Panasonic Semiconductor Push Product Overview (ASSP) Panasonic Industrial Devices Sales of America Semiconductor Team

Panasonic Semiconductor Push Product Overview (ASSP) Panasonic Industrial Devices Sales of America Semiconductor Team

1. DCDC Converter Features & Benefit Integrated Super Low Ron FETs Higher efficiency than DCDC Majors Hysteretic Control (with proprietary algorithm) Quickest Load Response, Reducing Parts Target Application Consumer, Industry and Automotive applications Multi-Ch DCDC High-reliability DCDC Retail Price Image $1.5~3 DCDC with FETs in a Package AN30xx Series NN30xx Series AN33xx Series Input : 2.5~5.5V Output: 0.8~3.3V 0.6~1.2A Multi-Ch DCDC with integrated FET & LDO USB and Battery voltage Mobiles Input : 4.5~30V Output: 0.6~5.5V 3~9A DCDC with FETs in a Package Higher Current Industry, CPU Power Input : 5~39V Output: 1.2~9V 1.5~3A High-reliability DCDC with integrated FET High Reliability Requirements Automotives, Power Meter Phones Web Cam HDD, SSD Tools PC Security Camera Server Car Audio Car infotainments Meters

Target Application Target is POL (point of load) that is used for power supply of LSI or any kind of load, and used with capacitors and inductors. 100V-24V AC-DC block 24V-0.9V, 3.3V, 1.8V, etc. DC-DC LSI NN30xxx DC-DC NN30xxx DC-DC NN30xxx Memory Driver 100v-24V AC-DC block DC-DC NN30xxx 24V-3.3V, etc. 24V Driver DC-DC AN330xx 24V-5.0V DC-DC AN30xxx 3.3V-1.8V, 0.9V Motor USB out LSI LSI BTT USB DC-DC AN3018x 5.0V-0.9V, etc. DC-DC AN3018x 5.0V-1.8V, 3.3V LSI Memory Driver NN30xxx series (DCDC with FETs) Any power supply for LSI, driver, motors, etc. Network Application Use Ethernet Power supply for FPGA Field bus Power supply for FPGA Base station Power supply for FPGA Computer peripherals Application Use SSD, HDD Power supply for LSI PC Power supply for DDC, SSD, etc. Others Application Use Motor control Power supply for FPGA Medical Power supply for LSI, Drivers Projector Power supply for LSI Printer/Copier Power supply for LSI AN3018x series (Multi-Ch DCDC) Any power supply for LSI, driver, etc. Battery or USB powered products. Power supply for subsystems Computer peripherals Application SSD, HDD Mobile Application GPS Application Head up display Car audio, navigation Others Application Use Power supply for LSI AN330xx series (High-reliability DCDC) Any power supply for LSI and USB power supply Car infotainment Home AV Use Power supply for LSI Use Power supply for LSI Power supply for LSI, USB Use Power supply for LSI, USB

Benchmarking (Space Saving) Panasonic DCDC solution can reduce 20~60% PCB space Application Example (SSD) 20.5mm^2

Benchmarking (Size & Efficiency) Smaller package and Higher Efficiency by Low Ron MOS-FET - AN30180A (Panasonic) MPS2109 (MPS) 1A RT8010 (RICHTEK) SY8092 (Silergy) NN30195A (Panasonic) 6A TPS54610 (TI) TPS54617 (TI) Input Voltage 2.5 5.5V 2.5 6V 2.5 5.5V 2.5 5.5V 4.5 5.6V 3 6V 3 6V NN30195A Efficiency is 93%! 0.5%~10% Better than TI Maximum Rating Output Voltage Maximum Output current 6 6.5V 6.5V - 6V 6V 6V 1.15V/1.3V 1.8V/2.8V 0.6 6V 0.6 5.5V 1.2 3.3V 0.6 3.5V 0.8 5.0V 0.8 5.0V 1.2A 0.8A 1A 1A 6A 6A 6A NN30195A Control Hysteretic Current Voltage - Hysteretic Voltage Voltage MODE SKIP FCCM FCCM - FCCM/SKIP FCCM/SKIP FCCM/SKIP Ron (ohm) (ohm) Smaller Ron Smaller Ron 200m 420m 280m 250m 25m 30m 30m 200m 260m 250m 180m 25m 30m 30m TI TPS54610 Condition VIN=5V Vo=1.8V TI TPS54617 Frequency 3000kHz 1200kHz 1500kHz 2000kHz Package (Size mm) Smaller PKG 1.5X 1.5) QFN10 (3 x 3) QFN6 (2 x 2) DFN (3 3) 500/1000 /2000kHz Smaller PKG QFN24 (4 x 4) 280kHz To 700KHz PWP (5 x 6.4) 280kHz To 1600KHz RUV (3.5 x 7) Condition VIN=5V Vo=1.8V Release *Competitor info is not clear Aug.2012 Oct.2006 Sep.2012? Dec.2012 Nov.2012 Oct.2006

