IOT Communications Network for Data Introduction to the Sigfox Technology Business Development and International Product Strategy Barcelona, June 10, 2015
Summary 1 Internet of Things 2 Sigfox Technology
1 Internet of Things
1. Internet of Things Facts, Trends and Vision Most of cell phones in Spain are smartphones. Statistics show that the market penetration of smartphones in Spain has reached 80% in 2013 increasing from 59% in 2012 and 39% in 2011. Nike+ has registered more than 5,6 billion steps. Since its launch in 2006, the Nike Plus platform has registered 5,6 billion steps burning more than 662 million calories in the process. More connected things than people in 2020. Analysts predict a global population of 8 billion people on the planet with 50 billion of connected devices by 2020. Business Development and International 4
1. Internet of Things For a smarter life My body My home My city Remember to take your meds Light your home in a new way Keep streets clean GlowCaps fit prescription bottles and via a wireless chip provide services that help people stick with their prescription regimen, from reminder messages, all the way to refill and doctor coordination. Web enabled lights like the Phillip's Hue can be used as an ambient data displays. Glow red when my bus is 5 minutes away. These multi-functional lights can also help you to reduce electricity use or help to secure your home while you are away by turning your lights on and off. Products like the cellular communication enabled Smart Belly trash use real-time data collection and alerts to let municipal services know when a bin needs to be emptied. Business Development and International 5
1. Internet of Things To gain in efficiency My body My home My city Get the most of your meds Heat your home efficiently Find a parking place The ingestible pill sensor is powered by contact with your stomach fluid and communicates a signal that determines the timing of when you took your meds and the identity of the pill. Smart thermostats like the Nest use sensors, real-time weather forecasts, and the actual activity in your home during the day to reduce your monthly energy usage by up to 30%, keeping you more comfortable, and offering to save you money on your utility bills With the use of installed sensors, mobile apps, and real-time web applications, cities can optimize revenue, parking space availability and enable citizens to reduce their environmental impact by helping them quickly find an open spot for their cars Business Development and International 6
1. Internet of Things 50 billion of connected devices Optimized for M2M Future applications and services on specific networks. Addressing Industries Traffic systems, Automotive, Transport and logistics, Utilities, ATM, Point of Sales, Vending, Monitoring and Control, etc, More devices per person ebook readers, Music players, Gaming consoles, Cameras, Home appliances, In-car entertainment, etc, Business Development and International 7
1. Internet of Things Specific Requirements IoT and M2M use cases need low bandwidth data connectivity Smart Metering Electric Water Gas Infrastructure Smart Building Home Security Smoke Detectors Security Systems HVAC Home Appliance Geo-location and Tracking Vehicles Tracking Insurance and Safety Smart City Parking Management Street Light Waste Management Asset Monitoring Industrial and Automation Factory Control Process Automation Asset Monitoring Environment and Agriculture Air Quality Monitoring Irrigation System Precision Agriculture Industrial Farm but these applications are defined by other requirements. Business Development and International 8
1. Internet of Things 2G 3G 4G Technology Is MNO network and business ready to scale to billions of connections? Business Development and International 9
1. Internet of Things Machine-to-Machine Technology Wireless Sensing network LAN communications services are implemented through WSN networks of small devices that communicate to each other through a specific intermediate layer of concentrators, bridges, routers and gateways. Zigbee WiFi Bluetooth Opportunities Large scale network with many nodes Increase reliability by rerouting Mobility and nomadic applications Unattended areas for specific use cases Problems with Mesh Networks Complex network topology Delay and latency Dedicated local network Limited scalability Business Development and International 10
1. Internet of Things LPWA Low Power Wide Area New category of technology for communications network optimized for Internet of Things connectivity services. Market Challenges Long Range and High Coverage. Product lifecycle. Roaming operations. Non-core business for MNOs. Business Challenges New business models. New economics in terms of prices and profitability. The Solution should comply with the connectivity specifications for Internet of Things. Long Range Coverage The IOT network provides an universal coverage to objects and devices without the need of complex configuration. Low Energy Consumption Energy consumption for communications allows battery powered devices to last years in operation. Low Cost Subscription Yearly subscription for connectivity costs few euros which permits a sustainable scalability to millions of devices. Business Development and International 11
1. Internet of Things Access network technology for communications services LAN Network Short Range 100 metres Power Supply Battery Devices Communications Cellular Telephone Network Long Range 1-5 km Power Supply Battery M2M Applications Low Power Wide Area Long Range 5 15 km Long life Battery Internet of Things Functional benefits andoperations advantages of an IOT network based on Sigfox technology Long range : Global coverage with good indoor penetration in urban area. Low cost : Subscriptions from few euros year. Low energy : Long life Battery Low traffic : Short data messages Easy configuration : No bridges, no gateways, Dedicated network for data : Security and Integrity of data messages. Business Development and International 12
