Using mobile phone GNSS positioning for 112 emergency calls? Public hearing organised by the European Commission

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Consulting Group Using mobile phone GNSS positioning for 112 emergency calls? Public hearing organised by the European Commission Brussels - 7 th May 2014

About A member of EENA, is the 1 st strategy consulting firm focused on telematics and geolocation Our consulting services Our fields of expertise Strategy definition Vision creation, strategic positioning, business plan development, board coaching & support Investment assistance Strategic due diligence, market assessment, feasibility study, M&A, postacquisition plan Procurement strategy Specification of requirements & tender documents, launch of tenders, supplier negotiation & selection Car infotainment & navigation Connected services, driver monitoring, maps, smartphone integration, smartphone-, PND- or embedded navigation Usage-based charging PAYD / PHYD insurance, road charging / electronic tolling, fleet leasing & rental, car sharing, Car As A Service, etc. Innovation management Value proposition definition, product & services development, architecture design, assistance to launch Business development Partnership strategies, detection of opportunities, ecosystembuilding, response to tenders Implementation Deployment plans, complex / high risk project & program management, risk analysis & mitigation strategy Telematics & Intelligent Transport Systems ADAS, connected vehicle, crowd-sourcing, fleet management, ecall, bcall, SVR, tracking, vehicle data analytics (OBD / CAN-bus), VRM, V2X, xfcd Positioning / Location enablement E112, GNSS, cellular network location, WiFi, mass location crowdsourcing, indoor location, etc. M2M & connectivity 2

About We help all players in the ecosystem, around the world Telecom operators OEMs & telematic vendors Content & application providers Telecom infrastructure suppliers ITS operators & regulators Fleets Consumer electronics makers Insurers, aggregators & assistance providers Positioning solution providers Financiers Montezemolo & Partners 3

The accuracy of mobile caller location has become essential Share of emergency calls placed from mobile phones (%) 70% EU US 60% 50% Japan 40% 30% 20% 10% 0% Source: EENA, FCC, Eurotechnology 4

# A paradox: why can't we accurately locate emergency callers if mobile phones already allow it? iphone 2G iphone 3G iphone 3GS iphone 4 iphone 4S Glonass Optimal geo- Gyroscope Gyroscope location relies on the use of multiple Compass Compass Compass technologies A-GPS A-GPS A-GPS A-GPS Cellular tower triangulation (Google) Cellular tower triangulation (Google) Cellular tower triangulation (Google) Cellular tower triangulation (Google) Cellular tower triangulation (Google) WiFi positioning (Skyhook) WiFi positioning (Skyhook) WiFi positioning (Skyhook) WiFi positioning WiFi positioning 3-axis accelerometer 3-axis accelerometer 3-axis accelerometer 3-axis accelerometer 3-axis accelerometer Source: 5

The European roadmap on emergency services has been lagging the US by 5-12 years depending on topics Original FCC 911 order 1996 911 provision deadline 1997 E911 provision deadline 1998 Caller location within 125 meters 67% of the time 2001 Requirement for interconnected VoIP providers to provide E911 Achieve 95% of GPS-enabled handsets for relevant carriers 2005 Accuracy requirement to be met with all PSAP service areas 2012 Proposed rules to enhance E911 indoor location accuracy & strengthen Phase II E911 location accuracy rules 1990-94 1995-99 2000-2004 2005-09 2010-14 Council Decision 1991 Introduction of 112 by 1997 ONP Directive 1997 112 available free of charge from fixed and mobile phones Universal Service Directive 2002 Caller location information Information of EU citizens about existence and use of 112 Revised Universal Service Directive 2009 ITS Directive including ecall 2010 24th July 2003 25th May 2011 27th Feb. 2012 Source: NENA, European Commission 6

Despite significant work, no decision has been made to improve mobile caller location Historic development of emergency-related obligations in Europe Universal Service Directive Commission recommends push method in location transmission EENA complains against EC for mal administration on the 112 issue (condemned by European Ombudsman) MEP report pushing implementation of ecall Viviane Reding calls members states to improve their 112 systems Relaunch of ecall plan by Viviane Reding Written declaration of European parliament on 112, urging Commision and MS to implement 112 (signed by 530 MEPs) Revised Universal Service directive 112 information required for travelers Equivalent access for disabled users Caller location free of charge, instantaneous 112 mandated for VoIP providers and MVNO ITS directive giving the green light to the Commission' s plan for ecall ecall impact assessment by the Commission 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Final report CGALIES Best practices and methods for communicating with emergency services Development of a common European emergency access interface Providing input on a set of criteria for "efficient & effective implementation of 112" Recommends best effort approach (Operators pass best location info available to them, with further performance improvement depending on commercial development; PSAPs and EAs upgrade their information systems to be able to receive and use the location information provided High Level Operational Requirements for Access to Emergency Services made by the Expert Group on Emergency Access (EGEA) Create interfaces into the National Emergency Systems that are harmonized across the EU Revised terms of reference EGEA group Best practices and methods for communicating with emergency services Development of a common European emergency access interface Providing input on a set of criteria for "efficient & effective implementation of 112" Revised terms of reference of EGEA group Use of new technologies for communication with emergency services. Effective use by emergency services of the information received via new technologies. Providing input to COCOM s informationgathering exercise on the effective implementation of 112 ecall implementation trials EC Public consultation on Universal Service principles in e- Communications Commission urged by 150 MEPs to propose an action plan for 112 Source: 7

