Today s Presentation Before #GiveSTLDay: Get Organized On #GiveSTLDay: Get Focused After #GiveSTLDay: Follow-up and Report
Today s Presentation Email accounted for 26% of all online revenue in 2017 and grew 15% over 2016. Overall online revenue increased by 14% in 2017 (Benchmarks 2017). The bulk of the work for #GiveSTLDay occurs over the 6 weeks before Give STL Day. After the first year, it becomes easier to implement. The strategy we will discuss today can be applied year-round for special fundraising campaigns, such as the launch of new program or participation in #GivingTuesday.
Before #GiveSTLDay: Get Organized Publish a Save the Date landing page on your website or blog. Promote this page through May 1. Prominently feature May 2, 2018 and #GiveSTLDay in bold, large font at the top of the landing page. Include a one or two paragraph summary about #GiveSTLDay and why your organization is participating. Add a Donate button that links to your #GiveSTLDay profile: givestlday.org/buddiesnotbullies Add an email newsletter opt-in and a prominent call-to-follow on social networks. 6 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized 6 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Recruit fundraisers for your #GiveSTLDay campaign. Create a #GiveSTLDay fundraising recruitment page on your website or blog. Use the copy provided by the St. Louis Community Foundation. Create a separate email list/opt-in for your fundraisers in MailChimp, Constant Contact, etc. so that you can email your fundraisers encouragement and resources. In addition to #GiveSTLDay, you can tap into your fundraisers for #GivingTuesday and other important fundraising campaigns. 6 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Create a #GiveSTLDay Ambassador Program. Create a #GiveSTLDay Ambassador recruitment page on your website or blog and a separate email list for ambassadors. Send sample email text and social media graphics to your ambassadors. In the weeks leading up to #GiveSTLDay, email your ambassadors and ask them to start promoting your #GiveSTLDay campaign on social media and in email to their friends and family. Tap into your ambassadors year-round for special program and fundraising campaigns. 6 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized On April 9 a Schedule Your Donation button will appear on your fundraising campaigns. Optional: Update your landing page/ Donate button to link directly to your campaigns. Monday, April 9
Before #GiveSTLDay: Get Organized Add a Save the Date footer to your email communications (600 x 200) that links to your landing page. SAVE THE DATE Buddies Not Bullies is participating in the 5 th annual Give STL Day on May 2, 2018. Learn more at: buddiesnotbullies.org/givestlday Donate Create a Fundraising Campaign Become an Ambassador 6 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Create social media graphics: 1200 x 315 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Countdown graphics: 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Call-to-give graphics: 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Inspirational quotes: 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Powerful stats: 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Write a minimum of ten posts/tweets coordinated with your social media graphics in advance that can be easily copied-and-pasted in the weeks/days leading up to #GiveSTLDay. Always add the #GiveSTLDay hashtag to social media posts and link to your landing page or #GiveSTLDay profile (or campaign): bulliesnotbuddies.org/givestlday (landing page) givestlday.org/buddiesnotbullies (profile) givestlday.org/you-nique (campaign) 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Send a Save the Date email to your list(s): - Copy-and-paste your landing page content into your email. - Keep it short and link to your landing page. - Use the copy provided by the St. Louis Community Foundation. Create a custom email banner (600 x 200) for the top of your email. Optional: Prominently features a call-to-give for prescheduled donations which begin April 9. In the weeks leading to #GiveSTLDay, send one or two more emails asking for prescheduled donations. Monday, April 9
Before #GiveSTLDay: Get Organized Share #GiveSTLDay posts on social media using Save the Date, countdown, inspirational quote, and powerful stat graphics as well as photos/videos of your organization at work in the community. Only 6 days until #GiveSTLDay! Buddies Not Bullies works every day to help parents and teachers recognize and prevent bullying: bulliesnotbuddies.org/givestlday 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized On social media between April 9-24: 1. Post about #GiveSTLDay on Facebook once a week. 2. Tweet about #GiveSTLDay every other day. 3. Share on Instagram about #GiveSTLDay once a week. 4. Post about #GiveSTLDay on LinkedIn once a week. On social media between April 25-May 1: 1. Post about #GiveSTLDay on Facebook twice a week. 2. Tweet about #GiveSTLDay once a day. 3. Share on Instagram about #GiveSTLDay twice a week. 4. Post on LinkedIn about #GiveSTLDay twice a week. 4 Weeks Before #GiveSTLDay
