Infrared Data Association Trademark and Brand Guidelines March 2011 1
Infrared Data Association s (IrDA) Philosophy on Trademarks and Brands IrDA's trademarks, certification marks and brands ( Marks ) are IrDA s Intellectual property and are important and valuable assets of the association. These Marks must be used properly. While certification marks are acknowledged by the IrDA as being a type of trademark, their somewhat unique nature may compel the IrDA to enforce unique rules related to them as compared to traditional trademarks. Follow these Guidelines for using IrDA's and others' trademarks and brands properly in internal and external communications, documents and electronic messages. Who Do These Guidelines Apply To? These Guidelines apply to IrDA employees, members, licensees, consultants, outside vendors, and other third parties. If you are an authorized user of an IrDA trademark or an owner of a product registered to use IrDA Marks, your agreement that you signed with IrDA may have trademark usage guidelines. Please follow these guidelines. Using IrDA s Certification Trademarks Products that use IrDA Certification Marks must successfully complete testing by an IrDA Authorized Test Lab. You may refer to IrDA products by their associated IrDA trademarks, so long as such references (a) are truthful, fair, and not misleading, and (b) comply with these Guidelines, which may be modified by IrDA from time to time in IrDA's sole discretion. Specifically: Follow the internationally recognized and established Trademark Golden Rules. Use the appropriate trademark symbol and trademark acknowledgment of IrDA's ownership of the Marks in question. Do not incorporate IrDA Marks into your own product names, service names, trademarks, logos, or company names, and do not adopt marks that are confusingly similar to IrDA's marks. Do not make unauthorized use of IrDA's marks. Third party usage of specific IrDA marks requires a license or written permission from IrDA. If you are interested in using an IrDA Mark, contact the IrDA office. The Trademark Golden Rules The Trademark Golden Rules are internationally recognized and applied worldwide. The appropriate trademark symbol should be used with each of IrDA's trademarks for consistency. 1. ALWAYS use a trademark as an adjective or adverb, accompanied by an APPROPRIATE noun or verb. Do not use a trademark as a noun. Do not pluralize a trademark or make it possessive (which would be using it as a noun). Do not join a trademark to other words, symbols, or numbers, either as one word or with a hyphen. And do not abbreviate a trademark. 2
Correct Portable phone PH003 from XStallar features IrSimpleShot communication. IrSimpleShot communication is the most recent transmission protocol from Infrared Data Association Press IrSS short-cut key button in your phone. One of the most important components of the IrDA standards is the physical layer Incorrect Portable phone PH003 from XStallar has IrSimpleShot integrated. Trademark cannot be used as a noun. Always use as an adjectives. IrSimpleShot is the next generation of IrDA IrSimpleShot is a trademark and cannot be used as a noun. Press IrSS in your phone. IrSS is a trademark and cannot be used as a noun. IrDA s most important component is the physical layer IrDA is a name of organization and cannot use to represent specifications. 2. ALWAYS use the proper spelling and the proper trademark symbol. For the trademark symbol, the superscript or subscript mode is preferred, but if it is not available, use parentheses: (TM), (SM) or (R). In letters, memos, press releases, white papers, advertising, slides, video, and other multimedia presentations: A. Properly designate (with, or SM ) all of IrDA's trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy. B. In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page.. Example in brochures, annual/quarterly reports, books, technical documentation, and other bound documents: o o o Properly designate (with, or SM ) all of IrDA's marks on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text. Identify the owner of the trademark with the following statement: IrSimple, IrSimpleShot and IrSS Trademarks are owned by the Infrared Data Association and used with permission therefrom IrSimple IrSimpleShot IrSS Infrared Data Association Make sure to differentiate IrSimpleShot applications from IrDA Classic or legacy applications For example, The RipRide mobile phone features infrared wireless communication using IrDA Classic protocol. Example of a Press Release with correct trademark symbol: 3
