Adobe MAX The Creativity Conference. October 15 17, 2018 Pre-Conference: October 13 14, 2018 Los Angeles, CA max.adobe.com

Adobe MAX The Creativity Conference October 15 17, 2018 Pre-Conference: October 13 14, 2018 Los Angeles, CA max.adobe.com

Reach over 12,000 creative professionals! By sponsoring Adobe MAX you ll reach the world s most influential graphic and interactive designers, creative and art directors, video/film professionals, photographers, developers and business strategists. Adobe MAX is the largest and fastest growing creativity conference. Creative professionals come together to be inspired and shape the future of creativity across all industries and mediums. 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 2 2

TABLE OF CONTENTS 4 5 6 7-9 10 11 12 13-18 19-20 21-22 23 Overview Why Sponsor MAX What Sponsors Are Saying Attendee Demographics Social Media Reach + Press Coverage Attendee Companies 2017 Sponsors 2018 Sponsorship Packages Sponsorships At-A-Glance Marketing Promotional Opportunities Contact Information for Sponsorships 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 3 3

OVERVIEW WHO WHAT WHEN & WHERE CONTACT Creative professionals Graphic designers Creative & Art Directors Interactive/Web designers Video professionals Photographers Developers Marketing/Sales Managers Adobe MAX 2018 More than 12,000 creative professionals come together to get inspired, learn, network, and see the latest technology and the future of creativity. MAX is the largest and fastest growing creativity conference. October 15 October 17 Pre-Conference: October 13 October 14 Los Angeles, CA Elayne Brink Recupero Sponsorship Sales Director 267-247-5874 recupero@adobe.com 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 4 4

WHY SPONSOR MAX? Gain access to hard-to-reach leading designers, creative influencers, and industry innovators. 12,000 attendees from 60+ countries 99% visit the Pavilion (exhibit hall) Collect leads and gain exposure for your brand, products, and services. Take advantage of the extensive press coverage generated by MAX. Last year, there were over 1,000 articles authored and 895 million impressions with a MAX mention. 91% directly specify or influence purchasing decisions 85% only attend MAX and no other design conferences Build relationships and collaborate with attendees and industry leaders to promote new ideas, and create business opportunities. 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 5 5

WHAT SPONSORS ARE SAYING Adobe MAX is an amazing experience as a sponsor. The quantity and quality of creative professionals that flow through the Community Pavilion is un-matched by any conference we have ever attended. We keep coming back to MAX because the attendees are the most qualified audience we get to meet with all year - Tom Curley, Panasonic - Brian French, French Paper The Adobe MAX conference is an exciting opportunity for all involved to embrace creativity and think outside of the box. - Nicole Rosier, Canon 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 6 6

DEMOGRAPHICS ATTENDEE PROFILE 13% Web Designer 22% 17% 15% Art/Creative Director 3% Motion Graphics/ Animation Designer 11% Marketing/Business Strategist Graphic Designer 3% Photographer 8% Film/Video Editor/Producer Advertising Creative 3% Educator/Student 5% Commercial/Industrial Designer Size of Company Conference Participation 38% 16% 42% 85% 69% 99% 97% work for organizations work for organization of Attendees are in only attend MAX and no were first time visited sponsors say MAX met or with 1,000+ employees with 10,000+ employees Management Positions other design conferences attendees in the Pavilion exceeded their expectations 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 7 7

DEMOGRAPHICS PURCHASING POWER 91% of MAX attendees directly specify or influence purchasing decisions. MAX attendees purchased or recommended these purchases in the past 12 months 86% Education/Training 84% Paper 83% Printing 80% Data Storage 79% Laptops 77% Monitors 70% Desktop Color Printers 62% Billing/Project/ Time Software 59% Staffing Services 57% Workflow/Project Management Services 56% Web Apps MAX attendees annual spend last year $125 Million $85 Million $84 Million $60 Million Paper Video cameras Tablets Digital SLR cameras 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 8 8

