The Future of DATA CENTER CRITICAL POWER

The Future of DATA CENTER CRITICAL POWER

DOES ENERGY USE IN YOUR DATA CENTER KEEP YOU UP AT NIGHT? It should.

Your customers rely on you to keep networks flowing and transactions moving 24 hours a day, seven days a week, 365 days a year. Your data center can t afford not to be highly reliable and energy efficient. It s a tall order. And one we don t take lightly. At GE Critical Power, we understand the issues your data center faces. Chief among these is the burden of balancing the load on the AC grid. Not only does this require a vast amount of resources, but it can add operational costs and the need for additional equipment. Introduction The Future of Data Center Critical Power 3

In the coming chapters, we ll examine the core challenges, from balancing the load and gaining eyciencies, to density, power supplies and footprint limitations. We ll look at the options and introduce the reality of a new technology that powers the future success of mission critical data centers, telecommunications and supercomputing industries. Introduction The Future of Data Center Critical Power 4

CHAPTER ONE: the rise of power

Add up rising electricity prices, the constant need for additional hardware and annual power costs of $60 billion and it s obvious that while the industry is poised for incredible growth, it also faces some critical challenges. Data centers power usage effectiveness (PUE) ratings have remained largely static over the past four years. According to The Uptime Institute, from 2011 to 2014 average PUE has fluctuated between 1.67 and 1.89. 1.67 1.89 2011 2014 Chapter 1 The Rise of Power 6

2.1 2.6 2 year megawatt increase According to a report by the NRDC, U.S. data centers devoured an estimated 91 billion kilowatt-hours of electricity in 2013, and annual consumption is projected to increase by roughly 47 billion kilowatt-hours by 2020 A Digital Reality Trust survey showed that the average power load among companies surveyed increased from 2.1 megawatts to 2.6 megawatts in just two years. 47billion kilowatt-hours projected by 2020 Chapter 1 The Rise of Power 7

Data center traffic will increase almost 30 annually to 7.7 zettabytes by 2017 Data centers have some work to do if they are going to keep up with growth in the industry, without losing a vast percentage of energy and letting profits get trampled by rising costs. The first step towards making positive strides is to understand the mission critical challenges the industry faces. Chapter 1 The Rise of Power 8

CHAPTER TWO: data center challenges

EYciency In data centers, efficiency improvements are a necessity. According to The Data Center Journal, many data centers only use 10 to 15 percent of supplied electricity to power servers that are performing actual computations. The rest is used for cooling and conversion, as well as to keep servers idling and ready in case of a surge in activity that could slow or crash operations. Traditionally, eyciency has been measured in an X to Y equation (AC to DC eyciency). 15% Computation 85% Cooling, Conversion, Idling & Surge Protection According to data centers, this traditional way of measuring eyciency is not the only factor that can help increase eyciencies inside their facilities. There are other ineyciencies in the load that pose problems on the electrical grid. The challenge here is to look deeper: How is the AC feed coming into the data center consumed? How are power supplies being maintained? Answering these questions will provide opportunities to realize further improvements. It s a model that makes sense: addressing server ineyciencies causes a positive ripple effect throughout a data center. According to Emerson Network Power s Energy Logic model, one watt of power saved at the server level can generate as much as 2.84 watts of savings along the entire data center power chain. Chapter 2 Data Center Challenges 10

Balance Entire teams are dedicated to monitoring the AC loads in data centers. These teams monitor and then report on the load to the AC grid, constantly working to balance the loads across multiple boards and power supplies. If a power supply could equally distribute a data center s power demands, less stress would be placed on the equipment, which would also decrease utility costs. Not only does maintaining a balanced load take a big percentage of a data center s budget, but it can be a significant burden to engineers and often takes a majority amount of their time. Therefore, a balanced load is a key factor in a data center s eyciency and PUE. In the end, the challenges haven t changed: EYciency and balance are still mission critical. Chapter 2 Data Center Challenges 11

