Photography and visual communications in Germany Trends in the amateur market 2002 Copyright by GfK Prophoto GmbH Prophoto GmbH
02 03 Photography and visual communications in Germany
Contents 04 05 06 07 08 09 Consumer expenditure on amateur photo/selected imaging products Consumer expenditure on photographic hardware and software Film sales to the consumer - volume - 10 11 12 13 14 15 Film sales to the consumer - value - Number of colour prints processed for the German market Camera sales to the consumer - volume - 16 17 Camera sales to the consumer - value - 18 19 Camcorder sales to the consumer - volume/value 20 21 Consumer expenditure on selected imaging products Copyright by GfK Prophoto GmbH Prophoto GmbH
04 05 Photography and visual communications in Germany
Consumer expenditure on amateur photo/selected imaging products PRODUCTS Mn EURO Mn EURO Amateur photo products incl. Camcorders 4,144 51% 4,264 49% Selected imaging products 4,039 49% 4,462 51% Total market in Million EURO +/- Change on prev. year in % 8,183 100% 8,726 100% +7% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
06 07 Photography and visual communications in Germany
Consumer expenditure on photographic hardware and software PRODUCTS Mn EURO Mn EURO Cameras incl. Digital Cameras Interchangeable Lenses Electronic Flash Slide Projectors 1,035 25% 1,360 32% Camcorders 594 14% 494 12% Films Photofinishing Accessories 2,515 61% 2,410 56% Mn EURO +/- Change on prev. year in % 4,144 100% 4,264 100% +3% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
08 09 Photography and visual communications in Germany
Film sales to the consumer - volume - PRODUCTS Instant Films Mn Units 7,0 4% 4,7 2% 13,1 7% Mn Units 5,5 3% 4,2 2% 11,5 7% Black & White Films 162,2 87% 148,8 88% Colour Reversal Films Colour Negative Films Mn Units +/- Change on prev. year in % 187 100% 170 100% -9% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
10 11 Photography and visual communications in Germany
Film sales to the consumer - value - PRODUCTS Instant Films 13% 3% 8% 12% 3% 9% Black & White Films Colour Reversal Films 76% 76% Colour Negative Films Mn EURO +/- Change on prev. year in % 635 530-17% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
12 13 Photography and visual communications in Germany
Number of colour prints processed for the German market PRINTS 1998 1999 2000 2001 2002 Thou. Mn Prints +/- Change on prev. year in % 4.8 5.05 +5% 5.15 +2% 5.25 +2% 5.0-5% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
14 15 Photography and visual communications in Germany
Camera sales to the consumer - volume - PRODUCTS 1000 Units 1000 Units Instant 330 7% 240 5% Analog Cameras (APS, 135 Compact, 135 SLR, excl. Single Use Cameras) 3,170 67% 2,570 49% 2,400 46% Digital Cameras excl. Webcams Thou. Units +/- Change on prev. year in % 1,200 26% 4,700 100% 5,210 100% +11% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
16 17 Photography and visual communications in Germany
Camera sales to the consumer - value - PRODUCTS Instant 1% 1% 39% 25% Analog Cameras (APS, 135 Compact, 135 SLR, excl. Single Use Cameras) 74% 60% Digital Cameras excl. Webcams Mn EURO +/- Change on prev. year in % 900 1,250 100% +39% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
18 19 Photography and visual communications in Germany
Camcorder sales to the consumer - volume/value PRODUCTS 2001 2002 Volume 2001 2002 Value 22% 19% 13% Analog Camcorders 33% 78% 81% Digital Camcorders 67% 87% Thou. Units/Mn EURO +/- Change on prev. year in % 646 617-5% 594 494-17% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
20 21 Photography and visual communications in Germany
Consumer expenditure on selected Imaging products PRODUCTS Printers 28% 24% Scanners 4% 4% Inkjet Papers and Cartridges 55% 59% Memory Cards Storage Media (Videotapes and CDR) Mn EURO +/- Change on prev. year in % 2% 11% 4,039 3% 10% 4,462 100% +10% GfK Retail Panel data supplemented by data covering channels of distribution not covered by GfK. Source: GfK Marketing Services GmbH & Co KG / Prophoto GmbH - by GfK Prophoto GmbH Prophoto GmbH
All charts can be downloaded from the Internet:
Publisher GfK Marketing Services GmbH & Co. KG Nordwestring 101 D - 90319 Nürnberg Prophoto GmbH Karlstraße 19-21 D - 60329 Frankfurt am Main