01 WRAS WIAPS BRAND GUIDELINES 2015
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WRAS PRODUCT APPROVAL CERTIFICATION MARK BRAND GUIDANCE AND TERMS AND CONDITIONS OF USE WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS (APPLIES TO ALL END USERS) 1. The WRAS Approved Product Certification Mark, is registered under the Trade Marks Acts 1994, under certification mark number 2519249. Water Regulations Advisory Scheme Limited (WRAS Ltd.) owns WRAS Approved Product Certification Mark set out below and reserves all rights to it. 2. WRAS LTD. reserves the right to monitor any use made of its certification marks, trademarks and logos. CONDITIONS OF USE GENERAL (APPLIES TO ALL END USERS) DOS 3. If you intend to the WRAS Approved Product Certification Mark on a web page, you must make sure that there s a minimum spacing of 25 pixels between each side of the certification mark or logo and other graphic or textual elements on the web page. 4. You must use the original WRAS Approved Product Certification Mark files. 5. All certification marks must appear with CERTIFICATION MARK wording to indicate the classification of the mark (logo). 6. You must acknowledge WRAS LTD. s ownership of the WRAS Approved Product Certification Mark as a footer or alongside the WRAS Approved Product certification mark or logo. Copies of the Mark are available on request for the purposes of producing artwork. 7. Where the WRAS Approved Product Certification Mark is used it must be replicated without adaptation or alteration, reproducing the logo in black and white as opposed to colour is permissible (including without limitation any resizing, stretching or cropping). 8. Where there are any legal and/or regulatory requirements about the WRAS Approved Product Certification Mark, you must present the WRAS Approved Product certification mark or logo in a way, which meets those requirements. 9. All references to the WRAS Approved Product Certification Mark must be truthful, fair and not misleading. 10. You must only use WRAS LTD. approved logo artwork when using the WRAS Approved Product Certification Mark. DON TS 11. You must not use screen prints to extract the WRAS Approved Material Certification Mark. 12. You must not use the WRAS Approved Product Certification Mark to link to specific content, such as PDFs, except with WRAS LTD. s prior written consent. 13. You must not incorporate WRAS Approved Product Certification Mark into your own product name, service names, trademarks, logos or company names. 14. You must not adopt trademarks or logos that are confusingly similar to the WRAS Approved Product Certification Mark. 15. You must not use the WRAS Approved Product Certification Mark in a way that would affect the goodwill of WRAS LTD., or its products or services. 16. You must not copy, store, republish or redistribute the WRAS Approved Product Certification Mark, in whole or in part, for any commercial gain. 17. It is a condition of use that the mark shall not be used in any printed advertisement or printed publicity matter without indicating that it is a certification mark. CONDITIONS OF USE WRAS APPROVED PRODUCT HOLDERS The WRAS Approved Product Certification Mark indicates that the UK Water Industry have endorsed the product detailed in the Water Fittings and Materials Directory as described in the current WRAS product approval terms and conditions. DOS 18. Approval Holders are entitled to use the logo on the packaging, promotional literature and point-of-sale advertising for Approved Products. See conditions of use below. 19. Approval holders may use the WRAS Approved Product Certification Mark and make reference to any approval issued by WRAS Ltd. in respect of a particular product or range of products provided the approval is, and remains valid. 20. All manufacturers and factors named in a valid product approval by WRAS Ltd. may use the WRAS Approved Product Certification Mark. 21. Approval holders are entitled to use the WRAS Approved Product Certification Mark on the packaging, promotional literature and point-of-sale advertising for Approved Products. 22. In order for you to use the WRAS Approved Product Certification Mark, the product being advertised must match the product described in the WRAS Approval. It must be possible for someone viewing the advertisement to find the specific approval within the WRAS Water Fittings Directory, without seeking further information. If this is not the case (if the product is rebranded in any way) then the use of the logo is not permitted. 03