Before #GiveSTLDay: Get Organized Create a budget for Facebook Advertising. Boost a #GiveSTLDay post for $25-100 and then pin to top (link to your landing page) of your Facebook Page. Monday, April 9
Before #GiveSTLDay: Get Organized Create a budget for Facebook Advertising. - Create a #GiveSTLDay ad to begin at 4am through 8-11:59pm on May 2 for $25-250 with a Donate button (link to a campaign page). Bid $.05-.25 per click. Tuesday, May 1
On #GiveSTLDay: Get Focused Send at least two emails on #GiveSTLDay with a Donate call-to-action: 1. Announce that today is #GiveSTLDay! 2. Announce that your nonprofit has reached XX% of its fundraising goal. Schedule emails to coordinate with Power Hours and link to your campaign(s). Email your fundraisers and ambassadors and make sure they are aware of the Prize Schedule/Power Hours. Wednesday, May 2
On #GiveSTLDay: Get Focused Post on Facebook a minimum of 3X in real-time or through Facebook s Schedule function. Coordinate posts with Power Hours. Optional: Go live on Facebook at least once. Wednesday, May 2
On #GiveSTLDay: Get Focused Tweet a minimum of 2X hourly. Coordinate tweets with Power Hours. Use Buffer to schedule tweets in advance. Retweet donors, supporters, ambassadors, and @StLouisGives. Wednesday, May 2
On #GiveSTLDay: Get Focused Share on Instagram a minimum of 3X. Link to your campaign in your bio. Optional: Go live on Instagram at least once. Wednesday, May 2
On #GiveSTLDay: Get Focused Post on LinkedIn a minimum of 3X. Use Buffer to schedule posts in advance to your page. Wednesday, May 2
After #GiveSTLDay: Follow-up and Report Update your landing page to summarize the success of your giving day. Be sure to include a Save the Date message for #GiveSTLDay 2019. Send an email to donors thanking them for their gift and ask them to sign up to become an ambassador for next year. Optional: If you did not reach your goal, send an email to those who did not give and ask them to donate through your website. Wednesday, May 2
After #GiveSTLDay: Follow-up and Report Post thank you graphics on social media the day after your giving day. Wednesday, May 2
Support Buddies Not Bullies on St. Louis Gives Day 2018 Strengthening the lives of children and families by reducing bullying #GiveSTLDay May 2, 2018 About Give STL Day Give STL Day is a 24-hour day of online giving happening this year on May 2. Aliquam praesent in enim eu. Arcu donec libero, est augue massa varius, nibh sed at dui. Et tempus quis aliquam nunc sed, pharetra consequat purus metus, vitae nullam penatibus, per arcu auctor luctus sem arcu erat. 1. Give to Buddies Not Bullies on May 2: Visit givestlday.org/buddiesnotbullies on May 2, 2018 and give. Schedule your donation in advance using a credit card beginning April 9. You will then be charged on May 2. Get reminded on May 2 to give: sign up for our email newsletter. 2. Create a Fundraising Campaign: Help fundraise for Buddies Not Bullies and create a fundraising campaign. Et tempus quis aliquam nunc sed, pharetra consequat purus metus, vitae nullam penatibus, per arcu auctor luctus sem arcu erat. 3. Become a #GiveSTLDay Ambassador: Help us promote our #GiveSTLDay campaign! Sign up to become a social media ambassador and we will email you promo text and graphics. DONATE FUNDRAISE SUBSCRIBE [Email Opt-In Form] FOLLOW [Social Media Icons] School administrators can t say it s up to the parents. Parents can t say it s up to the teachers. Teachers can t say it s not their job. And kids can t say, I was too afraid to tell. Every single one of us has to play our role if we re serious about putting an end to the madness. We are all responsible. We must be. Megan Kelley Hal
#GiveSTLDay 2018 1. Become a #GiveSTLDay social media ambassador for Buddies Not Bullies: http://www.buddiesnotbullies.org/givestlday [Include inspirational quote graphic Tag @stlouisgives, partners, sponsors, etc.] 2. #GiveSTLday is a 24-hour day of online giving happening this year on May 2. There are many ways to help our organizations take a stand against bullying: http://www.buddiesnotbullies.org/givestlday [Include Save the Date graphic Tag @stlouisgives, partners, sponsors, etc.] 3. Only 6 days until #GiveSTLDay! Learn about Bullies Not Buddies and give: http://www.buddiesnotbullies.org/givestlday [Include countdown graphic Tag @stlouisgives, partners, sponsors, etc.] 4. Happy #GiveSTLDay! You can't be against bullying without actually doing something about it: https://www.givestlday.org/you-nique [Include Happy #GiveSTLDay Tag @stlouisgives, partners, sponsors, etc.]