Wilforts Electronics Presents IrReady Mobile Printer Walnut Creek, CA April xx, 2006 Wilforts Electronics today introduces the Easyprint Mobile Printer which is IrReady qualified. Combining the universality of wireless printing with the ease of use of IrDA infrared communication, the IrReady printer allows fast printing of digital images from any IrReady qualified mobile phone, laptop or PDA. Example of Advertising (Print or Web) with correct trademark symbol: XYZ Electronics 670B Phone Features - Operates on GSM/EDGE 850/100 - Weighs only 4.2 ounces - Built in VGA camera - Capture video clips, built-in video recorder - IrDA infrared connectivity - Multimedia Messaging Service 3. ALWAYS use trademarks in the ways they were intended to be used. Do not use trademarks for goods or services for which they were not originally intended. Do not alter them in any way. Do not make puns out of them or portray them in a negative light. When establishing global standards for infrared data transmissions, the Infrared Data Association at times may encounter trademark and certification mark ("marks") issues that stem from language and/or cultural (usage) translation discrepancies. In such circumstances, licensees and/or certified users of IrDA marks are obligated to make their best efforts at compliance with the "Infrared Data Association Trademark, Certification Trademark and Brand Guidelines" and the "Golden Rules" contained therein. In the interest of maintaining the strength of its Marks, the Infrared Data Association will routinely accept the opinion from its foreign licensees and certified users that such best efforts have been made. Do not convert or translate trademarks into foreign languages. If special consideration is needed, contact the IrDA office for assistance. Devices that implement the IrSimple Profile specification must be certified in accordance with the IrDA requirements for certification and must use the appropriate certification word mark. It is a necessary pre-condition of the trademark regulations when the IrSimple profile is implemented. IrDA Trademarks and Certification Marks Qualification is necessary step in order to use any of the IrDA trademarks with a product. Qualification must be performed by an Infrared Data Association approved Test Lab*. IrDA qualification uses testing standards for all products that use the IrDA wireless technology. There are three distinct certification processes: IrReady certification for devices that implement IrDA Classic IrSimple certification for devices that implement bi-directional IrSimple certification for devices that implement uni-directional It is the responsibility of the company requesting certification to select which certification test sets they want performed. In order to select the right specification to implement for your device, please review the Infrared Data Association Technology Selection Guide. If your device contains ONLY the IrSimple Bi-directional protocol, please indicate this type of implementation in your product s documentation. 4
Example: (Product Name) implements only the bi-directional protocol of the IrSimple Profile Specifications. Completing the certification process for the IrDA trademark or the IrDA qualification does not guarantee that a product fully complies with the IrDA specification or is interoperable with other IrDA enabled designs and products. That remains the responsibility of the product manufacturer. 5
The following are marks relating to the Infrared Data Association. These marks require permission for use from the Infrared Data Association. IrSimple IrSimpleShot IrSS IrSimple is a word brand name (certification trademark) which indicates a device contains both IrSimple uni-directional and bidirectional transmission protocol. Devices using this brand name are required to be certified by an IrDA Authorized Test Lab and registered with the IrDA Office. IrSimpleShot (IrSS) is a word brand name (certification trademark) which indicates a device contains the IrSimple uni-directional transmission protocol. Devices using this brand name are required to be certified by an IrDA authorized test lab and registered at IrDA Office. When the product uses IrSimple uni-directional protocol and functions only as a secondary communication device, you must indicate in your product specifications that the device supports secondary unidirectional communication only. IrSS is a word brand name (certification trademark) which is the abbreviation of IrSimpleShot. Devices using this brand name are required to be certified by an IrDA authorized test lab and registered at IrDA Office. IrReady Font: Impact, Bold The Basic Feature Trademark is used to indicate that the product has an implementation of the IrDA feature and can perform infrared data transfer based on our standard specifications (IrPHY, IrLAP and IrLMP). This was used with legacy products and is no longer used. The IrReady Certification marks are used to indicate that the product has been tested by an IrDA authorized Test Lab for interoperability and will work with similar types of devices also tested for interoperability based on our IrDA Classic specifications, not IrSimple specifications. Devices using this brand name are required to be certified by an IrDA Authorized Test Lab and registered with the IrDA Office. The following marks do not require a permission to use but proper trademark rules for usage apply. The IrDA Service mark is authorized for use in association administrative, technical and marketing communications. Members can use this mark when combined with the word Member of to indicate membership in IrDA. Infrared Data Association, IrDA IrFM, IrMC,, IrPHY,, IrLAP,, IrLMP,,IrTran-P,, IrWW,, IrPNP,, IrPNS,, OBEX, IrCOMM, IrLAN, IrBurst, Giga-IR, Ir-USB The official word marks for the association name. These are abbreviations for IrDA Specifications and normal usage rules apply. 6
