EMC FORUM Vic Bhagat. Executive Vice President & Chief Information Officer EMC Corporation

2 BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals

3 Disruptive / Opportunistic IT Trends Mobile Cloud Big Data Social T R U S T

4 Our Focus Mobile Cloud Big Data Social T R U S T

5 Our Evolution 10 Year $33B Investment In Leading Technology CLOUD, BIG DATA, & TRUST 2003-2012 M&A $17.0B R&D $16.5B 2009 2011 2013 2003 AND BEFORE ENTERPRISE STORAGE 2004 CLOUD & VIRTUAL INFRASTRUCTURE 2006 BIG DATA CONVERGED INFRASTRUCTURE TRUST

6 Our Dual Innovation Strategy Research & Development 12% Investment Technology Acquisitions String Of Pearls 10% Investment

7 Fundamental Business Challenges Increase Revenue Lower Operational Costs Reduce Risk

8 CLOUD TRANSFORMS IT Lower Operational Costs

9 EMC IT At A Glance INTERNAL USERS 2004 24,000 2013 60,000 IT ENVIRONMENT BUSINESS APPLICATIONS VIRTUALIZATION 5 DATA CENTERS, 960 TB STORAGE ~400 2,000 Physical Servers 5 DATA CENTERS, ~13 PB STORAGE ~500 ~10,000 OS IMAGES 93% VIRTUALIZED Finalist

10 Server Virtualization Was The First Step 1 Standardize 2 Virtualize 3 Automate

11 EMC IT s Cloud Journey Infrastructure Focus Applications Focus Operations Focus % VIRTUALIZED 15% 35% 50% 75% 92% IT-Owned Applications Virtualize Mission Critical Applications IT-As-A-Service 2004-08 2009-11 2012-13

12 Built On EMC s Cloud Portfolio View Traditional Applications Next-Gen Cloud Applications Big Data vfabric vsphere vcenter Ops vshield vcloud Director vfabric vsphere vcenter Automation Vblock 300,700 VMAX VNX VPLEX Ionix Isilon Atmos Greenplum Data Domain, Avamar, NetWorker

13 EMC IT Transformation Results 92% OS IMAGES VIRTUALIZED 95% MISSION CRITICAL APPLICATIONS VIRTUALIZED $157M C A P E X SAV I N G S ( A V O I D A N C E ) $66M O P E X SAVINGS ~75% I NFRASTRUCTURE CAPACITY UTILIZATION Source: ESG IT Audit Report: EMC IT - Leading The Transformation, March 2013

14 Three Paths To Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure Simpler, Faster, Lower TCO

15 Workloads Will Drive Storage Innovation Performance Low Service Level Motion Video Online Archive Tech Apps Web Content HPC Home Directories IT Decision Support App Dev Email Content Mgmt. Transaction Processing VM Infrastructure High Service Level Storage As-A-Service Capacity

16 Best Of Breed Storage Performance & Backup Low Service Level LEADER OBJECT STORAGE LEADER SCALE-OUT NAS STORAGE Atmos LEADER MIDRANGE STORAGE Isilon Capacity LEADER HIGH-END STORAGE VNX VMAX LEADER BACKUP Data Domain Avamar & Networker High Service Level

17 New Performance-Intensive Workloads Performance 100μS 500μS Low Service Level 1mS High Service Level 2mS

18 New Performance-Intensive Workloads Performance Web-Scale Applications 100μS Financial Modeling Seismic Research 500μS 1mS Database Consolidation VDI Low Service Level 2mS High Service Level

19 EMC is Driving Flash Innovation Performance Server Flash 100μS XtremSF 500μS All Flash Array 1mS XtremIO VMAX VNX Low Service Level 2mS Isilon Hybrid Arrays High Service Level

20 Workloads Will Migrate To Clouds Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity

21 IT-As-A-Service Attributes SELF P R O V I S I O N E D A U T O M A T E D D E P L O Y M E N T BUILT-IN SECURITY AND GRC CONSUMPTION FUNDED T R A N S P A R E N T PRICING A N D S E R V I C E L E V E L S BROKERED AS WELL AS BUILT S T A N D A R D I Z E D SERVICES

22 EMC IT Transformation Results Infrastructure Focus Applications Focus Operations Focus % VIRTUALIZED 90 Days 20% 80 Days 20% 60 Days 21% 40 Days 23% 30 Days 25% 40% 7 Days 42% ~1 Day Percentage of IT Spend On New Capabilities Vs. Keeping Lights-On Approximate Time-To-Provision App. Environments 2004-08 2009-11 2012-13

23 The Software-Defined Data Center Lowers Cost & Improves Infrastructure Agility Virtualization Layer - Cloud Operating System Leverage Abstract Intelligence COMPUTE STORAGE NETWORK

24 Software-Defined Storage Requirements Abstract, Pool & Automate Storage Leverage Underlying Platforms Minimize Data Movement Make Extensible

