Customer Case Studies on Accelerating Their Path to Hybrid Cloud

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Customer Case Studies on Accelerating Their Path to Hybrid Cloud Hitachi and VMware: Global Strategic Partners Committed to Success Sunny Sahajpal EMEA Strategic Alliances and OEM Mananger

VMware Partner Leadership Summit Award Hitachi Innovation OEM Partner of the Year

The Business Challenges 1. It is a constant struggle to keep up with the demands of the business and avoid shadow IT 2. Today s application owners expect agile, public cloud-like infrastructure services 3. Responding to this challenge through the design, construction and testing of new IT infrastructure can take too long and cost too much agility is the key

Digital Transformation VMware Integrated Architecture Any device F VMware Workspace ONE Desktop Mobile Identity Any application Traditional apps Cloud-native apps SaaS apps VMware Cross-Cloud Architecture Private cloud Hybrid cloud Public cloud VMware Cross-Cloud Services Any cloud VMware vrealize Cloud Management Software-Defined Data Center VMware Cloud Foundation VMware vcloud Air Network VMware vcloud Air

2017 Digital Transformation BUSINESS OUTCOMES Business agility and innovation Exceptional mobile experiences STRATEGIC IT PRIORITIES Protection of brand and customer trust Modernize data centers Integrate public clouds Empower digital workspaces Transform security Run modern apps Modernize infrastructure Automate IT Leverage VMware hybrid clouds Manage multiple clouds Simplify app access and mgmt. Unify endpoint management Transform windows delivery Secure application infrastructure Secure identity and endpoints Streamline compliance

HDS/VMware Technology and Integrations VMware Cloud Foundation Storage and availability Cloud Infrastructure Ø Ø Ø Ø Ø Ø VMware Storage and vcenter Virtual Volumes (VVOL) VASA (vsphere Storage APIs for Storage Awareness) Site Recovery Manager (SRM Stretch) vstorage APIs for Array Integration (VAAI) NAS vstorage API for Data Protection (VADP) vsphere Metro Storage Cluster (vmsc) vrealize Suite vrealize Automation with vcac plugin vrealize Operations Virtualization VMware vcenter Operations Management Suite VMware vsphere Hyperconverged UCP-HC VSAN VCF End-user computing VCAI Horizon Air Hybrid UCP Director Physical Infrastructure (Storage and Compute)

Transform Application Appliance Operating system Appliance Appliance Hypervisor Appliance Compute Network Storage Appliance Appliance.. Software connects each server to the cluster Evolve Hyperconverged Server, network and storage in one!

Hitachi Enterprise Cloud A Flexible and Fully Integrated Hybrid Cloud Offer A fully managed and secure private cloud environment Enterprise class SLAs to guarantee availability of your services Utility pricing, enabling low-cost entry and flexible, elastic consumption for your business with all the advantages of a public cloud experience

HDS Cloud Strategy and Portfolio PRODUCTS SOLUTIONS AS A SERVICE Industry-leading foundational infrastructure technology Hitachi Content Platform (HCP) Unified Compute Platform (UCP) Virtual Storage Platform (VSP) Hitachi Scale Out Platform (HSP) Pre-engineered business solutions delivering fast value UCP with VMware Private Cloud UCP with Microsoft Private Cloud UCP for SAP UCP for Oracle Hitachi Scale Out Platform for Big Data Outcome-based, SLAassured pay-as-you-go services Hitachi Enterprise Cloud with VMware vrealize and others Storage as a Service Backup as a Service Enabling the public cloud experience in the enterprise data center

You re in Good Company

Enabling Customer s Digital Transformation UCP HC s all-in-one, single vendor solution, with native VMware integration, made it easy to meet our performance and availability needs. $ 400 >150% UCP HC enabled us to meet business timelines and delivered a robust platform to support new initiatives, without requiring a dedicated team. Year-over-year bookings growth