ACQUIRING AUTHORIZATION FOR TRADEMARK USAGE All products using the IrDA certification marks IrReady, IrSimple and IrSimpleShot, IrSS must be tested and certified by an authorized test lab. The test lab will provide the manufacturer s name and product information to the Infrared Data Association. Manufacturers using these marks must submit a completed IrDA Certified Product Trademark Authorization form (Appendix A) to the association. Members: Upon receipt of the IrDA Certified Product Trademark Authorization Form, the association will acknowledge in writing within one week the permission to use the requested trademark and will provide an authorization number. The Authorization form needs to be filed with the association prior to using the trademark unless specifically given other instructions. Non-members:Use of the trademarks is free for Infrared Data Association members. Nonmembers are required to pay a fee for each product using a trademark. The Infrared Data Association will invoice non-member companies. Once the Authorization form is approved, an authorization number will be provided. Documentation submitted to the association for product authorization is confidential. Forms can be electronically submitted to daphne@irda.org or mailed to: Infrared Data Association P. O. Box 3883 Walnut Creek CA 94598 Attention: Daphne Terrell Media image files for branding use can be obtained from the IrDA office in by contacting (925) 944-2933 or email daphne@irda.org. ACQUIRING PERMISSION FOR EARLY TRADEMARK USAGE The Infrared Data Association authorizes access to IrDA trademarks while the product is in the process of qualifying at the test house by submitting IrDA Early Access for Trademark Use form (Appendix C). This early trademark usage is a temporary permission. Upon receipt of qualification from the test house, the company needs to submit the official IrDA Certified Product Trademark Authorization Form (Appendix A). QUESTIONS? Please contact Daphne Terrell (925) 944-2933 or email at daphne@irda.org with any questions you may have. 7
Appendix A: IrDA Certified Product Trademark Authorization Form Product Authorization Type: IrReady IrSimple IrSimpleShot (IrSS) Membership Status: IrDA Member Non-Member Interested in Joining Company Name: Division: Authorized Contact Name and Title (Print): Address: Street City State Zip code Country Telephone Number: Facsimile: Email Address: Description of Device (e.g. Manufacture, Model, Revision, Software Revision (Manufacturer, Title Version No)) Name of Authorized IrDA Test Lab: Date Tests Completed: DUT# Check Applicable Test Categories: IrSimpleShot (IrSS) primary or secondary (please circle) IrSimple IrReady Please include a layout or other sample that clearly shows how the IrDA trademark will be used. Please indicate the media type, for example, packaging, manuals, or brochures Date available to the Public: As the duly authorized agent of the Company and properly authorized to execute this document on its behalf, I acknowledge that I have reviewed the IrDA Trademark and Brand Guidelines which is hereby incorporated by reference, and which I and my organization agree will exclusively govern any use of the IrDA trademarks. I certify the above product(s) are IrDA qualified. I understand that any misrepresentation of the facts or false statements will result in termination of the Authorization and withdrawal of permission to utilize the Trademarks. Signature Date IrDA Confidential 8
Appendix B: IrDA Product Trademark Usage Check List Read Trademark Guidelines. Click Here Completed product qualification at Authorized test lab. Click here for test labs. Obtain Certificate from Test Lab Completed IrDA Certified Product Trademark Authorization form (Appendix A in the Trademark Guidelines) with IrDA Office. Received Authorization confirmation from IrDA Office Obtain Trademark files for packaging from IrDA. If you need early access to the trademarks files for planning purposes prior to completing qualification, please use the form in Appendix C. Word marks s Fonts Usage: IrSimple IrSimpleShot IrSS IrReady Font Size: Min. 8 pt Max 32 pt. Color: Black Font Type: Impact Bold Font Size: Min. 8 pt Max 32 pt. Color: Black Color Usage: IrDA Logos can be obtained from the IrDA Office. IrDA logos can be reproduced in Pantone* or black and white only. Any logo placed on advertising and promotional materials must be used as a whole and readable; please do not alter the logo. When the materials have a solid, dark colored background that will make the logo appear to blend into the art, please add a 1 pt. White or black rule (line) around the logo. Approved colors for logos: Pantone Black and Pantone Red = 185 Preferred Minimum print size: 0.75 inches in width. Print must be clearly legible. *Pantone is a trademark of Pantone, Inc 9
