Eric Wing Digital Strategist 6172992600 ewing@metrocreate.com Report for Om in the O ce
58 Score omintheo ce.com (857) 228-5193 Analyzed on 9/12/18 Summary WEBSITE BUILD MOBILE Analytics Multiple found Mobile friendly Optimized Broken links None detected SOCIAL CMS WordPress Facebook page 138 likes Code quality No issues found Twitter Not detected Content keywords Keywords not provided Instagram 70 followers Headings Well de ned Reviews No reviews found Images Optimized PAID SEARCH Internal links Optimized Paid search Not detected Last update 66 days ago Paid keywords None detected Sitemap Valid Display Ads None detected SSL Detected Titles and descriptions No issues found ORGANIC SEARCH Video Not detected Alternative text Issues detected Mobile speed 23.6 seconds 3G Amount of content Backlinks 3,709 words on 4 pages Under 5 websites detected LOCAL Domain age Jan 26, 2008 Foursquare No listing found Organic referrals Under 50 / month detected Google maps No listing found Search terms None detected Yelp No listing found 2/21
Alternative text Some images on this organization's website do not have a text equivalent. What we see What is heard Dark brown faux suede lace-up shoe with brogue detail. Alternative text provides a description of an image which is used by visually impaired users and search engines. Make sure every image on your website has an appropriate text alternative. Alternative text helps visually impaired users understand what is on-screen. Websites that omit it may be in violation of disability legislation in some countries. Alternative text can have a positive impact on a website's SEO. 3/21
Backlinks Very few other websites link to this website, which may harm its ranking in Google. Under 20 Estimated backlinks Under 5 Estimated websites linking Obtain more links to your website from other websites. Websites with more quality links tend to rank higher in Google. Websites with no quality links may not appear in Google at all. Backlinks are measured from a sample of webpages which is updated periodically. Certain links may be omitted from this analysis (in particular directory websites). Source: 4/21
Display ads This business does not appear to be using display advertising. Display ads promote your business by appearing on other websites and can be an image, video or text. Consider using display advertising (i.e. Google Ads) as a way of driving traffic to your website. Ideal for businesses who want more visitors, and therefore more business, on their website. You pay only when potential customers see or click on one of your ads. Results are easy to measure. This data is estimated by a third party source and may not detect all display advertising. Websites with a small advertising budget or niche campaigns are less likely to be detected. Source: 5/21
Local presence This organization does not appear in any online directories. Provided details Om in the Office US (857) 228-5193 Directory Details Listed Consistent Add this organization to online directories and ensure listings are consistent Directories deliver relevant tra c to your website. A professional can add your website to many directories simultaneously. We use a variety of techniques to identify which directories an organization is listed in. We may not discover a listing if the contact details do not match those on the website. This test covers many popular directories but cannot cover them all. Paid search This website does not appear to use Google Ads, the most popular way to advertise online. 6/21
Google Ads puts ads into search results. You choose the search terms you wish to appear for. This makes Google Ads a highly e ective way of targeting interested customers directly. Consider a Google Ads advertising campaign. Ideal for businesses who want more visitors, and therefore more business, on their website. You pay only when people click on one of your ads. Results are easy to measure. Analysis covers US ads only. Data is estimated from a combination of 3rd party sources using a sample of search engine results. Websites with low Google Ads budgets are less likely to be detected. Sources: 7/21
Reviews This organization does not appear to have been reviewed online in any of the directories we tested. Encourage people to leave positive reviews on your business. Google considers reviews when ranking websites in their results. Reviews may appear in popular mobile apps like Google Maps and Yelp. 88% of online shoppers use reviews as part of their purchase decision. We looked for reviews of this organization in a limited number of tools. We use a combination of techniques to identify these, including matching by phone number and business name. If reviews are missing, they may be listed with con icting contact information. Twitter We couldn't nd this organization's Twitter account. There may be one, but if we can't nd it, it's likely real customers can't either. Twitter accounts are a popular way of engaging with customers and prospects online. Businesses can advertise, run promotions and interact with their customers via Twitter. Consider using a Twitter account to interact with your customers. Twitter is the 7th most popular website in the world. 23% of adults with internet access use Twitter. Over 100 million people use Twitter every day. We looked at the website for this organization and did not nd a valid link to a Twitter account. If the organization has a Twitter account but it is not linked to from their website we are not able to detect it. 8/21
