Top Digital Marketing Tools Guide By The Launch The Best Digital Marketing Tools 2018 edition When it comes to digital tools, we at The Launch don t play around. We like to be right on the vanguard of what s new, sometimes even using it first and then turning around to write guides like this one. Fortunately, most of our favorite digital marketing tools are steadfast companions that have helped keep marketers around the globe right on the brink of tomorrow s fast-paced trends. We love to help our fellow marketing teams stay afloat in this everchanging digital world, which is why we included some tools that are free to use along with the paid ones that are WELL worth the money. Are you ready to stay ahead of the curve? SINCERELY, THE LAUNCH
Table of contents 1. Keyword Research 2. SEO Analysis 3. Content Optimization 4. Web Hosting 5. Email 6. Link Building 7. Analytics
Keyword Research
Keyword Research Keep an eye on the competition with Ahrefs Ahrefs offers insight into why competitors rank high and how you can outrank them. In return, you get to grow your own traffic and keep tabs on your industry niche. We think their thorough offerings of backlink research, rank trafficking, and other monitoring and research tools help them stand apart from the competition they must have been using their own software! Here are a few other highlights from this keyword research tool: -Organic search reports - we think being able to spot the organic searches your competitors are ranking for provides deeper insight into the customers themselves. -The data powering the platform is the most complete in the industry, and it runs impressively deep, including crawling and indexing millions, billions, and trillions of sights, URLs, links, and more. -Their customer service is fast and reliable. They make troubleshooting and asking questions less of a burden.
Keyword Research Check your rankings with SEMRush This tool offers a super simple interface and makes keyword research a breeze. We like the user-friendly, fast, and easy way this smooth operator works its magic. We like SEMRush a lot because of a few perks and features: -They offer reasonably priced packages you can pick based on your business type and size. From startups, freelancers, and limited budgets to full-blown enterprises, this company knows how to custom tailor, which probably also means they also know their customers nuanced needs well. -They have an entire academy and tons of webinars available for deepening your knowledge of your craft and building an even stronger basis for improving your rankings.
Keyword Research Ubersuggest Get speedy keyword suggestions using UberSuggest Simple and straightforward, this tool finds all of Google s suggested search terms for a topic like it does with any search and pulls together related keywords as well so you can measure volume, brainstorm fresh keywords, and more.
Content Optimization
Content Optimization Find your groove with the YOAST Plugin There s a reason this WordPress plugin is one of the most well-known tools for content optimization. YOAST gives you hints and suggestions as you fill out meta data, tags, and keywords, ensuring the content can do its best work out there in the jungles of the internet!
SEO Analysis
SEO Analysis Clean house with Ahrefs Backlink Checker Do you need to take away some of the tedious parts of your job? Ahrefs has you covered with its helpful backlink checker, which takes the task of updating and doing away with outdated backlinks and automates it so you can continue cranking out your creative bits. Take the Moz Toolbar with you wherever We like the on-the-go spirit of Moz, which is an all-in-one toolbar you can download to do research from wherever you are. Mobile phone optimization and compatibility is nothing short of a miracle sometimes, and Moz passes with flying colors. Metrics, comparisons, suggestions, and analysis are all part of the simple design that has a multitude of functions.
Link Building
Link Building Build badass links to impress Google with Ahrefs Link Builder tool Ahrefs makes it onto the guide for a third round, this time for its Link Builder tool. (Can you tell we really like these folks?) Link building is one of Google s favorite ways to rank pages in 2018, so building out a link entails tons of theory, skills, and tactics. Fortunately, the results are a huge payoff. The folks at Ahrefs sure know how to make things accessible for people no matter what level of expertise they re working with. The company offers full guides and tutorials on their website with titles such as The Noob Friendly Guide to Link Building.
Email Marketing
Email Marketing Manage your email without hassle using MailChimp The company is the largest, and probably most well-known email marketing platform in the world. There s a good chance we re preaching to the choir, but even then you can always use some extra encouragement! We like MailChimp s updated slickness, including smooth automation for the manual, tedious tasks. Lead your business to victory with Lead Pages This landing page builder and digital marketing campaign manager is tailored toward small businesses and has a super fun variety of templates, integrated features like Facebook ads and an ActiveCampaign email campaign system, ways to pay, and more.
Web Hosting
Hosting Build your dream sight with Flywheel All entrepreneurs are quick to start their website, but what if you don t have the technical skills, Flywheel can help. Based in Minneapolis, the company offers fast speeds, backups, collaborative features, and more through its WordPress hosting service.
Analytics
Analytics Track your audience and their engagements with Google Analytics Google Analytics is the most popular analytics site around, with the data coming straight from the mothership itself. Google will tell you the basics like how frequently people visit as well as more complicated information to help you analyze and understand their behaviors and patterns on your website. We especially love it for the ability to detect how long people are staying on a page. Gain customer insights with CallRail CallRail is more focused than Google Analytics in that you re analyzing your phone calls, mostly. Perfect for managing the customer service side of things!