DON TS 23. Once a product approval expires, the WRAS Approved Product Logo can no longer appear on the approval holders packaging, promotional literature and point of sale advertising for Approved Products or websites. 24. Prior to an Approval being granted Applicants shall not use the WRAS Ltd. name or WRAS Approved Product Certification Mark in any publication or suggest or imply any endorsement of a particular product or range of products by the Scheme either verbally, in writing or by any other means. 25. Where the WRAS Approved Product Certification Mark is used in connection with a WRAS Approved Product or Product range, it is not permitted to suggest or imply by use or display of the WRAS Approved Product Certification Mark or reference to WRAS Approval that other non-approved products are included or covered by the WRAS Approval. This includes but is not limited to: a. The WRAS Approved Product Certification Mark should not be displayed next to any product which does not hold a current WRAS approval and can be displayed ONLY next to products that hold a valid WRAS Approval. b. The WRAS Approved Product Certification Mark should not be used on the front of a brochure that may suggest all products in that brochure are WRAS Approved. c. The WRAS Approved Product Certification Mark or description should not be used in a website in a way that may suggest all products in the website or within a section are WRAS Approved. Approval. It must be possible for someone viewing the advertisement to find the specific approval within the WRAS Water Fittings Directory, without seeking further information. If this is not the case (if the product is rebranded in any way) then the use of the WRAS Approved Product Certification Mark is not permitted. DON TS 30. Where the WRAS Approved Product Certification Mark is used in connection with a WRAS Approved Product or Product range, it is not permitted to suggest or imply by use or display of the WRAS Approved Product Certification Mark or reference to WRAS Approval that other non-approved products are included or covered by the WRAS Approval. This includes but is not limited to: a. The WRAS Approved Product Certification Mark should not be displayed next to any product which does not hold a current WRAS approval and can be displayed ONLY next to products that hold a valid WRAS Approval. b. The WRAS Approved Product Certification Mark should not be used on the front of a brochure that may suggest all products in that brochure are WRAS Approved. c. The WRAS Approved Product Certification Mark or description should not be used on a website in a way that may suggest all products on the website or within a section are WRAS Approved. CONDITIONS OF USE WATER FITTINGS SUPPLIERS & RETAIL OUTLETS DOS 26. Water fittings suppliers and retail outlets may seek permission to use the WRAS Approved Product Certification Mark and describe a product as a WRAS approved product, provided the approval is, and remains valid. See conditions of use below. 27. Before using a WRAS Approved Product Certification Mark, you must have signed and received permission in writing from WRAS to use the WRAS Approved Product Certification Mark. 28. In order for you to use the WRAS Approved Product Certification Mark or describe a product as a WRAS approved product the approval must be, and remain valid. 29. In order for you to use the WRAS Approved Product Certification Mark, the product being advertised must match the product described in the WRAS 04
WRAS APPROVED MATERIAL CERTIFICATION MARK BRAND GUIDELINES AND TERMS AND CONDITIONS OF USE WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS (APPLIES TO ALL END USERS) 1. The WRAS Approved Material Certification Mark, is registered under the Trade Marks Acts 1994, under certification mark number 2519248. Water Regulations Advisory Scheme Limited (WRAS Ltd.) owns the WRAS Approved Material Certification Mark set out below and reserves all rights to it. 2. WRAS LTD. reserves the right to monitor any use made of its certification marks, trademarks and logos. CONDITIONS OF USE GENERAL (APPLIES TO ALL END USERS) DOS 1. If you intend to use the WRAS Approved Material Certification Mark on a web page, you must make sure that there s a minimum spacing of 25 pixels between each side of the certification mark or logo and other graphic or textual elements on the web page. 2. You must use the original WRAS Approved Material Certification Mark files. 3. It is a condition of use that any Certification Mark shall not be used in any printed advertisements or printed publicity matter directed primarily to the market in the United Kingdom and in the Isle of Man or in retail point-of-sale display card distributed by WRAS for use within the United Kingdom and in the Isle of Man without indicating that it is a certification mark. 4. You must acknowledge WRAS LTD. s ownership of the WRAS Approved Material Certification Mark as a footer or alongside the WRAS Approved Material certification mark or logo. Copies of the Mark are available on request for the purposes of producing artwork. 