DEMOGRAPHICS AREA OF EXPERTISE + ADOBE PRODUCT USAGE Area of Expertise 72% Business Collateral/ Identity/Logo Design 54% Website Design 47% Advertising Design 41% Photography 39% Packaging/ Product Design 37% Film/Video Editing/Producing 36% Poster Design 34% Interactive Design 32% Publication/ Media Design 32% Video Design 29% Motion Graphics/ Animation Adobe Product Usage 93% 84% 75% 72% 38% 38% 37% 26% Photoshop Illustrator InDesign Acrobat After Effects Premier Pro Dreamweaver Photoshop Lightroom 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 9 9

SOCIAL MEDIA REACH & PRESS COVERAGE MAX s Press Coverage is Expansive! With coverage by CNET, Design Week, TechCrunch, Digital Publishing and Imaging, Photo Magazine, Business Insider, and more. 1,573 Articles written about MAX 888 Million Impressions mentioning MAX 107 Press professionals attended MAX 417 Thousand Video views for MAX Keynotes in the first 48 hours 18 Countries represented 113 Thousand Social media posts (Twitter, Facebook, Instagram, Blog posts and Forums) MAX Attendees Create a Serious Buzz on Social Media. Connect face-to-face with over 12,000 social media influencers at MAX and gain exposure across major social media channels (Twitter, Facebook, Instagram, YouTube). 100% Use 1 or more social channels 84% Use 2 or more social channels 50% Use 3 or more social channels 85% Have 100 or more followers 28% Have 1,000 or more followers 8% Have 5,000 or more followers 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 10 10

DIAMOND SPONSORSHIP $200,000 One 75-minute breakout session 30 x 30 exhibit space in the Community Pavilion* One Executive 1:1 meeting with Adobe Dedicated private meeting room 15 full conference passes 10 booth staff passes 25 VIP access tickets for MAX Bash First selection for booth location Co-branding of the lanyard with other Diamond Sponsors and Adobe Included on MAX promotional emails and social media posts to millions Press list 2 weeks prior to MAX and media kit distribution onsite One insert in MAX attendee registration bag One Blog post on MAX website One Show Daily mention Logo and 150 word description on MAX website Logo and 150 word description on MAX app Onsite signage in prominent locations Additional full conference passes $1,095 Additional 10 x 10 exhibit space $5,000 * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 14 14

PLATINUM SPONSORSHIP $94,500 One 75-minute breakout session 20 x 20 exhibit space in the Community Pavilion* One Executive 1:1 meeting with Adobe Ten full conference passes Six booth staff passes Dedicated private meeting room 20 VIP access tickets for MAX Bash Press list 2 weeks prior to MAX and media kit distribution onsite One insert in MAX attendee registration bag One Blog post on MAX website One Show Daily mention Logo and 150 word description on MAX website Logo and 150 word description on MAX app Onsite signage in prominent locations Additional full conference passes $1,095 Additional 10 x 10 exhibit space $5,000 * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 15 15

GOLD SPONSORSHIP $55,000 One 75-minute breakout session 10 x 20 exhibit space in the Community Pavilion* Eight full conference passes Four booth staff passes Shared meeting room 6 hours Press list 2 weeks prior to MAX and media kit distribution onsite One insert in MAX attendee registration bag One Blog post on MAX website One Show Daily mention Logo and 100 word description on MAX website Logo and 100 word description on MAX app Onsite signage in prominent locations Additional full conference passes $1,095 Additional 10 x 10 exhibit space $5,000 * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 16 16

SILVER SPONSORSHIP $32,000 10 x 20 exhibit space in the Community Pavilion* Six full conference passes Four booth staff passes Press list 2 weeks prior to MAX and media kit distribution onsite One insert in MAX attendee registration bag Logo and 100 word description on MAX website Logo and 100 word description on MAX app Onsite signage in prominent locations Additional full conference passes $1,095 Additional 10 x 10 exhibit space $5,000 * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 17 17

