The Quick Start Guide to Marketing Your Business with Video A presentation by Ivana Taylor from DIYMarketers.com co-sponsored by SBTV.com and our website www.sbtv.com.
What We ll Cover Why Video? Technology Cameras Editing Best Practices Content Look Where to Put Your Videos
Is Video REALLY That Important? Video = Prospects 13 million Watch Video for more than 3 hours monthly By 2013, 90% of all web traffic will be video
Video Technology Review Flip Kodak Zi8
FLIP Easy to upload 8GB Internal memory AA Battery $180
Kodak Zi8 High Quality HD Up to 32GB removable memory Rechargeable battery
YouTube Video Editor http://help.youtube.com/support/youtube/bin/answer.py?hl=en&answe r=183851 JayCut http://jaycut.com SpotMixer http://www.spotmixer.com Movie Masher http://www.moviemasher.com Video Editing
Best Practices Demo + = Educate Entertain
Demonstrations
Education
How to Demo Make it worthy. Do it alone. Be prepared. Start immediately.
How to Demo Begin with the end. Speak plainly. No questions until end. End REALLY BIG.
Entertain Have FUN
Increase Your Entertainment Value Simple Unexpected Concrete Credible Emotional Stories
Tips for Successful Recording Rehearse Be Concise Clean, authentic surroundings Wear bright colors
Ideas for Videos Answer questions. How to video. Screencast /Slideshow.
Ideas for Videos Give a tour Interview your customer Film an event Reviews
Promotion: Where Do the Videos Go? Your Web Site/Blog SBTV.com Community http://cs.sbtv.com/ YouTube Channel Tube Mogul
Promotion: Where Do the Videos Go? Vimeo(http://vimeo.com) Facebook Fan Page http://www.nfib.com/webinars/facebook for business http://www.nfib.com/business resources/business resources item?cmsid=51367 LinkedIn Company Page/Personal http://www.nfib.com/business resources/business resources item?cmsid=51837 http://www.nfib.com/business resources/business resources item?cmsid=48266 Google Business Listing (Local) http://www.nfib.com/webinars/marketing online http://www.nfib.com/business resources/business resources item?cmsid=50191
Coordinate Your Communities
Read These for More Info 5 Reasons YouTube Should Be a Part of Your Marketing Strategy http://smallbiztrends.com/2009/05/5 reasons youtube social marketing strategy.html YouTube 101 for Small Business http://smallbiztrends.com/2009/08/youtube small businesses.html 5 Super Easy Ideas To Promote Your Business With Online Video https://www.openforum.com/idea hub/topics/marketing/article/5 super easyways to use video to promote your business john jantsch Tips for Marketing on YouTube http://www.searchenginejournal.com/guide to video marketing on youtube/6381/ 5 Tips for Making Great Video for the Web http://www.nfib.com/business resources/business resources item?cmsid=48944
e book Download Quick Start Guide to Using Video to Market Your Business Download at: http://nfib.com/videobook Download slides at: nfib.com/usingvideodeck
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