Dr. Supot Tiarawut Chairman of Mobile Technology for Thailand (MT2) 1 st International Conference on Mobility for Life: Technology, Telecommunication and Problem Based Learning, 2011 (TT-PBL 11) March 5, 2012
People lined up for iphone4 2
Release of ipad2 3
Technology trends: network, device and application Trends in Mobile Apps Market Opportunity for New Entrepreneur Promoting new developers: MT2 Alliance Looking forward 4
Network, Device and Applications 5
Broadband become the centre of network development 4G and LTE started deployment in many countries while Thailand still stuck with 3G. New investment areas: 3G, NGN migration and bandwidth expansion. FTTH deployment needs support on Right of Ways from government and NBTC. 6
Extraordinary growth of smart phones and tablets Emerging smart devices leading to Internet of Things, e.g., wireless sensor networks, and body area networks 7
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Salesforce.com 10
Applications are now main drivers of industry, esp. social network services (SNS). Opportunity for new generations of users with higher IT literacy as they rise up the corporate ladders. Opportunity for new generations of developers to access the world market. 11
Technology Trends Computing + Communications + Contents My relevant content, anywhere, anytime, in the format I want. 12
Platform + Devices are transforming the telecom industry Bypass wall-garden revenue models and market boundaries Still some believes local market expertise will eventually prevail Mobile application and cloud services will drive bandwidth growth and needs for broadband network expansion. 13
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Source: Gartner, May 2011 15
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Source: Urban Airship (2011), 2010 Mobile Application Developer Survey, January 3, 2011 17
Source: Urban Airship (2011), 2010 Mobile Application Developer Survey 18
Mobile application grows from 8.8% in 2010 of total software market to 11.6% in 2011 Value of mobile application market grows from 3,959 MBt. in 2010 to 5,799 MBt. in 2011. 19
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Opportunity for new generations of developers to access the world market. Bypassing network operators and gaining higher revenue share Minimal investment (av. 3 month development time) and manpower requirement (av. 3 developers per program) Innovation-based economy 21
Traditional Revenue Chain Developer Publisher Aggreg. Platform Operator End User 20% 20% 10% 10% 40% AppStore Revenue Chain Developer AppStore End User 70 % 30% Source: NECTEC, TRIDI Study 2011 22
As of Feb 23, 2011 Thai Android Market 23
As of Feb 23, 2011 Thai Android Market 24
MOLOME Picture sharing apps On Android, Blackberry and Symbian 25
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THAI LOTTERY Lottery result 27
As of Feb 23, 2011 Thai App Store 28
As of Feb 23, 2011 Thai App Store 29
Paid Apps Free Apps 30
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Paid App Offer free app + paid contents Work for hire 34
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Essentially the same app, branded under different names. 37
B2S ebook Store on Android market 38
Another app for Thai Airway International by G Softbiz Co.,Ltd. (Flight schedule and status) Apps for NOK AIR and Thai Airways International by Digitopolis Co., Ltd. 39
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1. Telecommunicat ions Research and Industrial Development Institute (TRIDI) 2. National Electronic and Computer Technology Centre (NECTEC) 3. Software Park Thailand (SWP) 4. Faculty of Engineering,Kasetsart University 5. King Mongkut's Institute of Technology Ladkrabang (KMITL) 6. Microsoft (Thailand) 7. Intel Microelectronics (Thailand) 8. Samart Corporation 9. Spring Telecom 41
MT2 will become the centre for all stakeholders in Thailand's mobile-application development ecosystem, pooling the resources and contributions of all alliance members. It will provide technological know-how, development facilities, training, and assistance to commercial software developers. 42
1.Seminar/Workshop/ Training 2.Go to Market 3.Business Opportunity 4.Community 5.Awards 6.Incubation Programs 7.PR 43
The number of MT2 members as of 20 February 2012 is 504. 1. 105 Independent developers. 2. 48 New graduates 3. 23 Entrepreneurs 4. 208 Private company employees 5. 22 State enterprise employees 6. 40 Government Officer 7. 58 The others 44
Ultimate goal: Thailand as a regional hub for mobile development in 5 years Three major promoting activities: Human resources development Entrepreneur incubation Go to market support 45
Goal: To increase the number of registered developers Activities: University courses Seminars and Workshops Road shows at allied universities Partners: Universities, Software Park, MT2 Alliance 46
Goal: To increase the number of new entrepreneurs and build a success story Activities Develop community by organizing monthly events Open mobile application testing labs Incubation programs Partners: Software Park, NECTEC, Universities, AIS, Intel 47
Goal: To build a success story of commercializing new applications Activities: Awards: SAMART Innovation Award, NSC by NECTEC, WWContest by Intel Expos: CommunicAsia by TRIDI Business Matching by MT2 monthly event PR Partners: MT2 Alliances 48
Thai government is planning to distribute tablets to primary schools students in May 2012. Big opportunity for Thai developers to create educational contents via mobile application. Aim to build and disseminate success stories to the world Inspiring new generations of entrepreneurs is key to future success. 49
supot.tiarawut@gmail.com Twitter: @supott