Industrial BOX IPC PS4000B Business Development Mar. 2011
Product Brief
Product Brief Point Needs for high-speed processing Equipped Intel Dual Core CPU Core2Duo 2.26GHz Equipped with the latest OS Windows7 32bit/Windows Embedded Standard7 support (and WindowsXP/Windows Embedded Standard2009 support) Equipped with the latest interface BOX IPC equipped with the PCIexpress Dual Ethernet(1000Base) Modular for easy maintenance Just Enough/Just-in-TIME for automation solutions 1 slot 5 slots 2 slots CPU DIMM FAN Power supply Ethernet USB COM Sound Display HDD/SSD Interface CF card DVD Drive Card Slot Dimensions PS4000B Core2 Duo-2.26GHz Atom N270-1.6GHz Core2 Duo : DDR3 2GB (MAX 4GB by BTO) Atom : DDR2 1GB (MAX 2G by BTO) Fan less : Atom N270 24VDC 2x10/100/1000 5xUSB2.0 2xRS232C, 1xRS232C/422/485 Speaker OUT, Line IN, Mic IN 1xDVI SATA (Through Slide in Disk) 1x 1x (option except 1 slot model) 1x PCI,1x PC I /1x PCIexpress 2x PCI / 3x PCIexpress 1slots:126.3(W)x254.6(H)x270(D) 6(H)x270(D) 2slots:126.3(W)x254.6(H)x270(D) 5slots:201.7(W)x254.5(H)x270(D) Certifications CE,UL508(*),UL1604(*),KCC(*),FCC,GOST-R,GL(Marine),ATEX(Zone22) * The models released this time are not ULor Korean KC Mark-certified.
Needs for high-speed processing Equipped with Intel Core2Duo 2.26GHz26GHz Can support printing-related or semiconductor manufacturing machines which need high-speed processing Your choice of CPU: high-performance Core 2 Duo 2.26 GHz or power-saving Atom N270 Intel CPU - Performance (Crystal Mark Benchmark ALU) PS4000B 22500 Core2Duo 20000 17500 15000 PS4000B 12500 Atom APL3000 10000 7500 5000 2500 PS3451 PS3001B PS3711/3651 3450 APL3000 PS3710 PS3650 0 Celeron M 600MHz Atom Z510 Celeron M 1GHz Atom N270 Celeron M 1.86GHz Pentium MCeleron M 1.6GHz 1.3GHz Core 2 Duo 1.5GHz Core Duo 2GHz Calpella LV Core 2 Duo 2.26GHz (P8400)
Latest OS/Interface Windows7 32bit/Windows Embedded Standard7 supported (and WindowsXP/Windows Embedded Standard2009 supported) Support Windows7 which is the current mainstream OS The provision i of Windows XP for public is discontinued, d but Proface guarantees continued supply of products with Windows XP. Customers thinking of a change to the latest OS system can use this model PCI express The bus which was developed for the following demands newly Disadvantage of PCI bus (speed limit) Faster Serial-ATA data transfer rate High performance of video editing board Faster Ethernet transfer rate Many products equivalent to image-processing boards that support PCIexpress are sold by manufacturers. a Can support customers who develop print or semiconductor-related machines that need high-speed processing. Models equipped on PS4000B 2slots model PCIx1 PCI express x1 5slots model PCIx2 PCI express x3
Modular Excellent cost performance by Modularity *BTO order is scheduled from 2012/Q1. Battery back-up *BTO supported Interfaces bus units Additional Serial Lines interface *BTO supported Slide-In drives Processors Memory *BTO supported
IA Specifications Reliability:Guard from voltage drop Reliability:Self Diagnosis System Monitor UPS Battery *Will be supported from 2012/Q1(with BTO) High spec:performance Newest Technology Maintenance:reduced down time Long term stable supply: more than half a decade (Plan) Cartridge Disk
IA Specifications Fan controlled by intelligent temperature control operation Fanless models(atom N270 Model) available Controlling the operation of the Fan can reduce the failure rate. Large-size heatsink with high cooling performance enables 24-hour stable production Use for digital signage or KIOSK terminal by Fanless models( Atom N270 model)
