SQL Server Everything built-in

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2016 Everything built-in

2016: Everything built-in built-in built-in built-in built-in built-in $2,230 80 70 60 50 43 69 49 40 30 20 10 0 34 6 0 1 29 4 22 20 15 5 0 0 2010 2011 2012 2013 2014 2015 18 3 22 3 #1 #2 #3 Oracle is #5 $480 $120 Microsoft Tableau Oracle Oracle MySQL SAP HANA TPC-H non-clustered 10TB Self-service BI per user at massive scale In-memory across all workloads Consistent experience from on-premises to cloud The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015 TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster

Industry leading TCO $648K + $120 per user for Power BI $2.2M + $2,230 per user for BI 3.4x 20x per user Built-in with vs. expensive add-ons with Oracle In-memory built-in ADVANCED ANALYTICS ADVANCED ANALYTICS BUSINESS INTELLIGENCE BUSINESS INTELLIGENCE End-to-end security built-in DATA WAREHOUSING DATA WAREHOUSING Advanced Analytics built-in OLTP 2016 OLTP Complete mobile BI built-in Note: For OLTP and DW scenario, the price comparison is based on a server with 2 proc, 8 cores each

Real-time operational analytics In-memory built-in Mission critical OLTP In-memory Data ColumnStore Warehouse 2-24 hrs Up to 30x faster transactions with in-memory OLTP ETL Queries from minutes to seconds Real-time Business business problem problem detection NEW Real-time operational analytics 0100101010110 In-memory OLTP

Dramatically simplify HA & DR +35% operational efficiencies with hybrid cloud Enhanced AlwaysOn Mission critical OLTP 35%

Most secure database Layers of protection Least vulnerable 6 years in a row & most utilized Most secure database Advanced Threat Analytics Monitor activity auditing 80 70 69 69 Control access Protect data Windows Authentication Row-level security Dynamic data masking Always Encrypted Transparent data encryption 60 50 40 30 20 10 0 53 53 55 49 43 34 28 29 29 25 21 22 20 22 16 16 18 15 11 13 9 8 8 5 6 6 0 2 4 5 6 0 1 3 3 3 0 0 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Oracle DB2 MySQL SAP HANA * National Institute of Standards and Technology Comprehensive Vulnerability Database update 10/2015

Protect your data at rest and in motion without impacting database performance Always Encrypted Apps Trusted SELECT Name FROM Patients WHERE SSN=@SSN @SSN='198-33-0987' Query Client side Enhanced ADO.NET Library SELECT Name FROM Patients WHERE SSN=@SSN @SSN=0x7ff654ae6d Most secure database Column Master Key Result Set 198-33-0987 Result Set Name Denny Usher dbo.patients Name SSN 0x7ff654ae6d ciphertext USA SSN Country Country Column Encryption Key Philip Wegner 243-24-9812 1x7fg655se2e USA Denny Usher 198-33-0987 0x7ff654ae6d USA Alicia Hodge 123-82-1095 0y8fj754ea2c USA

#1 Price/performance with massive scale #1 TPC-H 10 TB TPC-H world record* @ ½ hardware costs Unparalleled scalability with Windows Server 2016 Highest performing DW 24X TPS boost In throughput on the same hardware #1 SAP performance 2-tier 16-processor SAP benchmark on Superdome X + 12TB of memory WS 2016 max cores * As of 4/6/2015 (http://www.tpc.org/3312)

Highest performing data warehouse In-memory built-in On-premises, cloud, or hybrid Highest performing DW SMP Data marts MPP Petabytescale + Analytics Platform System + SMP Data marts in Azure VM Petabytescale MPP Azure SQL Data Warehouse NEW Scale to MPP on-premises & in the cloud NEW Simple T-SQL to manage structured and unstructured data ½ the cost of Oracle Exadata Consistent experience from on-premises to cloud

End-to-end mobile BI on any device Lightning fast queries & reports On all mobile devices built-in built-in End-to-end mobile BI Reports in minutes not days PB scale DW in Windows ios Android HTML5

Remove the complexity of big data T-SQL over Hadoop PolyBase End-to-end mobile BI T-SQL query Quote: ************************ ********************** ********************* ********************** *********************** Simple T-SQL to query Hadoop data (HDFS) Hadoop $658.39 JSON support Name DOB State Denny Usher 11/13/58 WA Gina Burch 04/29/76 WA

In-database Advanced Analytics Build intelligent applications with R Services Advanced Analytics R built-in to your T-SQL NEW Real-time operational analytics without moving the data Mission critical OLTP R built-in to NEW Open Source R with in-memory & massive scale - multi-threading and massive parallel processing

Continuous Innovation Cloud-First Approach 2016 Hybrid cloud New innovations Continuous enhancements SQL DB SQL DB SQL DB SQL DB Advanced Analytics Across customer base End-to-end mobile BI Speed Agility Proven Feedback Enterprise-grade DW Mission critical OLTP The best release in history

Cut storage costs with Stretch Database NEW Stretch Database with Always Encrypted Hybrid cloud Microsoft Azure Denny Usher ox7ff654ae6d 3/18/2005 Order history Stretch to cloud Name SSN Date Customer data Philip Wenger cm61ba906fd 2/28/2005 Denny Usher ox7ff654ae6d Product data 3/18/2005 Alicia Hodge i2y36cg776rg 4/10/2005 Order History Alta Levy nx290pldo90l 4/27/2005 Dionne Hardin ypo85ba616rj 5/12/2005 Kristy Flowers bns51ra806fd 5/22/2005 Sara Wiley mci12hh906fj 6/07/2005 Query App

Only Microsoft delivers On-premises & cloud Hybrid cloud Consistent experience is everything

Upgrade easily Without breaking changes New tools built-in to ease upgrades Clone environment Upgrade & compatibility testing New upgrade advisors Accelerate upgrade cycle with new tools built-in Upgrade and optimize existing query plans with new Query Data Store

Migrate from other top databases With free tools from Microsoft migration assistant Simplify migration to Saves you time and money