HEALTHCARE CORPORATIONS ADVERTISING 2017 ADVERTISING MEDIA KIT CONTACT YOUR SALES REPRESENTATIVE CALL: 484.804.4888 EMAIL: sales@advanceweb.com VISIT: www.advanceweb.com
HIGHLIGHTS KEY PUBLICATION FACTS: Print magazine (web complement is ADVANCE for Laboratory) 12 Issues in 2017 (monthly) Circulation: 30,100 print subscribers; 97,300 digital subscribers. Weekly enewsletter reach: 65,700 (lab professionals and lab administrators) 36,500 monthly unique visitors KEY LABORATORY PROFESSIONAL FACTS: Laboratory professional is an each extremely broad term with specialties ranging throughout the healthcare industry. According to our salary survey, laboratorians are, on average, aged 50-59 and make $60,000 to 70,000 annually. There are approximately 300,000 practitioners of clinical laboratory science in the United States (Source: http://www. ascls.org/medical-laboratory-professionals-week) While laboratorians do not make diagnoses directly, approximately 60% to 70% of clinical diagnostic decisions are based on laboratory testing. Several specialties exist in the lab, each of which requires continued education and training on top of a degree (or multiple degrees), including: Blood Banking/Transfusion Services; Clinical Chemistry; Cytology/Cytotechnology; Flow Cytometry; Generalist; Hematology; Histology; Immunology; Information Systems; Microbiology; Molecular Diagnostics/Genetics; Pathology; Phlebotomy; Toxicology; and Urinalysis The majority of our audience is comprised of generalists due to a number of factors (see below), but offer at least one topic relevant to each of our most common areas in each issue. Clinical laboratories have been greatly impacted by the economy, the ACA and the current issues regarding reimbursements, which has led to a lack of newcomers and an impending workforce shortage. KEY CONTENT FACTS: WHY WE ARE DIFFERENT AL is distinguishable from other pubs in the market in the following ways: 1 It is an engaging, concise professional resource rather than a dry academic journal. This means people want to read it and don t view it as homework. 2 Our community is extremely engaged, commenting on social media, blog posts and features alike. 3 Laboratory professionals want to be heard, and ADVANCE has a unique opportunity to foster the conversation between the techs and the administrators. 4 Our content is geared toward laboratory professionals and analyzes topics that are popular in that community. Two examples: Medical Laboratory Professionals Week (MLPW) and the Salary Survey. 5 The Learning Scope content offers continuing education credits to an audience that is consistently looking to further their education and training.
High profile digital ad types are impossible to ignore Takeover 640 x 480 Half-page 300 x 600 Pushdown & Super Leaderboard 970 x 90 Pushdown expands down to 970 x 415 Takeover $3,995 Put all of the focus exclusively on your marketing message. This show-stopping interstitial ad is displayed for 15 seconds before visitors can access the page they re trying to reach. n Exclusive for 30 days n Geo-targeting available n 640 x 480 px n 250 kb max Half-page $2,995 Build brand awareness directly alongside our premium content. This dominant ad space runs down the right side of the page and takes up almost an entire scroll. n Mobile friendly n Content and geo-targeting available n CPM pricing available n 300 x 600 px n 200 kb max CONTACT US NOW TO RESERVE THESE HIGH-IMPACT DIGITAL ADS. VISIT: www.advanceweb.com Pushdown $2,995 Engage visitors with a visually captivating interactive experience. This dynamic ad expands when a user clicks on it, pushing everything else down on the page. Plus, it stays expanded for as long as you like. n Content and geo-targeting available n CPM pricing available n 970 x 90 px condensed n 970 x 415 px expanded n 200 kb max Super Leaderboard $1,995 Don t need your pushdown to expand? You can opt for this more economical static ad instead.
