Did you know that over 70% of visitors abandoning your website will never return? What does that mean for you? It means that practically 90% of your marketing efforts and spends are going to waste. Unless you like wasting money, you can't possibly be satisfied with that. Through our years of conversion optimization experience, we learned that email is a phenomenal profit driver. Email subscribers are 16x more likely to purchase your product than a regular website visitor.
The sad part is that most websites are only able to capture less than 1 email out of every 200 visitors. Why is that? Either they don't know what they're missing out on, or they simply don't have the knowledge to implement a solution. Using the techniques mentioned in this report, users have increased their subscribers as high as 600%. Now that you know what you're missing out on, let's take a look at the 3 things you need to convert abandoning visitors into subscribers and customers.
1. Create an Irresistible Lead Magnet Lead Magnets are valuable items offered in exchange for an email optin. This could be an ebook, mini-course, cheat-sheet, free tool, etc. You want to make sure that your lead magnet offers an ultra specific solution to an ultra specific market.
Lead Magnets should always speak to a known desired result. You must make sure that your lead magnet has a high perceived value in the specific industry. Furthermore, your lead magnet should have a high actual value, and the user must be able to consume it in 5 minutes or less.
2. Implement Exit-Intent After examining user behavior across our popular web properties, we learned that simply having the lead magnet is not enough. However if you can prompt a user with a targeted lead magnet campaign at the precise moment they're about to leave, then you can improve your conversion rate significantly. That's why we built our Exit-Intent Technology.
The exit-intent technology detects user behavior by their mouse gesture and triggers a targeted campaign at the precise moment they are about to leave. This gives you extra real-estate to retain that visitor and convert them into a subscriber by using a visually stunning overlay optin form (also known as a lightbox popup). According to a report by econsultancy.com, overlay optin forms increase sign ups by 400% on average.
On our sites, we noticed our optin rates jumped as high as 600% once we implemented the OptinMonster exit-intent solution with a lightbox popup. In a perfect world, you would convince every user to buy your product on their first visit. However in the real world, people have a much shorter attention span, so quite often they leave the site and forget all about it. You can fix this problem by convincing them to subscribe to your newsletter by combining exit-intent and your lead magnet.
Depending on your average bounce rate, you can easily convince anywhere from 2% - 30% of your users to subscribe. The goal of every business is to increase revenue. So how do you convince these new subscribers to purchase soon after? This is where you need a solid communication strategy.
3. Create an Auto-Responder Most popular email marketing service providers like MailChimp, AWeber, etc. allow you to regularly communicate with your subscribers. The single biggest mistake we see businesses make is that they collect email addresses and don't do anything with them. You must communicate with your audience REGULARLY.
Auto-responders make the initial communication easy because it allows you to deliver value right away. However, you must make a habit of doing weekly or bi-weekly email newsletters to communicate with your audience. Implementing these 3 things will increase your overall business revenue.
Before OptinMonster, the exit-intent technology was limited to enterprise level clients who were willing to pay thousands of dollars per month. We made it easy and affordable for everybody. Are you ready to convert your abandoning website visitors into revenue? Get OptinMonster Now Here s a 20% discount code VIP20OFF http://optinmonster.com/
Thousands of users love OptinMonster. We're so confident that OptinMonster will get you more email subscribers and customers that we're willing to offer a 14-day money back guarantee. Fall in love with it or your money back. If you have any questions, then simply email us at support@optinmonster.com