CHAPTER THREE: there s a better way

We Understand Your Challenges In the past 25 years, demand for data center storage capacity and power has skyrocketed. GE Critical Power understands the challenges you face with telecommunications, data center and supercomputing applications to meet this demand, not the least of which are balancing the load and maximizing eyciency. There is also the need for maximizing capacity and the desire to remain on the cutting edge of technology. You need to protect against downtime and work towards the highest possible PUE. The ability to provide cooling when necessary and adapt to rising power needs also rank high on the list. Chapter 3 There s a Better Way 13

Let s Talk Power Supplies You need a power supply that can meet all of these challenges. With the explosion of data center trayc and rising power costs, rack space in data centers is at an all-time premium. That means data centers can t afford not to use rectifiers with the highest available power density. Single-phase rectifiers take up less space, but using single-phase power supplies means tying up your engineering team s time balancing the AC load. And while 3-phase rectifiers have been around for a long time, their size has kept them from being a solid solution. If you re filling your racks with power supplies, you re losing money. Chapter 3 There s a Better Way 14

What If You Never Had to Balance a Load Again? What if your power supply could evectively remove the need for all the engineering evort it takes to constantly monitor and balance the load on the AC grid? What if you could untie their hands so they can spend more time developing and implementing new architectures and technologies to improve and streamline your data center operations? What if you could remove the need for all that manpower just to keep the system s power in harmony? Chapter 3 There s a Better Way 15

More Power in the Same Space More Power in the Same Space What if your data center could deliver What more if power your data in the center same could amount deliver of space more power or better in the still, same in amount less space of space without or better having still, to worry in less about space increasing without your having to footprint? worry about increasing your footprint? If If you could deliver unparalleled density in in a transformerless design, would your data center be more energy eycient? efficient? Balanced Load. Balanced Load. Unparalleled Density. Unparalleled Introducing the Density. new GP100. Introducing the new GP100. Chapter 3 There s a Better Way 16

GP100 GP100M (OEM Embedded) GP100R (DC Systems) 6kW 3-phase to 48Vdc for Telecom & Datacom Applications Chapter 3 There s a Better Way 17

CHAPTER FOUR: with great power comes great innovation

GP100 1.69" H 7.975" W 17.53" D 3-Phase Power. 1RU. At GE, we solve problems by designing revolutionary products that address mission critical issues. Finding advanced solutions requires the constant reinvention of technology. Today, that solution is GE Critical Power s new GP100. The most innovative, compact and energy eycient power supply ever created for 19" rack mount applications. Balanced Load. Unparalleled Density. GP100 features a power capacity of 6kW and takes up less than half the space required to install similar products. Plus, the GP100 s transformerless, 3-phase design balances the load on the AC grid, effectively eliminating the need for a transformer or PDU. Imagine never having to balance a load again. With the GP100, it s a reality. Chapter 4 With Great Power Comes Great Innovation 19 26

CHAPTER FIVE: with great power comes great performance

4X The new GP100 is four times smaller than competing 3-phase products on the market today Current high power solutions require expansive footprints and provide limited power density. In a survey of 1,100 data centers, The Uptime Institute found that the average power density is 8.5kW per RU. The GP100 s breakthrough design overs the highest power-to-size conversion technology It s four times smaller than competing 3-phase products. Two GP100s can also be mounted together in 1RU, enabling GE to provide an industry-leading power density of 12kW per 1RU, making the GP100 the highest density 3-phase power supply for 19" rack mount applications available today. The GP100 can also be grouped into systems ranging from 12kW to 432kW. These high-density packages provide eycient, 3-phase power supplies to applications with limited space requirements, such as power bays and cabinets, making them a much more robust option than traditional single-phase power supplies. Chapter 5 With Great Power Comes Great Performance 2126

CHAPTER SIX: with great power comes great value

With an energy conversion eyciency of up to 96.5 percent, the GP100 line provides both operational cost savings and improved total cost of ownership. In a 10-megawatt data center, an average of three percent power intake is lost when transforming from 3-phase to single-phase power 3% Lost Power Intake GP100 helps eliminate single-phase balancing issues as power requirements grow by ensuring that electrical phases grow in equal increments. Its 3-phase power equally distributes your power demands, placing less stress on your equipment and decreasing utility costs. The GP100 s transformerless design reduces the need for these conversions, minimizing power consumption, improving eyciency and lowering costs. Cooling requirements are also likely reduced as additional equipment becomes less necessary. Engineers spend more time maximizing capacity, eyciency and technology Engineers spend less time and money managing energy loss Chapter 6 With Great Power Comes Great Value 23

