EMC Strategy Overview: Journey To The Private Cloud

EMC Strategy Overview: Journey To The Private Cloud Chuck Hollis VP Global Marketing CTO

The Private Cloud... What is it? Why now?

The Private Cloud: Why now? IT infrastructure Complex Inefficient Inflexible Source: VMware Fortune 100 customers.

The Private Cloud: Why now? IT infrastructure Complex Inefficient Inflexible IT budget 70 percent maintenance Source: VMware Fortune 100 customers.

The Private Cloud: Why now? IT infrastructure Complex Inefficient Inflexible IT budget 70 percent maintenance 5% Infrastructure Investment 23% Application Investment 30% Application Maintenance 42% Infrastructure Maintenance Source: VMware Fortune 100 customers.

The Digital Universe 2009 2020 2009: 0.8 Zb Source: IDC Digital Universe Study, sponsored by EMC, May 2010

The Digital Universe 2009 2020 2009: 0.8 Zb Growing by a factor of 44 2020: 35.2 Zettabytes Source: IDC Digital Universe Study, sponsored by EMC, May 2010

We Need a New Approach

Enter The Cloud.

Waves of Information Technology Mini Distributed/ Networked Mainframe PC / Microprocessor NEXT?

Waves of Information Technology Mainframe Mini Distributed/ Networked PC / Microprocessor Cloud Computing

Attributes of Today s Data Centers Trusted Controlled Reliable Secure Multiple Incompatible Architectures

Attributes of Today s Data Centers Trusted Controlled Reliable Secure Dynamic Cost-Efficient On-Demand Flexible Multiple Incompatible Architectures Homogeneous x86 Architecture

Attributes of Today s Data Centers Trust Trusted Dynamic Control Controlled Cost-efficient Reliable Reliability On-demand Secure Security Flexible Dynamic Cost-Efficient On-Demand Flexible Multiple Incompatible Architectures Compute Storage Network Cloud OS Homogeneous x86 Architecture

The Best of Both Worlds Compute Storage Network Trust Dynamic Control Cost-efficient Reliability On-demand Security Flexible Cloud OS

Internal Data Center Private Cloud Trust Dynamic Control Cost-efficient Reliability On-demand Security Flexible Compute Storage Network Cloud OS

Internal Data Center Private Cloud Trust Dynamic Control Cost-efficient Reliability On-demand Security Flexible Compute Storage Network Cloud OS

Service Providers Private Cloud Trust Dynamic Control Cost-efficient Reliability On-demand Security Flexible Compute Storage Network Cloud OS

A World of Private and Public Clouds Customers Service Providers Cloud OS Information Security

Federation of Resources Customers Federation Service Providers Cloud OS Information Security

Global Application Deployment Virtual Applications Customers Federation Service Providers Cloud OS Information Security

Virtual Client Access Virtual Clients Virtual Applications Customers Federation Service Providers Cloud OS Information Security

EMC s Mission

Three Approaches to Cloud Computing Verticalization Virtualization Über-cloud Applications Middleware Database OS Server Storage Applications Middleware Database OS Virtual Infrastructure

The Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized Development, Test, and IT-Owned Applications 50% 85% 95% 30% Platinum Gold 15% Lower costs

The Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized Development, Test, and IT-Owned Applications 50% 85% 95% 15% 30% Mission-Critical Applications Platinum Gold Lower costs Improve quality of service

The Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized Development, Test, and IT-Owned Applications 50% 85% Run IT as an SP 95% 15% 30% Mission-Critical Applications Platinum Gold Lower costs Improve quality of service Improve agility BUILT DIFFERENTLY OPERATED DIFFERENTLY CONSUMED DIFFERENTLY

The Benefits of Private Cloud Choice Control Efficiency

EMC IT at a Glance User Profiles 48,000 internal users IT Environment 400,000+ customers and partners Business Applications 5 data centers, 7 PB storage Virtualization 400+ applications and tools 55 percent virtualized Phase 1: 1,670 servers consolidated to 310 Phase 2: 1,600 servers consolidated to 40 Global Support 80+ countries and 20 languages

EMC IT Awards

EMC IT Challenges Globalization Storage growth Aging data centers Complexity We have the same challenges as our customers Application explosion Cost of ownership Security Acquisitions

P H A S E O N E IT Production

Our Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized Development, Test, and IT-Owned Applications Mission-Critical Applications 50% 85% Run IT as an SP 95% 30% 15%

Our Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized Development, Test, and IT-Owned Applications Mission-Critical Applications 50% 85% Run IT as an SP 95% 30% 15% EMC: 2004