Appendix C: Early Access of Trademark Use Form We (Company Name) intend to use the IrDA trademarks with our products that will be certified by an IrDA Authorized Test Lab and registered with IrDA for Trademark Use. We have requested early receipt of the logos for use during the design phase in preparation for manufacturing and packaging. Trademark Requested: IrReady IrSimpleShot (IrSS) IrSimple Name : Address: City/State/ Country: Email Address: Phone Number: Signature: Date: Based on the above statement, the Infrared Data Association is authorizing the use of the specified trademarks/logos for the purpose of planning the design and manufacturing of the product. We understand that (Company Name) intends to complete the required certification for the product using an IrDA Authorized Test Lab and register the product with IrDA prior to the sales of the product. Name: Daphne Terrell, Director Operations, IrDA Signature: Date: 10
Appendix D General guideline in Japanese 日本語による概約 The Trademark Golden Rules / 商標の原則 ( ゴールデンルール ) The Trademark Golden Rules are internationally recognized and applied worldwide. The appropriate trademark symbol should be used with each of IrDA's trademarks for consistency. 原則 ( ゴールデンルール ) は国際的に認知され適用されています IrDA が保有する全ての商標の一貫性を保つために商標を適切に使用してください 4. ALWAYS use a trademark as an adjective or adverb, accompanied by an APPROPRIATE noun or verb. Do not use a trademark as a noun. Do not pluralize a trademark or make it possessive (which would be using it as a noun). Do not join a trademark to other words, symbols, or numbers, either as one word or with a hyphen. And do not abbreviate a trademark. 商標は常に形容詞または副詞として使用し 適切な名詞か動詞を続けること 商標を名詞として使用しないこと 商標を ( 名詞として使って ) 複数形や所有格にしないこと 商標を他の単語 シンボル 数字と結合して 1 語としたり ハイフンで繋げたりしないこと そして 商標を短縮しないこと Correct Portable phone PH003 from XStallar features IrSimpleShot communication. XStallar 社の携帯電話 PH003 には IrSimpleShot 機能が搭載されています IrSimpleShot communication is the most recent transmission protocol from Infrared Data Association IrSimpleShot 通信は IrDA で規定された最新の通信方式です Press IrSS short-cut key button in your phone. IrSS ボタンを押してください Incorrect Portable phone PH003 from XStallar has IrSimpleShot integrated. Trademark cannot be used as a noun. Always use as an adjectives. XStallar 社の携帯電話 PH003 に IrSimpleShot が搭載されています 商標は形容詞または副詞として引用する必要があり名詞として使用はできません IrSimpleShot is the next generation of IrDA IrSimpleShot is a trademark and cannot be used as a noun. IrSimpleShot は IrDA の次世代の通信技術である IrSimpleShot は商標であり名詞として使用できません Press IrSS in your phone. IrSS is a trademark and cannot be used as a noun. IrSS を押してください IrSS は商標であり名詞として使用できません 11
One of the most important components of the IrDA standards is the physical layer IrDA 規格の中で最も重要な構成要素として物理層があげられます IrDA s most important component is the physical layer IrDA is a name of organization and cannot use to represent specifications. IrDA の中で最も重要な構成要素として物理層があげられます IrDA は協会の名称として登録されている商標であり スペックの名称をあらわすものではありません 5. ALWAYS use the proper spelling and the proper trademark symbol. 常に適切なスペルおよび適切な商標記号を使用のこと For the trademark symbol, the superscript or subscript mode is preferred, but if it is not available, use parentheses: (TM), (SM) or (R). In letters, memos, press releases, white papers, advertising, slides, video, and other multimedia presentations: 商標記号 SM などは通常の位置である商標の右に上付きもしくは下付きにつけることが望ましいが 上付きや下付きにできない場合には括弧を用いて (R) (TM) (SM) を使用する 手紙 メモ ニュースリリース 白書 広告 スライド ビデオ またはその他のマルチメディアプレゼンテーションにおいて適用される A. Properly designate (with, or SM ) all of IrDA's trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy. B. In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page.. Example in brochures, annual/quarterly reports, books, technical documentation, and other bound documents: o o o Properly designate (with, or SM ) all of IrDA's marks on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text. 本文の一番初めに使用される表の名称 ヘッドラインなどに引用される IrDA の商標記号に 必ず または など適切な商標記号をつけること Identify the owner of the trademark with the following statement: 文面の掲載されている書類に必ずその商標記号の所有者を下記のように明記すること IrSimple, IrSimpleShot and IrSS Trademarks are owned by the Infrared Data Association and used with permission therefrom IrSimple IrSimpleShot IrSS は Infrared Data Association の商標です Make sure to differentiate IrSimpleShot applications from IrDA Classic or legacy applications For example, The RipRide mobile phone features infrared wireless communication using IrDA Classic protocol. IrSS 対応の携帯電話で撮った写真イメージをプリンターに素早くかつ簡単にワイヤレス転送することができます この新しい高速赤外線通信機能 (IrSimple 機能 ) を搭載し ケータイからのプリントも可能です 12
