Smart thinking, clever working

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Smart thinking, clever working Optus and Cisco partnership brings together two well-known and trusted brands with a shared passion for creating game changing customer experiences.

Today, new technology is creating amazing new business opportunities That s why so many organisations are looking for someone who understands the spectrum of managed technology and services from applications, security and cloud to collaboration and contact centres. Someone who delivers technology on premise or as a service, all connected by the power of 4G mobile, fixed and satellite networks. Today, thousands of companies entrust Optus Business to be that guide. Optus Business works together with chosen technology companies to bring our collective expertise, dedication and focus to help deliver your business needs. The Optus and Cisco partnership is one such powerful technology alliance. For over 18 years, Optus and Cisco have brought together the right people, technologies and inventive thinking to deliver innovative solutions for business. Today, we are helping our customers through the rapid rate of technology change. This partnership is greater than the sum of its parts. With Optus telecommunication and ICT heritage and Cisco s leadership in global networking, we offer you end-to-end services from the network layer, to applications, and end user devices. With a focus on secure cloud and collaboration, we have what it takes to transform your business, using technology to grow, drive efficiencies and gain competitive advantage in an increasingly digital world. Customers are looking for partners who can go on a journey with them and fuel their digital transformation. Together, Optus and Cisco help to deliver customer outcomes that drive growth. Cisco Over the last 30 plus years Cisco has been the world s leader in connecting people, things and technologies to each other and to the Internet realising the vision of changing the way the world works, lives, plays and learns. Optus business At Optus Business we help unshackle organisations from old systems and old thinking by combining technology solutions and services to transform Australian businesses and deliver better outcomes. Partnering for success Optus and Cisco work together to help people communicate when and where they need to. 2

Our innovative thinking is your path to success Optus and Cisco believe the network is the foundational platform for automating, integrating and delivering an ever-increasing array of IT services. We view the network to be at the centre of the integrated solutions we jointly provide. Together, we understand how technology can deliver the digital transformation outcomes our customers desire. To deliver on this promise, we are transforming our businesses in similar ways moving away from supplying individual products and services to integrated architectures and cloud services. We help our customers adapt and thrive during significant market transformations. Digitisation When people, processes, data and things are connected it creates an agile environment for better staff engagement and an opportunity to deliver better customer experiences. We can help with your move from traditional to digital business a new business model that requires consideration for security, cloud, mobile, social and analytics built on an intelligent and dependable network foundation. We consult on architectural approaches and deliver solutions that help reduce complexity and enable growth while managing risk in an ever-changing world. Application Centricity We believe that flexible and secure cloud focused networks that respond to the demands of applications are the foundation for our customers success. We are delivering more open, flexible and programmable network infrastructures that move from hardwarecentric to virtualised network environments. New technologies, such as software defined networking (SDN) and network function virtualisation (NFV), will help you meet your total cost of ownership, quality, security, scalability and experience requirements. Cloud 0ur approach recognises that cloud solutions mean different things to different customers. Together we offer Cisco Powered services that help you transition to integrated hybrid cloud environments connecting private and public clouds for a managed virtual environment. Our cloud strategies are closely aligned through key technologies like Cisco Intercloud Fabric. This innovative capability enables you to move workloads across heterogeneous private and public clouds with the necessary policy, security and management features. 3

How the Optus and Cisco partnership can help you Optus and Cisco help organisations transform the way they communicate, collaborate, and work. The value we deliver through our strong partnership includes: Innovation through collaboration The close collaboration between Optus and Cisco nurtures ideas that can help open new opportunities to explore, innovate and succeed in today s digital economy. Consultative approach We take the time to understand your business. Our team of specialists work with you to find solutions that address both your mid- and long-term strategy. A network of subject matter experts to lean on You can tap into our regional and global network of Optus Singtel and Cisco subject matter experts who are at the forefront of many technology implementations. Optus and Cisco partnership We cover the full spectrum Optus and Cisco deliver an end-toend integrated ICT experience from the network up to the applications and end user devices, supported by professional, integration and managed services. We work to our strengths We complement our skills, capability and expertise through experienced partners that deliver specialised services. Confidence to deliver Quality technology and services backed by the strength of Optus and Cisco helps minimise your risk as you digitise your business. 4