25 EMC ViPR, Software-Defined Storage Software Control Plane and Data Plane EMC ViPR Platform ViPR Data Services ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity

26 BIG DATA TRANSFORMS BUSINESS Increase Revenue

27 Data Sources Are Expanding INFORMATION IN THE ENTERPRISE WILL GROW 50X IN THE NEXT 10 YEARS Source: 2011 IDC Digital Universe Study

28 Location & Types Of Big Data (& Fast!) Data Enterprise Partner Public Unstructured Data Credit Data Shipping Data Structured Data 10101010100101010 011001010101110010 1101010100101011111 Telemetry Data Forecast Data Location Data Social, Video Data

29 New Apps Are Built In New Ways Social & Primarily Accessed By Mobile Devices Developed With Modern Programming Tools & Data Fabrics Deployed On A Software-Defined Cloud Infrastructure Public Cloud

30 Empowering The Business With Analytics-As-A-Service HANA Solution Manager BOBJ HINDSIGHT TO INSIGHT Unified Analytical Platform SAP ebus Master Data SFDC SQL Fire SAP BW Global DW GP DB/HD GP DB/HD Analytic Workspace GP Analytic DB/HD Workspace GP Analytic DB/HD Workspace OBIEE MSFT Reports Visual Explorer Tableau Reporting Tool SAS Visual Analytics Tool SAS Analytics R + Madlib + Business Analytics-As-A- Service Multi-Platform Data Integration Seamless Visibility From Aggregated To Transactional Detail Optimized For Consumption Collaborative Analytic Tools Advanced Data Scientist Services Local Data BAaaS Mobile Access Deployed Globally

31 BA-As-A-Service Use Cases Proof of Concepts & Pilots Hypothesis testing, Prove Solution Prior To Deployment One Time Analysis M&A, Product Profitability Modeling, Marketing Campaign Evaluation Unique BU Requirements Business Unit Or Department-Specific Solution

32 Introducing Pivotal PLATFORM FOR NEXT GENERATION CLOUD & BIG / FAST DATA APPLICATIONS 1250 EMPLOYEES ~$300M IN 2013 REVENUE

33 Open Architecture Provides Choice Private, Virtual Private & Public Cloud Deployment Options Next Generation Cloud & Big / Fast Data Apps Private Cloud Virtual Private Cloud Public Cloud

34 IN THE WORLD OF CLOUD AND BIG DATA TRUST IS ESSENTIAL Reduce Risk

35 Trusted IT Means Identifying & Repelling Threats Advanced Security Protecting Data Integrated Backup & Recovery Ensuring Availability Of Applications, Systems & Data Continuous Availability

36 The Old World Of Security TRADITIONAL THREATS FOCUSED ON INTRUSION TRADITIONAL SECURITY FOCUSED ON PREVENTION

37 Advanced Threats Are Different System Intrusion 1 TARGETED SPECIFIC OBJECTIVE Attack Begins Cover-Up Discovery Leap Frog Attacks 2 INTERACTIVE HUMAN INVOLVEMENT Cover-Up Complete 3 STEALTHY LOW AND SLOW TIME Dwell Time Response Time 1 Decrease Dwell Time Attack Identified 2 Speed Response Time Response

38 Advanced Security Is Different. Shift In Focus. Shift In Spend. Historical Security Investment Future Security Investment Prevention 80% Monitoring 15% Response 5% Prevention 33% Response 33% Monitoring 33%

39 IS WHERE SECURITY MEETS BIG DATA

40 Incident Monitoring & Response C R I T I C A L I N C I D E N T R E S P O N S E C E N T E R ( C I R C ) Cyber Threat Intelligence Open/All Source Actor Attribution Attack Sensing & Warning Social Media High Value Target (HVT) Advanced Tools, Tactics, & Analysis Reverse Malware Engineering Host & Network Forensic Cause & Origin Determination Email Operations Critical Incident Response Team Eyes-On-Glass End User Intake Event Triage Incident Containment 24x7 Coverage Content Development Advanced Specialists Integration Strategic Planning

41 Summary Next Phase of Cloud: Software-Defined Data Center Workload-driven innovation EMC drives Software-defined Storage with EMC ViPR Trusted IT is Required to Realize Cloud & Big Data Promise Trusted IT delivers High Availability, Data Protection and Security RSA: Security has become a Big Data challenge Big Data Drives Top Line Growth Mobile, Social & Cloud Are Key Enablers EMC and VMware launch Pivotal

42 Major Players Are Building Technology Stacks Applications Middleware Database OS Virtualization Server Storage Network

ADVANCED SECURITY 43 Has Built A Differentiated Stack Best Of Breed. Architected Horizontally, Not Vertically. Choice. PLATFORM FOR CLOUD, BIG/FAST DATA APPS SOFTWARE-DEFINED DATA CENTER INFORMATION INFRASTRUCTURE