208 ADVERTISING RATES TABLE OF CONTENTS Magazine Ra te s... Specs & Sizes......2 Direc tory Ra tes....3 Demographics.....4 SERVING THE PENNSYLVANIA HIGHWAY CONSTRUCTION INDUSTRY SINCE 924
Acceptance: Highway Builder reserves the right to reject any advertising or to require that the word advertisement appear in any ad. The publication shall further be held harmless from any loss or expense resulting from claims or suits for any reason. Due Date: Materials are due at the close of business on the fifth business day following the space deadline. Ads must be to specifications requiring NO alterations at that time. Display Advertising For display ad information, call Mark Wolf at 866.679.9340, fax: 64.846.8763 or email: mwolf@triad-inc.com FULL COLOR AD SIZE: (PER AD) -2X 3-5X 208 ADVERTISING RATES Full Page $ 2,268 $ 2,35 Two-thirds Page,805,739 One Half Island,494,47 Half Page,49,278 One-third Page 968 932 One-fourth Page 75 736 One-sixth Page 623 599 One-eighth Page 439 423 BLACK & WHITE AD SIZE: (PER AD) -2X 3-5X Full Page $,446 $,376 Two-thirds Page,258,9 One Half Island,075 008 Half Page,07 867 One-third Page 694 659 One-fourth Page 545 532 One-sixth Page 485 464 One-eighth Page 336 39 APC appreciates prompt payment, therefore offers a 2% discount to advertisers that pay within 0 days of invoicing. COVERS & DOUBLE PAGE SPREAD: (PER AD) -2X 3-5X Double Page Spread $ 2,54 $ 2,404 Inside Front or Inside Back Cover,978,862 Back Cover 2,74 2,068 Send Art To: mwolf@triad-inc.com via email or mail to HB, 37 County Line Road West, Suite 50, Westerville, OH 43082 Send Payments To: Associated Pennsylvania Constructors 800 North Third Street, Harrisburg, PA, 702 HIGHWAY BUILDER Serving the Pennsylvania Highway Construction Industry Since 924
MECHANICAL SPECIFICATIONS Trim Size: 8.5 x Live Matter: All type and other copy should fall within dimensions specified, but must remain a minimum of 3/8 clear of top, bottom and outside-edge trim lines. Bleeds: Available at no additional cost in full-page sizes only. Ads with bleed require /4 bleed allowance past trim size. File Submissions: All ad submissions must be 300 dpi with colors built in CMYK, Spot PMS or Grayscale. 208 ADVERTISING RATES Preferred file format: Press PDFs are the preferred submission format for all advertising files. Other acceptable files: TIFF and JPEG at 300 dpi. Full Page Bleed Bleed: 9 x ½ Trim: 8 ½ x Live: 7 ¾ x 0 ¼ Back Cover 7 ¼ x 9 2 3 Page Horizontal 7 ¼ x 7 Acceptable applications: Adobe InDesign, Photoshop or Illustrator (version CC or lower). We cannot guarantee correct output from any other application (such as PageMaker, Publisher, QuarkXPress or any word processing applications), and ads built and submitted in such programs are subject to refusal. 2 3 Page 4 ¾ x 0 2 Page Horizontal 7 ¼ x 5 3 ½ x 0 Island 4 ¾ x 6 ½ Black & White Covers: Available only when four-color ads are not sold. Black & white ads will be moved to interior pages at prevailing rates. Production: Highway Builder offers expert assistance in preparing or altering ads for nominal charges. Minimum charge of $25. 3 Page Square 4 5 8 x 4 5 8 3 Page Horizontal 7 ¼ x 3 ¼ 6 Page 2 8 x 4 5 8 8 Page Horizontal 3 3 8 x 2 8 8 Page 2 8 x 3 8 3 Page 2 3 8 x 0 6 Page Horizontal 4 5 8 x 2 8 ¼ Page Horizontal 7 ¼ x 2 ½ ¼ Page 3 ½ x 4 ¾ Special Position: For full page annual contract customers, to guarantee position, add a 0% premium to applicable rate. All position requests are subject to approval. Inserts: Advertising inserts can also be placed in Highway Builder. Costs for inserts are provided upon request. Discounts: Advertising placed through an agency will receive a 5% discount if the account is paid within 30 days of the invoice date. Agency discounts are applicable only if the signed HB space contract lists an agency. In-house agencies are not eligible for the discount unless they have at least three other active commercial clients and submit a mailing list of those clients with the HB contract. Cancellations: Ads canceled after space reservation deadlines will be billed at 00%. HIGHWAY BUILDER Serving the Pennsylvania Highway Construction Industry Since 924 2