Example of a Press Release with correct trademark symbol: Wilforts Electronics Presents IrReady Mobile Printer Walnut Creek, CA April xx, 2006 Wilforts Electronics today introduces the Easyprint Mobile Printer which is IrReady qualified. Combining the universality of wireless printing with the ease of use of IrDA infrared communication, the IrReady printer allows fast printing of digital images from any IrReady qualified mobile phone, laptop or PDA. Example of Advertising (Print or Web) with correct trademark symbol: XYZ Electronics 670B Phone Features - Operates on GSM/EDGE 850/100 - Weighs only 4.2 ounces - Built in VGA camera - Capture video clips, built-in video recorder - IrDA infrared connectivity - Multimedia Messaging Service 6. ALWAYS use trademarks in the ways they were intended to be used. Do not use trademark for goods or services for which they were not originally intended. Do not alter them in any way. Do not make puns out of them or portray them in a negative light. 商標は本来の目的に沿った使用方法にて常に使用すること 商標を本来の目的意図と異なう製品やサービスに使わない 商標を一切変更することはできない 語呂合わせを作ったり 否定的に描写しないこと When establishing global standards for infrared data transmissions, the Infrared Data Association at times may encounter trademark and certification mark ("marks") issues that stem from language and/or cultural (usage) translation discrepancies. In such circumstances, licensees and/or certified users of IrDA marks are obligated to make their best efforts at compliance with the "Infrared Data Association Trademark, Certification Trademark and Brand Guidelines" and the "Golden Rules" contained therein. In the interest of maintaining the strength of its Marks, the Infrared Data Association will routinely accept the opinion from its foreign licensees and certified users that such best efforts have been made. Do not convert or translate trademarks into foreign languages. If special consideration is needed, contact the IrDA office for assistance. 赤外線通信の規準を設定するにあたって IrDA は言語上そして / または文化的な違いによって起こりうる商標記号や認証記号上の問題がありうることを認識しています IrDA 商標記号のライセンスの使用者または認証保持者は rda 商標 認証商標 ブランドガイドラインそして上記に記載してある原則 ゴールデンルール に基づき出来る限り従うよう義務づけられています IrDA は 各記号に伴われる効力を保つため 最大の努力を示しているライセンスや認証記号の使用者の意見を 随時 状況に応じ受け入れる体制を用意しております 商標を他国語に翻訳することは禁じられています もし 何か特別の考慮を要する場合は IrDA 事務局に連絡をとるようお願いいたします Devices that implement the IrSimple profile specification must be certified in accordance with IrDA requirements for certification and by authorized test labs. Certified devices must use the appropriate IrDA certified wordmark (IrReady, IrSimple, IrSimpleShot/IrSS). It is a necessary pre-condition of the trademark regulations when the IrSimple profile is implemented. 13
APPENDIX E: IrSimple Qualification Process IrDA Product Qualification Process Flow Chart Client submits product to Test Lab Test Lab prepares test plan and performs tests Advise the client to rework product then resubmit Yes Need to revise product? No Passed tests 100%? Yes Test Lab presents certificate to manufacturer No END Test lab submits failure data to Test Council (TC) TC reviews data and gives recommended action Test Lab provides manufacturer s name and product information to IrDA Manufacturer submits TM Authorization Form to IrDA Waiver Needed? No Yes TC approves waiver? No Yes IrDA issues product Authorization number Follow recommended action Non-member pays usage fee for registration Product listed on IrDA website with approval End End 14
IrDA IrSimpleShot Product Certification Process IrDA requires product qualification for consumer devices that will use any of the IrDA IrSimple branding certification marks. The following are certification marks owned by IrDA. Manufacturers need to register their products with IrDA to obtain authorization for the use of the certification marks. IrDA IrSimple Marks: IrSimpleShot IrSS IrSimple Manufacturers may submit a product for certification to any IrDA Authorized Test Lab. The Test Lab will perform the relevant tests for the intended functions of the device. The certification process is as described below. 1) Manufacturer submits production samples of a product, as well as any documentation required to the IrDA Authorized Test Lab. 2) The Test Lab designs a test plan based on the appropriate usage models and application profiles that apply to the device. The Test Lab performs all tests. 3) The Test Lab evaluates the test results to ensure relevant and required tests were passed. A. If passed; continue with step 4. B. If failed; the Test Lab determines if the failure requires the client to revise the product to correct the failure. If it is a design failure (hardware/software), then the product is returned to the manufacturer with the results and recommendations. If revising the product is not necessary, the test lab can submit only the failed data to the Test Council for assistance in resolving. The Test Council has no more than 5 working days to review the failed data and recommend the proper action to be compliant or create a waiver. 4) The Test Lab extends an IrDA Qualification Certificate to the manufacturer. The certificate includes the Test Lab s name, the manufacturer s name, products DUT number, and product s name and version number. 5) The manufacturer submits the IrDA Certified Product Trademark Authorization Form (Appendix A). 6) The IrDA office authorizes the use of the IrSimpleShot certification marks on the registered products. IrDA adds the product to the IrDA Product Data base at www.irrda.org. when it is officially announced. Non-members must pay a use fee before authorization is given. 15