Understanding the Product

Understanding the Product

LG Optimus LG Smartphone for delivering the ideal mobile experience - with easy UI & preloaded apps & content.

3 What is Android?

Android Platform Android is an operating system developed by Google and the OHA (Open Handset Alliance) Provides a suite of software for mobile devices: Operating System Google services Wide range of mobile applications Open Source to enable application developers to create truly integrated apps: Link to the phone s core functionality i.e. make calls, send texts etc. All apps have equal access to the handset capabilities: i.e. access your contact information from a social networ king application 4

Google Services Google account integration Once logged on with a Google account, all email, calendars, and contacts are synchronized and backed up. Gmail Calendar Gmail Contacts Google Maps Very similar to Google Maps on a PC: Search for places of interest (shopping, food etc) Get directions Map and satellite view Traffic & Street View 5 Google Account Sync Automatic Google Account OTA Synchronisation for: Contacts Calendar Maps Email

Android Market Big name and independent developers all in one place Download and install software over-the-air No need to connect to a PC Easy to find what you want: Application categories Sorting options (popularity, date, free or priced) User ratings and comments Mobile Applications Find thousands of apps (free and paid) organised in one location Applications can customise and interact to the hardware level, providing more options to personalise the device 6

Platform Comparison Platform iphone 3.0 Windows Mobile 6.1 Windows Mobile 6.5 Symbian OS S60 Platform Android 1.6 Example Model Apple iphone 3G S HTC Diamond2 Sony Ericsson Xperia X2 Nokia N97 Mini LG GT-540 Home Screen Design Multi-Tasking 1 first party app only Yes Yes Yes Yes Expandable/ Removable Memory No Yes Yes Yes Yes Customisable Very limited Limited Limited Limited Fully open Application Storefront Applications in Store Multiple Home Screens Home Screen Widgets App Store Windows Marketplace for Mobile Windows Marketplace for Mobile Ovi Store Android Market ~150,000 ~800 ~800 ~900 ~30,000 Yes No No No Yes No Manufacturer specific Yes Yes Yes 7

Understanding Optimus (GT540) 8

Enhanced UI Ease of Use Android Powered, Uniquely LG LG Customised UI will provide an easy transition for existing LG users and allows the user to set the number of home screens (3/5/7) Integration with Android applications and social networks give first time smartphone users the usability they seek View key notifications from the idle screen without the need to unlock your phone Active widgets give you quick access to your key apps and features, directly from the Android desktop! 9 Optimus GT540 is Android version 1.6 It is upgradable to 2.0 Upgrading would be effective Sept end 2010*. This would be a running change, and for existing customers.exe file would available on website * To be confirmed

Fun & Lifestyle World of Apps Android Market - An online applications store developed by Google for Android devices. - An application program ("app") called "Market" is preinstalled on Android devices and allows users to browse and download apps published by third-party developers, hosted on Android Market. It provides a good mix of free and paid application. And has one of the easiest interfaces to use. - The user can easily download applications directly to their phone, using their data connection. This enables them to enhance their Android experience, without the need to connect to a PC. - Android market also offers the user the ability to get updates to the software that they have downloaded, ensuring that they are always using the latest version.

Fun & Lifestyle Preloaded apps & content Optimus : Ready to use Task Killer One click to kill apps running in the background Preloaded 12 app + Ol file manager Foursquare Browse SD card, create directories, rename, move & delete files New ways to explore your city Layar Makes sets of data viewable on top of viewfinder as you pan around the city and point at buildings. Wikitude Location-aware app, that shows info of the building you point the camera at. PicSay Pro Image editor 11 20 Songs & 10 videos Wapedia Encyclopedia on mobile devices

Fun & Lifestyle World of Apps Optimus : Ready to use Qik Lets you record videos and share with friends Preloaded 12 app + Shazam Identify music tracks; store and buy them Shopsavvy Basis barcode helps find more information about the product Ndrive Enable accurate navigation system Dictionary LG customised Oxford, Colin & star publication (Eng-Hindi) 12 20 Songs & 10 videos LG App Advisor Shows the recommended apps. lists on the phone