BRONZE SPONSORSHIP $16,950 10 x 10 exhibit space in the Community Pavilion* Three full conference passes One booth staff passes Press list 1 week prior to MAX and media kit distribution onsite One insert in MAX attendee registration bag Logo and 50 word description on MAX website Logo and 50 word description on MAX app Onsite signage in prominent locations Additional full conference passes $1,295 Additional 10 x 10 exhibit space (limit 1 per Bronze Sponsor) $8,250 * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 18 18

EXHIBITOR PACKAGE $8,250 10 x 10 exhibit space in the Community Pavilion* Two booth staff passes Press list distributed 1 week prior to MAX Logo on MAX website Logo on MAX app Additional full conference passes $1,295 Additional 10 x10 exhibit space (limit 1 per Exhibitor) $8,250 * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 19 19

SPONSORSHIPS AT-A-GLANCE LEVEL DIAMOND PLATINUM GOLD SILVER BRONZE EXHIBITOR Price $200,000 $94,500 $55,000 $32,000 $16,950 $8,250 INFLUENCE 75-minute breakout session 1 1 1 ACCESS MAX Bash VIP Tickets 25 20 Full conference passes ($1,295 value per pass) 15 10 8 6 3 Booth staff passes ($595 value per pass) 10 6 4 4 1 2 Additional full conference passes $1,095 $1,095 $1,095 $1,095 $1,295 $1,295 Additional 10 x 10 exhibit space $5,000 $5,000 $5,000 $5,000 $8,250 $8,250 EXPOSURE Co-branding lanyard for attendee badges (with Adobe & other MAX sponsors) Exhibit space in the Community Pavilion See the MAX 2018 sponsor manual for inclusions & restrictions Executive 1:1s Meet 1:1 with Adobe executives (subject to availability) Meeting room Private meeting room in the Community Pavilion Inclusion in MAX app game Traffic generating promotion in the MAX app X 30 x 30 * 20 x 20 * 10 x 20 * 10 x 20 * 10 x 10 * 10 x 10 * X Dedicated X Dedicated Shared Three 2-hour slots X X X X X X * Selection priority based on when agreements are received 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 20 20

SPONSORSHIPS AT-A-GLANCE CONTINUED EXPOSURE DIAMOND PLATINUM GOLD SILVER BRONZE EXHIBITOR General session branding Company logo recognized in general session Sponsor signage Logo displayed on sponsor signage in high traffic areas Sponsor to receive VIP access passes for MAX Bash X X X X X X X X X X Logo inclusion in pre-conference communications Static logo inclusion in pre-event emails X X One (1) posting on MAX blog page, max.adobe.com/blog X X X MAX attendee registration bag insert One (1) approved piece MAX conference website Exposure on the sponsor page of the MAX website MAX conference app Exposure on the sponsor page of the MAX app Press list Receive list of press attending MAX 2 weeks prior to event Press list Receive list of press attending MAX 1 week prior to event Media kit distribution Ability to provide kits for distribution onsite X X X X X 150 word description 150 word description 100 word description 100 word description 50 word description Logo only Logo and link Logo and link Logo and link Logo and link Logo and link 150 word description 150 word description 100 word description 100 word description 50 word description Logo Logo Logo Logo Logo X X X X X X X X X Show Daily mention X X X X Logo only X 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 21 21

