CDX-GT270MP - PRODUCT INFORMATION DOCUMENT Product announce date: July 2, 2012 Product on shelf date: August 17, 2012 MODELS (FAMILY) CDX-GT270MP CDX-GT470UM CDX-GT57UP CDX-GT570UP CDX-GT575UP CDX-GS500R CDX-GT710HD ALTERNATE NAME(S) CDX-GT270MP CD Receiver CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Car CD/MP3 Receiver with front aux input SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. 1 Detachable faceplate with LCD display & front aux input 2 CD and MP3/WMA music file playback 1 3 EQ3 Stage 2 with Hi-pass & Lo-pass crossover filters 4 Hi-power 52 watt x 4 Dynamic Reality Amp 5 2 Volt rear/sub selectable preamp outputs for expansion 6 Digital Clarity Tuner with Radio Data System (RDS) 7 Convenient wireless remote (RM-X201) 8 Red key illumination 9 Steering wheel remote control input ready 2 10 REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY! TARGET Non tech savvy customers who are looking for a simple INFORMATION: replacement of radio at affordable price and whose (TARGET AUDIENCE) music source is radio/cd. Target channel is National retailers. MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?) COMPETITIVE FEATURES: (WHAT ARE THE SONY SPECIFIC FEATURES) Pioneer, JVC, Kenwood 52w output, steer wheel control,
LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE- UP) Most affordable unit in our line up. KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA. FEATURE (35 CHARACTER MAX) MARKETING DESCRIPTION / LONG BULLETS (250 CHARACTERS MAX) IMAGE FILE NAME Feature Headline/Name Feature Description Image and file name 1 2 Convenient control panel design Plays CDs and popular digital files The easy-to-read single line LCD display shows clock, station ID and track data when playing back digital MP3/WMA files from the internal CD drive. Front auxiliary input lets you connect almost any portable audio device to your car's sound system. The Sony CDX- GT270MP plays CDs, CD-Rs, and CD-RWs, including discs loaded with digital MP3s and WMA files 1. File: CDX-GT270MP_display_front-aux_wire.jpg File: CD-MP3-WMA playback disc.jpg Custom sound The internal 3 band File: EQ-spectrum-analyzer_lo-res.jpg
3 settings with EQ3 EQ allows users to customize the sound centered at 60 Hz, 1000 Hz and 10 khz frequencies. Dialing in the built-in electronic Hi-pass and Lo-pass (HPF/LPF) crossovers will improve sound quality and reduce system distortion. 4 5 6 Powerful indash amplification RCA outputs for system expansion The immaculate reception The internal Dynamic Reality Amp delivers 52 watts x 4 to your interior speakers, allowing you to crank up the volume while maintaining low distortion, low noise levels and smooth frequency response. Your music isn t just louder, its clearer too. When you re ready to expand your system, the CDX- GT270MP offers selectable 2 volt rear or subwoofer pre-amp RCA outputs for external amplifiers. The adjustable subwoofer level control lets you dial in the bass when you re ready to pump it up. The Digital Clarity Tuner delivers industry leading signal to noise ratios, lower interference, better multipath rejection and better stereo separation. The RDS feature displays broadcast information when listening to compatible AM/FM stations. File: Dynamic Reality Amp_IC_52x4.jpg File: RCA outputs-single.jpg File: Digital Clarity Tuner_IC.jpg
7 Convenient wireless remote included 8 Button illumination Control your receiver while keeping your eyes on the road with the included wireless card remote (RM- X201). Red key illumination helps you locate buttons quickly during evening playback. File: RMX-201.jpg File: CDX-270MP_red illumination.jpg 9 Steering wheel control ready input 2 This receiver is compatible with aftermarket remote control adapters 2 designed to utilize the vehicles existing, primary radio controls directly from the steering wheel. The 1/8 rear panel mounted remote input jack allows for simple connectivity. Wired remote control input_rear with hand.jpg ADDITIONAL RESOURCES: Product App prioritization SONY RELATED TECHNOLOGY LOGOS: Front auxiliary input MP3 file playback WMA file playback EQ3 Hi-Power Lo-pass/Hi-pass filters
Selectable RCA pre-outs Digital Clarity Tuner Radio Data Systems PARTNER LOGOS: ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE (SUGGGEST 20-35 CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM ACTIVITY.) Plug into happy. 10 words Connect your MP3 player to the convenient front auxiliary input. 25 words Grab your MP3 player and get rolling. This CD receiver features an MP3- player-friendly front auxiliary input and a detachable faceplate for security. It's also plenty powerful without distorting your sound. 50 words Grab your ipod, plug in and get rolling. This CD receiver features an MP3- player-friendly front auxiliary input and a detachable faceplate for security. It's also plenty powerful without distorting your sound. You can even customize EQ settings across all sources (FM, AUX), including burned CDs RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1 Detachable face with front aux input 2 Plays CDs and popular digital files 3 Customize your sound with EQ3 4 Hi-power 52 watt x 4 5 RCA Pre-amp for system expansion POSITIONING:. CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE CATEGORY MESSAGE SONY CAMPAIGN MANTRA CONSUMER FACING COPY.
make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CAMPAIGN MESSAGE LEGAL AND FOOTNOTES FOOTNOTES 1. Not all files may playback due to file variations. Copyright protected ACC-LC files not supported. 2. Compatibility varies by manufacturer as not all devices are compatible 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TRADEMARKS Sony and the Sony logo are registered trademarks of Sony. ipod is a registered trademark of Apple Inc. All other trademarks are trademarks of their respective owners.