Video This organization's website does not appear to have a video on any of the pages we tested. Consider adding a video which promotes your products and services. 30% of website visitors will watch an introductory video. Websites with a video on their homepage have a 10% higher conversion rate (turning a visitor into a sale or inquiry). We check a limited number of web pages for the most common video technologies. Obscure or highly customized video technologies may not be detected. 9/21
Website speed This organization's website appears to load so slowly that it is likely losing business. 23.6s 3G mobile loading time This site Average EVERY SECOND COUNTS, ESPECIALLY ON MOBILE 47% of consumers expect a web page to load in 2 seconds or less. Abandonment 20% of people abandon a website that takes more than 3 seconds to load. Load time in seconds Update or rebuild this website to load more quickly. 47% of consumers expect a web page to load in 2 seconds or less. Google penalizes slow sites, placing them below faster competitors in search results. We measured the loading time of this organization's homepage using a server located in Virginia, USA. Speeds will vary from user-to-user depending upon their computer, location and connection speed. 10/21
Amount of content This organization's website has a reasonable amount of text. 927 words per page 7 pages discovered This site Average This site Average Add more content to your website. Google penalizes websites with too little content, and will tend not to show them in search results. Relevant content will attract and engage visitors. Content is measured by looking at a limited section of this organization's website. Websites built with Flash or other non-standard technologies may contain content that cannot be measured. 11/21
Analytics This organization is measuring how many visitors it has by using a website analysis service. Website analytics allows you to measure the behavior of people on a website. Analysis tools discovered Google Analytics Google Analytics Enhanced ecommerce Broken links This organization's website does not appear to contain any broken links. Only the rst 50 links encountered on the organization's website were checked. Code quality This organization's website is built using modern best practices. 12/21
Contact details This website appears to include contact details. Phone numbers discovered Number Found on (857) 228-5193 / (857) 264-0044 / Email addresses discovered Email address inquiryma@omintheo ce.com inquiryca@omintheo ce.com info@omintheo ce.com Found on /privacy-policy/ /privacy-policy/ /privacy-policy/ We look for email addresses and phone numbers written on the organization's website. Websites built with Flash or other non-standard technologies may contain content that can't be found. Content management system This organization uses a known CMS to manage its website. CMS solutions discovered WordPress Domain age This website is using an established domain name (omintheo ce.com). Jan 26, 2008 Date of rst registration 13/21
Facebook page This organization has a Facebook page. Facebook page: Om in the Office 138 Page likes 133 Page follows 2 Days since last post Issues found This Facebook page is updated regularly. Regular posts help retain existing followers and raise engagement. Source: 14/21
Headings This organization's website uses mostly well de ned headings. Headings found Heading Found on H2 We're excited to announce Out of hierarchy / H1 Optimizing the workplace dynamic one OM at a time / H2 Contact / H2 Bene ts / H2 Services / Issues found Some of the headings on this organization's website are not hierarchical Hierarchical headings make a page easier to read for both potential customers and search engines. The rst heading on a page should be a top-level heading that describes content of that page. Ensure headings are well defined throughout your website. Make sure keywords you want to rank for are mentioned in your headings. Headings should be used in the correct hierarchy, starting with a top level heading (H1). Each page can contain multiple subheadings (H2-H6), but should only include one main heading (H1). Images The images on this organization's website are all web friendly. 15/21
Instagram account This organization appears to have an Instagram account. omofficeyoga Instagram username 70 Followers on Instagram Internal links Every link on this organization's website is well de ned. BAD LINKS VS GOOD LINKS Link text should describe the destination and include keywords Read more Read the full menu Link text should not reference platform-speci c actions like "click here" Click here to reserve a table Reserve a table Links with di erent destinations should have di erent text Lunch menu: download Evening menu: download Download lunch menu Download evening menu 16/21
