Re-imagine the server. Think compute. Delivering the right compute, for the right workload, at the right economics every time

Re-imagine the server. Think compute. Delivering the right compute, for the right workload, at the right economics every time

The most exciting shifts of our time are underway Changing the world we live in Cloud 2-fold growth in next 2 years Security $104B black market per year Creating new imperatives for IT Healthcare is proactive Manufacturers mass customize Airlines go social Mobility 100B connected devices by 2020 Big Data 14.6 PB created per company Speed innovation Create flexible infrastructure Control energy and space costs Change is constant Business happens anywhere Decisions must be rapid Time to revenue is critical

Think how technology works for you every day When you place an order with your mobile phone Your smart phone sounds an alert. You make the perfect purchase and anticipate its delivery to your home. Your door bell rings and you sign for receipt. Then you pay your credit card bill. UPS guy at your front door Delivery trucks

Igniting an infrastructure that requires a new style of IT for business outcomes Merchant gains business insight Buyer submits order on mobile Merchant accepts order Processing begins Banks exchange money Big data & HPC Cloud workloads Next-gen applications Web-scale deployments Virtualization Back office applications CRM ECM ERP HRM Mission-critical environments Interactions matters Agility matters Scale matters

Only HP delivers the right compute, for the right workload, at the right economics every time Scale-out your customer engagement Modernize your core business operations Transform your missioncritical environments CRM ECM ERP HRM Big data & HPC Cloud workloads Next-gen Web-scale applications deployments Virtualization Ensur Back office applications Mission-critical environments HP Apollo HP Cloudline HP Moonshot HP BladeSystem HP ProLiant HP Integrity Full lifecycle of services Rich ecosystem of partners HP Financial Services

Optimizing Compute from cloud to mission-critical Performance and power Merchant gains business insight Cost and scale Buyer submits order on mobile Density and efficiency Merchant accepts order Automation and agility Processing begins Availability and security Banks exchange money Big data & HPC Cloud workloads Workload-optimized Next-gen applications Web-scale deployments Software-defined and cloud-ready Virtualization Back office applications Converged CRM ECM ERP HRM Mission-critical environments Common modular compute architecture

Compute enables efficient and effective IT services Efficiency Reimagine the server. Delivered as general-purpose, dedicated, physical infrastructure Think compute. Dynamically aligns pools of resources with laser precision to business goals Software-defined and cloud-ready Business value Workloadoptimized Converged Technolog y-centric Manual Infrastructure is a cost center Silo ed Infrastructure is a service differentiator Speed

so you can build your hybrid IT approach Drive innovation for business outcomes and Agility Optimized Performance Efficiency at scale improve core business operations Lower TCO Automation Reliability Security Workload-optimized Software-defined and cloud-ready Converged Common modular compute architecture

Modernize your core business operations

IT needs to transform for business outcomes from Traditional IT to Compute Era Speed $100Ks lost from slow project turn-around Accelerate service delivery Business value 30% dissatisfied with app performance Boost business performance Efficiency 50% budget spent on operations Redefine IT economics Mail and messaging Collaboration File and print Order processing Supply chain Virtualization

Accelerating IT service delivery HP ProLiant Gen9 with HP OneView 66x faster service delivery with simple automation Automated management Faster virtual machine provisioning Faster delivery for cloud We re excited about the software advantages of these new HP ProLiant Gen9 servers with UEFI and Intelligent Provisioning. We effectively reduced server deployment time by 30%. Mike Owens, Manager, IT Lab Services

Boosting business performance HP ProLiant Gen9 with smart technologies 4x faster workload performance to drive business growth Better database performance Optimized storage performance Increased networking performance With the new HP ProLiant Gen9 servers we ve seen up to 15% better performance. We re looking to go from 10 to 1 virtual machines on a physical host, to 20 to 1 virtual machines per host. This is huge to Qualcomm. We can ultimately avoid building data centers and instead focus those resources on driving the business. Matthew Clark, Senior Director

Redefining compute economics HP ProLiant Gen9 with Advanced Power Manager 3x compute capacity with lower TCO More compute and storage capacity Right-sized with flexible choices Less space and energy required As we expand our bare-metal cloud business, energy now accounts for 40% of our operational DC costs. With HP ilo we can monitor energy consumption and better predict costs. Plus, now HP ProLiant Gen9 servers are 36% more energy efficient. We will not waste one watt of energy if we can help it! Flaviu Radulescu, CEO

Transform your missioncritical environments

Revolutionize the always-on, globally-connected world Delayed response is lost revenue 10 seconds wait time results in cancelled transaction Downtime has real costs $7,900 per minute average outage costs The world depends on HP Integrity for mission-critical Business processing Decision support and intelligence Large OLTP databases Financial applications Large-scale consolidation UNIX migration

