Evolving IMT technologies and new deployment technics to meet the end-users expectations Regional Forum for ARAB Region: IMT Systems - Technology, Evolution and Implementation, Tunis, Tunisia, 7-9 May 2013 Paolo lamberti Head of regional offering Ericsson Region MEDiterranean Commercial in confidence 2013-04-30 Page 1 (20) The Networked Society Anything that benefits from being connected will be connected Mobile Broadband and Cloud on the stage Commercial in confidence 2013-04-30 Page 2 (20) The Network at the Center 1
Fixed and Mobile subscriptions 2009-2018 And 6.5 Billion Mobile Broadband Subscribers by the end of 2018 Commercial in confidence 2013-04-30 Page 3 (20) M2M subscriptions not included 6B HSPA/LTE SUBS 2018 1.6B 4.4B CO VE RA GE 2012 3 GB 0.65 GB 0.45 GB 2018 11 GB 2.7 GB 1.9 GB 4X USAGE Commercial in confidence 2013-04-30 Page 4 (20) 2
GSA: WCDMA-HSPA/HSPA+, and 4G/LTE systems worldwide for the successful delivery of mobile broadband, enhanced multimedia, and voice services. The total number of wcdma subscriptions reached 1.14 billion in Q4 2012. LTE report: 163 commercial networks launched; 415 operators investing in LTE 533 HSPA Operator Commitments in 199 countries/territories. 505 commercial operators are launched in 196 countries (including 302 commercial HSPA+ networks in 134 countries) The total number of LTE subscriptions reached 68.33 million in Q4 2012. Commercial in confidence 2013-04-30 Page 5 (20) a new era of mobile broadband Commercial in confidence 2013-04-30 Page 6 (20) 3
TIME TO CONTENT CRITICAL FOR USER EXPERIeNCE 25% OF Mobile users ABANDON WEB PAGE AFTER 4 SECONDS 50% OF MOBILE USERS ABANDON WEB PAGE AFTER 10 SECONDS Just a second please Commercial in confidence, 2013-04-30 Ericsson AB 2013 Page 7 (20) Improving user Experience Immediate response Limit for users flow of thought to stay uninterrupted User s visual attention starts to shift away Limit for keeping users attention/focus 0 0.1 s 1 s 4-8 s 10 s Typical Worst case (1 Mbps) Access time Data transfer Basic HSPA Advanced HSPA LTE Typical web page download time (indicative) Secure 1 Mbps minimum with HSPA Evolve HSPA & Introduce LTE & MCA Commercial in confidence 2013-04-30 Page 8 (20) 4
Network Performance Matters How likely are you to stay? Users with Medium NW satisfaction 50% Users with High NW satisfaction 78% Top NW satisfaction drivers: Coverage Speed Commercial in confidence, 2013-04-30 Ericsson AB 2013 Page 9 (20) Rethink Coverage from voice to apps 0.1 MBPS Basic mail Instant Messaging Online audio Basic browsing 1 MBPS HD Video (small) Peer-2-peer Mail Online video Web experience Social media Real-time gaming Standard video Web browsing 5 MBPS 10 MBPS HD Video (large) Mobile enterprise Introducing APP coverage Commercial in confidence 2013-04-30 Page 10 (20) 5
Managing Traffic Growth Spectrum 300 MHz 400 MHz 1500-2000 MHz >5X Technology LTE HSPA MIMO AIR Adaptive Antennas CA CoMP >5X Execution Densification Macro, Micro, Pico, WiFi Heterogeneous Networks NX Commercial in confidence 2013-04-30 Page 11 (20) Towards megabit experience Technology A I R HSPA and LTE are evolving in parallel to bring a multi megabit experience Commercial in confidence 2013-04-30 Page 12 (20) 6
EARTH Improvements (Examples) Improved EARTH macro-cell hardware (H) Power scalable transceivers Cell micro DTX (D) Turn off base station components (PA) during idle periods Low loss antennas (L) Antenna muting (A) Turn off transmitter chains during low traffic periods, i.e., switch between 2 Tx and 1 Tx Adaptive sectorization (S) Macro-cell management between omni and three-sector configurations Commercial in confidence 2013-04-30 Page 13 (20) Technology Ericsson Heterogeneus Network Integrated 3GPP & WiFi networks Improve Existing MACRO One network Technology densification SEAMLESS USER EXPERIENCE - EVERYWHERE Densify MACRO Small Cell Add 3GPP and Wifi Small Cell and WiFi Commercial in confidence 2013-04-30 Page 14 (20) 7
Small Cells- Heterogeneous Network, full product portfolio Commercial in confidence 2013-04-30 Page 15 (20) OPTIMIZE SPECTRUM FOR MBB spectrum Low band High band GSM HSPA LTE Licensed mobile broadband 1-29 FDD bands (6 onder discussions) 33-44 TDD band (1 under discussions) Unlicensed Bluetooth and Wi-Fi Carrier aggregation Global harmonization of the bands key to industry scale and roaming Commercial in confidence 2013-04-30 Page 16 (20) 8
LTE Evolution is Accelerating Wireless backhaul Conventional cellular access (Macro, micro, pico) Super dense deployments Multi-hop Download zones Device-to-device Machine-to-machine Vehicular communication (safety, traffic info, etc.) Commercial in confidence 2013-04-30 Page 17 (20) The Network enabled cloud IT Data Center Control Big Data Center Compute Network Internet User - Mobile Cloud Accelerator - Telco Grade Compute Data Centers - End-to-end Management Distributed Data Center Connect MOVing THE CLOUD CLOSER TO USERS And using the network as a key asset Commercial in confidence 2013-04-30 Page 18 (20) 9
+ + Broadband Cloud Mobility The Network at the Center Commercial in confidence 2013-04-30 Page 19 (20) Commercial in confidence 2013-04-30 Page 20 (20) 10