Last updated This website appears to have been updated recently. 66 days since last update This site Average We use a wide range of methods to determine the likely last-updated date of this website, including technical indicators and machine-readable dates within the text of the website. This gives us a best approximate for when a website was updated, but we cannot know for certain. Some websites cannot be dated at all. Mobile This website appears to be optimized for mobile phones. We load the homepage for this website in a simulated smartphone, and then perform an analysis on the resulting code of the webpage. Some unusual websites can confuse this analysis. If in doubt, consult the screenshots above to determine if they look mobile-friendly. 17/21
Organic search This website is receiving tra c from search engines. Less than 50 / month Estimated visitors from search 19 keywords listed for This site Average Organic search tra c is where visitors nd your website through search results, without clicking on a paid ad (see above). Organic tra c is desirable because it comes at no cost, but ranking in search engines is highly competitive as a result. Consider search engine optimization (SEO). SEO can bring you signi cantly more organic tra c. Generally SEO requires that you build up your content, links and the quality of your website. SEO takes time to take e ect, but once it works you get more tra c for free. Analysis covers US tra c only. Tra c is estimated by a 3rd party source using a sample of search engine results. Subdomains and websites with very low volumes of tra c are less likely to be detected. 18/21
Sources: Page titles and descriptions This organization's website has a unique title and description on each page. Home Om in the Office Office Yoga Boston https://omintheoffice.com/ Om in the Office in San Francisco and the Boston area offers yoga classes at work. Our teachers have years of specialized experience in office yoga. This is how the organization's homepage will appear on a search engine result page. Titles and descriptions found Page Title Description / Home Om in the O ce O ce Yoga Boston Om in the O ce in San Francisco and the Boston area o ers yoga classes at work. Our teachers have years of specialized experience in o ce yoga. /contact-om-in -the-o ce/ / yer-template / /privacy-policy / Get Started Om in the O ce Corporate Yoga Boston Flyer Template Om in the O ce O ce Yoga San Francisco % Privacy Policy Om in the O ce Desk Yoga San Francisco Om in the O ce brings yoga to corporate o ces. O ering traditional yoga, chair yoga, meditation & wellness seminars to companies in Boston & California Om in the O ce s teachers in San Francisco have years of specialized experience in o ce yoga. Let us develop a program to meet your employees needs. Om in the O ce brings yoga to corporate o ces. O ering traditional yoga, desk yoga, meditation & wellness seminars to companies in San Francisco. Meta descriptions found Description Length Duplicate Om in the O ce in San Francisco and the Boston area o ers yoga classes at work. Our teachers have years of specialized experience in o ce yoga. Om in the O ce brings yoga to corporate o ces. O ering traditional yoga, chair yoga, meditation & wellness seminars to companies in Boston & California Om in the O ce s teachers in San Francisco have years of specialized experience in o ce yoga. Let us develop a program to meet your employees needs. Om in the O ce brings yoga to corporate o ces. O ering traditional yoga, desk yoga, meditation & wellness seminars to companies in San Francisco. 148 No 156 No 154 No 150 No 19/21
Server behavior This organization's web server is optimized for fast loading and search engine ranking. Sitemap A valid and up-to-date sitemap was found for the organization's website. A sitemap is a list of the pages on a website that is used by search engines to discover the content. Social sharing This organization's website has been mentioned on social networks. 11 Facebook mentions Encourage people to share your website socially. Appearing in social networks can bring you new business. Adding sharing buttons and making your content worth sharing are key rst steps. We counted the number of interactions on social networks that reference the analyzed pages of this organization's website. This includes Google +1s and Facebook mentions (likes, shares and comments). Source: Content keywords We could not determine this organization's use of keywords as no keywords have been provided. The following pages were analyzed 20/21
omintheo ce.com/ omintheo ce.com/contact-om-in-the-o ce/ omintheo ce.com/ yer-template/ omintheo ce.com/privacy-policy/ This website contains at least 7 pages. For speed of analysis, we check no more than 10 pages from a website. In the vast majority of cases this will give results which are indicative of the whole website but, as with any technique which only deals with a limited sample, we cannot guarantee that those pages we have analyzed are representative of those we have not. 21/21