RAISE MONEY FOR YOUR FAVORITE NONPROFIT! We ve made it easy for you to raise money for Bullies Not Buddies on #GiveSTLDay! Create a Personal Campaign Page and you can rally your circles to support your cause. WHAT IS A PERSONAL CAMPAIGN PAGE? Personal Campaign Pages provide a way for you to raise money on behalf of Buddies Not Bullies. This feature allows you to create a custom web page with pictures, video, and a personal appeal from you. Once the page is set up, you can share it with your friends and family by posting on social media, sending emails with a link to your personal page on givestlday.org and asking them to help you reach your goal by making a donation. Personal Campaign Pages make it easy to help your favorite nonprofits garner more support than what you alone can give. PUMP UP THE FUN A Personal Campaign Page can help you raise excitement and have more fun with the giving day. Here are a few ideas: Your kids choose their favorite charity and you challenge yourselves to see how much of a difference your family can make. It s your birthday in May and you prefer donations to charity rather than presents. In gratitude, you want to raise money for the rescue organization that saved your beloved dog from a puppy mill. HOW DO I SET IT UP? To set up a Personal Campaign Page, you ll need to create a Give STL Day Donor Profile. You can then set up a page to promote. All you need to do is: 1. Log in to, or create, your Give STL Day donor profile.
2. Search for the nonprofit you want to support. Click on the Create Campaign Page button. 3. Enter the information you want on your Personal Campaign Page (i.e. a picture of you, a video about the nonprofit you re supporting, a personal message asking your friends and family to donate, etc.). 4. Create a custom URL for your Personal Campaign Page. 5. Set your fundraising goal. 6. Submit your page to the nonprofit for approval. 7. The nonprofit will review the information and either approve the page or contact you with any questions or concerns they might have. 8. Once the nonprofit approves your campaign, you ll get an email notifying you that your campaign page is now live. Next, you ll want to tell others about it by sending the custom URL to your page in an email or by sharing it on social media. IS THERE A LIMIT TO THE AMOUNT I CAN RAISE THROUGH A GIVE STL DAY CAMPAIGN PAGE? While you have the ability to set any goal you want, we encourage you to set a goal that is feasible within 24 hours through your networks. Successful campaigns in the past have ranged from $100- $2,000. WHEN WILL MY CAMPAIGN PAGE END? Your personal campaign page will end at midnight on May 11. WILL I BE NOTIFIED WHEN SOMEONE MAKES A DONATION THROUGH MY PERSONAL CAMPAIGN PAGE? Yes. You will be sent an email that tells you that a donation has been made and who made the donation unless they have chosen to give anonymously. Keep the spirit of generosity going by thanking the donor right away. You may also want to ask them to share the Personal Campaign Page with their friends! IF SOMEONE SCHEDULES A DONATION THROUGH MY CAMPAIGN PAGE, WILL I SEE IT? Scheduled donations are processed on May 11. Any donations scheduled for a personal campaign page will show on your campaign page progress bar and will be totaled under scheduled donations. Once the donation is processed, it will be reflected in the amount raised. If a scheduled donation is cancelled or does not process on May 11, the amount scheduled will be removed from the progress bar. HOW WILL THE DONATIONS I RAISE THROUGH A CAMPAIGN PAGE GET TO THE NONPROFIT? When people donate from the campaign page you set up, they are donating to the nonprofit that you are raising money for and not directly to you. When someone clicks to donate on your page, they will be
directed to the donation page for the designated charity and will complete their donation through the normal checkout process. As with all other donations, the St. Louis Community Foundation will compile the donations and distribute checks to participating nonprofits after the event. You will receive no financial compensation for your fundraising efforts, but you will reap all the rewards that come from giving back to your community. CAN I CAMPAIGN FOR MULTIPLE CHARITIES? We recommend you choose only one or two of your favorite nonprofits, and focus your efforts on those, but you can have as many campaigns as you would like for your organization. HOW CAN I ACKNOWLEDGE MONEY THAT HAS BEEN RAISED FOR THE NONPROFIT BUT NOT ONLINE? All donations for Give STL Day must be given via the online platform. Gifts made via checks and cash are great, but will not be considered as part of the Give STL Day event. HOW CAN I SEE WHO IS FUNDRAISING FOR A NONPROFIT? If a nonprofit has a campaign team, you can click on the Our Campaign Pages link located on the nonprofit s profile. To see a list of Campaign Pages for all organizations, you can select the All Campaign Pages button under the Nonprofit search bar.