A Monthly Magazine for Parents in the Metro Area Net Rate Card Effective Through 12/31/2017 Our Readers. Your Clients. 135,000 readers 95% use the ads to make purchasing decisions 87% are college educated 89% are between the ages of 25 and 54 $78,000 is the median family income The average reader is female and 34 76% are the primary household shopper 35,000 people visit BaltimoresChild.com each month
Through the Year PUBLICATION SPECIAL ADERTISING SALES CAMERA READY DATE THEME DIRECTORY SECTION DEADLINE ADS DUE JANUARY Overnight Camp Directory School Open Houses December 7 December 9 FEBRUARY Camps and Summer Programs Directory January 11 January 13 MARCH Education Spring Home Improvement February 8 February 10 & Real Estate Directory APRIL Health & Fitness Sports Directory Camps March 15 March 17 MAY Party Directory Entertainers and enues April 5 April 7 JUNE Summer Fun Expanded Calendar Summer Fun May 10 May 12 JULY Special Needs Special Needs Directory Special Needs June 14 June 16 Readers Choice AUGUST Back-to-School Medical Directory July 12 July 14 Aftercare Directory SEPTEMBER Back-to-School isual Arts, Dance, August 9 August 11 Theater & Music Directory OCTOBER Education Private/Parochial School Directory September 13 September 15 NOEMBER Early Childhood Programs Directory Education: October 18 October 20 Family Friendly Restaurants Academics & the Arts DECEMBER Holiday Happenings November 8 November 10 Coming this May, 2017 SPECIAL EDITION: FOCUS ON SPECIAL NEEDS A Resource Guide for Families of Children with Special Needs in Maryland and the Professionals Who Serve Them SALES DEADLINE: MARCH 29 CAMERA READY ADS DUE: MARCH 31 45,000 Monthly Circulation You ll Find Free Copies of Baltimore s Child All Over the Metro Area Grocery Stores Retail Stores Public and Private Schools Child Care Centers Hospitals Professional Offices Preschools Children s Programming (Gyms, Dance Studios, etc.) Libraries Street Boxes Parent Support Groups Baltimore s Child s Digital Edition is available online
Monthly Advertising Rates Net Rates, cost per consecutive insertion Size Width x Height 1-2x 3-5x 6-11x 12x Full with Bleed 9.125 x 11.625 (7.125 x 9.4375 live area) $2250 $2138 $2031 $1929 Full 7.125 x 9.4375 2250 2138 2031 1929 1/2 Horizontal 7.125 x 4.625 1125 1069 1015 965 1/2 ertical 3.5 x 9.4375 1125 1069 1015 965 1/3 4.75 x 4.625 815 774 736 699 1/3 ertical 2.25 x 9.4375 815 774 736 699 1/4 3.5 x 4.625 565 537 510 484 1/6 3.5 x 3.0625 410 390 370 352 1/6 ertical 2.25 x 4.625 410 390 370 352 1/8 3.5 x 2.25 300 285 271 257 1/12 2.25 x 2.25 205 195 185 176 ified Horizontal 2.25 x 1.0625 75 71 68 64 ertical 1.0625 x 2.25 75 71 68 64 ROP ads may run in ified section at any time. Trim Size of Baltimore s Child is 8.125 x 10.625 Full Display Ad Sizes 1/3 1/3 1/3 1/2 1/8 1/8 1/4 Deadlines The deadline for all advertising is the second Wednesday of each month. Production Notes Camera-ready art accepted by email. Ask your sales representative for a current list of acceptable formats and production guidelines. 1/3 1/2 H 1/6 1/12 1/6 1/12 1/12 1/12 1/6 1/6
Real Estate Monthly Advertising Rates Net Rates, cost per consecutive insertion Size Width x Height 6-11x 12x Full with Bleed 9.125 x 11.625 (7.125 x 9.4375 live area) $1200 $1000 Full 7.125 x 9.4375 1200 1000 Premium Banner 7.125 x 2.25 899 699 1/2 Horizontal 7.125 x 4.625 899 699 1/2 ertical 3.5 x 9.4375 899 699 1/4 3.5 x 4.625 684 484 Trim Size of Baltimore s Child is 8.125 x 10.625 Display Ad Sizes Full Real Estate & Home Improvement Premium Banner 1/2 1/4 1/2 H 1/4 Deadlines The deadline for all advertising is the second Wednesday of each month. Production Notes Camera-ready art accepted by email. Ask your sales representative for a current list of acceptable formats and production guidelines.
