Product Guide SMS PLUS + Copyrights RouteSms Solutions Limited Page 1

Product Guide SMS PLUS + Copyrights RouteSms Solutions Limited Page 1

Index Contents Page No. Overview 3-4 Gateways 5 Users 6-7 Routing 8 Administrator 9-13 Message Processing Engine 14 About Us 15 Copyrights RouteSms Solutions Limited Page 2

Overview: SMS Plus Messaging platform acts an aggregator by receiving messages from various Users, using the different types of interfaces supported (SOAP, Desktop, Web Client and HTTP) and then processes these messages and forwards them to the destination Routes. Product Features: Price based system. Pricing assignments of a user are based on a country and operator pair that validates against the coverage area of different routes. Supports multiple routing for a user for different vendors. Prefix based routing only for special prefixes. Separated HTTP and SMPP submission. Available as web service for users to send messages. Includes a desktop application for users not only to send messages but to manage they contacts, groups and distribution lists. Also includes a web interface for sending messages, viewing profile, balance and routing. Fast Delivery reports. SmsPlus is an operator wise price based routing messaging platform which allows the assignment of multiple operators to a user. A user sends the messages via the Web Client, Desktop Application, HTTP API or Web Service. The sent message is stored in the backend storage and then given to the Message processing Copyrights RouteSms Solutions Limited Page 3

engine which deals with the message sending, Delivery report processing and user credit management. Basically there are two areas under the SmsPlus messaging platform: 1. Administrator 2. User Administrator: Administrator is the super user of SmsPlus messaging platform that is authorized to perform and monitor various activities in the system. An administrator keeps track of various users created in the system and manages their credits and accounts. The various sections that a administrator manages are as follows: 1. Manage System 2. Reports 3. Live Status 4. SMPP Services Every message sent by the user is submitted to Message processing engine that ultimately forwards the message to the Gateways from which the message will be Gateway to the destination mobile number. Following are the basic entities of SmsPlus system: Gateways Routing User Administrator Message Processing Engine Copyrights RouteSms Solutions Limited Page 4

Gateways: A 'Gateway' is used to refer to a connection to any of your providers. By providers we mean short message service providers who provide you with a connection over which to send messages. The word 'Gateway' is used to refer to that connection. SmsPlus supports connections over the Short Message Peer to Peer (SMPP) protocol and Hypher Text Transfer Prototcol(HTTP) to these providers. Using 'Gateway Management' inside 'Manage System', you can add, modifies or deletes these connections. For any Gateway you will have to specify the following mandatory parameters, which are essential for establishing a connection to the provider's server:- IP Address: The IP address (e.g. 121.241.242.111) of the provider's server. Port: The port on which the provider wishes you establish your connection for sending messages. System Type: Certain providers will allow you to connect to their servers only if you provide a specific value for this field while establishing a connection with their server (sometimes as a double check with the System Id and Password). Username (System ID): The System ID or User name associated with your user account with the provider for sending messages. Password: The password to be used for authentication while establishing the SMPP connection. Receiver Port: If you choose to send messages and receive the delivery reports over different connections, then you need to specify the value on which port you wish to connect to the provider to receive delivery reports, if your provider hasn't mentioned anything explicitly, then it is the same port you use to send your messages. Enquire Link Interval: In case there aren't any messages to send, after how many seconds should an enquire link be sent so that the provider does not disconnect the connection due to no activity. Copyrights RouteSms Solutions Limited Page 5

Users: A user is an entity that sends the message by using web client/soap (Web Service)/Desktop Application/ HTTP API. These users are created by administrator and they have their own personalized areas for sending messages as discussed above. For sending messages a user needs credit which is given to them by administrator as per the credit policies. Certain actions that a client performs are as follows: 1. Manage Profile A user can change his profile by changing information like his/her login password. 2. Send SMS A user can send messages instantaneously or schedule them for a later time. User can either send Single/Group/Bulk messages by using the different message clients discussed above. 3. Online payment A user can make a direct payment by using the integrated PayPal API. 4. Job Management A user can manage his/her jobs that he has created by sending bulk/scheduled messages. 5. View Reports User can view several reports related to his/her credits and message traffic sent to the system. 6. Contacts Management User can manage contact group of mobile numbers that he/she frequently use to send messages either as a Group or a Distribution List. Copyrights RouteSms Solutions Limited Page 6

