Data Centar trends and evolution

Data Centar trends and evolution Martina Herceg Jungic DC Lead SEE

75% of Businesses To be Digital in 5 years 1 How Companies View Digitization 81% 80% 81% 80% Mobile Technologies Mobile for Technologies Customer for Engagement Customer Engagement HBR How Companies Can Avoid The Data Mining Data and Pains Of Mining Analysis and Digital Analysis Disruption 78% 78% Cyber Security Cyber Security 65% 60% 65% 60% New PwC Internet of Internet Things of Things Survey: CEOs Embrace Digital Transformation 2 Cloud Computing Cloud Computing Technology Brings Opportunities. Causes Disruptions Digitization Drives Radical Changes to Data and Applications 1.Gartner 2. PWC survey

Businesses have two technology agendas Technology Management IT Agenda BT Agenda NOW The IT Agenda is necessary but does not advance their market imperatives (it s MOOSE - keeping the lights on ) The BT Agenda helps win, serve, or retain customers

What this means for their future Technology Management IT Agenda BT Agenda SAVE MONEY MAKE MONEY IT Agenda BT Agenda Will Never Drop To Zero NOW Evolve To A Better Balance FUTURE

BT spending is growing faster than IT 10.4% BT 4.4% IT January 2015, The Global Tech Market Outlook For 2015 To 2016

Data Center Exists for Data and Applications Cloud-Scale Inverts Traditional Computing Architectures Traditional Systems of Record Cloud-Scale Systems of Engagement Getting IT Right SCM ERP/Financial Client/ Server CRM Email Getting IT Fast Online Content Gaming Mobile IoT ecommerce Efficient Stable Resilient Server Hypervisor Single Server Single Application Agile / TTM / BU focused Experimental Rapid Application Evolution Many Applications Many Servers Our Customers Need Both Modes of Application Deployments

We Are at the Cusp of a Major Shift TRADITIONAL DATA CENTER CLOUD-READY DATA CENTER HYBRID CLOUDS Adoption Curve We are here POLICY DRIVEN AUTOMATION IT as a Service IaaS PaaS SaaS XaaS Flexible Consumption Models CONSOLIDATION VIRTUALIZATION EFFICIENCY SIMPLICITY SPEED DIGITAL EXPERIENCES 2000 2010 2015 The Next 5+ Years

Top Customer Challenges and Initiatives Disruptive Manage IT Business Change Models Promise Optimize of Cloud Opportunities Strategy Data and Organize Application and Analyze Data Explosion! Increased Security Security and Compliance Threats 10101 Cloud Mobile Social Shadow IT DevOps Cloud-Scale Flat Budgets Less than 1% have an IT-as-a-Service Optimized Cloud Strategy 2X Data Big growth Data /18 mos., IoT/IoE Application growth / 2 years Securing 60% of data Distributed stolen within Data first few and hours Applications of attack Bi-Modal IT Hybrid Clouds Data Insights Pervasive Security

Our Strategy: Data Center As a Change Agent Manage IT Change Optimize Cloud Strategy Organize and Analyze Data Security and Compliance 10101 Cloud Mobile Social 14 23 Manage De-risk Freedom Harness Business Architectural Big to Choose Data with and Security Any Transitions Analytics Cloud that Adapts Strategy to for Gain Bi-Modal to Your Insights - No Needs Lock-In IT. Leverage Policy Make Minimize Modernize Use analytics. IT more business your responsive Tap data into disruptions centers, structured to business private by making or unstructured clouds needs. it easy or Manage adopt to data secure hybrid Change in the infrastructure clouds. data your center Get pace. and or at Automate, applications greater the edge cost for Simplify any benefits real-time where. and and Secure faster predictive Infrastructure IT roll-out business of IT with decisions services a Policy-driven Model.