5. Where the WRAS Approved Material Certification Mark is used it must be replicated without adaptation or alteration, reproducing the logo in black and white as opposed to colour is permissible (including without limitation any resizing, stretching or cropping). 6. Where there are any legal and/or regulatory requirements about the WRAS Approved Material Certification Mark, you must present the WRAS Approved Material certification mark or logo in a way, which meets those requirements. 7. All references to the WRAS Approved Material Certification Mark must be truthful, fair and not misleading. 8. You must only use WRAS LTD. Approved logo artwork when using the WRAS Approved Material Certification Mark. DON TS 9. You must not use screen prints to extract the WRAS Approved Material Certification Mark. 10. You must not use the WRAS Approved Material Certification Mark to link to specific content, such as PDFs, except with WRAS LTD. s prior written consent. 11. You must not incorporate WRAS Approved Material Certification Mark into your own product name, service names, trademarks, logos or company names. 12. You must not adopt trademarks or logos that are confusingly similar to the WRAS Approved Material Certification Mark. 13. You must not use the WRAS Approved Material Certification Mark in a way that would affect the goodwill of WRAS LTD., or its products or services. 14. You must not copy, store, republish or redistribute the WRAS Approved Material Certification Mark, in whole or in part, for any commercial gain. 15. It is a condition of use that the mark shall not be used in any printed advertisement or printed publicity matter without indicating that it is a certification mark. CONDITIONS OF USE WRAS APPROVED MATERIAL HOLDERS The WRAS Approved Material Certification Mark indicates that the UK Water Industry have endorsed the material detailed in the Water Fittings and Materials Directory as described in the current WRAS standard terms of approval. DOS 16. Approval Holders are entitled to use the logo on the packaging, promotional literature and point of sale advertising for Approved Materials. 17. Approval holders may use the WRAS Approved Material Certification Mark and make reference to any approval issued by WRAS Ltd. in respect of a particular material provided the approval is, and remains valid. 18. All manufacturers and factors named in a valid material approval by WRAS Ltd. may use the WRAS Approved Material Certification Mark. 19. Approval holders are entitled to use the WRAS Approved Material Certification Mark on the packaging, promotional literature and point-of-sale advertising for an approved material providing the approval for that the Approved Material is and remains valid. 20. In order for you to use the WRAS Approved Material Certification Mark, the material being advertised must match the material described in the WRAS Approval. It must be possible for someone viewing the advertisement to find the specific approval within the WRAS Water Fittings Directory, without seeking further information. If this is not the case (if the product is rebranded in any way) 05
then the use of the WRAS Approved Material Certification Mark is not permitted. DON TS 21. Once a material approval expires, the WRAS Approved Material Logo can no longer appear on the approval holders packaging, promotional literature and point-of-sale advertising for an approved material. 22. Prior to an Approval being granted Applicants shall not use the WRAS Ltd. name or WRAS Approved Material Certification Mark in any publication or suggest or imply any endorsement of a particular material by the Scheme either verbally, in writing or by any other means. 23. Where the WRAS Approved Material Certification Mark is used in connection with a WRAS Approved Material or material range, it is not permitted to suggest or imply by use or display of the WRAS Approved Material Certification Mark or reference to WRAS Approval that other non-approved materials or products are included or covered by the WRAS Approval. This includes but is not limited to: a. The WRAS Approved Material Certification Mark should not be displayed next to any product which does not hold a current WRAS approval and can be displayed ONLY next to materials that hold a valid WRAS Approval. b. The WRAS Approved Material Certification Mark can NOT be displayed next to a product and imply that the product is approved. c. The WRAS Approved Material Certification Mark should not be used on the front of a brochure that may suggest all materials or all products in that brochure are WRAS Approved. d. The WRAS Approved Material Certification Mark or description should not be used in a website in a way that may suggest all materials or products in the website or within a section are WRAS Approved. CONDITIONS OF USE MATERIAL SUPPLIERS AND RETAILERS DOS 24. Material suppliers and retailers may seek permission to use the WRAS Approved Material Certification Mark and describe a material as a WRAS approved material, provided the approval is, and remains valid. See conditions of use below. 