User Connectivity: SOAP: Available as a web service to use for sending volumes of messages. Desktop Application: A desktop application for your users to connect and send large volumes of messages directly. Web Client: Web interface for your users to send messages, manage contacts and view delivery reports and so on. HTTP API: An HTTP API for sending messages which your users can embed in their own applications to send messages easily without resorting to web services or SMPP. USER Web Client Desktop HTTP SOAP HTTP HTTP Processor SMPP SMPP Processor Sender ROUTES Route 1 Route 2 Route 3 Route 4 Copyrights RouteSms Solutions Limited Page 7

Routing: The routing refers to a pricing that is assigned to a user at which he/she will be charged for sending a message to a mobile number corresponding to a specific operator/provider in a specific country from a covered route in that area. In SmsPlus user wise routing is done by assigning route to an operator with a price that will be applicable for all messages that will be routed through it. This relationship is a many to many relation where a user can be assigned different routes/gateway for different operators and reversibly a same route can be assigned to different users as well. One gateway or route may operate in different areas so it is possible in SmsPlus to assign a single gateway for different operator for different users. All the pricing will be matched against the coverage map and the system will take care of all the pricing to be appropriate. There is also the provision for handling the price of some exceptional prefixes that cost more for an operator in a particular coverage area, SmsPlus includes the provision for assigning prices and routes for all such prefixes with an appropriate price which again matched against the master coverage map to provide consistent pricing. These Special prefix assignments are universal and will be same for every created user under the SmsPlus messaging platform. This condition is termed as Master Routing under the SmsPlus messaging platform and for users this will be shown as the Special Prefix Pricing. Copyrights RouteSms Solutions Limited Page 8

Administrator: Administrator is the super user of SmsPlus messaging platform that is authorized to perform and monitor various activities in the system. An administrator keeps track of various users created in the system and manages their credits and accounts. The various sections that a administrator manages are as follows: 1. Manage System 2. Reports 3. Live Status 4. SMPP Services Manage System: User Management is the part of this system which includes the creation, modification and credit management of users. Gateway Management is the part where several Gateways used by the message processing engine are managed. Routing Management is the part of this system from where the administrator adds or updates the operator wise routing to a user. Master Routing Management is the part of this system from where the administrator adds or updates the routing for some special prefixes that generally charged more compared to other prefixes for the same operator. Job Management is used to view and manage the jobs created by various users of the system that include stopping, starting and deleting user created jobs. SMS Queue Management is the area where an administrator can monitor the live SMS queue of SmsPlus messaging platform. Copyrights RouteSms Solutions Limited Page 9

Reports: Include various reports that display the information about message sending, user credit updates, routing updates and other aspects of this system. Various reports are described in detail as follows: Log Reports: There are 2 types of log reports in SmsPlus system that shows the log of current and previous day s message traffic. 1. Daily Statistics This report shows the message statistics for the current day for each user who is sending traffic. This report shows user wise statistics of number of messages, number of parts in messages, price deducted for sending those messages and from which gateway (Route) it has been sent from. 2. Sms Report This report shows the message statistics in date wise manner where and administrator can view the statistics of users for the interval that he/she has selected for each user who is sending traffic. This report shows user wise statistics of number of messages, number of parts in messages, price deducted for sending those messages and from which gateway (Route) it has been sent from. 3. Summary Report This report shows the date wise message summary of users. There are two type of summary: 1. User Wise User wise summary displays the date wise message summary showing total number of message send by various users in the chosen interval. Multiple user selection is provided to view the summary for selected users only. 2. Gateway Wise summary displays the date wise message summary showing total number of message send through various gateways in the chosen interval. Multiple gateway selection is provided to view the summary for selected gateways only. The report contains the option for briefing or shortening the report by choosing among the various options to group the report by country, operator, gateway or any combination of them. Copyrights RouteSms Solutions Limited Page 10