Our Strategy: Data Center As a Change Agent Manage IT Change Optimize Cloud Strategy Organize and Analyze Data Security and Compliance 10101 Cloud Mobile Social 1. Manage Architectural Transition for Bi-Modal IT. Policy Driven Approach. 2. Freedom Manage Harness Provide to Choose Architectural Choice Big Data Any of and Any Cloud Transitions Analytics Cloud Strategy. Strategy to for Gain No Bi-Modal - No Lock-In Insights Lock-In IT. Leverage Policy Make Use Modernize analytics. IT more your responsive Tap data into centers, structured to business private or unstructured clouds needs. or Manage adopt data hybrid Change in the clouds. data your center Get pace. or at 3. Harness Power of Big Data and Analytics to Gain Insights Automate, the greater edge cost for Simplify benefits real-time and and Secure faster predictive Infrastructure IT roll-out business of IT with decisions services a Policy-driven Model. 4. De-risk Business with Pervasive Security that Adapts to Your Needs 13 2

The Data Center Is the Information Broker for All Applications Applications Are Changing Type Consumption Delivery Traditional, Big data, distributed, mobile Cloud public, private, hybrid Any where, any time, any device * Cisco Global IT Impact Survey

Application Workloads Drive The Right Cloud Scale, security and control Reliability and global reach Private clouds Cost and capacity Value add clouds Workload Migration Public clouds Cloud ultimately is about workload mobility: Different cloud services for different workload types

Bridging Applications and Infrastructure Through Policy Application Language Infrastructure Language g Programmable Open Source Rapid Deployment Grow, Shrink, Move as Needed Compute, Storage, and Network Any Application Any Time Anywhere Physical/Virtual Scale-out Security Scalability Stability Reliability Performance Requires Simplification and Fewer Points of Integration

The Cisco Unified Data Center Delivering an Application Centric Infrastructure Networking Computing Automation Performance of Hardware Cisco Unified Data Center Flexibility of Software Financial Efficiency Operational Simplicity Business Agility Security

Cisco Unified Data Center Delivering an Application Centric Infrastructure MANAGEMENT AND AUTOMATION POLICY-BASED RESOURCE MANAGEMENT UNIFIED COMPUTING NETWORKING INTERCLOUD FABRIC MODULAR STATELESS COMPUTING AND APPLICATION ACCELERATION POLICY-BASED, SCALABLE, SECURE NETWORK FABRIC OPEN AND SECURE WORKLOAD MIGRATION AMONG CLOUDS

Cisco Unified Computing System CLOUD Orchestration Ready via Open API PHYSICAL SINGLE PLATFORM VIRTUAL Fabric-Centric Design Scales Simply and Efficiently Consolidates Monitoring and Troubleshooting Automates IT Processes with Configuration by Policy Physical Blade Local Storage Virtual Rack Centralized Single Tenant Single DC Multi-Tenant Multi DC Ideal Infrastructure for ALL Application Requirements

Cisco Unified Computing System Delivering Business Outcomes For Over 30,000 Customers Worldwide We can offer leading solutions to our customers and continue to expand our business. Martin Breslin Infrastructure Architect, SEI Our Cisco Unified Computing System decision is a gamechanger. Wes Wright CIO, Seattle Children s With Cisco UCS, we can adapt much more quickly to user demand. Mark Adams VP, Information Technology, HireRight Greater Business Agility Lower Operating Expenses Reduced Costs/ Complexity Lower Computing Cost Faster Fact-based Decision Making 84 % Reduce Provisioning Times 77 % Reduce e Cabling 61 % Reduce Management Costs 54 % Reduce Power and Cooling Costs 90 % World-Record Performance Benchmarks Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

Common Network Physical, Virtual, Cloud Flexibility, Performance, and Visibility Systems Approach for delivery of Resiliency Security Mobility Performance Hypervisor- agnostic Consistent Policy Converged Real-time End-To-End visibility of the application ANY APPLICATION ANY CLOUD ANY HYPERVISOR INFRASTRUCTURE

