international documentary association 2014-2015 media kit
IDA at a glance reach audience demographics Documentary magazine Circulation: 5,000 Festivals, screening series, conferences: 3,700 Involvement in documentary filmmaking is primary profession Yes 65% No 35% yes no IDA Member subscriptions: 2,000 www.documentary.org Monthly unique visitors: 50,000-70,000 Email subscribers: 20,000 IDA Weekly Digest: 18-23% open rate 5-10% click thru rate Years in the documentary field less than 1 year 8% 1-3 years 11% 3-5 years 16% 5-10 years 17% 10+ years 48% Number of completed documentary projects: 10+ years >1 1-3 3-5 5-10 Dedicated eblast: 18-21% open rate 3-8% click thru rate 0 projects 4% 1 project 10% 2-5 projects 30% 6-10 projects 16% social media 11-15 projects 7% 16+ projects 33% Twitter Followers: 12,700 Avg. Weekly Reach: 227,000 Avg. Weekly Impressions: 347,000 Education Bachelors Degree 40% Postgraduate Degree 49% Associates Degree 5% Other 6% Gender Female 48% Male 52% Facebook Likes: 7,800 Avg. Weekly Reach: 1,713 Age 18-24 2% 25-34 11% 35-44 23% 45-54 32% 55+ 32% Household Income less than $50,000 21% $50,000 - $75,000 21% $75,001-$100,000 20% $100,001-$200,000 29% $200,000+ 9%
documentary magazine Documentary magazine is the quarterly publication of the International Documentary Association and the only US publication dedicated to documentaries. The magazine has an international readership that includes over 20,000 filmmakers, producers, distributors, network, cable and OTT outlets, educators and students, and fans of nonfiction. Circulation includes the 2,000 members of IDA, over 200 university, institution and public libraries, newsstand sales in Los Angeles, New York and major cities throughout the US and Canada. advertising deadlines Fall Issue Reserve: 8/8/14 Artwork: 8/15/14 Winter Issue Reserve: 12/8/14 Artwork: 12/11/14 Spring Issue Reserve: 2/9/15 Artwork: 2/11/15 Summer Issue Reserve: 5/8/15 Artwork: 5/15/15 Festival and Conference Distribution IFP Independent Film Week UNAFF Hot Springs Documentary Film Festival DOC NYC IDFA AFI Fest FIND Forum IDA Documentary Screening Series Sundance Film Festival Media That Matters Conference Full Frame Documentary Film Festival Hot Docs AFI Docs Current Advertisers HBO Documentary Films Canon Sony Creative Software Magnolia Pictures Discovery Channel Netflix School of Visual Arts Sundance Channel The Weinstein Company SXSW A&E FirstCom Music Global Image Works IFC Berkeley Sound Artists INA The New School NBC Archives Northwestern University
magazine ad rates & specs BLACK & WHITE ADS 1 issue 2 issues 4 issues full page $ 850 $ 800 $ 750 half page $ 650 $ 600 $ 550 one-third $ 500 $ 450 $ 400 one-sixth $ 350 $ 300 $ 250 COLOR ADS back cover $3,000 $ 2,795 $ 2,595 inside front cover $2,700 $ 2,495 $ 2,295 inside back cover $2,400 $ 2,200 $ 2,000 full page $2,300 $ 800 $ 750 half page $ 650 $ 600 $ 550 one-third $ 500 $ 450 $ 400 one-sixth $ 350 $ 300 $ 250 for advertising opportunities, please contact: Jina Chung (213) 232-1660 ext 211 artwork submission We accept files in the following formats: Photoshop (EPS, TIF, JPEG at 300dpi) Illustrator EPS files with linked images and fonts outlined PDF files must be high res with crop marks No graphic design services offered at IDA PLEASE SEND ARTWORK TO ad sizes FULL PAGE live area: 7.375 w x 9.875 h trim size: 8.375 w x 10.875 h bleed: 8.625 w x 11.125 h HALF PAGE 7.25 w x 4.75 h ONE-THIRD PAGE 4.75 w x 4.75 h ONE-SIXTH PAGE 2.25 w x 4.75 h
documentary.org ads Advertiser banners will appear in the following sections of IDA s website: Documentary magazine (Includes: Magazine home page and all article and issue pages.) IDA Documentary Awards Screenings (Includes: DocuDay, IDA Documentary Screening Series, partner screenings, and sponsored screenings) ad units & pricing LEADERBOARD (728x90) $1,000 for 10,000 impressions ISLAND (300x250) above fold $500 for 15,000 impressions ISLAND (300x250) below fold $400 for 15,000 impressions INTERSTITIAL (640x480) 15 second max display time $2,500 for 3,500 impressions web ad specs Artwork due 3 days prior to posting Flash not allowed LEADERBOARD and ISLAND banners should be less than 100K in file size INTERSTITIAL banners should be less than 300K in file size All banners must be in JPG, PNG, or GIF animated/non-animated format list your film screening with us Advertisers have the opportunity to purchase sponsored screening listings to increase film exposure. Can be purchased a la carte, $250/week or as eblast add on for $200/week. for more info or to purchase an ad: Jina Chung (213) 232-1660 ext 211
dedicated eblasts Our database allows targeted messages to be delivered to 20,000 unique opt-in e-mail subscribers. weekly digest ad IDA s e-newsletter goes out every Tuesday with the latest doc news and upcoming events and festivals. Advertisers are prominently featured in first position. rate $1,200 specs Headline: 85 words or less Image: max width 185 pixels Links: up to five materials due 3 days prior to posting dedicated eblasts regions & pricing ALL REGIONS 20,000 subscribers $2,500 SOUTHERN CALIFORNIA 5,000 subscribers $1,500 TRISTATE (NY, NJ, CT) 3,500 subscribers $1,500 NORTHERN CALIFORNIA 1,000 subscribers $750 technical requirements for IDA email messaging IDA requires a four business day turnaround time from receipt of signed insertion order Subject Line: The subject line for your eblast must be 75 characters or less Copy: Text copy should be submitted in html, plain text, or word format. 500 word limit. Word limit does not include url links. Image(s): JPG or PDF format. - limit 2 images per eblast - maximum size is 700x925 pixels (we will resize large images) NOTE: We will allow more than 2 images if eblast content is designed and delivered as an html file (with image files) and the html code contains absolute or relative paths to all image files. The maximum size is 700x2000 pixels for eblasts designed in html.
contact Documentary magazine Michael Lumpkin Publisher michael@documentary.org Tom White Editor tom@documentary.org Val Echavarria Designer idmagazine@earthlink.net Print & Digital Advertising Jina Chung international documentary association 3470 Wilshire Blvd. Suite 980 Los Angeles, CA 90010 documentary.org