MARKETING PROMOTIONAL OPPORTUNITIES OPPORTUNITY DESCRIPTION PRICE Lanyard (SOLD OUT) Ensure an impression with every attendee by sponsoring the conference lanyard. The MAX lanyard will be co-branded with sponsor s logo and Adobe. Limited to 1 opportunity. $35,000 MAX Wi-Fi (SOLD OUT) Social Media Headshots (SOLD OUT) MAX Attendee Bag (SOLD OUT) 75-minute Breakout Session MAX Online Commercial Day 1 Keynote MAX Online Commercial Day 2 Keynote Sponsor the MAX Wi-Fi and have all attendees redirected to a co-branded landing page that you create and host. Attendees are required to log-in once each day. Limited to 1 opportunity. Exclusive branding of the Social Media Headshot area including your logo on signage & banners. Photographers will wear branded clothing, provided by sponsor. Subject to approval. By invite only. Showcase your brand and logo to every MAX attendee. As the exclusive sponsor of the MAX conference bag your logo will stand out and appear on every MAX conference bag. Limited to 1 opportunity. Receive a dedicated 75-minute breakout session to showcase your products or services. This is an opportunity to have a voice at MAX and tell your story to attendees. Session is promoted in the MAX scheduler for attendees to pre-register. Includes one full conference pass for speaker. 30 second commercial (created by sponsor) played on MAX Online immediately prior to Day 1 keynote. There were over 186,000 views of MAX 2016 keynotes in the first week. Subject to approval. 30 second commercial (created by sponsor) played on MAX Online immediately prior to Day 2 keynote. 2016 had over 186,000 views of keynotes in the first week. Subject to approval. $30,000 $30,000 $30,000 $25,000 $25,000 $20,000 Additional Exhibit Space Additional 10 x10 Exhibit Space, in the Community Pavilion (exhibit hall), for Bronze and Exhibitor Level Sponsors (limit 1 per exhibitor). $8,250 MAX Attendee Registration Bag Insert Include a small gift or piece of collateral in each attendee conference bag. Sponsor must produce and ship insert in time for fulfillment. Subject to approval. $5,750 Additional Exhibit Space Additional 10 x10 Exhibit Space, in the Community Pavilion (exhibit hall), for Diamond, Platinum, Gold, and Silver Level Sponsors. $5,000 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 22 22 22

MARKETING PROMOTIONAL OPPORTUNITIES CONTINUED OPPORTUNITY DESCRIPTION PRICE DJ & DJ Station Sponsor the DJ & DJ Station where your branding will be displayed prominently. The DJ Station is located in a high traffic area. TBD Onsite Meeting Room Co-branded Snapchat Filter AM/PM Breaks Looking to hold small meetings onsite at MAX? You can purchase a 10x10 meeting room that includes carpet, electrical, furnishing for six, and a logo sign outside the room. Meeting rooms will be in the Community Pavilion and available anytime the Community Pavilion is open. Snapchat filters are a fun way to connect with MAX attendees and create a buzz on social media. Co-branded with MAX, your logo will be integrated into the design of a custom Snapchat Filter. Sponsor a morning or afternoon break. Your logo may be featured on area signage, branded napkins, and stickers on packaged snacks. Subject to approval. TBD TBD TBD Hotel Key Card Put your brand in the hands of MAX attendees from the moment they check-in by sponsoring the hotel key cards. Subject to approval. TBD Welcome Reception Co-Branded Recharge Lounges Charging Kiosks Customized Opportunity Sponsor the Welcome Reception in the Community Pavilion, and make a serious impression with MAX attendees. Your logo will be featured on signage near the entrance to the reception. Sponsor a recharge lounge at MAX. Co-branded with MAX, your logo will be displayed in the lounge area. Branding options will vary based on size of lounge, but may include your logo on area signage, table clings & charging stations. Sponsoring a Charging Kiosk is a great way to increase visibility for your brand. Take advantage of this opportunity to connect with MAX attendees who become a captive audience while their devices charge. Charging Kiosks can be placed at your booth or other high traffic areas. We can create a customized opportunity to fit your needs and budget. Cost Upon Request Cost Upon Request Cost Upon Request Contact Us to Discuss Options 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Adobe MAX MAX 20182017 Prospectus 23 23 23

Contact Elayne Brink Recupero Sponsorship Sales Director 267-247-5874 recupero@adobe.com Adobe MAX 2018 Prospectus 24