Energizing Life's Work with the leading social software platform 19 th September 2013, Moscow

Energizing Life's Work with the leading social software platform 19 th September 2013, Moscow

At the Dawn of IT I think there is a world market for maybe 5 computers. Thomas J. Watson, Sr. There is no reason anyone would want a computer in their home. Ken Olson, founder DEC 640k is more memory than anyone will ever need. Bill Gates Remote shopping, while entirely feasible, will flop. Time Magazine, 1996

Computer Intelligence Entering a new era of computing Insight-based outcomes, intelligent solutions and cognitive systems Tabulating Systems Era Programmable Systems Era Cognitive Systems Era Mechanical devices Organize data Simple calculation Processor-centric Fixed calculation Scale up/out Manual systems management Data-centric Statistical analytics Scale in Automated systems and workload management

Benefits of energizing life's work creating value across every level of your company Customer Service Up to 5% reduction in customer defection rate, increasing profits up to 68% 1 Product Development Bring products to market in 1/3 the time 2 Sales Improve efficiency by up to 50% 3 Marketing Up to 100% increase in reaching new audiences 4 1 Source: Bain & Co.; 2 Source: Cemex Case Study; 3 Source: VCC Case Study; 4 Source: The Amadori Case Study

IBM is the leader in social business Leader Forrester Wave Enterprise Social Platform and Cloud Strategies for Online Collaboration 3 Leader Gartner Magic Quadrant Ability to Execute and Completeness of Vision Web hosting and cloud infrastructure services niche Leader IDC Worldwide Market Share for enterprise social software 1 Leader In Mobile and Cloud collaboration 4 More than 75% of the Fortune 500 2 1,2,3. IBM Software Subscription and Support, and IBM Collaboration Solutions Product Management, 2012 4. Forrester Research 2012, Cloud Strategies of on-line collaboration vendors and Current Analysis 2012. Competitive Threat Index

Global forces are providing an opportunity to unleash energy by rethinking the workplace Social Analytics Independent Worker Mobile 25% 63% 30% 75% Productivity increase 1 Competitive advantage 2 Consider themselves neither white nor blue, but NO collar 3 Of the world's population have a mobile device 4 1 Source: McKinsey Global Institute, July 2012 - "The Social Economy: Unlocking Value and Productivity Through Social Technologies. ; 2 Source: IBM Institute for Business Value, October 2012 - Analytics: The real-world use of big data, How innovative enterprises extract value from uncertain data ; 3 Source: Deloitte, 2012 Brawn from Brains: Talent, Policy and the Future of American Competitiveness ; 4 Source: Mashable study, July 2012 75% of World Has Access to Mobile Phones

Cloud is game-changing for business Masked Complexity handled by the cloud so you don't have to Cost Flexibility pay as you go Value Chain Connectivity eliminates traditional IT barriers Business Scalability instant capacity Content-Driven experience customized by user need Market Adaptability easy to sample and deploy

The IBM platform for social business helps in energizing life s work SIMPLE Engage employees with an intuitive user interface SMART Connect employees to experts and answers and extend their network in less then a minute SECURITY-RICH Keep private matters private SOCIAL Leverage the latest social technologies anywhere, on any device

IBM SmartCloud for Social Business What's new What's New More social - Powerful new tools that leverage your entire business network with enhanced contacts, files, projects, and teams. More mobile - Includes mobile document editing, file sync, activity streams, media gallery, wikis, and supports more mobile devices than ever before. A fresh, intuitive user interface - Simple, harmonized experience across applications and devices, moving effortlessly between mail, communities, activities and files. New services to help step into cloud - Choose from four new migration packages to move your data into the cloud. Take advantage of customized support and financial incentives.

Reinventing social communications as a part of how we are energizing life s work SIMPLE Communicate in one click from email to chat to meetings to video SMART Engage the right experts at the right time and identify policy concerns in real-time SECURITY-RICH Helps keep real-time communications private SOCIAL Meet face-to-face through the Industry s leading audio and high definition video across all devices

Announcing what's new in IBM Sametime 9 The leading real-time engagement engine What's New A modern, streamlined user experience Cutting-edge, high definition, continuous presence video Full access on your favorite mobile devices A simplified product portfolio Deepest integration with an industry-leading social software platform Best in-class encryption

customers "New versions of IBM Notes and Domino show Microsoft the way forward. IBM unites the old world of email with the new world of enterprise social software" OVUM, Richard Edwards

IBM Notes and Domino 9 Social Edition Announced and available 1q2013 Key 18+ months development invest A modern, streamlined user experience Simplification and de-cluttering of interfaces Integrated web experience: Notes Browser Plug-in Extensible through most current and stable web tech Easy to use & socially enabled Productivity feature enhancements Live social capabilities Embedded Experiences Extensibility with the OpenSocial platform Full access on your favorite mobile devices Reduced TCO, improved migration Enhanced security/integration

The industry leading platform IBM Employee Experience Suite Kenexa Talent Management Suite IBM Customer Experience Suite IBM Connections IBM Notes & Domino Social Edition IBM Sametime IBM Social Analytics Suite IBM Enterprise Content Management IBM Websphere Portal IBM Web Content Manager IBM SmartCloud for Social Business

Key take-aways Energizing Life s Work through the industry leading social business platform It s Smart, Simple, Social, Security-Rich, and delivered from the Cloud It's mobile New capabilities within the IBM Platform for Social Business: IBM SmartCloud Engage: More social; more mobile; simple, harmonized experience across applications, devices, and delivery models; new service to get started in Cloud SIMPLE SECURITY-RICH SMART SOCIAL IBM Sametime 9: Great mobile experience; simple and easy-to-use high definition audio and video conferencing; leading socially-enabled UC technology; clean, intuitive user experience and best-in-class encryption #IBM #SOCBIZ MOBILE

Next steps in becoming a social business Visit the Solutions Showcase and attend the Breakout Sessions Meet IBM and IBM Business Partner Experts, ask questions, and much more! Try the latest technology, at no cost IBM SmartCloud for Social Business: http://bit.ly/smartcloudengagetrial IBM Sametime 9: http://bit.ly/sametimetrial Attend IBM Connect 2014: January 26-30 in Orlando, FL Early bird registration ends November 4! http://www.ibm.com/connect #IBM #SOCBIZ

Thank you! Спасибо! Merci! Dank u! Gracias! شكرا uffe@dk.ibm.com @uffesorensen #ibmsocialbiz usorensen

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