25. Before using a WRAS Approved Material Certification Mark, you must have signed a licence and received permission in writing from WRAS to use the WRAS Approved Material Certification Mark in relation to a specific approval. 26. In order for you to use the WRAS Approved Material Certification Mark or describe a material as a WRAS approved material the approval must be, and remain valid. 27. In order for you to use the WRAS Approved Material Certification Mark, the material being advertised must match the material described in the WRAS Approval. It must be possible for someone viewing the advertisement to find the specific approval within the WRAS Water Fittings and Materials Directory, without seeking further information. If this is not the case (if the material is rebranded in any way) then the use of the WRAS Approved Material Certification Mark is not permitted. DON TS 28. Where the WRAS Approved Material Certification Mark is used in connection with a WRAS materials range or a product, it is not permitted to suggest or imply by use or display of the WRAS Approved Material Certification Mark or reference to WRAS Approval that other non-approved materials or products are included or covered by the WRAS Approval. This includes but is not limited to: a. The WRAS Approved Material Certification Mark should not be displayed next to any product which does not hold a current WRAS approval and can be displayed ONLY next to materials that hold a valid WRAS Approval. b. The WRAS Approved Material Certification Mark can NOT be displayed next to a product that contains a valid material approval, as this may imply that product has WRAS approval. To gain a product approval, all non-matalic materials in contact with drinking water must have a valid materials approval or have suitable and relevant testing, in addition relevant and suitable mechanical testing must be successfully completed and the product suitably marked. c. The WRAS Approved Material Certification Mark should not be used on the front of a brochure that may suggest all materials or products in that brochure are WRAS Approved. d. The WRAS Approved Material Certification Mark or description should not be used in a website in a way that may suggest all materials or products in the website or within a section are WRAS Approved. 06
WRAS WIAPS CERTIFICATION MARKS BRAND GUIDANCE AND TERMS AND CONDITIONS OF USE WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS (APPLIES TO ALL END USERS) 1. The Water Industry Approved Plumbers Scheme (WIAPS) has four certification marks that are registered under the Trade Marks Acts 1994. These WIAPS logos are described below. Water Regulations Advisory Scheme Limited (WRAS Ltd.) owns the WIAPS logos set out below and reserves all rights to them. 2. WRAS LTD. reserves the right to monitor any use made of its certification marks, trademarks and logos. CONDITIONS OF USE GENERAL (APPLIES TO ALL END USERS) DOS 3. If you intend to use the WIAPS Logo(s) on a web page, you must make sure that there s a minimum spacing of 25 pixels between each side of the certification mark or logo and other graphic or textual elements on the web page. 4. All certification marks must appear with CERTIFICATION MARK wording to indicate the classification of the mark (logo). 5. You must use the original WIAPS Logo(s). 6. You must acknowledge WRAS LTD. s ownership of the WRAS Approved Material Certification Mark as a footer or alongside the WIAPS Logo(s). Copies of the Mark are available on request for the purposes of producing artwork. 7. Where the WIAPS Logo(s) is used it must be replicated without adaptation or alteration, reproducing the logo in black and white as opposed to colour is permissible (including without limitation any resizing, stretching or cropping). 8. Where there are any legal and/or regulatory requirements about the WIAPS Logo(s), you must present the WIAPS Logo(s) in a way, which meets those requirements. 9. All references to the WIAPS Logo(s) must be truthful, fair and not misleading. 