CHAPTER SEVEN: with great power comes great reliability

Every minute of downtime equals lost revenue. According to Dunn & Bradstreet, 59% of Fortune 500 companies experience at least 1.6 hours of downtime every week, translating into more than $46 million lost to downtime each year. Organizations with revenue models dependent on a data center s ability to deliver IT and networking services to customers (such as telecommunications and e-commerce) and those that deal with large amounts of secure data (defense contractors and financial institutions) suffer the greatest losses; among these industries, the highest cost of a single downtime event tops more than $1.7 million. A USA Today survey of 200 data center managers reported that 80% found their downtime costs exceeded $50,000 per hour. For more than 25%, downtime cost exceeded $500,000 per hour. And according to a 2014 Ponemon Institute study of US data centers, the average cost of an unplanned data center outage was slightly more than $7,900 per minute. 80 % of 200 data center managers reported downtime costs exceeded $50K per hour. 25% reported costs exceeding $500K per hour. Collectively, downtime is costing companies $26.5 billion in revenue each year. Any way you look at it, the numbers are staggering. The GP100 line breaks new ground with its advanced diagnostics and firmware updates. Remote diagnostic capability means increased agility, improved reliability and better protection against downtime. And the entire GP100 line is designed for durability in harsh environments and extreme temperatures. That means more flexibility for your operation. Chapter 7 With Great Power Comes Great Reliability 25

CHAPTER EIGHT: transforming industries

gps4830 Power System The GPS4830 Power System provides the same advanced diagnostics and time-tested GPS distribution panels in a 24x24 footprint for maximum eyciency and density. GPS4830 supports both centralized and distributed system architectures, overing a 480V, 3-phase power supply with multiple AC input options and a 480V AC input Delta or Wye phase input. Custom configurations are also available. Watch the GP100 Video on YouTube or Slideshare YouTube: http://bit.ly/1dcpdgz SlideShare: http://bit.ly/1cw8vnj Chapter 8 Transforming Industries 27

1 Data Centers & Telecom Power Telecommunications is arguably the world s largest and most evolving industry. The GP100 offers the high endurance, reliability and density required to transmit critical information across networks powering everything from mobile internet to cloud computing applications. Chapter 8 Transforming Industries 28

2 Cable TV Equipment A high functioning data center is an indispensable requirement for Cable TV service. Designed for durability, the GP100 line stands up to harsh environments, including extreme temperatures. Chapter 8 Transforming Industries 29

3 Wireless Cellular Base Stations The future of business is mobile. Pack more power into less space with the industry s most compact, most eycient power conversion technology. Chapter 8 Transforming Industries 30

4 Broadcast Transmitters Audio broadcast equipment requires agile systems health monitoring with no downtime. The industry-leading GP100 offers advanced diagnostics and firmware updates. Chapter 8 Transforming Industries 31

5 Industrial Applications Industrial manufacturers rely on consistent performance to maintain productivity and quality standards. The GP100 is the most powerful, reliable and efficient rectifier solution for critical laser, welding, robotics, manufacturing and printing applications. Chapter 8 Transforming Industries 32

CONCLUSION Reach new levels of power and density with GE Critical Power s new GP100: the most compact, eycient, 3-phase power supply for 19" rack mount applications available in the market today. Increase PUE and maximize operations and technology in your data center. Untie the hands of your data center s engineers. Get more power in less space. And never balance a load again.

www.gecriticalpower.com Call us at: Toll-Free: 877 546 3243 Local: 972 244 9288 info.criticalpower@ge.com Connect with us on Social Media DEA-621, Rev. 06/2015 2015 General Electric Company. All International Rights Reserved. The GE Monogram, imagination at work, and all other trademarks, registered trademarks and service marks, unless otherwise noted, are owned or licensed by the General Electric Company or its subsidiaries. The contents of this document are the property of General Electric Company. No part of this work may be reproduced or transmitted in any form or by any means, except as permitted in written license agreement with General Electric Company. The information contained in this document is subject to change without notice. All values are design or typical values when measured under laboratory conditions.