Benchmarking (Vin & Efficiency) Wider Input voltage, Higher Efficiency by Low Ron MOS-FET - NN30310AA (Panasonic) TPS54327 (TI) 3A MPS28258 (MPS) DS8229 (RICHTEK) NN30321A (Panasonic) 6A TPS54620 (TI) NN30310AA can show the higher Efficiency! Input Voltage 6 30V 4.5 18V 4.2 20V 3 24V 4.5 30V 4.5 17V NN30310AA Maximum Rating 33V 20V 22V 26V 33V 20V +25%. DS8299 TPS54327 Output Voltage 0.75 5.5V 0.76 7.0V 0.75 4.0V 0.8 0.75 5.5V 0.8 5.0V Condition VIN=12V Vo=1V F 750kHz +15%. Maximum Output current 3A 3A 3A 3A 6A 6A Control Hysteretic D-CAP2 - Voltage Hysteretic Current MODE FCCM/SKIP FCCM SKIP FCCM FCCM/SKIP FCCM NN30321A can show the higher Efficiency! Ron (ohm) (ohm) 25m 100m 120m 100m 20m 26m 25m 70m 50m 100m 10m 19m NN30321A TPS54620 Frequency 250/750 /1250kHz 700kHz 500kHz 500kHz 210/430 /650kHz 200kHz To 1.6MHz Condition VIN=12V Vo=1.05V F=500kHz Package (Size mm) Release *Competitor info is not clear QFN24 (4 x 4) SO8 (5 x 6) QFN24 (2 x 3) SOP8 (4.9 x 6) QFN24 (4 x 4) QFN24 (3.5 x 3.5) Sep.2012 Oct.2012 Jul.2011? Feb.2013 May.2009

3. Motor Driver (For Stepping Motor) Features & Benefit Retail Price Image $1~2 Integrated Lowest Ron FET in this Driver Low Heat Generating, Easier Radiation Design, PCB Space Saving Including Special Driving Circuit for EMI Reduction Reduction of External Parts (Capacitor etc.) for EMI prevention PCB Space Saving and Cost Reduction Target Application All applications with Stepping Motor for Industry, Automotive and Consumer Stepping Motor driver Stepping Motor Driver with Low-heat-Generating Technology Tools Printers Copiers Slot Machine

Benchmarking (Size, Power,etc.) Item Package 1.5A / 40V TB6562AFG (TOSHIBA) SO-30 15.4 x 10.7mm S=164.8mm 2 1.5A / 36V BD6385EFV (ROHM) SO-40(w/ HT) 13.6 x 7.8mm S=106.1mm 2 1.5A / 37V AN44180A (Panasonic) No Need radiation pattern SO-32 11.0 x 8.1mm S=89.1mm 2 Feature Power Tr. Ron Accuracy of current sense Trq. (actual measure.*1) EMI level (actual measure.*2) 1.5ohm 1.0ohm 0.95ohm ±10% ±10% ±3% 65 (*3) [mn - m] 65 (*3) [mn - m] Over 23.1 [dbuv/hz](*3) ---- 16% Smaller & No need Radiation Pattern Over 23% Noise Reduction! 6%UP 37%Lower heat! 5%Lower heat! 68.8 [mn - m] 17.8[dBuV/Hz] Current detect accuracy: 7%UP! Space saving Low power Energy saving High performance Easy design Release *Competitor info is not clear Mar.2007 Feb.2012 Jan.2013 *1: Pull out evaluation at motor current 0.8A, 2phase excitation,1600pps *2: Peak value of spectrum analyzer at motor current 0.4A, 2phase excitation,200pps *3: Estimate value

4. Motor Driver (For Security Camera) Retail Price Image Features & Benefit $2~4 Highly Integrated Functions for Security Cams PCB space Reduced 91% than Allegro, 78% than NEC Cost, Design Man-Hour Saving Zoom and Focus Drivers have 256 micro-steps Reduce the Acoustic-Noise by Motor Tolerance Correction Function 381mm2 Zoom Driver Focus Driver Op amp Op amp Target Application Security Camera Special Functions Camera Lens Drive All Driver for Lens of Cams Integrated in AN41908 All types of security Cams 36mm2 AN41908 91% Space Reduction

Highly Integrated Camera Lens Driver Iris Drive VCM motor Image Sensor Processor Image Sensor Focus Lens drive motor Stepper motor Driver for Focus MCU Iris Drive block Panasonic AN41908A Op- amp 1chip solugon For Lens drive Stepper motor Op- amp Driver for Integrated Zoom, Focus & Iris Driver Zoom Zoom Lens drive motor In small 6 x 6mm Package

Benefit of Panasonic Driver Company A Total Area = 381mm 2 Zoom Hall Sens or Zoom Hall Sens or M SOP24 158.6mm 2 TSSOP14 32mm 2 M TSSOP14 32mm 2 SSOP32 97.8mm 2 M SOP24 158.6mm 2 TSSOP14 32mm 2 M TSSOP14 32mm 2 Focus Focus Iris M Iris M 8 OP Amps and external parts are needed for Iris function Hall Bias Hall Sensor Hall Bias Company B Hall Amp Error Amp P I D M Iris Total Area = 162mm 2 1Chip LSI of Zoom, Focus and Iris function Zoom Hall Sensor M M AN41908A Focus Iris M Total Area = 36mm 2 (About 80-90% reduction!! ) Advantage for - Small Camera design - PCB cost reduction