10. You must only use WRAS LTD. approved logo artwork when using the WIAPS Logo(s). DON TS 11. You must not use screen prints to extract the WIAPS Logo(s). 12. You must not use the WIAPS Logo(s) to link to specific content, such as PDFs, except with WRAS LTD. s prior written consent. 13. You must not incorporate WIAPS Logo(s) into your own product name, service names, trademarks, logos or company names. 14. You must not adopt trademarks or logos that are confusingly similar to the WIAPS Logo(s). 15. You must not use the WIAPS Logo(s) in a way that would affect the goodwill of WRAS LTD., or its products or services. 16. You must not copy, store, republish or redistribute the WIAPS Logo(s), in whole or in part, for any commercial gain. 17. It is a condition of use that the mark shall not be used in any printed advertisement or printed publicity matter without indicating that it is a certification mark. CONDITIONS OF USE WIAPS LOGO APPROVAL HOLDERS The WIAPS Logo(s) indicates that the UK water industry have approved the individual detailed in the WIAPS Register as described in the current WIAPS terms of approval. DOS 18. There are four different types of certification mark, set out below. Approval holders may only use the specific WIAPS logo appropriate to their sector and make reference to an approval issued by WRAS Ltd. in respect of a specific business and individual provided the approval is, and remains valid. a. Water Industry Approved Plumber, Approval Holders are entitled to use the logo for certification mark 2541067, on their uniform, vehicle, website and promotional literature. See conditions of use below. b. Water Industry Approved External Service, Approval Holders are entitled to use the logo for certification mark 2519245, on their uniform, vehicle, website and promotional literature. See conditions of use below. c. Water Industry Point of Use Water Coolers and Drinks Dispensers Approved Installers, Approval Holders are entitled to use the logo for certification mark 2541060, on their uniform, vehicle website and promotional literature. See conditions of use below. d. Water Industry Catering Approved Installer, Approval Holders are entitled to use the logo for certification mark 2541063, on their uniform, vehicle website and promotional literature. See conditions of use below. 19. All businesses and individuals named in a valid approval by WRAS Ltd. may use the WRAS Logo. 20. Approval Holders are entitled to use the WIAPS Logo(s) on the uniform, vehicle, website and promotional literature. 21. In order for a business to use the WIAPS Logo(s), you must have at least one 07
in five employees with a valid WIAPS approval. It must be possible for someone viewing the WIAPS Directory to check that your employees have at valid WIAPS approval. 22. Before using the WIAPS Logo(s), you must have signed and received permission in writing from WRAS to use the WRAS Approved Product Certification Mark. DON TS 23. Prior to an Approval being granted Applicants shall not use the WRAS Ltd. name or WIAPS Logo(s) in any publication or suggest or imply any endorsement of a particular material by the Scheme either verbally, in writing or by any other means. 24. Once an approval expires, the WIAPS logo can no longer appear on the approval holders uniform, vehicle, website and promotional literature or other stationery CONDITIONS OF USE - MEDIA, WATER COMPANIES AND EDUCATIONAL/ TRAINING ORGANISATIONS DOs 22. Organisations may seek permission to use the WRAS Ltd. Certification Mark to support promotion of the scheme and for use in educational materials which have been endorsed by WRAS Ltd. 23. In order for you to use the WRAS Ltd. Certification Mark you must set out in writing how the mark will be used. DON Ts 24. The WRAS Ltd. Logo or description should not be used on the front of a brochure, poster or similar promotional materials in a way which might suggest your company or an individual are members of WRAS Ltd. or endorsed by the scheme. 25. The Certification Mark or description should not be used on a website in a way which might suggest your company or an individual are members of WRAS Ltd. or endorsed by the scheme. DECLARATION I have read and fully understand the above conditions for the use of the Water Regulations Advisory Scheme (WRAS) Limited logo under this agreement and agree to abide by the terms. I understand that permission to use the WRAS logo is at the discretion of the Water Regulations Advisory Scheme Limited and that the Water Regulations Advisory Scheme Limited reserve the right to withdraw permission at any time. Signed on behalf of the Licensee:.. Name (PLEASE PRINT):.. Date:.. On behalf of the Licensee: ADDRESS 1:.. ADDRESS 2:.. ADDRESS 3:.. ADDRESS 4:.. ADDRESS 5:.. POSTCODE:.. Company No.:.. VAT No.:.. SIGN AND SEND Please sign and return to the Water Regulations Advisory Scheme Limited at the address below: Julie Spinks, Water Regulations Advisory Scheme Limited, Unit 13, Willow Road, Pen y Fan Industrial Estate, Crumlin, Gwent, NP11 4EG. 08