APPLICATION TRENDS Big Data Web 2.0 / DevOps Public / Private Cloud InterCloud 25% CAGR Big Data 1 10G LoM 3 75% Bare-Metal 2 45% Multi-Hypervisor 4 Linux Containers 2/3rd of all Workloads in Cloud by 2017

INFRASTRUCTURE TREND: 10 -> 40GIG Transition 10GE LAN on Motherboard, VM density, Big Data New Server Platforms Enabling Higher I/0 Throughput Virtual Machine Density Driving I/0 Performance Big Data Increasing East West Traffic VM VM VM VM VM VM HYPERVISOR 10G LOM/ FlexLoM Shipping *4 Upto 18 Cores per Socket *2 Avg. 13 VMs/ Linux Server *1 DATA CENTER IP TRAFFIC GROWTH 25% CAGR (2012-2017) *3 *2 Intel Xeon E5 Spec *4 http://h30507.www3.hp.com/t5/coffee-coaching-hpand-microsoft/hp-flexiblelom-for-gen8/ba-p/ 108515 *1 IDC Worldwide Virtual Machine 2013-2017 Forecast *3 Cisco Global Cloud Index: Forecast (2012-2017)

Application Policy Infrastructure Controller (APIC) Network Automation F/W ADC WEB APIC ADC APP DB Physical Networking Hypervisors and Virtual Networking L4 L7 Services Multi DC WAN and Cloud Storage Compute

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Application Centric Infrastructure Delivering Business Outcomes Cisco ACI is an open*, future-proofed data center architecture that can continue to grow as we enhance client services. Chuck Crane Network and Security Architect, Axciom (Transitioning from AWS to Private Cloud) Greater Business Agility Lower Capital Expenses Cisco s open* standards approach makes ACI even stronger. We conducted testing on ACI it fully delivered everything we expected, and proved to be quite stable and mature. Nik Weidenbacher Principal Engineer, SunGard Reduced Costs/ Complexity This will enable Telstra to deliver service agility, security and performance that our customers expect from an enterprise grade cloud. Erez Yarkoni Executive Director, Telstra Lower Operating Cost Resource Optimization 58 % Reduce Network Provisioning 25 % CAPEX Reduction 21 % Reduce Management Costs 45 % Reduce Power and Cooling Costs g 10-20 % Compute and Storage Optimization Source: Cisco IT * 4/2014 Cisco announced Opflex a standards track southbound protocol for integration of ACI with a broad ecosystem of L4-7 Services. Opflex was coauthored by: Microsoft, Citrix, IBM, and Sungard Availability Services

Cisco Management and Automation INTELLIGENT AUTOMATION FOR CLOUD Private Cloud, PaaS (DevOps), Hybrid Cloud UCS DIRECTOR Centralized infrastructure control point for data center UCS CENTRAL APIC UCS MANAGER Manages Single UCS and Invicta domain Manages multiple UCS Domains Manages ACI Fabric Controller for network automation Manages heterogeneous data centers and converged infrastructure

Order & reconfigure Server, Resize Storage Order VM Reconfigure VM Resize Storage Design Application Add Apache Web Server Add Node Application Add MySQL DB Publish App As Item Order App

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ACI Components APIC Controller APIC-M1, APIC-CLUSTER-M1 <1,000 10G Leaf Ports APIC-L1, APIC-CLUSTER-L1 >1,000 10G Leaf Ports APIC Fixed and Modular Spine Options Nexus 9336PQ 36p 40G QSFP+ Nexus 9508 36p 40G QSFP+ line card Up to 288p 40G per chassis Fixed Leafs & Nexus 2000 Nexus 93128TX 96p 100M/ 1/10GT & 8p 40G QSFP+ Nexus 9396PX 48p 1G/10G SFP+ & 12p 40G QSFP+ Single ACI Software License per Leaf

