0 1.0 94.0 39 1 1.0 1.0 95.0 42 2 2.0 2.0 97.0 43 1 1.0 1.0 98.0 45 1 1.0 1.0 99.0
122 53 1 1.0 1.0 100.0 Total 100 100.0 100.0 Pendidikan Frequency Percent Valid Percent Cumulative Percent Valid D III/Sarjana muda 12 12.0 12.0 12.0 SLTA/Sederajat 11 11.0 11.0 23.0 Strata 1 72 72.0 72.0 95.0 Strata 2 (S2) 5 5.0 5.0 100.0 Total 100 100.0 100.0 Pekerjaan Frequency Percent Valid Percent Cumulative Percent Valid BUMN 30 30.0 30.0 30.0 Ibu rumah tangga 2 2.0 2.0 32.0 Lainnya 16 16.0 16.0 48.0 Mahasiswa 1 1.0 1.0 49.0 Pegawai Negeri 9 9.0 9.0 58.0 Pegawai Swasta 38 38.0 38.0 96.0 Pengusaha 2 2.0 2.0 98.0 Profesional 1 1.0 1.0 99.0 TNI / Polisi 1 1.0 1.0 100.0 Total 100 100.0 100.0
123 Lama Menggunakan Kartu Frequency Percent Valid Percent Cumulative Percent Valid < 6 bulan 11 11.0 11.0 11.0 > 5 tahun 7 7.0 7.0 18.0 1-3 tahun 48 48.0 48.0 66.0 1-3 tahun 1 1.0 1.0 67.0 3-5 tahun 15 15.0 15.0 82.0 6-12 bulan 18 18.0 18.0 100.0 Total 100 100.0 100.0 Jenis Kartu Frequency Percent Valid Percent Cumulative Percent Valid Corporate 2 2.0 2.0 2.0 Everyday 11 11.0 11.0 13.0 Gold & Silver Card 45 45.0 45.0 58.0 Gold Card 1 1.0 1.0 59.0 Golf Card 5 5.0 5.0 64.0 Hypermart Silver 2 2.0 2.0 66.0 Lainnya 1 1.0 1.0 67.0 Platinum Card 16 16.0 16.0 83.0 Platinum Card, Skyz 3 3.0 3.0 86.0 Platinum Card,Skyz C 1 1.0 1.0 87.0 Skyz Card 12 12.0 12.0 99.0 Skyz Card, Corporate 1 1.0 1.0 100.0 Total 100 100.0 100.0
124 Penghasilan Frequency Percent Valid Percent Cumulative Percent Valid < 5 juta 40 40.0 40.0 40.0 > 20 juta 3 3.0 3.0 43.0 10-15 juta 7 7.0 7.0 50.0 15-20 juta 1 1.0 1.0 51.0 5-10 juta 49 49.0 49.0 100.0 Total 100 100.0 100.0