HEALTHCARE CORPORATIONS ADVERTISING 2017 ELECTRONIC RATES WEBSITE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,800 $1,710 $1,620 $1,530 $1,440 Half Page $2,995 for 30 days Pushdown $2,995 for 30 days Super Leaderboard $1,995 for 30 days Takeover Ad $3,995 for 30 days n Content, geotargeting and CPM pricing available. Call your sales representative for pricing EDITORIAL CONTENT SPONSORSHIPS 1X 3X 6X 12X 24X Column and Article Sponsorships White Paper/Infographic $1,440 $1,368 $1,296 $1,224 $1,152 Article Sponsorship $612 $581 $551 $520 $489 n Call your sales representative for custom sponsorship opportunities. VIDEO/MULTIMEDIA OPTIONS 1X 3X 6X 12X 24X Pre-Roll Video In-Video Overlay/Video Banner $1,440 $1,368 $1,296 $1,224 $1,152 Client Provided Video Ad $1,800 $1,710 $1,620 $1,530 $1,440 DIGITAL ALERT EMAGAZINE EMAIL AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 E-SLETTER AD RATES 1X 3X 6X 12X 24X 39X 52X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 $924 $862 Text Only $986 $936 $887 $838 $788 $739 $690 ELECTRONIC AD SIZE SPECS AD SIZES Half-page is 300 x 600 pixels, fixed. Size limit is 200KB Pushdown is 970 x 90 pixels with a fully expanded size of 970 x 415 pixels. Ad expands vertically and content is pushed downward to make room for expanded ad. Super Leaderboard 970 x 90 pixels, fixed. Size limit is 200 KB Takeover Ad is 640 x 480 pixels, fixed. Size limit is 250 KB Medium Rectangle is 300 x 250 pixels. Size limit is 65 KB. Column Sponsorship is 300 x 250 pixels. Size limit is 65 KB. White Paper/Infographic PDF must be supplied by client. Includes logo and 100-word description. Video Ad is a 4:3 aspect ratio. Video length can be a maximum of 3 minutes. In-Video Overlay/Video Banner is 480 x 70 pixels. Max length is 10 seconds. Size limit is 100 KB. Text Only limit is 75 words. WEBSITE ADS Posted for 30 days from date published. Include a FREE link to your site or email address. E-SLETTER AND DIGITAL ALERT EMAIL ADS Include a FREE link to your site or email address. Ad appears in one mailing. We cannot accept third party ads containing JavaScript. We cannot accept Flash or other rich-media files. Some email programs will only display the first frame of an animated ad. So, the first frame must contain stand-alone creative. Digital Alert Emails contain one Medium Rectangle ad position. Exclusive opportunity available on a first come, first-served basis. Digital Alert Emails are distributed to commnity email subscriber list typically the week after each digital edition is made available online. REQUIRED AD FILES Supply GIFor JPEG files. Our design department can create an ad (using your logo and/ or graphics) in an electronic file format. HTML5 accepted For pushdown, XY coordinates for various buttons in the ad required. We accept.mp4 video ad types. Requirements and restrictions may vary. Contact your rep for details. Other content areas are available for sponsorship. All rates are subject to change.
2017 E-BLAST ADVERTISING Be Where Your Audience Spends All Their Off-Time Our social media opportunities inject your marketing message into the feeds of healthcare pros who trust our content. Do you want to increase engagement & improve ROI? Let us design and send your next targeted e-message. With access to a growing list of more than 2 million healthcare professionals across the country, we can help you reach a highly qualified and diverse audience broken down by job title or geographic region. Call your rep today to customize a package based on your budget, your goal and your audience requirements. E-MAIL CAMPAIGN PRICING: Emails starts at $585 (net) $688 (gross) with a minimum send of 500 emails (this price includes 1 retarget). Pricing is tiered and discounts are available based on email quantities INCLUDED WITH EVERY EMAIL SEND: 1 retarget email to reinforce your initial message Test email sent to you for approval or changes Internal and external tracking links The ability to send your message either from advance.com or from your company WE ALSO OFFER: Geo targeting by state/zip Email design & production services or conversion to.html A/B split testing by subject line and email design Customized forms & landing pages that live on an Advance website Email Drip Campaigns Match/omit services Image + Text Starts at $299 per post Text Only Starts at $99 per post All you need to do is provide us with 110 characters and a link to your job opening, product or education program. We ll then post it on our field-specific Facebook, Twitter, LinkedIn and Google+ pages to help you engage the people you need to reach. LONG-TERM ENGAGEMENT Add an image and stay visible in our photo gallery forever EXCLUSIVE IMPRESSIONS We only post one branded feature per day WIDER REACH Your post is delivered across all 4 major social platforms