ACI Starter Bundles 1 APIC Controller Cluster 2 Fixed Spines @ 36p 40G each 4 Leafs (192 to 384p 1/10G) 4 ACI Leaf Licenses 8 40G AOC 1 APIC Controller Cluster 2 Modular Spines w/ 36p 40G each 2 Leafs (96 to 192p 1/10G) 2 ACI Leaf Licenses 8 40G AOC APIC APIC Use Cases POC/ Lab Deployment ACI Fabric for Converged Infrastructure (FlexPod, Vblock TM ) New ACI POD 2+ Server Racks Policy Appliance for existing N2/5/7K Designs

Application owner s perspective of the network App owner Network admin

What is the problem? (iii) Application Network

Data Center Automation and IT Collaboration Serialized Configuration and Management MANUAL PROCESS LEADS TO INCREASED DEPLOYMENT TIMES Application Requirements COMPUTE STORAGE NETWORK SECURITY Successful Deployment Configuration Mismatch Policy Violation

Data Center Automation and IT Collaboration Common Policy Framework and Operational Model POLICY-BASED AUTOMATION STORAGE SECURITY Application Requirements COMPUTE Application Policy NETWORK Defined set of application requirements APPLICATION CLOUD Team builds application policy and template Operations team deploys with minimal risk and maximum speed

Deploying an Application Centric Infrastructure UCS Director Security Storage SME Network SME Application Profile Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool CORES, MEMORY, BIOS, OPERATING SYSTEM, APP ACCELERATION CONNECTIVITY POLICY QOS BANDWIDTH RESERVATION AVAILABILITY SECURITY POLICIES APPLICATION L4-L7 SERVICES UCS Manager UCS and Invicta NETWORK Integrated Infrastructures with Storage Partners 1 Server SME Operations defines relationships and requirements of app 2 SMEs develop the application profile for the infrastructure 3 UCS Director automates the deployment of policies for that application 4 UCS Manager and APIC deploy the profiles within the infrastructure

Architectural Transitions for Cloud Adoption ACI Cisco ACI Policy Policy UCS Policy Nexus Network Network LAN SAN Compute Storage Access Apps Policy Hybrid Cloud RAPID APPLICATION EVOLUTION Consolidatio n Virtualizatio ti n Automatio ti n Enabling the Intercloud 2008 2009 2014 Today

Cloud is real Drive it, don t fear it! Global Public Cloud Purchases $191B $72B April 2014, The Public Cloud Market Is Now In Hypergrowth

Why Hybrid Clouds? It is all about the workload Choice to build & rent across providers Workload portability Consistent security DC or Private Cloud Hybrid Cloud Public Cloud Fixed workloads Control & compliance Workload Type Elastic workloads Quick ramp

A hybrid implies cloud PLUS much more Hybrid Internal cloud Virtual Physica l Traditional outsourcing Virtual hosting Public cloud Capex Opex Flexible opex Common Transient Metered Custom Fixed Owned Custom Fixed Owned Common Transient Metered

Expanding Our Cloud Strategy Native Cloud Applications Big Data and Analytics Enterprise Workloads Collaboration and Video HCS IaaS PaaS Microsoft Suite aas DRaaS Partner Clouds APIs Enterprise Private Clouds Portal Intercloud Fabric Public Clouds APIs Cloud Services and Applications APIs OpenStack WebEx Meraki Security Analytics HANA aas vdesktop aas IOE aas

IT is finally embracing cloud How would you describe your approach to using [cloud] services, today and in 12 months? 38% We have no formal [cloud] strategy/approach We are executing on a formal [cloud] migration plan 28% 21% 24% 12% 10% 2012 2013 2014 2012 2013 2014 Base: : 1,058 enterprise IT services decision-makers ;*1,050 enterprise IT services decision-makers Source: Forrsights Services Survey, Q3 2012 & Q3 2013*

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Strategy In Action 1 2 3 5 4 Modernize Infrastructure: Open and Programmable Automate and Simplify Build Your Private Cloud Move Data and Workloads Securely. Choose Any Other Cloud DATA CENTER Network Compute Storage POLICY Private Cloud Stack Integrated Infrastructure 6 Self-Service Portal (IT as a Service) 7 Private Managed L4-7 / Security Extend Policy Model Public 8 Network Compute Storage Deploy Edge with consistent policy and management as DC 9 Analytics Integrate Analytics Across Data Center and Edge SECURITY 10

