For a life gone digital CNET Content Syndication Guide Page 1
CNET helps users make sense of the CE World With more than 100 years of combined editorial expertise, the CNET team is dedicated to providing consumers with the most accurate, timely, and unbiased information about the hottest tech products on the market. Page 2
What is CNET? We are unbiased experts dedicated to giving users the information they need to make smart purchasing decisions. We review thousands of CE products using strict testing protocols. We produce thousands of product-related, help & how-to, and tech news videos, generating over 10 million streams a month. We serve over 35 global markets in 18 languages. CNET is the largest tech media brand in the world. Page 3
CNET Content Available for Syndication - Reviews ( Good, Bad, Bottom Line & Long Form) - Shopping Services - Videos ( First Looks, Help & How To, & Video Feeds) - Buying Guides - Widgets - Downloads Page 4
Reviews REVIEWS DRIVE USAGE - 91% of US adults regularly or occasionally seek advice about products or services. (BIGresearch: www.bigresearch.com) - 71% of online shoppers read reviews. (Forrester Research: www.forrester.com) 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (CompUSA, iperceptions: www.compusa.com, www.iperceptions.com) - Ratings and Reviews are the second most important site feature behind search. (JupiterResearch: www.jupiterresearch.com) - 39% of those who bought from sites with reviews cite the reviews as the primary factor influencing the purchase decision. Among first-time buyers on review-equipped sites, 42% said they were the primary factor. (Foresee: www.foreseeresults.com) - Reviews not only help conversions but also drive traffic. (MarketingSherpa: www.marketingsherpa.com) Page 5
Capsule Reviews Good, Bad, Bottom Line Feature: - CNET Editor s star rating - Product photo - Basic specs - Good, Bad, Bottom Line summary Available via XML feed or API access Page 6
Reviews Long Form Feature: - CNET Editor s rating - Product photo - Basic specs - Good, Bad, Bottom Line - The full multi-paragraph editors review. Available via XML feed or API access Page 7
CNET Shopping Services CNET can power your site s CE shopping service. By posting CNET s fully vetted merchants on your site, you get paid every time a user clicks on a merchant link. - The CNET Shopping Services feed contains links to CNET vetted merchants w/ updated product pricing information. - Content available by accessing CNET s API - Can be used in conjunction with CNET Reviews Page 8
CNET Videos Page 9
First Look Videos - Videos are delivered as Flash files via Media RSS feed or by granting access to our API. - The videos can be featured in your own player - First Look videos typically run from 60 to 240 seconds each. - View videos at: http://cnettv.cnet.com (under the Product Videos tab) Straight from the CNET editors mouths, First Look videos provide a brief overview of a product and our editors initial opinions on it -- giving consumers a clearer picture of the product they re shopping for. Page 10
Help & How-To Videos - These videos, found on http://cnettv.cnet.com, and can be used for your own commercial or marketing use. - Videos are delivered as MPEG4 Flash video files via FTP, API or DVD. CNET offers hundreds of handy help and how to videos for users trying to make sense of their CE products. Generally our videos center around networking, computer optimization, tips and tricks, digital photography tips, online/computer security, home theater, and digital music. Page 11
Best of CNET Video Feed CNET provides a Media RSS feed of The Best of CNET Video featuring CE reviews, tech news and trends currently available on http://cnettv.com for use within your own site s video player. - This feed contains between 10-20 videos/week, pre-programmed by CNET. - Videos typically run from 30 to 300 seconds each and are delivered as Flash video. Page 12
CNET Video Widget Don t have your own video player? Get the code to embed CNET s free video widget on your site from http://www.cnet.com/widgets - A flash-based video player that automatically pushes 5 daily clips from CNETTV s current video library - Topics range from tech news & trends, to help & how-to, to product reviews - Available at no cost to partner - May include ads sold by CNET Page 13
Additional CNET Content Page 14
CNET Buying Guides CNET produces several Buying Guides for integration onto your site. These multi-page in-depth guides provide users with the knowledge they need to make smart purchasing decisions. CNET Buying Guides Available for License: TVs Surround Sound Laptops Desktops Printers Monitors Wi-Fi Camorders Digital Cameras MP3 Players Headphones GPS Systems Dishwashers Washers Dryers Microwaves Refrigerators Stoves Page 15
CNET Widgets CNET offers a wide-array of free widgets to augment content on your site. From our video widget to our shopping tools, you can easily connect your audience with CNET s editorial expertise within your own environment. We offer the following widgets (available at http://www.cnet.com/widgets): Best of CNET video widget: a flash-based video player that automatically pushes 5 clips a day from CNET TV s current video library. Product Finder widget: to help users pick the right CE product for their lifestyle. CNET Reviews widget: summarizes CNET editors take on a product. Downloads widget: offers safe, secure, and spyware free free-to-try legal downloads Page 16
Downloads Based on ratings, reviews and most popular lists, CNET Downloads is the trusted, safe, and secure resource for software, music, games and video downloads. - We provide can partners with XML feeds of our most popular downloads across several categories. Partners will surface a list of the downloads which will link directly to CNET Downloads. - Visit http://download.cnet.com to view our download catalog. Page 17
For a life gone digital For more information and pricing, please contact: Sasha Zullo Director, Business Development, CNET sasha.zullo@cbs.com 415.344.2587 Page 18