Digital Advertising Rates Rates Effective Through 12/31/17 Kind Size Cost Description Banner Ad 330 pixels wide x 75 pixels high $550/month Your ad appears at the top of the home page and all pages of our website above the masthead. Premium Tile ads 150x150 pixels $500/month Tile ad appears as one of the first five tiles on either right or left side at the top of the home page and all other pages throughout the website. Home Tile ads 150x150 pixels $400/month Tile ad appears on the home page and all other pages throughout the website. Resources/Links Adjustable $30/month for print advertisers with a 6-12 consecutive issue contract $60/month for print advertisers with a 1-5 consecutive issue contract Directory Listing Links and Logos Sponsored Articles 400 pixels wide x 75 pixels high 750 maximum words $30/month for print advertisers with a 6-12 consecutive issue contract $60/month for print advertisers with a 1-5 consecutive issue contract $500/six months First month featured on the home page. The name of your business and a brief teaser is listed under the most frequently searched categories and links directly to your website. Enhance your listing with a live link to your website and make it stand out with a logo or artwork that attracts attention. The article title is listed on our home page for one month under Sponsored Articles and remains on BaltimoresChild.com for six months. Sponsored Link Adjustable $100/article Appears at the end of the featured article. Calendar Photo or 400 pixels wide x $5 No charge for the listing! Logo 75 pixels high Web Package Special Camp Web Package Special E-Newsletter Coupons or Ads E-Newsletter Sponsorships Facebook Announcements E-Blasts Adjustable $600 Includes a live link and logo/artwork of your choice in the appropriate directory and a link in the Resource/Links section under the appropriate program. 330 pixels wide x 75 pixels high 600 pixels wide x 1115 pixels high $500. Web package can be extended to a full year for an additional $100. $100/month $100/month $250/time $300/month Includes a link in the Baltimore s Child irtual Camp Fair from January through August and a live link & logo in the Baltimore s Child Camp Directory online We use Constant Contact for our email blasts* *Must be JPG image, HTML or we can build it for you. HTML format: Client must supply the HTML. HTML page should be 600 pixels wide by unlimited depth. All images must be hosted by the client and embedded using full image path (i.e. http://sampledomain.com/images/myimage.jpg). In-house build: Client must supply all images, text and links (URL s) for us to design the blast. Client should proof the text, as it will be copied and pasted as it was supplied to us. Client must supply a general layout. Because of how a web page appears is dependent on the end-user s computer, fonts used in these are very generic. Please choose Serif or San Serif only. You should supply the URL link and a subject line.