MECHANICAL SPECIFICATIONS File Submissions: All ad submissions must be 300 dpi with colors built in CMYK, Spot PMS or Grayscale. DIRECTORY ADVERTISING 208 RATES DISPLAY ADVERTISING For display ad information, call Mark Wolf at 866.679.9340, fax: 64.846.8763 or email: mwolf@triad-inc.com FULL COLOR AD SIZE: Full Page $2,268 Half Page,490 One-fourth Page 75 BLACK & WHITE AD SIZE: Full Page $,446 Half Page,07 One-fourth Page 545 COVERS: FOUR-COLOR ONLY CALL FOR DIMENSIONS Inside Front & Inside Back $,978 Preferred file format: Press PDFs are the preferred submission format for all advertising files. Other acceptable files: TIFF and JPEG at 300 dpi. Acceptable applications: Adobe InDesign, Photoshop or Illustrator (version CC or lower). We cannot guarantee correct output from any other application (such as PageMaker, Publisher, QuarkXPress or any word processing applications), and ads built and submitted in such programs are subject to refusal. Production: APC Directory offers expert assistance in preparing or altering ads for nominal charges. Minimum charge of $25. Special Position: For full page annual contract customers, to guarantee position, add a 0% premium to applicable rate. All position requests are subject to approval. Cancellations: Ads canceled after space reservation deadlines will be billed at 00%. Acceptance: APC Directory reserves the right to reject any advertiser or to require that the word advertisement appear in any ad. The publication shall further be held harmless from any loss or expense resulting from claims or suits for any reason. Back Cover 2,74 Tab,660 Send Art To: mwolf@triad-inc.com via email or mail to Associated Pennsylvania Constructors Directory 37 County Line Road West, Suite 50, Westerville, OH 43082 Front/Back Cover, Index Tab or Full Page 4 ¾ x 8 4 ¾ x 3 3 8 ¼ Page 2 ½ x 3 3 8 Send Payments To: Associated Pennsylvania Constructors 800 North Third Street, Harrisburg, PA 702 HIGHWAY BUILDER Serving the Pennsylvania Highway Construction Industry Since 924 3
CIRCULATION DEMOGRAPHICS TOTAL CIRCULATION: 200 Highways Builder is circulated to Associated Pennsylvania Constructor Members, Organizations such as: Bacon s and Associated Equipment Dealer, City/County/State Officials, Educational Institutions, Media, Development/ Agency Directors, County Engineers, Elected Officials and PennDOT Superintendents. Total Readership 6,300 Highway Builder is the official publication of the Associated Pennsylvania Constructors (APC) and is published four times per year. Highway Builder is circulated nationally to a large yet select list of subscribers, which includes APC members, government officials like PennDOT, Engineers, County Road Superintendents, Mayors, Purchasing Agents, Legislature etc., Educational Institutions, Media Outlets, Development Organizations and more. Top business owners are also kept informed through Highway Builder. Highway Builder contains valuable news and articles regarding the most up-to-date information in respect to the construction industry and related areas of interest as well as APC members, company news and APC, PennDOT and American Road and Transportation Builders Association supported events. The editorial content of Highway Builder is professionally written and current to the concerns of the construction, highway and bridges industry. Advancement of the highway construction industry through the works of APC is the primary purpose of Highway Builder. Another goal is to provide a voice to political and private-sector decision-makers that shape the future of the construction industry, as well as advancing the interests of APC and its members by providing positive construction related content across a broad spectrum of industry topics. Private/Publicly Held Companies 35% Affiliated/Industry Related Associations 32% Commerce/Planning Commissions/Boards/ Coalitions 2% Government Officials/Entities 3% Higher Education/Institutes 4% Media Outlets 4% 2% 3% 4% 4% 32% 35% For More Information About Highway Builder: Mark Wolf, Advertising Sales Representative mwolf@triad-inc.com 866.679.9340 fax: 64.846.8763 HIGHWAY BUILDER Serving the Pennsylvania Highway Construction Industry Since 924 4