OUR NAMES The Company s name is: Water Regulations Advisory Scheme Limited. The name may be shortened to WRAS. Alongside the Water Regulations Advisory Scheme sits the Water Industry Approved Plumbers Scheme. The name may be shortened to WIAPS or WIA where necessary. 25mm OUR LOGOS Each logo consists of the icon to the left and the shortened name to the right. The logos must always appear complete in this form. Where necessary the trademark icon should be used on all logos until they are fully registered where this must be replaced by the registered trademark icon. The elements of the logos are at no point to be altered, rearranged, stretched or squeezed. All proportions must always remain constant. These are the property, certification marks and trademarks of the Water Regulations Advisory Scheme Limited. 09
LOGO & CERTIFICATION MARKS CONDITIONS OF USE Where any of the WRAS or WIAPS Approved Material Certification Mark is used it must be replicated without adaptation or alteration, reproducing ACME PLUMBERS LTD. the logo in black and white as opposed to colour is permissible (including without limitation any resizing, stretching or cropping). You must not incorporate any element of any WRAS or WIAPS logo or Certification Mark into your own product name, service names, trademarks, logos or company names. You must not adopt trademarks or logos that are confusingly similar to any WRAS or WIAPS logo or Certification Mark. It is a condition of use that any mark shall not be used in any printed advertisement or printed publicity matter without indicating that it is a certification mark. 10
COLOURWAYS Where possible, the logos must always appear in the following colours: Pantone Process Cyan Pantone 296 Pantone 296 Pantone 375 Pantone 375 Pantone 296 Pantone 296 Pantone 300 Pantone Process Cyan 11
COLOUR PALETTE The primary corporate colours are: 04 01 01 Pantone Process Cyan C100 M0 Y0 K0 R0 G174 B239 02 Pantone 296 C100 M46 Y0 K70 R0 G45 B86 03 05 03 Pantone 375 C59 M0 Y100 K0 R117 G192 B68 04 Pantone 300 C91 M68 Y0 K0 R33 G94 B172 02 05 Greyscale 10% Black - 50% Black 12
BLACK & WHITE The full colour version of the logos should be used wherever possible. However, in cases of technical or budgetary constraints, black and white versions of the logos may be used. COLOUR BACKGROUNDS If the logos are used on a coloured background, the text is to be reversed to white. CLEAR ZONE The clear zone around the logos and certification marks must always be preserved. It protects the logo s integrity and gives it space to breathe. CLEAR ZONE CLEAR ZONE If you intend to use any of the WRAS or WIAPS logos or Certification Marks on a web page, you must make sure that there s a minimum spacing of 25 pixels between each side of the certification mark or logo and other graphic or textual elements on the web page. 25 pixels 13
AFFILIATE LOGOS When using the logos alongside a partner or affiliate logo, ensure the logos are of equal proportions and Unit 13, Willow Road, Pen y Fan Ind Est, Crumlin, Gwent, NP11 4EG info@wras.co.uk t: +44 (0) 333 207 9030 f: +44 (0) 1495 248 540 are either all full colour or all greyscale. Ensure that there is ample spacing around the logo and that the logos are aligned from the centre axis, making sure none appear more prominent than the rest. Dear Sir or Madam, RE: WATER REGULATIONS ADVISORY SCHEME LTD. (WRAS) APPROVAL EXPIRY REMINDER This material approval expires in January 2016 Please complete and return the enclosed MA3 Application Form even if you do not wish to apply for re-approval. If you would like to apply for a re-approval further testing will be required. The re-approval process is as follows: Where possible the affiliate logos should appear in the bottom left corner of a document and should be smaller and less prominent than the title logo. 1.) Complete and return the entire, enclosed MA3 Application Form (pages 1-4). This may be e-mailed to one of the Technical Administrators, addresses below. 2.) WRAS Ltd. will issue written test requirements. These are usually e-mailed in PDF format to the contact on the MA3 Application Form. If no e-mail address is provided a hard copy of the test requirements will be posted to the approval holder s address. 