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Networked and Electronic Media (NEM) Initiative NEM Initiative and involvement of Game developers Possibilities for participation in the new EU funding work programme 2011 Dr.-Ing. Halid Hrasnica Eurescom GmbH hrasnica@eurescom.eu

NEM Initiative: Technology Platform European Technology Platforms (ETP) Framework for defining stakeholders research and development priorities Focused on particular technological areas To identify and address technological challenges relevant for Europe's future competitiveness The NEM ETP an industry-led initiative One of ICT (Information and Communications Technologies) ETP s Accelerating the innovation in the NEM area Establishing convergence between relevant sectors

ETP s in the ICT Area

NEM Mission Birth of new industry sector Networked and Electronic Media Establishing Initiative and Platform where New Media Content and Networks meet Fostering research and innovation Towards Future Media Internet

NEM related Sectors Telecom operators Broadcasters Consumer electronics IT service providers Media & content creators

Bird of New NEM Sector

Expected Impact Enlarged European market for content creation, distribution, presentation, and protection Worldwide competitive European NEM industry New business models across NEM value network New media applications based on research achievements in NEM driver technologies Universal Rich Media Content Multimedia content, Standard formats and indexing, Content/right protection New Media Delivery Network Seamless service delivery, New network and access technologies, Guaranteed service quality New Generation Media Devices Enhanced human interfaces, Self-configuration, Interoperability, scalability, and portability

New Media Applications Portable and interoperable networking Multi-content communications Adaptive content delivery e-government, e-health, e-learning e-gaming, e-friends, e-fun Interactive entertainment Digital cinema

User Centric R&D

New Media and Delivery Services

Selected NEM Objectives Vision and Strategic Research Agenda establishment, incorporating views from a wide variety of NEM stakeholders Creation of industry input for 7 th and future EC Framework Programmes, including Eureka Celtic cluster National and regional programmes Larger involvement of digital content and media creators Game developers are welcome! To move towards Future Media Internet

Overview on NEM Activities NEM General Position Summit Assembly Vision SRA papers Events Stakeholder relations Coordination & dissemination Secretariat Web portal Joint work Strategic documents Activities Clusters

NEM Events General Assembly meetings Reports on NEM activities, Discussion and approval of NEM documents, Future actions of NEM Initiative Relation with EC, Presentations from EC officers, Direct information about FP7 programme W k h E i f i t t Workshops, Expression of interests NEM Summit Major European annual conference in NEM area 1 st NEM Summit held in 2008, Next 3 rd NEM Summit 2010 Barcelona, 13-15 October 2010 400-500 participants at NEM Summit 2008 & 2009

NEM Community Tools NEM Activities and Clusters to define e specific c NEM areas to facilitate networking among NEM members to map interests and views of the NEM community on future R&D challenges Facilitation of project creation NEM does not directly create or evaluate projects! Expression of Interests sessions and portal Dedicated facilitation for creation of project consortiums in NEM relevant Calls for Proposals

Join NEM! More than 800 registered NEM members Registration and more information: www.nem-initiative.org Contact: info@nem-initiative.org

Framework Programme 7 FP7 Work Programme 2011 Cooperation ICT Information and Communications Technologies programme Published by EC on 19 July 2010 Covering calls for proposals closing in 2011/12 Addressed Calls: Standard FP7 Calls 7 (upcoming), 8, and 9 PPP (Public-Private-Partnership) Private Partnership) Calls Further Calls, for more information: http://cordis.europa.eu

FP7 Call 7 To be published on 28 September 2010 Planned deadline for proposal submission on 18 January 2011 Challenges and Objectives addressed (selection) 1. Pervasive and Trusted Network and Service Infrastructure 1.5 Networked Media & Search Systems 2. Cognitive Systems and Robotics 4. Technologies for Digital Content and Languages 5. ICT for Health, Ageing Well, Inclusion and Governance

Objective 1.5 Target Outcomes Digital Media Delivery Platforms Open environments enabling personalisation and user involvement Technologies for automatic dynamic media adaptation End-to-end Immersive and Interactive Media Technologies Media capture, representation, encoding, adaptation to user devices, 3D, etc. Mix of real and virtual worlds with improved interaction capabilities as applied in games Multimedia Search Budget: 68 M Minimum 50% for IP s and 30% for STREP s

PPP Calls Published on 20 July 2010 Deadline for proposal submission on 2 December 2010 "Factories of the Future" 2011 "Energy-efficient Buildings" 2011 "ICT for Green Cars"- 2011 "Future Internet" - 2011 Industry-driven and holistic approach in real application contexts based on available results User driven innovation and validation through demand definition and large scale trials

Future Internet Programme Structure Future Internet Call 2010 Future Internet Call 2012 WP 2013

Future Internet 2010 Call Objective 1.7 Future Internet Core Platform Design and implementation of a generic, trusted and open network and service platform Specification of open and standardised interfaces Functionalities that can be generically reused in multiple usage contexts Objective 1.8 Use Case scenarios Detailed specifications for experimentation in the given use case and related requirements Development of domain-specific capabilities and conceptual prototypes Active collaboration among projects Requirements, interfaces, IPR s, etc.

Opportunities in FI 2010 Call Technology Foundation / FI Core Platform One 3-years IP (Integrated t Project) of 41 M Minimum 30% for new project partners Use Case scenarios Up to 8 two-years IP s of 5 M per area Areas in consideration: Electricity grid, Traffic and mobility, Health, Digital media access, etc. Medium-term research perspective Expected Impact on market in ~5 years Emphasis on experimentation and validation Innovation development based on research