Nomadic devices Benefits and market outlook Johannes Dünnwald Nokia Automotive Ertico - Jan20th, 2005 First European Nomadic Devices Workshop 1 NOKIA 2004
Nokia Automotive Founded 1996 as Nokia Smart Traffic Products and renamed to Nokia Automotive in 2004 Nokia Automotive is a major player in the market space of wireless mobile car communication and infotainment solutions Nokia Automotive has sold more than 10 million wireless car communication and Telematics solutions as of 2004 in the line-fit and aftermarket segment 2 NOKIA 2004
Automotive Meets Telecommunication Overhype Recognition of new business Mobile Phone Fixed Car Phone Internet & WAP Internet Vehicle Telematics Over-criticism Economic slowdown Car Handsfree Nomadic Devices Car Multimedia Mobile Phone Smartphone 2000 2002 2004 2006 3 NOKIA 2004
1,700 mio mobile phone users globally Mobile Devices Market Dynamics the mobile device industry in 2005 to grow approximately 10% in volume from the 630 million units Nokia estimates for 2004 and to grow in value, but to a lesser extent penetration to grow and the replacement rate to remain stable as more advanced camera phones, brighter color screens, MP3 players and 3G encourage upgrades the 2008 annual camera phone market to be more than 600 million units and the smartphone market to be more than 200 million units the global mobile subscriber base to surpass two billion users in 2006 630 mio new phones annually Enabling Technologies WCDMA MMS MMS Color Color display display Push-to-talk WAP/XHTML Java Java WLAN WLAN Bluetooth 4 NOKIA 2004
Multi-radio technology providing new complementary access methods Cellular Access seamless global roaming GSM TDMA GPRS EDGE WCDMA WiMAX WLAN Hot Spot Access content, browsing HSDPA* Cdma2000 1x CDMA 1x EV-DV CDMA 1x EV-DO Broadcasting A/V mass media FM radio Seamless Inter-working IP protocols BT Proximity world: local services personal area news, weather, traffic info, adverts, alerts, entertainment Visual radio DVB-H NFC RFID UWB local info, local commerce, cable replacement *HSDPA... High speed Downlink Packet Access 5 NOKIA 2004
Smartphone defined smart computer power Multimedia Personal productivity Applications Connectivity 6 NOKIA 2004
7 NOKIA 2004 Nokia s smartphones several applications in one device Symbian Series 60 core applications Calendar Contacts To-do list E-mail Web browser RealOne video player More than 1000 Symbian applications Games Imaging Productivity Maps Navigation News MP3 player And more
Enhancing the smartphone experience GPS positioning Car kits Headsets Image album Flash Wireless keyboard Remote camera 8 NOKIA 2004
Growing sales for smartphones 300 Smartphone market, 2003-2008 2008 Units millions Handheld and converged device* market shares, Q3/2004 Percent 250 200 150 100 50 0 7,1 23 52 94 149 238 2003 2004 2005 2006 2007 2008 Others Fujitsu RIM * Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers Source: Ovum; Canalys 7% 8% HP 21% 9% 14.5% 40% PalmOne Nokia 9 NOKIA 2004
Number of WCDMA 3G terminals picking up 70 60 Number of different brands & models of WCDMA terminals available in the market 50 40 30 20 10 0 1H02 10 NOKIA 2004 2H02 1H03 2H03 1H04 2H04
Why Do We Need 3G Life Goes Mobile! Operators 11 NOKIA 2004 Higher speed Higher capacity Lower cost Consumers
What automotive customers do want... 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Car Radio / Audio not at all somewhat very absolutely Digital radio / audio Emergency call Handsfree cellular phone Mapping and navigation Video and gaming Activate household lights from vehicle Driving recorder Mobile office Voice-activated controls Internet portal Source: Nokia 2004 12 NOKIA 2004
Nokia Handsfree Car Kits Emphasis on Easy-to-use Consumer needs Mass market development 13 NOKIA 2004
610 Nokia Car Kit Phone 14 NOKIA 2004
15 NOKIA 2004
Bluetooth technology enabling car handsfree 900 100,0% Mobile Phone volumes (m) 600 300 Digital Mobile Phones Phones w/ Bluetooth 14,9% 9,0% 25,6% 35,8% 51,2% 64,2% Bluetooth penetration (%) 0 2003 2004 2005 2006 2007 2008 0,0% source: In-Stat/MDR, 11/2004 Car Drivers Handsfree Profiles (HFP) SIM Access Profile (SAP) Phone Access Profile (PAP) Passengers 16 NOKIA 2004
Incremental Roadmap Wireless Communication Mobile Phone Audio Radio Navigation Entertainment Information Services Car Phone Basic handsfree PnP Headrest Medium handsfree BT car kit Advance car kit Full range car kit High handsfree Car kit phone Car integrated handsfree HIP 17 NOKIA 2004
Architecture View Presentation and Rendering Car Application Platform Wireless App. Platform Applications Framework A/V system GPS and navigation Car feature control and maintenance Runtimes and control Multimedia and Content mgt Rich call and messaging CM- API Car Mobile API CM- API GPS WLAN BT RFID Wireless Connectivity Framework GPS WLAN BT RFID GPRS UMTS 1. Specify and agree on open software interface (car mobile API) that is kept stabile and backward-compatible according to car-industry life-cycle. 2. Create reference design, which can be used for developing and testing new applications, services and products 18 NOKIA 2004
Automotive Market Mobile Communication Services Market 100 % of all cars are equipped w/ radio > 80 % of European pockets contain a phone 19 NOKIA 2004