BOWIE FARMERS MARKET Anne Bontogon Campaign Bowie Farmers Market
Research Competition: Bowie Farmers Market is provides fresh produce, fruit, meat and poultry in the Bowie community. Its competitors are Crofton Farmers Market and Beechbend Farmers Market.
Problem & Solution Problem: The website needs to be updated. There is no social media. A lot of things missing such as footer and social events page. It also needs a mobile site to reach out to mobile users. Solution Update the website and create a mobile website to reach mobile users
Logo Sketches Logo V1 Logo V2 Logo V3
Final Logo
Information Architecture BOWIE FARMERS MARKET ABOUT VENDORS EVENTS NEWS CONTACT Market Information List of Vendors Calendar Contact Form Staff Become a Vendor Upcoming Events Directions Volunteer FAQs
Wireframes Bowie Farmers Market http://www.bowiefarmersmarket.com LOGO HOME ABOUT VENDORS EVENTS NEWS CONTACT search... Welcome to Bowie Farmers Market! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vel quam et justo placerat tempor. Cras finibus eget sem in tempus. Fusce molestie lorem ac justo pulvinar accumsan. Suspendisse potenti. Ut fermentum, tellus eu tincidunt placerat, erat est aliquam risus, ac viverra tellus ante vitae purus. Ut magna justo, pretium ac enim nec, vulputate venenatis est. Mauris pretium risus mollis tempor pellentesque. Etiam bibendum risus at lectus molestie malesuada. Etiam dapibus, eros sit amet lobortis eleifend, leo urna ullamcorper quam, non iaculis tellus augue eget eros. Proin egestas pretium laoreet. Proin interdum bibendum nulla, ut facilisis tortor molestie eget. Curabitur velit mi, luctus quis massa HOMEPAGE The homepage will mainly attract users and these users will be immediately informed on what Bowie Farmers Market is all about. This page will include a welcome information and image slides that highlights news and/or events.
Wireframes Bowie Farmers Market http://www.bowiefarmersmarket.com/about LOGO HOME ABOUT VENDORS EVENTS NEWS CONTACT search... MARKET INFORMATION Overview Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vel quam et justo placerat tempor. Cras finibus eget sem in tempus. Fusce molestie lorem ac justo pulvinar accumsan. Suspendisse potenti. Ut fermentum, tellus eu tincidunt placerat, erat est aliquam risus, ac viverra tellus ante vitae purus. Ut magna justo, pretium ac enim nec, vulputate venenatis est. Mauris pretium risus mollis tempor pellentesque. Etiam bibendum risus at lectus molestie malesuada. Etiam dapibus, eros sit amet lobortis eleifend, leo urna ullamcorper quam, non iaculis tellus augue eget eros. Proin egestas pretium laoreet. Calendar Market Layout ABOUT PAGE The About page will include information about the market. It will also have an image of what the market layout will look like and at the below this image, there will be a list of the vendors. The calendar, which will also be in this page includes which current and upcoming events.
Wireframes http://www.bowiefarmersmarket.com/vendors/vendorsname Bowie Farmers Market LOGO HOME ABOUT VENDORS EVENTS NEWS CONTACT search... VENDOR S NAME Calendar Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vel quam et justo placerat tempor. Cras finibus eget sem in tempus. Fusce molestie lorem ac justo pulvinar accumsan. Suspendisse potenti. Ut fermentum, tellus eu tincidunt placerat, erat est aliquam risus, ac viverra tellus ante vitae purus. Ut magna justo, pretium ac enim nec, vulputate venenatis est. Mauris pretium risus mollis tempor pellentesque. Etiam bibendum risus at lectus molestie malesuada. Etiam dapibus, eros sit amet lobortis eleifend, leo urna ullamcorper quam, non iaculis tellus VENDORS PAGE The vendors page will include all of the vendors in an alphabetical order. Then it will also be organized by categories. Users will just click on the vendor they want to get more information about.
Prototype Homepage
Prototype Vendors Page Calendar Page Overview includes: Facts Who are we? Why help Feeding America? How can you help? Specific Vendor Page Market Information Page
Color Swatches #f1ecec #d8e6d5 #3d5931
User Personas The participants has knowledge on how to navigate around a website. Dylan, a 15-year old student who likes to play online games Grace, a 42-year-old mother of two kids who loves to cook and do online shopping Emae, a 20-year-old college student who likes to use social media
User Usability Testing The Goals: The website navigation will be easy to use The website s design will reflect its brand identity Tasks: Task 1: Go to the website Task 2: Answer the following pre-usability test questions Task 3: Navigate around the website Task 4: When you are done exploring the website, please answer the questions after the usability test Task 5: Answer the questions under Rate the website Questions for the website s navigation: W hat is your first impression of the website? What are you going to click when you get to the website s homepage? Questions for the website s brand identity: Can you tell what the website is about? What did you see that made you think the website is about? Does the design matches the website s brand identity? Questions after the usability test: Did you successfully finish the task? Do you know what page you are on when navigating around the website? Is it easy to remember where to find things? Was the included information adequate? Were there any confusions? Please state them.
User Usability Testing Conclusion After conducting the farmers market usability test, I found out that the farmers website received great feedback from the participants who successfully finish the given tasks. Most of the website testers said that the overall site is clean and easy to use. The information included is organized. The website s homepage is immediately eye-catching because of the picture (in here is a picture of tomatoes). The participants were able to identify that the website is about the Bowie Farmers market especially because of the logo which is consistently placed in the top left of the website.