Optimus (GT540) Enhanced Camera Enhanced Multimedia Socialize your Mobile Life 13 Enhanced for Mobile Internet

Fun & Lifestyle Multi Purpose Enhanced Camera Make the most out of your pictures Face Detection gives you the perfect image focus Geo Tagging reminds you where your picture was taken Smile Shot captures as you smile. The 3D gallery makes it intuitive to browse through your pictures and find the one you want Face Detection Camera indicator area Intuitive 3D Gallery 14

Fun & Lifestyle Multi Purpose Enhanced Camera Enhanced Multimedia More than just watching and listening Support for DivX and Xvid lets you watch your favourite movies and videos without manual encoding The built-in video editor allows you to cut and arrange your video clips however you like. Video Editor Media Player

Fun & Lifestyle Multi Purpose Enhanced Camera Stay Connected with integrated social networking Manage your social life on the go, with integrated clients for Facebook, Twitter and Bebo. Enhanced Multimedia Mobilise Your Social Life Post your latest status, upload photos or write on a friend s wall. Three ways to access social networks: Widgets for quick access, clients for more options, or use the browser to access the full website. SN Client Indicator i Bebo N Status Home Profile Friends Message Lifestream Blake Lively Follow your heart 1minute ago Tom Anderson Life s fun! 8minutes ago Jess Alba I m the happiest girl Yesterday 16 Blake Lively

Fun & Lifestyle Multi Purpose Enhanced Camera Enhanced Multimedia Mobilise Your Social Life Experience a better mobile internet Google Mobile Services and LG Email Client come together to deliver an enhanced mobile experience Personal or business email on the go, from MS Exchange, Gmail, Yahoo, Hotmail and more Access Google services on the go, with Google Maps, YouTube, Search, Talk and more. Enhanced for Mobile Internet 17

Summary Accessories 3.0 (7.62cm) HVGA 3MP A-GPS HSP A HSDPA 7.2 Wi-fi Standard Battery 1500 mah Charger 2GB Msd Card Data cable Stereo Headset Manual Touch Screen 3.5mm jack Unique Stylish Velvet Pouch Stylus Android OS 1.6 1500mAh BT 2.1 EDR 18

19 Questions & Answers

Q & A SN Manager Can I use several accounts from different social networking sites? Yes, you can setup and manage your Facebook, Twitter and Bebo accounts from the SNS application. When I log on, am I taken directly to the social networking site? No. The LG SNS Manager application allows you to check updates and content without having to go to the social networking site. Can I check new postings on my social networking site in real-time? Yes, you can instantly check for status updates and also schedule automatic updates every 15min 4hrs between certain times of day. Where can I see updates from my Social Networking Sites? Through each linked contact in the address book, through the widgets added to the home screen or in the SNS Manager application directly. 20

Q & A SN Manager Is it possible to sync with my company Email server? Yes, several Email providers are supported including Microsoft Exchange push Email. What can I sync when connected to a Microsoft Exchange Server? The bundled application allows you to sync Mail, Contacts, Tasks and Calendar. What are the major email services supported by the GT-540? The system supports several major mail services, including Gmail, Yahoo mail, Hotmail. AOL and other ISP Email services. Will LG provide an upgrade to later versions of Android? Yes, LG will provide an upgrade to Android 2.0. 21

Target Audience Needs to purchase new experiences, new possessions, new technologies that s what I want need something more than a feature phone Always the latest Power/ status Mobile Usage and Attitude Device open Introduction to accept & use new functions Keen on finding new application and sharing with friends High on SNS Our Target Audience 25-35 years SEC A+/A, Metro/Mini-Metro. Educated Socialize with friends after office hrs or on weekends. Cool in attitude and willing to accept new ideas. Quick internet browsing A well researched purchase Internet is the biggest source followed by Stores Salesmen, brochures, References - Friends/Rel. Brand key differentiator Interested in new Experiences Currently own multimedia or entertainment phones ( eg 5800 xpress)

Competition Models Based on OS 23

24 Happy Selling