Product Brief Models to be sold (BTO order is scheduled from 2012/Q1) Model Framework Parts Number CPU PCI DVD COM Memory OS Disk Slot Drive Option PFXPB1B1CD23K04N00 HDD WindowsXP ML PFXPB1B1CD23T04N00 SSD PFXPB1B1CD21C04N00 Core 2 Duo WindowsEmbeddedStandard2009 CF 4GB 1 slot 2GB COM3 PFXPB1B1CD25K04N00 2.26GHz HDD Windows7Ultimate PFXPB1B1CD25T04N00 SSD PFXPB1B1CD24D04N00 WindowsEmbeddedStandard7 CF 8GB PFXPB1B2BD14K14N00 Yes Atom N 270 WindowsXP ML HDD PFXPB1B2BD14K04N00 2 slots 1GB 1.6GHz PFXPB1B2BD11C04N00 WindowsEmbeddedStandard2009 CF 4GB COM3 PFXPB1B2CD23K14N00 Yes HDD PFXPB1B2CD23K04N00 WindowsXP ML PFXPB1B2CD23T04N00 SSD PFXPB1B2CD21C04N00 Core 2 Duo WindowsEmbeddedStandard2009 CF 4GB 2 slots 2GB PFXPB1B2CD25T04N00 2.26GHz SSD COM3 PFXPB1B2CD25K14N00 Windows7Ultimate Yes HDD PFXPB1B2CD25K04N00 PFXPB1B2CD24D04N00 WindowsEmbeddedStandard7 CF 8GB PFXPB1B5CD23K14N00 Yes HDD PFXPB1B5CD23K04N00 WindowsXP ML PFXPB1B5CD23T04N00 SSD PFXPB1B5CD21C04N00 Core 2 Duo WindowsEmbeddedStandard2009 CF 4GB 5 slots 2GB PFXPB1B5CD25T04N00 2.26GHz SSD COM3 PFXPB1B5CD25K14N00 Windows7Ultimate Yes HDD PFXPB1B5CD25K04N00 PFXPB1B5CD24D04N00 WindowsEmbeddedStandard7 CF 8GB Strage WindowsEmbedded7 8GB CF Card WindowsEmbedded2009 4GB CF Card Windows7 HDD/SSD WindowsXp HDD/SSD
Analysis of the environment
Our Brand:Sales Analysis Customers need reliability, long-term stable supply, and fulfilling support on Pro-face IPC. APL3000B:Current sales field and Reason of use Area Main Sales Field Reason of use Europe Japan OEM Installed in High performance machine OEM Installed in High performance machine Non-FA Security system, Management System, Reception system Reliability for industrial applications Serviceability Reliability for industrial applications International support for Long-term maintenance/reliable supply NA Process System Class 1 Division2 Control of oil drilling rig at sea Inspection Equipment Imaging tests t of the razor for industrial applications appropriate performance Replacement pa from Xycom IPC
Compare competitive products come out about even with competitors models Pro face Siemens BECKHOFF Rockwell Model PS 4000B IPC 627C C6930 6181P/H CPU Core2 Duo 2.26GHz Core i7 2.53GHz /i3 2.13GHz Core2 Duo 2.26GHz Core Duo 1.2GHz Chipset GM45 QM57 Express DIMM DDR3 2 to 4GB DDR3 1 to 4GB (ECC) DDR3 1GB 8GB DDR2 1GB 4GB FAN Fan Fan Fan Fan less Power supply 24VDC 100 240V AC /24VDC 24V DC 100 240V AC or 18 32V DC Ethernet 2x10/100/1000 2x10/100/1000 2x10/100/1000 2x1000 USB 4x USB2.0 4x USB2.0 4x USB2.0 4x USB2.0 COM 1x RS232C 1x RS232C 2xRS232C 1x PROFINET (max x3)(option) 1x RS232C/422/485 1xRS232C/422/485 / 1x PROFIBUS(option) (option) 2x RS232C RAS x x x x Sound Speaker OUT, Line IN, Mic IN x Line OUT, Line IN (option) Line IN, Line OUT, Mic IN Display 2xDVI I 1x DVI I 1x DVI I 1x DVI I SRAM O 2MB x x Battery (UPS) UPS option x UPS option x HDD/SSD interface 2x SATA (2.5 inch) 1x SATA (3.5") /2x SATA (2.5") 2x SATA(2.5") 1xSATA(2.5") SSD size 32GB 32GB 32GB x RAID x O O x CF card 1x 1x 1x (option) 1x 2x DVD Drive 1x (option) 1x x option Expansion Slot 1slot: 1xPCI 2l 2slots: 1x PC I /1x PCIe (x4) (4) 2 slots : 2x PCI 2 slots : 1x PCI,1x PCIe(x16) 2x PCIe, 1x mini PCI 2x half length PCI (upgradable to 1xPCI 1PCIand 1xPCI e) 1PCI Dimensions 1slots:126.3(W)x254.6(H)x270(D) 2slots:126.3(W)x254.6(H)x270(D) 297(W)x267(H)x100(D) (with DVD burner) 89(W) x 231(H) x 119(D) Certifications (Safety) CE, UL508, UL1604(TBD) CE, UL508(DC), UL60950 1(AC) 251(H)x353(W)x108(D) UL/c UL, C Tick, Hazardous Loc. *Hazardous Loc : only 6181H OS Windows XP WES 2009 Windows7 WES7 WES2009 Windows XP Windows 7 WES Windows XP (supposedly) WindowsXP (SPP3)