3.) Choose one of the four laboratories which WRAS Ltd. accepts test reports from and then forward the test requirements letter (item 2) to them. The contact details of the laboratories will be included on the test requirements letter. 4.) The laboratory will perform the testing, as specified in the test requirements letter, and once testing is complete forward the report to WRAS Ltd. 5.) If the testing is un-successful please contact WRAS Ltd. 6.) If the testing is successful and any other requirements of WRAS Ltd. are met, WRAS Ltd. will forward a Purchase Order Requisition Form to the applicant. This gives WRAS Ltd. the information to include on the invoice. 7.) The cost of a five-year WRAS Approval is GBP 325 (+VAT where applicable). Should you require further information or assistance, please contact the Technical Administrators on info@wras.co.uk. Yours sincerely, WRAS Approvals Team Water Regulations Advisory Scheme 14
STRAPLINES Where the strapline must be used with the logo, it may be used separatly from the logo itself, or situated either below or to the right of the logo. 15
STRAPLINE IN SITU The headed paper below shows the strapline in use beside the logo. Unit 13, Willow Road, Pen y Fan Ind Est, Oakdale, Gwent, NP11 4EG info@wras.co.uk t: +44 (0) 333 207 9030 f: +44 (0) 1495 248 540 This material approval expires in January 2016 Please complete and return the enclosed MA3 Application Form even if you do not wish to apply for re-approval. If you would like to apply for a re-approval further testing will be required. The re-approval process is as follows: 1.) Complete and return the entire, enclosed MA3 Application Form (pages 1-4). This may be e-mailed to one of the Technical Administrators, addresses below. 2.) WRAS Ltd. will issue written test requirements. These are usually e-mailed in PDF format to the contact on the MA3 Application Form. If no e-mail address is provided a hard copy of the test requirements will be posted to the approval holder s address. 3.) Choose one of the four laboratories which WRAS Ltd. accepts test reports from and then forward the test requirements letter (item 2) to them. The contact details of the laboratories will be included on the test requirements letter. 4.) The laboratory will perform the testing, as specified in the test requirements letter, and once testing is complete forward the report to WRAS Ltd. 16
SECONDARY LOGOS There are a range of secondary logos which work alongside the WRAS and WIAPS logos. Approved Product and Material holders must only use the Approved logo. 17
SECONDARY LOGO STRUCTURE The secondary logos must be arranged as shown below. None of the information is to be rearranged in any way. Name + Icon Name + Icon Approval Title Approval Title 18
USING CERTIFICATION MARK TEXT In order to comply with the terms and conditions of use for WRAS and WIAPS branding, users must use the artwork supplied with CERTIFICATION MARK text included. Alternatively, if the user would prefer to include a version of the logo without CERTIFICATION MARK text, they must indicate in proximity with the logo that it is a certification mark which is owned by WRAS Ltd. WITH CERTIFICATION MARK TEXT By using a version of the logo which includes the CERTIFICATION MARK text, you do not need to include any additional information. 19
WITHOUT CERTIFICATION MARK TEXT By using a WRAS (for products and materials) or WIAPS (for approved contractors) logo which does not include the CERTIFICATION MARK text in the artwork, you will need to include a statement making it clear the logo is a certification mark, which is owned by WRAS Ltd. EXAMPLE: Top Taps has a new tap range. Our range of mixer taps are WRAS Approved (Approval 1502000) The WRAS Approved Product logo is a certification mark which is owned by WRAS Ltd. 20
APPROVED MEMBERS When using the logos alongside a partner or affiliate logo, ensure the logos are of equal proportions and are either all full colour or all greyscale. Ensure that there is ample spacing around the logo and that the logos are aligned from the centre axis, making sure none appear more prominent than the rest. ACME PLUMBERS LTD. Dear Sir or Madam, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet orci mauris. Curabitur aliquet sagittis nisl vitae lobortis. Vestibulum elit turpis, adipiscing ut rutrum ullamcorper, ullamcorper fringilla odio. Mauris tempus sapien non lacus hendrerit in viverra quam sagittis. Praesent eu lorem justo. Etiam a est nibh. Nunc lacinia enim hendrerit lorem accumsan et lobortis ipsum lobortis. Nam purus justo, aliquet id dictum eu, suscipit eu orci. Etiam ornare tincidunt neque, quis congue mauris fermentum ut. Vestibulum volutpat placerat tempor. Vivamus malesuada venenatis