BRAND BURNER DESIGN AND CONTROL GUIDELINES

BRAND BURNER DESIGN AND CONTROL GUIDELINES

prepared by gobrandgo! Oct. 2016 version 1.0

CONTENTS LOGO IDENTITY All Allowed Logo Versions BRAND COLORS Primary & Secondary Color Variations 03 05 BRAND TYPE Allowed Fonts 07

LOGO IDENTITY Primary Logo 03 The logo should be used in the primary format as much as possible. The primary logo has solid red flames and a sold BDC. Old logos with the gradient should no longer be used. There are times when the primary logo won t work (dark backgrounds, one-color requirements, etc.) causing poor visibility. The secondary logo versions on page 4 can be used as needed. Red & Black W/O Full Name PRIMARY LOGO(S) If you have questions regarding proper logo usage please contact your marketing partner. Red & Black Full Name

SECONDARY LOGO Red & Red W/O Full Name Red & Red Full Name Red & Red Full Name + URL Red & White W/O Full Name [for use on dark backgrounds] 04 Red & White Full Name [for use on dark backgrounds] One Color, Black W/O Full Name One Color, Black Full Name One Color, White W/O Full Name [for use on dark backgrounds] One Color, White Full Name [for use on dark backgrounds] Do Not Use Gradient Version Do Not Remove Flames

BDC COLORS Color Usage In order to simplify and clarify the BDC visual identity, red -along with supporting neutral colors of black, grey, and white are the primary colors used for communication design. Internal and external collateral including but not limited to: slide decks (PPT), proposals, sales sheets, reports, etc. should follow these guidelines. 05 PRIMARY COLOR PALETTE RED DARK GREY LIGHT GREY BLACK PANTONE 1795 C R: 217 G: 39 B: 49 #d8262e C: 9 M: 98 Y: 93 K: 1 PANTONE 446 C R: 62 G: 69 B: 67 #3d4542 C: 70 M: 57 Y: 61 K: 44 PANTONE COOL GREY R:210 G: 208 B: 205 #d2cfcd C: 17 M: 14 Y: 15 K: 0 PANTONE BLACK 3 R: 34 G: 39 B: 32 #212620 C: 72 M: 61 Y: 70 K: 71

50% 50% 50% 50% ORANGE CADET BLUE 10% 90% 10% 90% 20% 80% 20% 80% 30% 100% 70% 30% 100% 70% 40% 60% 40% 60% SECONDARY COLOR PALETTE & TINTS These colors are complimentary to the BDC red to provide depth and variety to communications and collateral. PANTONE 158 C R: 239 G:117 B: 33 #EF7521 C: 0 M: 51 Y: 86 K: 6 PANTONE 549 C R: 88 G: 164 B: 176 #58A4B0 C: 50 M: 6 Y: 0 K: 30 Secondary colors should be used with purpose and to draw attention. YELLOW DARK BLUE 06 10% 90% 10% 90% 20% 80% 20% 80% 30% 100% 70% 30% 100% 70% 40% 60% 40% 60% PANTONE 129 C R: 242 G: 209 B: 61 #F2D13D C: 0 M: 13 Y: 74 K: 5 PANTONE 2767 C R: 10 G: 34 B: 57 #0A2239 C: 82 M: 40 Y: 70 K: 77

BDC TYPE Typography 07 The typefaces chosen for BDC communication is an important, if subtle part of the brand identity. Not everyone will be able to use the main brand font due to downloading restrictions etc. Designers should use the primary font face in web and print whenever possible. Additional fonts are allowed in design collateral as seen fit. Internal BDC staff can use the secondary fonts for flexibility and ease of use. The main goal is to always provide high readability and consistency.

PRIMARY FONT - Open Sans Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google. It has strong readibility in small and large sizes. It s a print and web font that can be downloaded here. All weights of Open Sans are within the BDC type guidelines. Open Sans Regular Open Sans SemiBold Open Sans Regular Italic Open Sans Semibold Italic 08 Open Sans Bold Open Sans Extrabold Open Sans Bold Open Sans Extrabold Italic

BDC TYPE SECONDARY FONT - Helvetica Neue This typeface, designed by Max Miedinger and, has become one of the most famous and popular typefaces in the world. Helvetica is commonly a core typeface in most base operating systems (PC and Mac). Your computer should already have this type installed but if not it can be found here. 09 Helvetica Neue Regular Helvetica Neue Italiac

SECONDARY FONT - Helvetica Neue Helvetica Neue Medium Helvetica Neue Medium Italic Helvetica Neue Bold Helvetica Neue Bold Italic 10 Helvetica Neue Thin Helvetica Neue Thin Italic

BDC Burner Design Company Tel: 800-432-5810 Fax: 314-993-4107 E-mail: info@gobdc.com www.gobdc.com