IT Production Phase Dedicated Consolidated Custom-Built Lower CapEx A Dedicated Servers Virtualized Servers A B Monolithic Applications Tiered SAN B C Point Management Partial Integrated Management C

The Journey to the Private Cloud % Virtualized 15% IT PRODUCTION Development, Test, and IT-Owned Applications EMC: 2004 30% BUSINESS PRODUCTION IT-AS-A-SERVICE Benefits realized Mission-Critical Applications Run IT as an SP 85% 95% $12M power and space savings 50% $74M data center equipment savings 170% gain storage admin. productivity 34% increase in energy efficiency 60M pounds of CO 2 reduced

P H A S E TWO Business Production

The Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized Development, Test, and IT-Owned Applications Mission-Critical Applications 50% 85% Run IT as an SP 95% 30% 15% EMC: 2004 EMC in 2009-2010

Sample EMC IT Mission-critical Applications Exchange 2007 EMC.COM eservices Electronic License Management Business Intelligence/ Enterprise Reporting ebusiness Suite Product Lifecycle Management Knowledge Management Document Management System Active Directory DNS

Business Production Phase Consolidated Shared Lower CapEx Dynamic Shared Capacity A Virtualized Servers Tiered Virtual Servers A B Tiered SAN Storage Optimization B C Partial Integrated Management Integrated Management and Security C

The Journey to the Private Cloud % Virtualized 15% IT PRODUCTION Development, Test, and IT-Owned Applications 30% BUSINESS PRODUCTION Mission-Critical Applications 50% EMC: 2004 EMC in 2009-2010 85% Benefits realized* IT-AS-A-SERVICE $11M OpEx savings $6M Run data IT as an center SP equipment savings 55% of OS images virtualized 60% of mission-critical applications including virtual components 30M pounds of CO 2 reduced *Source: Estimated Benefits, ESG IT Audit, May 2010. 95%

P H A S E THREE IT-as-a-Service

EMC IT Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT-AS-A-SERVICE % Virtualized VDC Optimization Standardization Virtualization 30% 50% 85% Cloud delivery Cloud enablement Service management 95% 15% Platinum Gold Lower costs Improved quality of service Improve agility

IT-as-a-Service Phase Shared Dynamic Shared Capacity A B C Tiered Virtual Servers Storage Optimization Integrated Management & Security Private Cloud IaaS, PaaS, SaaS 100% Virtualized Application Rationalization Tiered Services Embedded Security Multi-tenancy Cost Transparency Self Provisioning

EMC IT: Offering IT-as-a-Service in the Cloud Client Devices Virtual Desktops and managed UIs Experience -as-a-service Apps MDM ERP Governance, risk, compliance CRM Business intelligence Enterprise Applications/ Software-as-a-service Application Platforms Security Integration Runtime environments Info. Lifecycle Mgmt Web server Development tools Ent. Content Mgmt Application Server App. frameworks Platform-as-a-service Database Platform Greenplum SQL Server Oracle Infrastructure Network Compute Storage & backup vblock Infrastructure-as-a-service

EMC IT Infrastructure as a Service Release Schedule Q2/3 11 Q1 11 3.0 Billing Q3 10 1.0 Basic Small and medium virtual machines Fixed capacity Backups Restores via request Reboot access High availability via restart Provisioned per request (5-7 days) 24x5 support Q4 10 1.5 Enhanced Provisioned per request (2 days) Access to standard monitoring Fault-tolerant virtual machines Show back costing: subscription-based 2.0 Self Service Self service via vcloud Director Large virtual machines Elastic capacity Usage & performance reports Load balancing DMZ access via request Web server platform as a service 24 x7 support Enhanced customer portal Site selection DR via SRM Metered usage and billing Capacity on demand Self-service restores

Vblocks Changing The IT Infrastructure Model Vblock 2 (3000 to 6000+ VMs) A high-end configuration that is completely extensible to meet the most demanding IT needs of large enterprises or service providers Vblock 1 (800 to 3000+ VMs) A midsized configuration to deliver a broad range of IT capabilities to organizations of all sizes Vblock 0 (300 to 800+ VMs) An entry-level configuration to meet the IT needs of small data centers A test/development platform for partners and customers Accelerated Infrastructure-As-A-Service

IT Roles will Evolve Build Consume Run Govern Cloud Architects Cloud Capacity Planners Cloud Service Managers Cloud Business Solution Consultants Cloud Process Engineers Cloud Infrastructure Admins Cloud Security Architects Cloud GRC Managers

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THANK YOU

EMC FORUM DALLAS 2010