Great Ways to Advertise with Baltimore s Child/Display Ad 45,000 copies published monthly BaltimoresChild.com Resource Link Link and brief description of your program/service/ business under the appropriate category, i.e., arts, education, child care, sports. BaltimoresChild.com Banner or tile ad on home page. BaltimoresChild.com Directory Link and Logo Your logo and a direct link to your website from your listing in our directories, i.e., private schools, camps, parties, etc. More Advertising Opportunities Reader E-Newsletter Mobile phone app ipad app Mobile site E-Blasts Sponsorships of articles and/or newsletter Aditorial Professionally Speaking Contests Giveaways Coupons Facebook & Twitter Announcements
Advertising Specifications Print Ad Ad Preparation All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them. Ad Submission Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted. We accept the following: Adobe PDF PREFERRED. All fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press Quality optimized. Adobe InDesign CS 2015 or earlier. All linked files and fonts. Adobe Illustrator CS 2015 or earlier. 300dpi/CMYK, fonts converted to outlines. Adobe Photoshop CS 2015 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All Blacks must be 100% black. Unacceptable Formats. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore s Child, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC must accept a substitute font. All Mac fonts must be Post Script fonts. Online Advertising Specifications for Directory Logos Directory Logos will appear above the advertiser s business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional (400 pixels max). Baltimore s Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary. Banner Ad for Baltimore s Child Mobile Site - m.baltimoreschild.com Banner Ads should measure 300 pixels wide by 50 pixels high Format: GIF or Animated Gif Banner Ads on BaltimoresChild.com Banner Ads should measure 330 pixels wide by 75 pixels high Format: GIF or Animated Gif Specifications for tile ads on www.baltimoreschild.com Size: Tile ads should measure 150 pixels X 150 pixels Format: GIF or Animated GIF file Specifications for sponsorship ad in Baltimore s Child E-News Size: 400 pixels wide by 200 pixels high Format: JPG or GIF Specifications for Baltimore s Child E-Blast Size: 600 pixels wide x 1115 pixels high Format: JPG, GIF or HTML
Expand Your Reach, Digitally Website Statistics (Monthly Average) isits 21,955 views 49,383 Avg. time 1:43 s/isit 2.25 Email Database Baltimore s Child Monthly E-Letter Subscribers 4,577 Open Rate 15.4% CTR 15.9% Eblast Subscribers 4,412 Open Rate 14.81% CTR 4.03% Social Media Followers facebook.com/baltimoreschild 3,650 twitter.com/baltimoreschild 1,440 pinterest.com/baltimoreschild 470 Web Ad Statistics (Monthly Average) SIZE IMPR. CLICKS CTR 330x75 Banner 21,568 99 0.46% 150x150 Tile 19,301 52 0.27% Updated November, 2016 ENewsletter Schedule (Monthly) January Mon., Jan. 9, 2017 Feburary Mon., Feb. 6, 2017 March Mon., March 6, 2017 April Wed., April 5, 2017 May Friday, May 5, 2017 June Mon., June 5, 2017 July Wed., July 5, 2017 August Mon., Aug. 7, 2017 September Tues., Sept. 5, 2017 October Fri., Oct. 5, 2017 November Mon., Nov. 6, 2017 December Tues., Dec. 5, 2017
Make Your Ad Look Its Best The goal of advertising is Response. You re looking for it and we want you to get it. Over the years we ve learned that, not surprisingly, how an ad looks has a major impact on the response an ad receives. As you turn the pages of Baltimore s Child, be conscious of which ads capture your attention. Then try to analyze why. Is it size? Color? Artwork? Is it the headline? The text? Is there too much text? Too little? Is the text readable? Then, as you think about your own ad, try to incorporate those elements that attracted your notice while keeping the following in mind. Make It Readable Baltimore s Child is printed on newsprint. Newsprint is extremely porous which can make it difficult to capture very small and/or thin type that is in reverse. (By reverse, we mean white type that is on/knocked out of either a black or colored background.) If you want to use reverse type, use a font and point size (point size refers to the size of the letters) that you think looks good and readable in the. Type that is imposed on photos carries the same risk of being swallowed up, this time by the photo. So if you want type on a photo, make certain that it is large enough and thick enough that is easily read. If you cannot easily read the type on your screen, you can be certain it will only be less readable on newsprint. And, part of what makes an ad readable is white space. No one wants to sit and read an ad that is filled to the brim with copy. How Does It Look? Keep in mind that what looks good on a screen, enlarged, should not be the measuring stick for what will look good when it is printed in the to size. A business-card-size ad may look wonderful when it takes up the full screen on your computer, but printed to size in the is another story altogether. It is important also to refer to our spec sheet to make sure your photos have a high enough resolution that they will look clear and sharp. If you are using black text in your ad or black graphics, please make sure that it is 100% black and not a build of black. If you have any concerns about how your ad will reproduce, ask your account executive. Look Great Online If you are planning to run a tile ad on BaltimoresChild.com, again look at the tiles on the site and try to analyze what you like or don t like about the way a given tile appears. Do you like the flashing ads? How many screens work for you? Is the type readable on the ad? Again, is it large enough to be easily read? Does it pop against the background or is it swallowed by either the color or a photograph? As always, we are happy to collaborate with you to enhance the reproduction of your ad.