Cisco Portfolio in Action 1 2 3 5 4 Open and Programmable Infrastructure Automate and Simplify Build Your Private Cloud Move Data and Cisco Intercloud Fabric Workloads Securely Choose Any Other Cloud DATA CENTER Nexus Network / MDS Compute UCS 3rd Party Storage Storage UCS Director ACI (APIC) POLICY UCSM Cisco ONE Cloud Enterprise Cloud Software / OpenStack UCS Integrated Integrated Infrastructure Infrastructure 6 Move Cisco Services Prime Across Service Catalogs Catalog 7 Private Intercloud Managed ASA L4-7 / FirePOWER / Security Extend ACI Policy Model Public 78 Network UCS Mini Compute + 3 rd party storage Storage Deploy Edge with consistent policy and management as DC Data Virtualization 9 Analytics Platform Analytics + Solutions Distributed Analytics Across Data Center and Edge CISCO SECURITY SOLUTIONS SECURITY (Network + AMP + E-mail + Web ) 10

Market Traction Innovation Leadership #1 #1 #2 #1 LAN Switching SAN Blade Server Cisco Nexus Cisco MDS Cisco UCS Cisco ACI Application Centric SDN OS Hybrid Cloud #1 #1 Integrated #1 Infrastructure Feature-Rich OS Infrastructure Security Cisco Intercloud Cisco NX-OS Cisco UCS, Nexus Cisco Security Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack Cisco ONE software Licensing and Subscription

Benefit Lower TCO and Better Solutions DESKTOP VIRTUALIZATION BIG DATA AND ANALYTICS MISSION CRITICAL BUSINESS APPLICATIONS PRIVATE CLOUD SOLUTIONS DATA BASE ACCELERATION 50% lower cost storage per desktop 16x less power consumed per desktop 100+ world record performance benchmarks on Cisco UCS 61% reduction in management costs 30% less infrastructure costs for SAP HANA 20% fewer components for disaster tolerance 66% reduction in power and cooling 30% improvement in IT staff productivity 50% world records more than all other server vendors combined 1,000,000 paychecks in 1 hour 65,000+ NX-OS customers 41,000+ 585+ 85%+ 100+ Architectural Fidelity UCS customers Lower ACI customers TCO Fortune Time 500 to Revenue Ecosystem Partners

Why Customers Choose Cisco Innovation Lower TCO Reduce Risk Digital Experience Increase Satisfaction 1 Cisco Global Support Manage Change Cisco Lifecycle Cisco Services Cisco Learning Network Cisco Data Center and Architectural Financing Flexibility for Bi-Modal Cloud IT Services with Policy-Driven Infrastructure 2 Optimize Cloud 2 Freedom to Choose Any Cloud Strategy - No Lock-In Strategy 3 Organize and Analyze Harness Big Data and Analytics For Better and Faster Decisions Data 180+ countries 4 24 Security TAC facilities and 3 million Compliance software De-risk Business with Pervasive Security that Adapts to Your Needs downloads/month

Manage Change At Your Pace Manage Talent and Go Private or Hybrid Cloud Upgrade Skillset Cisco ONE Enterprise DevOps, SDx, Policy Private Cloud, Openstack Private Cloud, Intercloud, ICF, ACI, UCS Integrated Infra. Containers, IaaS, PaaS, SaaS Harden Security Policy, Micro-segmentation Go Bi-Modal: Policy-driven Infra. UCS-B, Nexus 10G->40G, ACI, DevOps tools 1990s Harness Big Data UCS C-240, ACI Analytics Next 5 Years Less Time Time Operating More Time More Time Innovating New Service Models for Digital Business Outcomes

Cisco Data Center and Cloud Embrace the PACE of CHANGE Accelerate Digital Transformation