SPAR A New Service Delivery Platform That Will Allow Spar to Consume Services On-Demand Within the Security of a Private Cloud Founded in 1954 2,700 supermarkets Overview 16 countries 73,000 employees 13bn revenue Develop digital strategy IT Goals Implement digital governance Outcomes Introduce digital operations IaaS bought off of a service catalog Optimization and automation MARKET Food retailing Retail Challenges New business models Sports retailing New analytical processes and business intelligence Shopping centers Digital customer experience Increased scalability to grow new online storefronts Faster time to market through enhanced agility Reduced costs by centralized services for all retail outlets More time for building innovative services to support the business Selfservice portal Compute as a service Storage as a service

SPAR Finds Fresh Business Agility With Private Cloud SPAR Austria AG is a 100% privately owned Austrian company SPAR has grown into a food-retail giant, generating 5.68 billion in food sales The group also owns the Hervis sports fashion brand that sells a further 490 million and a shopping center business with revenues of 2.85 billion

SPAR Background In addition to Austria, SPAR runs 1,168 locations in Northeast Italy, Slovenia, Hungary and Croatia

SPAR Business Services - ICS To support existing business operations and develop new services, SPAR in Austria created its own IT services division, SPAR Information & Communication Services (ICS). 400 employees 85 million Euro budget 25,000 devices 22,000 project days 1.7 petabytes storage Our business users are able to consume new services in a cloud-like model. Applications and data are fully secured within what is effectively our private cloud.

SPAR s Solution Managed Services Move from capital expenditure to operating expenditure (capex to opex) with a completely managed infrastructure environment by partner Axians ICT Austria GmbH.

What Your Journey Could Look Like 270 DAYS OS upgrading Migration wave 1 Migration wave 3 Standardization Discuss Consolidation Migration wave 2 Toolset Organizational change Policy setting \ Design service Deployment service All transformation Policy setting DevOps Discover Workshop Contracting Application transition service Selfservice Discover Cloud policy Policy-driven governance Digital enterprise Transformation wave 1 Transformation wave 2 Re-platform Standardisation

The vsan Advantage VSAN is integrated into Kernel of vsphere More efficient and performant than a virtual storage appliance VM VM VM USER VMs VM VM VM VM VM VM Storage policy-based management Storage policies are directly embedded onto storage object Data protection, performance/qos, data reduction Policies follow your virtual machine Seamlessly integrated with vrealize HYPERVISOR with vsan STORAGE MEDIA NATIVELY INTEGRATED

Scale on Demand 3,200VMs Position $ per VM 1,600VMs 800VMs 400VMs 200VMs

No Forklift Upgrades VM VM VM ADD NEW APPLIANCE TO CLUSTER VMOTION WORKLOAD TO NEW APPLIANCE REMOVE OLD APPLIANCE NON-DISRUPTIVELY

UCP HC with UCP Advisor The Value Added UCP HC with UCP Advisor accelerates time-to-value with rapid deployment; from power-on to VM creation in minutes UCP HC with UCP Advisor delivers automated provisioning and orchestration, simplified installation, management, patch management and firmware upgrades UCP Advisor includes pre-defined automated workflows for common tasks and is a foundation for customers to enhance the system with their own workflows (e.g., orchestration) UCP Advisor includes automation of the network infrastructure - Nutanix and SimpliVity do not deliver network infrastructure with their appliances USE CASES Remote office VDI Analytics (eg Pentaho) Business applications DevOps Cloud hosting Test and QA DMZ (decoupled environments) SoHo environments Bring to your hypervisor

Protect With BACKUP and Recovery Cloud is just the beginning! Hitachi Data Instance Director Hitachi Virtual Infrastructure Integrator Easily protect every application or VM One-step recovery with verification Built into vsphere Faster recovery by 30% from disk UCP HC

Our Credentials HITACHI DATA SYSTEMS SOCIAL INNOVATION Big data Infrastructure Mobility Cloud 8,000 EMPLOYEES 100+ COUNTRIES 83% of FORTUNE Global 100

Thank You