Optus products and services powered by Cisco technology The Cisco technologies are exceptionally well aligned to Optus Business solution areas and Centres of Excellence enabling us to deliver great outcomes for our customers. Optus Business focus areas Unified Communications and Collaboration Contact Centre Cloud and Data Centre Business Applications and Solutions Enterprise Networking (Voice and Data over Fixed and Mobile) Security Cisco technology solutions Cisco HCS (powering UCaaS), Unified Comms Manger, WebEx Meeting Center, Video Conferencing & Telepresence, Collaboration Endpoints Cisco HCS (powering CCaaS), Unified Contact Centre Cisco Intercloud Fabric Services (Private and Hybrid Cloud), Storage Networking Cisco Data Virtualization Enterprise Networking (Routers, Switches, WiFi), SDN/ NFV, Telephony/Call Manager Endpoint, cloud, content, network and application security - Next Gen Firewall (NGFW), Advanced Security Appliances (ASA), Identity Services Engine (ISE) Complementing our technology and solution capabilities, Optus customers can also benefit from our extensive service capabilities including: Professional Services Systems Integration Services Managed Services XaaS offerings including Infrastructure, Platform and Software Software Development Services This makes Optus ideally placed to not only provide Cisco equipment as required, but to provide access to a wealth of expertise honed in real world deployments, including some of the most innovative projects undertaken in Australia. 5

Cisco partner awards and accolades Cisco is fully committed to the success of their partners recognising top-performing partners for outstanding achievements. Optus Business has been selected for exemplary performance across several categories over many years. Awarded to Optus Business in 2016 Awarded to Optus Business in 2015 Awarded to Optus Business in 2014 Cloud Solution Excellence Partner of the Year Services Partner of the Year Community Contribution Award Architectural Excellence in Enterprise Networking APJ Australian Partner of the Year Architectural Excellence in Collaboration APJ Global Award for Architectural Excellence in Enterprise Networks Services Partner of the Year Customer Collaboration Conqueror and Collaboration Software Superstar APAC Best DC Switching Partner ANZ Solutions Innovation Partner of the Year APJC Services Partner of the Year ANZ Capital Partner of the Year Technical Excellence of the Year Marketing Velocity Award - Best Revenue Marketing Program (UCaaS and CCaaS) Alliance Manager of the Year 6

Cisco partner certifications Optus invests heavily every year to ensure that our extensive range of Cisco certifications is maintained at the highest possible levels. More importantly Optus Business is focused on staying in front of market trends to ensure we can guide our customers through the journey of digital disruption. We continue to strengthen the alliance through deep engagement at all levels and co-investment in new innovative services and solutions. Specialisations Advanced Security Architecture Specialisation Advanced Enterprise Network Architecture Specialisation Advanced Collaboration Architecture Specialisation Advanced Unified Communications Specialisation Advanced Data Centre Architecture Specialisation Cloud and managed services Cisco Cloud and Managed Services Master Cloud Services Cisco Powered Infrastructure as a Service Cisco Powered UC as a Service Based on HCS Managed Services Cisco Powered Managed Unified Contact Center Cisco Powered Managed Business Video Cisco Powered Managed Business Communications Other Cisco authorisations Registered Partner Cisco Certified Refurbished Equipment Cisco ONE Access Data Center WAN ATP Cisco Application Centric Infrastructure Cisco TelePresence Video Master Unified Contact Centre Enterprise Collaboration Enterprise Licensing Agreement (ELA) Unified Communications WebEx On-premises TelePresence HCS-LE Management Prime Collaboration Customer Collaboration HCS Migrations Compliant GPN Cloud & Managed Services CMSP Host GPN Resale Host Regular Try & Buy Smart Care Registered Partner Smart Care Registered Partner- Weight- Based WebEx Commission Pilot Program Gold Certified Partner (held since 1998) 7

Give us a call To discuss how Optus can help you through innovative communications solutions, contact your Optus Account Manager or call the Optus Business hotline on 1800 555 937. Join the conversation 1800 555 937 optus.com.au/business @optusbusiness yesopt.us/blog bit.ly/oblinkedin 2017 Singtel Optus Pty Limited GMO_N 0561 0317MZ