5. LED Driver (For Illumination) Features & Benefit Smooth gradation of brightness and Max over 67 Millions RGB colors Customer can express natural and smooth gradation Integrated RAM and *ROM (*Not every parts) Cutting down host CPU processing power consumption can contribute to Energy Saving and Easy Setting Retail Price Image $1~5 Target Application Wide application of Industry, Automotive and Consumer Gaming Market Home Appliances Indicator Market Industrial Market - Easy CPU control - LED illumination enable change its design Already in Korean/Chinese Major Appliances companies For energy smart display Easy control with main CPU interface (I2C) Station indicator, industrial system Display control is easy with this driver Slot Machine, etc Home Appliance Smart Phone Indicator LED Display (Message Board)

Impact and Benefit by replacement Host micro controller (CPU) Simplified Circuit image Panasonic LED Driver (AN32180A 4*4 16Ch) Simplified Circuit image PWM control with GPIO Host CPU 16 Resistors 16 LEDs 16 Channels 16 Transistors Host CPU I2C port control LED Dr AN32180A (16CH) Independent Operation No Resistor 16 LEDs No Transistor Simplified CPU processing chart CPU LED Sleep OFF Need to output PWM signal continuously for LED dimming On On Sleep OFF Simplified CPU processing chart LED turns on/off on command by CPU CPU Processing time reduced CPU Sleep On Sleep off Sleep LED OFF On OFF External components reduction & CPU power saving Can reduce 16 Resistors and 16 Transistors Easy control from I2C command by Host CPU Reduce connecting line of Host CPU allocated for LED driving CPU Power Saving by reducing its working load

Benchmarking (Unique Function) More precise & smooth control by PWM Fade IN/OUT Mode Functions Austria Micro System AS1130 Austria Micro System AS1119 Panasonic AN32181 Panasonic AN32183 No. of Output Channels 12 x 11 Matrix (134 CHs) 8x9 Matrix x2 (144 CHs) 12x12 Matrix (144 CHs) 9x9 Matrix (81 CHs) LED Current Max 30mA/Ch 30 ma/ch 30 ma/ch 30 ma/ch PWM Output Current Resolution PWM Fade IN/OUT Mode 256 Step/ch (8 Bits) 256 Step/ch (8 Bits) 64 step/ch (6 Bits) 256 Step/ch (8 Bits) N/A N/A Available Available Scroll Mode 2-Directions N/A 2-Directions N/A Audio Sync (Melody Mode) NO NO YES YES Logic Interface I2C (FM+) I2C (FM+) I2C(FM+) + SPI I2C (FM+) Chip Area 5.518mm 2 9mm 2 6.5mm 2 6.45mm 2 Package Type Release *Competitor info is not clear SSOP28 : 3.0 3.0 ; 0.5mm Pitch QFN28 SSOP24 2011 2011 Feb.2012 Feb.2012

Product Line-ups Function Parts Number LED Driver Power 3ch LED Control Connection movement Matrix With C/P 1chip LED Control Ambient Light Sensor Control Matrix only QFN AN30259C AN32155A/BAN32055A AN32150B AN32058A AN32051 A Matrix Only Matrix Only AN32180A AN32183A AN32054B AN32151A AN32181B # of LED 3 12 49 16 81 119 144 Matrix - 4x3 7x7 4x4 9x9 7x17 12x12 ROM - - Yes - Yes - - - - - RGB - 3ch 3ch 3ch 3ch - - - - - Back light 3ch LED-Dr - 6ch 7ch - - - - - - - Flash - 2ch - - - - - - - - Slope step 128 64 16 128 16 16 256 256 64 64 64 Current step 256 256 32 256 16 16 16 16 16 16 16 DCDC - Charge Pump 1ch Boost 1ch Boost 1ch - - - - - - - LDO - - 2ch 2ch 2ch 2ch 1ch 1ch 1ch 1ch 1ch Scroll - - Yes Yes Yes Yes - - Yes - Yes Music Sync. Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Control I2C I2C SPI SPI/I2C SPI SPI I2C I2C SPI/I2C SPI/I2C SPI/I2C Package Size (mmxmm) (Pin Pitch) 1.56 x 1.26 0.4mm 2.5 x 2.5 0.4mm 3.66 x 3.66 0.4mm 3.96 x 3.86 0.5mm QFN 6.2 x 6.2 0.4mm 3.26 x 3.26 0.5mm QFN 4.2 x 3.2 0.77mm QFN 7.8 x 8.1 1.2mm 4.16x4.16 0.5mm 3.26x2.96 0.4mm QFN 5.2x4.2 0.77mm Status MP MP MP MP MP MP MP MP MP MP MP