faucibus. Proin tristique placerat mollis. Ut rutrum bibendum ante id porta. Sed in metus id quam facilisis tempus id sed velit. Maecenas mollis est ac lorem molestie vulputate. Curabitur rhoncus rutrum ante, id viverra tortor egestas eget. Nullam aliquet mauris a sapien fermentum placerat. Mauris a magna quam, at bibendum nisi. Sed nec ligula libero. Nunc interdum scelerisque sagittis. Morbi at erat vulputate urna porta cursus id id sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus dapibus lorem vel augue gravida vitae suscipit ligula pretium. Quisque consequat mollis bibendum. Curabitur rutrum, quam sit amet accumsan dictum, lorem sapien luctus justo, ac tristique diam eros eget lectus. Pellentesque nec ante mollis diam vestibulum suscipit. Sed felis metus, malesuada et pulvinar eu, tempor eu justo. Praesent commodo vulputate orci. Proin ultricies nulla in mauris elementum consectetur. Integer accumsan nisl quis augue venenatis sagittis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce in ante magna, eget tincidunt quam. Morbi sed lorem non augue porta fermentum. In placerat dolor et sapien iaculis mattis. Suspendisse potenti. Praesent ut urna nulla, non volutpat nisi. Vestibulum malesuada gravida massa vitae imperdiet. Donec vel risus non libero fringilla aliquam eu sed tortor. Ut fringilla lacinia odio sed blandit. Suspendisse urna sapien, convallis in hendrerit at, faucibus non orci. In tortor arcu, dapibus eget dictum sed, venenatis sed sapien. Suspendisse potenti. Donec cursus semper magna ac interdum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla adipiscing nulla sagittis odio eleifend sodales. Integer venenatis pharetra lectus non gravida. In hac habitasse platea dictumst. Nam tincidunt, elit sed faucibus consectetur, massa ante condimentum libero, ut tincidunt tellus sem tristique velit. Vivamus in urna magna. Pellentesque a nibh mauris, vulputate viverra quam. Curabitur vitae quam vel tellus vehicula luctus ut ut felis. Nulla in vulputate tellus. 21
SUB-LOGO REPRODUCTION SIZES In print, the minimum size of the logo is 25mm. This is essential to ensure the legibility of the approval text. A4 50mm A5 40mm Minimum 25mm WATER INDUSTRY APPROVED PLUMBER Water Industry Approved Plumber, Approval Holders are entitled to use the logo for certification mark 2541067, on their uniform, vehicle, website and promotional literature. Approval Holders are entitled to use the WIAPS Logo(s) on the uniform, vehicle, website and promotional literature. 22
LOGOS IN SITU Below are some examples of general applications of the logos in situ as they are intended to be used. 23
ACME PLUMBERS LTD. 01234 567 899 24
TYPOGRAPHY The corporate typeface for titles and subtitles is - Din Medium all caps. This must be used for all internally and externally printed materials, TITLES TYPEFACE Din Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 including letters, memos, leaflets etc. As a general rule, font size 20 should be used for document titles, size 14 for page titles and size 12 for section titles. COPY TYPEFACE Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 Arial Regular will be used for body copy in the majority of instances, using size 10 point as a maximum and should not exceed 80% - 85% black. ONLINE & EMAIL Arial Regular will be used for all online media and email correspondence. 25
LANGUAGE Tone of voice within the brand is just as important as the way it looks. The tone of voice takes its cue from the brand values - Quality, Safety and Trust. These should be the benchmark of every communication. STYLE GUIDELINES Sub-heads should be used to break up information. Numbers should be written, i.e one to ten. Numerals should be used following this. Use %, not per cent. Use and rather than & (unless it is a company name, established abbreviation or part of a list). If using ellipsis, do not space before or between. Use double quotation marks when quoting direct speech, single for indirect. TONE OF VOICE Written copy should express sector authority and professionalism. Keep text simple and concise using short words and sentences where possible. Avoid abbreviations. Check and double-check for typos and errors. Keep customers in mind at all times, ensuring that copy is easy to understand and sounds confident. Stay away from wacky or quirky language. Avoid unnecessary exclamation marks. Never use ALL CAPS in body copy. Do not use jargon in customer-facing copy. 26
27 If you require further information about using our branding, please contact Ben Bostock, WRAS Marketing and Communications Officer, by phone on 01495 237 398 or email ben.bostock@wras.co.uk.
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