Sales Target/ Policy
Product Satisfactory specifications for replacement Comparison with existing products Compatibility PS4000B PL3000B PS2000B Yes CPU Core2 Duo-2.26GHz Core Duo-2.0GHz Pentiumâ…¢-1GHz-1GHz Atom N270-1.6GHz Celeron M440-1.86GHz Celeron 566MHz Yes DIMM Core2 Duo : DDR3 2 to 4GB Atom : DDR2 1GB to 3GB DDR 512MB to 4GB Yes FAN Fan less : Atom N270 with FAN With FAN SDRAM 128MB to 512MB No Power supply 24VDC 100-240VAC, 24VDC 100-240VAC Yes Ethernet 2x10/100/1000 1x10/100, 1x10/100/1000 2x10/100 Yes USB 5xUSB2.0 4xUSB2.0 4xUSB1.1 No COM 2xRS232C, 1xRS232C/422/485 3xRS232C, 1xRS232C/422/485 4xRS232C Yes Sound Speaker OUT, Line IN, Mic IN Speaker OUT, Line IN, Mic IN Speaker OUT, Line IN, Mic IN Yes Display 1xDVI-I 1xDVI-I 1xAnalog RGB,1xDVI-D Yes HDD/SSD 2x SATA 2x SATA 2xPATA Yes CF card 1x 1x 2x(Option) Yes DVD Drive 1x 1x 1x(Option) No No Expandable Slot Outer diameter 1x PCI, 1x PCI /1x PCIe 2x PCI /3x PCIe 1slots:126.3(W)x254.6(H)x270(D) 2slots:126.3(W)x254.6(H)x270(D) 5slots:201.7(W)x254.5(H)x270(D) 5(H)x270(D) 2x PCI or 4xPCI 2slots:125(W)x243(H)x277(D) 4slots:176(W)x243(H)x277(D) 3x PCI 118(W) 265(H) 299(D) Yes Certifications CE, UL508, UL1604 CE, UL508 CE, UL60950
Product (Features of PS4000B) Needs for high-speed processing CPU APL3000B CoreDuo1.6GHz PS4000B Core2Duo 2.26GHz Can support printing-related or semiconductor manufacturing machines which need high-speed processing Latest OS Windows7 32bit/Windows Embedded Standard7 supported Customers thinking of a change to the latest OS system can use this model Latest Interface PCIexpress Bus transfer rate of PCIexpress is three times as fast as current PCI s Robust, durable industrial PC Fan controlled by intelligent temperature control operation Fanless models(atom N270 Model) available
Place Target Replace current user machine Use distributors, ib t Supporters etc, and Action to replace current users machine In direct selling area, sales parson must take actions to replace machines directly OEM Vender (High performance machine manufacturing) Start promotion for Pro-face current user at first Sales parson must take actions to replace machines directly
Environment :Target Users OEM Vender (High performance machine manufacturor) Target Potential Units Japan 2010 2011 2012 2013 2014 BOX IPC Market(IMS Data) 14480 14,480 15102 15,102 15,746 16411 16,411 17095 17,095 Target Potential(IMS Data) 2010 2011 2012 2013 2014 BuildingAutomation 774 797 822 847 872 Industrial 4,665 4,899 5,138 5,372 5,610 ServiceIndustries i 2,038 2132 2,132 2240 2,240 2,355 2476 2,476 Other 961 1,001 1,035 1,072 1,113 Total 8,438 8,829 9,235 9,646 10,071 North America 2010 2011 2012 2013 2014 BOX IPC Market(IMS Data) 25,573 28,118 30,471 32,722 34,869 Target Potential(IMS Data) 2010 2011 2012 2013 2014 Industrial 10,603 11,758 12,779 13,708 14,669 Europe 2010 2011 2012 2013 2014 BOX IPC Market(IMS Data) 61,450 66,731 71,761 76,711 81,663 Target Potential(IMS Data) 2010 2011 2012 2013 2014 Industrial 37,298 40,426 43,333 46,358 49,542 Asia 2010 2011 2012 2013 2014 BOX IPC Market(IMS Data) 111,124 126,864 145,201 166,363 190,415 Target Potential(IMS Data) 2010 2011 2012 2013 2014 Industrial 38,215 43,649 50,158 57,782 66,429 First, Attack to Pro-face users in the target
Support Repair structure During 6 months after sales start, if problems occur in the product, we ll replace it with a new one. During these six months, we will discuss, prepare asystem that can repair the products.