Embedded and Removable Flash Memory Storage Solutions for Mobile Handsets and Consumer Electronics

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Embedded and Removable Flash Memory Storage Solutions for Mobile Handsets and Consumer Electronics Ed Beeman President, 2010 Tech, Inc. MMCA Marketing co-chair

Agenda micard e-mmc (embedded MMC) 2

micard The Multiple Interface Card Full Std-A USB compatibility No ASIC or S/W changes for PCs and other USB hosts Thickness and width driven by USB Std-A slot Full MMC electrical compatibility No ASIC or F/W changes for embedded systems Compelling removable form factor for DSC and phones Ideal size: 12mm x 21mm x 1.95mm Using a mechanical adapter, micard is backward compatible with many existing CE products that offer SD/MMC slots 3

micard Applications External Memory & I/O Interface: Notebook PC TV USB Mode I/F Mode Detector MMC Device Controller Wrapper USB PHY USB Device Controller Application Modules Car Stereo DVD Player Internal Memory Interface: MMC Device Controller Phone PDA DSC Video MMC Mode 4-bit or 8-bit I/F Mode Detector Wrapper USB PHY USB Device Controller Application Modules Internal I/O Interface (Future) MMC Device Controller Phone PDA DSC Video USB HSIC low-power I/F Mode Detector Wrapper USB PHY USB Device Controller Application Modules 4

micard adoption Host systems ASUS Eee PC 901 & 1000 Cards Dedicated slot for micard Pretec, Transcend Connectors Tyco, Lotes Passive adapters / Card readers Kuang Ying, Adaptertek 5

Looking forward HSIC digital USB interface No expensive USB 2.0 PHY in host Identical USB 2.0 bit timing Lower power Higher performance Follow USB developments (USB 3.0) 6

Agenda micard e-mmc (embedded MMC) 7

Embedded MMC Concept + Card Form Factor NAND Flash MMC controller FBGA Form Factor Slot Built-in -Memory Cards Embedded MMC 8

NAND Usage in Handsets 2007 2008 2009 2010 2011 2012 Digital Handset Factory Units (M) 1,150 1,290 1,395 1,470 1,540 1,600 Mobile Handsets with Embedded NAND Flash Units (M) 411 760 980 1,254 1,390 1,530 % of total Handset 36% 59% 70% 85% 90% 96% AVG Flash MB per handset 257 607 1,042 1,667 2,585 3,825 AVG Flash MB per handset (denominator: all handsets) 92 357 732 1,422 2,333 3,658 Total 1GB equiv (Millions unit) 103 450 997 2,042 3,508 5,715 AVG Flash MB per handset % of total Handset 4,000 3,500 3,000 2,500 2,585 3,825 100% 90% 80% 70% 60% 59% 70% 85% 90% 96% 2,000 1,500 1,000 500 257 607 1,042 1,667 50% 40% 30% 20% 10% 36% 0 2007 2008 2009 2010 2011 2012 0% 2007 2008 2009 2010 2011 2012 Source isuppli Q1 2008 9

e-mmc (Embedded MMC) e-mmc is high-speed MMC in BGA package Based on MMCA and JEDEC joint standards Interface speeds of up to 52 MB per second Supports x1, x4 or x8 bus width Operating voltage: 1.8v or 3.3v JEDEC package options include: 11.5 x 13 x 1.2mm 12 x 16 x 1.3mm 12 x 18 x 1.3mm e-mmc simplifies mass storage designs for portable consumer electronics products A host system can now use a single memory bus architecture for both embedded and removable non-volatile mass storage Companies supply e-mmc under different brand names, all built to e-mmc standard For example: Samsung MoviNAND, Micron e-mmc (Previously called ManagedNAND) 10

Why I Should Use e-mmc? Because e-mmc saves you money and increases your competitiveness In the near future Increasing demand for storage means higher densities and larger arrays Time-to-market demands require simplification of hardware design and hardware standards e-mmc Software complexity of flash management is taken care by the controller inside e-mmc 11

NAND Flash Trends Fabs are quickly moving to new processes and technologies Endurance cycles 1M - 100K - 10K - 1K and lower Bad blocks Percentage is increasing Data retention Reduced EDC/ECC requirements 1-4 6-8 bits and more Power cycling complexity Increased due to bit pairing Damaged Cells Stressed Cells Lost Cells Flash Memory Array 12

NAND Flash Trends Complexity required to handle flash memories Usable Block Ratio Correct Bit Rate SLC 90nm MLC 90nm MLC 7xnm MLC 5xnm MLC 3xnm $$/bit Flash Durability 13

e-mmc vs. Standard NAND NAND requires ECC, bad block management and wear-leveling This represents added costs in the host application processor and requires extra development time and resources The controller in e-mmc handles the NAND management functions; Overall lower costs 14

Benefits of Adopting e-mmc e-mmc Saves Money e-mmc hides all NAND technology details behind a high level interface 15

e-mmc The Bridge to Low Cost NAND Technologies System Design e-mmc Advanced Flash Technologies 5Xnm, 4Xnm, 3Xnm Changing ECC Requirements Garbage Collection Wear Leveling Different Software Drivers Vendor Specific Commands Which Interface to Select? Changing NAND Block Size Multi-Sourced Packaging Controller F/W Update Changing NAND Page Size 16

e-mmc Features Boot Area Partition (s) e-mmc v4.3 spec. includes: e-mmc features with boot function Protect boot data from hacker Improve system reliability to save RMA and maintenance costs Store code in e-mmc to save overall system cost Security User Area Host initiated explicit sleep mode for power saving Energy Separate power supply definitions for interface I/O and Flash operating voltages to better match host controller interface and Flash memory component requirements 17

e-mmc Futures e-mmc v4.4 specification is planning: Higher Performance DDR interface (up to 104MB/s) Performance Security Features Secure Erase The US government outlines their requirements in the following documents:» DoD 5220.22M» NIST SP 800-88 These documents require clean and purge operations Write Protection Multiple Partitions Secure Memory Block Security Lower I/O Voltage For Compatible with future Microprocessors Low-power 18

Potential Integration with Other System Memory Types MUX NOR SHARED Only MUX NOR1 Only MUX NOR2 Only DO NOT USE X16 DRAM Only X32 DRAM Only High-Speed MMC Only MUX NOR & MMC GND Integration with other system memory types will make the system more cost effective 19

Do I Need to Modify My Design to Accommodate e-mmc? Probably Not If your system supports MMC, then congratulations! e-mmc is identical to MMC electrically If your system is using SD cards, then that s OK -- MMC is quite similar to SD The initialization flows and command sets are similar MMC Initialization Flow 20

e-mmc Summary of Benefits: Connecting you with Feature: Flash technology changes invisible to the host Benefit: Painless enjoy cutting edge NAND and enable faster product development and time to market Feature: Fast and scalable performance Benefit: Interface speeds up to 52MB/sec Feature: 1.8v or 3.3v interface voltage Benefit: Supports a wide range of applications (i.e. consumer electronics, wireless, navigation, industrial, etc) Feature: MMCA/JEDEC industry standard Benefit: Leading memory manufacturers serve as multiple sources Feature: Supported by key consumer electronic and cell phone OEMs Benefit: Strong industry commitment 21