1. Internet of Things Innovative Solution A specific communications network providing universal connectivity and objects for the Internet of things, re-inventing the connectivity technology, lowering prices and energy consumption for connected devices. The technology solutions is based on a telecommunications network that is completely independent of any existing cellular networks with a nationwide coverage. An innovation company who developed a connectivity technology specifically designed for battery powered objects and devices to provide a reliable internet connection complying the major constraints of the Internet of Things. A vision of global data communications operator with a presence in different countries, increasing the footprint in 60 countries within the next five years. Business Development and International 13
1. Internet of Things Network Coverage in Europe SNO Sigfox Network Operator In each country, Sigfox collaborates with a local telecommunications operator for network deployment and connectivity services commercialization. Additionally, early adopter cities provide local network coverage for IOT applications : München in Germany, Warsaw in Poland, Milano in Italy, Seoul in South Korea and San Francisco in the USA. Worldwide Roaming LPWA technology opens up an opportunity of new horizontal players like Sigfox to become an IOT operator of a global network, unleashing the potential of IOT to fill the gap in the transition from M2M to IOT with roaming capabilities across the global network. Business Development and International 14
Connecting people for a better life. 99% Spain population watching digital television +2m hours a month listening to radio +3bn minutes a year of mobile internet 400k sessions a month for Wi-Fi connections 10m homes will use smart devices Business Development and International 15
2 Sigfox Technology
2. Sigfox Technology Cellular Network with UNB-Ultra Narrow Band Technology Low bandwidth wireless communication Ultra narrow band patented technology(unb) Transmission data rate ~100 bps Sensitivity at -145dBm; Budget link160 db vs 120-140 db with GSM Short messages of 12 bytes payload Two-way communications Compatibility with standard Sub-GHz chipsets Operating in ISM bands in ITU regions ETSI regulation limited to 140 messages of 12 bytes (~100 characters) / object / day Frequency spectrum from 1Mhz to 1Ghz 868 MHz in Europe 915 MHz in USA Business Development and International 17
2. Sigfox Technology Network Topology- Infrastructures Connected Objects Base Stations Cloud Platform Sigfox Business Applications Business Development and International 18
2. Sigfox Technology Connectivity Solution with Sigfox Technology Technology Specifications Low cost and small size devices Low power consumption Unlicensed radio bands Scalability : support large number of nodes Flexibility : simple deployment and network extension Competitive Benefits Specific network designed for IoT connectivity Wide area coverage Indoor coverage expanding use cases Low energy consumption : up to 12 years on 2,5 Ah power battery Technology available on standard chipset for wireless connectivity. Easy integration to the service platform through API and web services. Green technology with low impact electro-magnetic radiation Security and Integrity of data Carrier grade Quality of Service Vertical solutions on the market Business Development and International 19
2. Sigfox Technology Value-chain positioning Value proposition Global operator for data and short messages Technical support to the ecosystem companies Standard chipset technology available in the market Sigfox certified chipset, transceivers and devices Out-of-the box connectivity Example : Smart metering for water utilities Metering OEM Elster Modem Arad NN TD Telit NN Silicon ST Silabs TI Semtech Business Development and International 20
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3 Applications and Use Cases
ECOSYSTEM Energy and Natural Resources Environment - Agriculture Automotive CUSTOMERS Health and Wellness Retail and Distribution Industrial Automation Public Administration Security and Safety Transportation and Logistic Consumer Electronics 3. Applications and Use Cases Vertical Markets and Ecosystem Services and Applications Data Management and Analysis Communications Services Sensors and Data Acquisition Business Development and International 23
3. Applications and Use Cases Car park management system explained as an example. The example presented is a car park management system in a smart city context designed to help drivers to find a parking lot dynamically allowing the authorities to gain in efficiency and quality of services for its citizens. Business Development and International 24
3. Applications and Use Cases Conventional solution using M2M technology for Smart Parking Mesh network topology. Communication from Sensors to Repeaters Communication from Repeaters to Gateway Business Development and International 25
3. Applications and Use Cases Use case gaining in efficiency and optimization Business Development and International 26
ECOSYSTEM 3. Applications and Use Cases M2M Technology versus Sigfox LPWA Technology Problems with Mesh Networks Complex network topoloy Delay and latency Dedicated local network Limited scalability Services and Applications Data Management and Analysis Communications Services Sensors and Data Acquisition Solution with Sigfox Simple network topology Low delay Global coverage network Low energy consumption High sensitivity Easy Integration Data Integrity Low cost Low cost and Low energy Business Development and International 27
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