Transform your mission-critical environments HP Integrity Superdome X 44x faster transaction processing than legacy systems 20x more reliable than other x86 platforms 32% lower TCO compared to competitive UNIX environments We manage one of the biggest and largest SAP systems worldwide. With Superdome X, we get the highly scalable compute, the flexibility to run our business, and the availability that is ultimately necessary not just for us, but for our customers. Andreas Stibi, Head of IT Infrastructure

Redefining x86 application availability and scalability HP Integrity NonStop X Up to 100% 2x compute availability with 100% fully integrated, fault-tolerant solution capacity to handle high transaction volume Lowest TCO in its class for missioncritical business applications All it takes is one failed transaction and word gets around the industry. The bank isn t happy, the merchant isn t happy. It s very bad for business. NonStop ensures that transactions can occur any time, anywhere in the world. This is critical for us to stay competitive. Sailesh Sewpaul, Group Chief Executive

Continued innovations in established mission-critical HP Integrity with HP-UX 3x performance vs. prior generation HP CloudSystem Matrix with HP-UX 40% lower TCO HP Integrity NonStop 100% fault-tolerant architecture The wow factor with HP-UX is reliability. It just keeps running. Security is embedded in it and you just do not have to worry about it. Pierre Lapalme, Director of Sales & Marketing, Campana

Scale-out your customer engagement

There s a scale-out explosion driving a new IT paradigm Blazing performance Massively scale applications Ensure maximum efficiencies 1 million teraflops performance reached by 2018 15+ exabytes of mobile traffic per month by 2018 5 th largest Public cloud compared to all countries for electricity consumption Balance extreme performance with space, energy and cost Web hosting and serving High performance computing Big Data Next-gen applications Social media Public, private, and hybrid cloud

Industry-changing partnership for cloud infrastructure HP Cloudline Built for scale Cost-optimized Open approach Purpose built for cloud scale deployments Competitively priced for service providers needs Built with open design principles Compute and service leadership High-volume design and manufacturing expertise

Precisely engineered for next-generation applications HP Moonshot System Web infrastructure Remote workspace Media processing Big Data & analytics Telco and NFV Optimize application performance Realize breakthrough economics Accelerate business innovation "With HP Moonshot, we ve been able to reduce our data center space by 50%, power and cooling by 87% and hardware costs by 57% compared to traditional infrastructure. Moonshot is helping us really redefine the data center. John Herbert, CIO, 20th Century Fox

HPC innovation for the mainstream enterprise Now with NVidia and Xeon Phi support HP Apollo Family Accelerating performance Maximizing efficiency Unleashing HPC to speed up answers for sustainability and savings to enterprises of any size A new HP Apollo System, called Prometheus, that will provide over 4 times the performance of the existing Zeus system, to support the scientific research and development without increasing the space or power required to support it. Prof. Kazimierz Wiatr, General Director The Academic Supercomputing Center (ACK) Cyfronet AGH

Win with HP

Partner with HP on your journey Full lifecycle of services Rich ecosystem of partners HP Financial Services Consulting services to maximize ROI Deep pool of expertise Optimized ISV applications Best-in-class channel partners Flexible investment solutions Lifecycle asset management Support services prevent and solve problems Personalized experience and global delivery Breadth of OEM offerings Integrated solutions Transition services Enhancing your ability to meet evolving business needs

Think how technology works for you every day When you place an order with your mobile phone Your smart phone sounds an alert. You make the perfect purchase and anticipate its delivery to your home. Your door bell rings and you sign for receipt. Then you pay your credit card bill. UPS guy at your front door Delivery trucks

Achieve better business outcomes with HP Your smart phone sounds Research an alert. insights You make the perfect Cloud purchase workloads and anticipate its delivery Next-gen to your applications home. Your door bell rings and you sign Order for receipt. processing Then you pay Financial your credit exchange card bill. 1.2 petaflops compute performance Double servers with no staff increase 20x more transcoding streams per rack 2x more virtual machines per host UPS guy at your front door Delivery trucks Up to 100% application availability Scale-out your customer engagement Modernize your core business operations Transform your missioncritical environments

IT service delivery requires the right Compute Only HP delivers the right compute, for the right workload, at the right economics every time CRM ECM ERP HRM Big data & HPC Cloud workloads Next-gen applications Web-scale deployments Virtualization Back office applications Mission-critical environments Workload-optimized Software-defined and cloud-ready Converged Common modular compute architecture

How can we help you? Deep Technical Engagement Demo Units and On-site Care Transition Assistance Financing and Asset Management Executive briefings and workshops HP factory tours Demo units with on site technical support Hands on training on tools Infrastructure to application transition assistance Customized training sessions Aggressive global financing offers Extensive asset retirement assistance Delivered by HP and broad partner ecosystem Programs will vary by region.