3G for Broadband Access The Vision of Seamless Mobility Using 1xEV-DO for Broadband Access Pepe Lastres Director of CDMA Solutions Marketing Networks and Enterprise Business Motorola, Inc.
Seamless Communication is putting the consumer in control, What They Want information, communication, and entertainment When They Want morning, noon, and night Where They Want home, work and on the road How They Want telephone, tv, pc, pda, portable DVD, cell phone, ipod, laptop
Strong Wireline Broadband (Cable, DSL) Subscriber Growth Is Expected Through 2011 Worldwide Total And New Cable Subscriber Forecast 2005 vs. 2011 Worldwide Total And New DSL Subscriber Forecast 2005 vs. 2011 New Adds Total Subs New Subs Total Subs # Subscribers (M) 80 60 40 20 46.4 51.4 55.2 58.2 63.5 67.9 72.2 # Subscribers (M) 400 200 128.6 154.9 177.2 195.6 223.8 248.0 272.3 5.7 4.9 3.8 3.0 6.6 4.9 4.9 30.0 26.3 22.3 18.4 28.2 24.3 24.3 0 2005 2006 2007 2008 2009 2010 2011 0 2005 2006 2007 2008 2009 2010 2011 Cable 2005-11 CAGR DSL 2005-11 CAGR LAC 13.1% 19.0% EMEA 10.2% 10.0% NA 6.5% 9.4% AP 4.1% 11.9% Worldwide 6.5% 11.3% Source: Motorola Networks GMS/IRA and Infonetics, November 2005
Continuing Worldwide Uptick In Internet Users And Usage Drives Wireline Broadband Growth # of Users (B) 2 1 0 1.0 Worldwide Internet Users 2005-2011 1.2 1.3 1.5 1.6 1.7 1.9 2005 2006 2007 2008 2009 2010 2011 Average Page Views (B) 10 5 0 Worldwide Internet Usage Yahoo! Average Daily Page Views 2005-2011 3.6 4.3 5.0 5.7 6.3 7.0 7.7 2005 2006 2007 2008 2009 2010 2011 CAGR 10.5% CAGR 13.6% Source: Motorola Networks GMS/IRA estimates, December 2005 and Morgan Stanley, September 2005
Wireless Impact On Worldwide Internet User Growth Is Accelerating Higher Mobile Phone vs. PC Penetration Suggest Handsets Will Become The Dominant Internet Access Device Worldwide Wireless and Wireline Internet User Mix 2005-2011 Today, mobile phone penetration exceeds PC penetration 2:1 # of Users (B) 2 1 0.287 0.752 Wireless Internet Users Wireline Internet Users 0.315 0.870 0.371 0.426 0.482 0.537 0.593 0.957 1.044 1.131 1.218 1.306 2005 Worldwide PC and Mobile Phone % Penetration 17% 32% 0 2005 2006 2007 2008 2009 2010 2011 PC Mobile Phone Source: Networks GMS/IRA, Infonetics and Industry Reports / Online Sites, November 2005 and ITU
Dramatic Growth Forecasted For Wireless Data Services Revenue Up From $75B In 2005 To $169B By 2009 % of ARPU that is data Source: Yankee Group, November 7, 2005 2005 2009 15% 21% 2009 Data Revenue $169B Personalization 8% Information 13% Corporate Connect 4% Entertainment 28% Communication s 47% Source: Strategy Analytics, August 2004
Carrier Deployed and Planned Applications Calling Card Ringback Tones Text Messaging Contact Center 31% 31% 44% 50% Voice is still the killer application, but other apps are catching up Conferencing 50% Multimedia Messaging 50% Data Apps 56% PoC 56% Video Stream 63% IP Centrex 69% Gaming 69% Music Stream FMC-Voice 75% 88% 0 20% 40% 60% 80% 100% Source Venture Data, Aug 2005
Welcome to the World of CDMA RAN HIGH DATA RATE & CAPACITY 1X CORE 1xEV-DO 1xEV-DO Rev. A/B MC DO or MC OFDM NON-REAL TIME E-MAIL w/ Attachment S/W Download Music Download Full Web Browsing E-MAIL Multi-Media Messaging Transaction Based Apps Live Video Broadcast Video Conference Interactive Gaming Location Based Services REAL TIME Circuit Switch MSS-C Circuit & Packet Telephony IMS Download Ringers SMS Voice LOW-MED DATA & CAPACITY
EV-DO Rev 0: DO Productivity Cellular Gateway Residential Access Home Networking W i F i D O A C C E S S RAN Instant Where WiFi You Hot Need SpotIt Nomadic Hot Spot
Operator Opportunity Growth Flexibility Satisfaction Service New Markets Utilize Existing Wireless Infrastructure Strengthen Customer Relationships
Reaching More People and More Places Reach Beyond Wireline Infrastructures Penetrate Existing Wi-Fi Market Segment Nomadic Hot Spots Construction Sites Event and Trade Shows Disaster Recovery Public Transit Deeper In-Building Penetration
The 1xEV-DO RevAlution
The 1xEV-DO RevAlution Value to the Operator Increase Capacity Real Time Services Concurrent Sessions Key Technology Enhancements Efficiency Latency Improvement Quality of Service
The 1xEV-DO RevAlution New Simultaneous Video, Voice, & Data Services Home Office Mobile Media Server IP 1xEV-DO Rev A RAN IMS
All IP voice like never before Seamless global VoIP calling Advanced IP conference features and data integration It sounds like you re next door! Let s dial in the Beijing and Mumbai offices. Back To Menu
Video Telephony The ultimate in lifelike communications Enhanced communication with family, friends, and business Exceptional broadband-quality video in real time It looks like a good location for the event. Oh and nice tie! Can you show me how many people are walking through the atrium? Back To Menu
Next game, I ll take you and Your friends on! Level 5 is in 3-D! Meet me there. Multi-player gaming in real-time Challenge other gamers all over the world High definition graphic support for the ultimate gaming experience Back To Menu
The Full Potential of Next Generation Devices Opening New Markets to Operators Video telephony devices for enterprise markets Fixed applications devices for residential markets Gaming devices for youth markets
Mobile Me Consumer is at the center
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