Sub-regional analysis EJ
Auckland Tourism, Events and Economic Development 2 For the purpose of this study Auckland Council Local Boards have been grouped accordingly: West: Waitākere Ranges, Whau and Henderson Massey North: Rodney, Hibiscus and Bays, Devonport Takapuna, Kaipātiki and Upper Harbour Central: Waitematā, Ōrākei, Maungakiekie Tāmaki, Puketāpapa, Albert Eden, Great Barrier and Waiheke South: Howick, Franklin, Papakura, Manurewa, Ōtara Papatoetoe and Māngere - Ōtāhuhu
Auckland Tourism, Events and Economic Development 3 Population 2013 466,944 (33%) 228,678 (16%) 336,342 (24%) 383,589 (27%) West North Central South Source: Statistics New Zealand
Auckland Tourism, Events and Economic Development 4 GDP ($M) 2015 20,238 (25%) 6,165 (8%) 13,877 (17%) 40,283 (50%) West North Central South
Auckland Tourism, Events and Economic Development 5 Business count by employee count Outer: Proportion of AKL employment 26% 24% 8% 11% Inner: Proportion of AKL businesses 27% 19% West North Central South 38% Average employee count per business West 3.1 47% North 2.7 Central 4.7 170,000+ Businesses 786,000+ Employees South 4.4
Auckland Tourism, Events and Economic Development 6 80% Proportion of Business Sizes 70% 60% Proportion of businesses 50% 40% 30% 20% 10% 0% 0 1 to 5 6 to 9 10 to 19 20 to 49 50 to 99 100+ Number of employees West North Central South Note: Zero employees means a sole trader
Auckland Tourism, Events and Economic Development 7 Proportion of employees 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Proportion of Employees by Business Size 0 1 to 5 6 to 9 10 to 19 20 to 49 50 to 99 100+ Business size (by employment) West North Central South Note: Zero employees means a sole trader
Auckland Tourism, Events and Economic Development 8 Top Industries by GDP West region strengths Industry % of AKL Industry GDP Total AKL GDP ($M) Manufacturing 14% 7,949 Other services 11% 1,627 Education and training 11% 3,462 Retail trade 11% 3,776 Health care and social assistance 11% 4,558 North region strengths Industry % of AKL Industry GDP Total AKL GDP ($M) Agriculture, forestry and fishing 48% 335 Public administration and safety 27% 2,312 Retail trade 25% 3,776 Construction 25% 4,207 Health care and social assistance 23% 4,558
Auckland Tourism, Events and Economic Development 9 Top Industries by GDP Central region strengths Industry % of AKL Industry GDP Total AKL GDP ($M) Information media and telecommunications 78% 3,953 Financial and insurance services 76% 7,171 Electricity, gas, water and waste services 69% 1,015 Professional, scientific and technical services 68% 7,946 Administrative and support services 58% 1,965 South region strengths Industry % of AKL Industry GDP Total AKL GDP ($M) Transport, postal and warehousing 55% 3,787 Manufacturing 44% 7,949 Agriculture, forestry and fishing 36% 335 Education and training 29% 3,462 Construction 29% 4,207
Auckland Tourism, Events and Economic Development 10 Top Industries by Employment Industry West region employment % of AKL Industry EMP EMP Count Total EMP AKL Manufacturing 15% 11,685 77,262 Other services 11% 3,278 29,017 Retail trade 11% 7,674 70,560 Education and training 11% 6,544 60,388 Health care and social assistance 11% 7,541 70,268 Industry North region employment % of AKL Industry EMP EMP Count Total EMP AKL Agriculture, forestry and fishing 36% 3,147 8,695 Public administration and safety 27% 8,174 30,767 Construction 26% 15,759 60,522 Retail trade 25% 17,872 70,560 Health care and social assistance 23% 15,877 70,268
Auckland Tourism, Events and Economic Development 11 Top Industries by Employment Industry Central region employment % of AKL Industry EMP EMP Count Total EMP AKL Information media and telecommunications 78% 17,287 22,267 Financial and insurance services 75% 23,355 31,138 Professional, scientific and technical services 68% 66,078 97,335 Administrative and support services 58% 26,785 45,922 Accommodation and food services 55% 26,219 48,051 Industry South region employment % of AKL Industry EMP EMP Count Total EMP AKL Transport, postal and warehousing 52% 19,584 37,457 Agriculture, forestry and fishing 47% 4,087 8,695 Manufacturing 43% 33,323 77,262 Education and training 29% 17,661 60,388 Construction 28% 17,135 60,522
Auckland Tourism, Events and Economic Development 12 Summary % of employees 50% 40% 30% 20% 10% 0% West: Large population that works in other regions North: Lots of small businesses with some strong contributors to Auckland s GDP and EMP Central: Highest GDP and EMP South: Big part of AKL economy % of employees by business size 0 1 to 5 6 to 9 10 to 19 20 to 49 50 to 99 100+ Number of employees Outer: Proportion of AKL employment (25%) GDP ($M) 2015 (8%) (50%) (17%) Businesses count by employee count 26% 24% 38% 8% 11% Inner: Proportion of AKL businesses 47% 27% 19% West North Central South West North Central South Average employee count per business West 3.1 North 2.7 Central 4.7 South 4.4 West North Central South
Auckland Tourism, Events and Economic Development 13 Industry examples Broad Industry Manufacturing Health care and social assistance Wholesale trade Rental, hiring and real estate services Construction Professional, scientific and technical services Financial and insurance services Information media and telecommunications Transport, postal and warehousing Other Services Agriculture, forestry and fishing Public administration and safety Examples Food, textile, furniture, transport Hospitals, medical centres, residential Bulk goods selling Vehicle rental, leasing, estate services Buildings, Heavy & civil, services Legal, accounting, veterinary, advertising, scientific, consulting Banking and insurance services Motion pictures, radio, television, internet service providers, mobile Road, rail, air and water transport Retail Services e.g. Auto servicing Dairy farming, logging, food Defence, public order
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