Verification Reports: 1. User Value Report This verification report is used to display the credit calculation of various users in the system and verifies that the credit of a user is managed properly or not. This report makes the use of user s midnight balance (balance amount as per midnight everyday), added or deducted credits from the user management and credit usages of users as per the summary which is generated user wise as per the daily traffic. 2. Midnight balance Report This report shows the balance of a user in date wise manner. The midnight balance of a user is the closing credit balance of the user for the day which is stored every midnight. This closing balance also serves as the opening balance for next day. For example: if a user exampleuser1 is having a credit balance of 1500 at 12:00 AM on date 24/07/2011 then this 1500 will serve as the midnight balance of exampleuser1 for the date 23/07/2011. The midnight balance report shows the balance of users for a selected date interval and it has the ability to perform a search on users. 3. User(s) Routing Report This is the report showing the overall routing assigned to various users in SmsPlus messaging platform. This report includes option for viewing the routing report on basis of gateway, country and user or in any combination of these. The report is also having an option to move a routing to another gateway covering the same area. While moving the changed gateway and price is again compared to the master coverage and the appropriate routes are moved as per the selection made. 4. User(s) Routing Update Log This verification report shows the log of changes done in user s routing. This report has the capability of searching on the basis of gateway, country, operator and date interval. 5. Master Routing Update Log This verification report shows the log of changes done in master routing(special prefix routing). This report has the capability of searching on the basis of gateway, country, operator and date interval. Copyrights RouteSms Solutions Limited Page 11

6. Defaulters Report Defaulter report is a report that shows the routing list assignments that are inconsistent. The circumstances under which a routing is considered to be visible in the defaulter report are as follows: 1. If a country or an operator is removed from the master coverage and the user routing / master routing is still given this removed country or operator. 2. If a user s routing / master routing is given to a route at a price which is less than the minimum coverage price of for the country, operator, gateway pair. 7. Defaulters Report Defaulter report is a report that shows the routing list assignments that are inconsistent. The circumstances under which a routing is considered to be visible in the defaulter report are as follows: 3. If a country or an operator is removed from the master coverage and the user routing / master routing is still given this removed country or operator. 4. If a user s routing / master routing is given to a route at a price which is less than the minimum coverage price of for the country, operator, gateway pair. Summary Report: This report shows the date wise message summary of users. There are two type of summary: 1. User Wise User wise summary displays the date wise message summary showing total number of message send by various users in the chosen interval. Multiple user selection is provided to view the summary for selected users only. 2. Gateway Wise summary displays the date wise message summary showing total number of message send through various gateways in the chosen interval. Multiple gateway selection is provided to view the summary for selected gateways only. The report contains the option for briefing or shortening the report by choosing among the various options to group the report by country, operator, gateway or any combination of them. Copyrights RouteSms Solutions Limited Page 12

Live Status: Live SMSC Status This shows the current status of SMSC. This information includes following details: Number of received, queued, sent messages. Inbound and outbound speed of sending/receiving messages. Numbers of delivery report (DLR) sent, received and queued. Inbound and outbound speed of sending/receiving delivery reports. Total number of connections to the message processing engine. Number of SMSCs connected to the system. Copyrights RouteSms Solutions Limited Page 13

Message Processing Engine: Message processing engine is the core of SmsPlus messaging platform s message sending and credit accounting. It accepts the messages from above discussed various sources available for the user to send messages and extracts the information to route the message to its specified destination by extracting the routing information from destination mobile number itself, It then calculates the amount to be deducted from user account as per the assignment done in the user routing and then forwards the message to the appropriate route. Forwarding the message to appropriate route doesn t finishes the work of message processing engine but it also receives the delivery reports for every sent message and updates the delivery status of message in the database storage of SmsPlus messaging platform. A diagrammatical presentation of a message processing system is elaborated in the give diagram: User SMS Extract country code and prefix from mobile no. Processing Message body for proper delivery Processing Message body for proper delivery Extract message body type and destination mobile no. Route SMS Gets Operator Price by examining Prefix Deducing SMS cost from user balance Country Operator Prefix Database Recipient Message Log Creating Log in database / Updating DLR User Database Balance deduction Log SMS Database Copyrights RouteSms Solutions Limited Page 14

About RouteSms Solutions Limited: RouteSms Solutions Limited (RSL) is a leading mobile messaging and software solutions provider. RouteSms has designed and deployed the most stable and reliable Enterprise Messaging Delivery platform and has direct carrier-level connection with more than 27 international SMSCs. Coupled with smart prefix based routing; we cover around 560+ mobile networks round the world. Contact Details: India Office No. 401, Evershine Mall, Mind Space, New Link Road, Malad (W), Mumbai - 400 064, India Tel: 91-22-40337676 Fax: 91-22-40337650 Email: info@routesms.com United Kingdom Park View, Acton Park, 183-189 The Vale, London, W37RW, United Kingdom, Tel. +44(0)2086124060. Email: sales@routesms.com Canada 2910, 16th Avenue North, Lethbridge, Alberta T1H 5E9, Canada Tel : +1 (403) 393-4349 Fax : +1 (403) 562-7694 Email: sales@routesms.com Copyrights RouteSms Solutions Limited Page 15