USA: A step-by-step approach has been taken, with effects on both mobile operators & handset vendors Positioning accuracy requirements* for emergency caller location Phase I Phase IIa Phase IIb Phase III Requirement date 1998 2001-2005 2019 Proposed legislation Requirements Deliver the telephone number of the wireless 911 caller Deliver the location of the cellular network site or base station that received the call For network-based technologies, within 100 meters for 67% of calls, and 300 meters for 90% of calls For handset-based technologies, within 50 meters for 67% of calls, and 150 meters for 90% of calls Constraints driven by readiness of PSAPs For network-based technologies, 85% of counties or PSAP service areas by January 2019 For handset-based technologies, 90% requirement for placement of location within 150 meters by that same date extends on a per county or per PSAP basis, with a 15% exception based on heavy forestation Horizontal location (xand y-axis) information within 50 meters of the caller for 67% of 911 calls placed from indoor environments within 2 years, and for 80% of indoor calls within 5 years Vertical location (z-axis) information within 3 meters of the caller for 67% of indoor 911 calls within 3 years, and for 80% of calls within 5 years Source: FCC, - Note: Requirements triggered by a PSAP's ability to effectively use the data 8

There is no perfect location technology The performance of positioning technologies compared High 100 Cell-ID GNSS WiFi IP address 75 PERFORMANCE 50 25 Low 0 Accuracy Ecosystem Low cost Reliability Coverage Latency Presence Energy Automaticity COMPARISON FACTORS Source : European Location Study - Energy: stands for energy consumption 9

Possible scenarios include 1. Do nothing 2. The mandate of GNSS including Galileo on all mobile phones in Europe 3. The mandate of a minimal location accuracy depending on the area: - For urban environments: Less than 20 meters in more than 90% of cases Less than 100 meters in more than 95% of cases - For suburban & rural environments: Less than 30 meters in more than 90% of cases Less than 100 meters in more than 95% of cases Source: 10

Scenario 2 appears to us as sub-optimal vs. scenario 3 but is much easier & faster to implement Advantages & disadvantages of each approach Pros Cons 1 Do nothing No work to do! No improvement of emergency services Lives lost, increased injury damages & related social costs Economic cost (Emergency services) Europe not leveraging its Galileo satellite constellation 2 Mandate GNSS including Galileo on all mobile phones in Europe Simplicity of the requirement Promotes European business interests for Galileo ecosystem expansion Decrease in cost of GPS-Galileo chipsets due to scale effects Relatively inexpensive Easy to control Means-focused, not result-orientated Increase the price of entry-level phones Marginal cost of Galileo inclusion Limited efficiency in urban and indoor environments, where most emergency calls are made 3 Mandate areadependent location accuracy requirements Result-driven Improves caller location in all environments Promotes European business interests for Galileo ecosystem expansion Requires permanent monitoring of positioning performance (as in the US) Burden assumed by mobile network operators, which will require investment without higher revenues Could result in Galileo not being adopted by handset makers Source: 11

We recommend scenario 2 as an immediate first step and scenario 3 in the European 3-5 year roadmap Advantages & disadvantages of each approach Pros Cons 1 Do nothing No work to do! No improvement of emergency services Lives lost, increased injury damages & related social costs Economic cost (Emergency services) Europe not leveraging its Galileo satellite constellation 2 3 Mandate GNSS including Galileo on all mobile phones in Europe Mandate areadependent location accuracy requirements Simplicity of the requirement Promotes European business interests for Galileo ecosystem expansion Decrease in cost of GPS-Galileo chipsets due to scale effects Relatively inexpensive Easy to control Result-driven Improves caller location in all environments Means-focused, not result-orientated Increase the price of entry-level phones Recommended 1st step Promotes European business interests for Galileo ecosystem expansion Requires permanent monitoring of positioning performance (as in the US) Marginal cost of Galileo inclusion Limited efficiency in urban and indoor environments, where most emergency calls are made Burden assumed by mobile network operators, which will require investment without higher revenues Could result in Galileo not being adopted by handset makers Complex to implement Recommended 2nd step Source: 12

We see a GNSS/Galileo mandate as an easy-to-implement first step towards improved emergency caller location A GNSS mandate is not ideal but... More than 70% of Western European (35% of Eastern European) phones are equipped with GNSS today - probably 100% in the EU by 2020 GNSS mandates are already imposed in the US, Japan and Russia The European Commission can use an existing Directive & implement a stepwise approach Further, the marginal cost of integrating Galileo in GPS chipsets is limited to a few Euros Thank you! Overall, the cost of this life-saving feature appears limited for EU citizens, PSAPs, handset makers, MNOs, Member States and the European Commission The benefit is clear - More Europeans will be saved by E112 than by ecall! Source:, GSMA, STMicroelectronics 23

Consulting Group Strategies for Mobile Companies Brussels - Boston - Chicago - Hamburg London - Milan - Paris - Vienna www.ptolemus.com @ Frederic Bruneteau, Managing Director fbruneteau@ptolemus.com +32 4 87 96 19 02