Transforming IT: From Silos To Services Chuck Hollis Global Marketing CTO EMC Corporation http://chucksblog.emc.com @chuckhollis
IT is being transformed.
Our world is changing fast New Technologies New Consumption Models New Business Outcomes
Two Fundamental Challenges Increase Revenue Lower Operational Costs
Infrastructure is being transformed. Copyright 2012 EMC Corporation. All rights reserved.
Cloud Technologies
Cloud Transforms IT Infrastructure 1 Standardize 2 Virtualize 3 Automate
Next: The Software-Defined Data Center Storage Servers Networking Security Management
Silos In The Data Center File & Print Email Database ERP Big Data HPC
Security & Automation The Software Defined Data Center File & Print Email Database ERP Big Data HPC Cloud Operating System Server Storage Network Efficiency + Control + Choice = Greater IT Agility
100000 s 1000 s EMC Trusted Service Providers Private Cloud Public Cloud
Three Paths To Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure Simpler, Faster, Lower TCO
Operations is being transformed. Copyright 2012 EMC Corporation. All rights reserved.
Cloud Operations Changes Management Automate Within Silos And Integrate With The Virtual Platform vcloud MANAGEMENT vcloud INFRASTRUCTURE vcloud EXTENSIBILITY INTEGRATE WITH THE VIRTUAL PLATFORM AUTOMATE WITHIN THE SILOS Server Management Storage Management Network Management Security Management
Cloud Operations Changes Management Intelligence Will Be Abstracted Creating Pools Of Services Software Defined Server Software Defined Storage Software Defined Network Software Defined Security ABSTRACT THE INTELLIGENCE Server Management Storage Management Network Management Security Management
Software Defined Storage Abstract Control & Data Planes Software Defined Storage Programmable Interface (REST) Control Plane (Management) Tenants Catalog Metering Monitoring Data Plane (Storage Pools) Object Store File Store Block Store VMAX Storage VNX Storage 3 rd -Party Storage Commodity Storage
STORAGE PLATFORMS RUN IN VIRTUAL MACHINES Copyright 2012 EMC Corporation. All rights reserved.
CORE STORAGE PLATFORMS RUN VIRTUAL MACHINES Copyright 2012 EMC Corporation. All rights reserved.
Software Defined Storage Abstract Control, Data Planes, Presentation, Functionality Objects Images Volumes Software Defined Storage SWIFT GLANCE CINDER OpenStack Adapters Programmable Interface (REST) Control Plane (Management) Tenants Catalog Metering Monitoring Data Plane (Storage Pools) Object Store File Store Block Store VMAX Storage VNX Storage 3 rd -Party Storage Commodity Storage
Storage is transforming
Storage Is Transforming CONSUMPTION ORCHESTRATION DISTANCE CONVERGENCE ARCHITECTURE TECHNOLOGY STORAGE MEDIA EASY TO CONSUME METERED SERVICES MODULAR SERVICES ACCESSED via APIs FEDERATION ACTIVE / ACTIVE INTEGRATION ACROSS THE STACK SCALE-OUT COMPUTE+VM+STORAGE STANDARDIZED HARDWARE SOFTWARE-DEFINED TAPE > DISK DISK > FLASH
Security is being transformed. Copyright 2012 EMC Corporation. All rights reserved.
Old World: Static Security Static Attacks Generic, Code-Based Static Infrastructure Physical, IT Controlled Static (Bolt-On) Defenses Signature-Based, At Perimeter
New Boundaries: Dynamic Security Hybrid Cloud Public Clouds Dynamic Attacks Targeted, Human-Based Dynamic Infrastructure Virtual, User-Centric Dynamic (Built-In) Defenses Analytics & Risk-Based
A New Security Architecture Big Data Analytics Governance Data Collection (Log, Network Packets, IT + Info Assets) Alerting & Reporting Investigations Malware Analytics Visualization Compliance & Business Context Incident Management & Workflow Distributed Data Store Data Leakage Active Defense & Remediation Public & Private Threat Intelligence
Applications are being transformed. Copyright 2012 EMC Corporation. All rights reserved.
Traditional Apps Focused On Efficiency Automating Existing Processes, Deployed In-House. Copyright 2012 EMC Corporation. All rights reserved.
New Apps Focused On Value Creation Creating A Digital Business Platform Copyright 2012 EMC Corporation. All rights reserved. NATIVELY MOBILE SOCIAL AND COLLABORATIVE POWERED BY REAL-TIME ANALYTICS Analytics Engines MULTIPLE SOURCES OF BIG DATA
New Apps Are Built In New Ways. Measured On User Experience Written With Modern Programming Frameworks Deployed On Virtual & Cloud Infrastructure
Big data is transforming business
Big data analytics isn t traditional BI big data analytics traditional BI
The Word Is Out, The Race Is On Copyright 2012 EMC Corporation. All rights reserved.
Big Data Transforms Business Every Industry Will Feel Impact Of Real Time, Big Data Analytics Financial Telecom Retail Energy Insurance Government Healthcare Cyber Security Advertising Gaming
Achieving Proficiency: Big Data Analytics 1 2 Data All Existing Data Faster Answers Elastic & Scalable Science Social Collaboration Self-Service 3 Real Time Decisions New Applications Data Monetization Big Data Enabled Apps Analytic Tools Analytics Engines Cloud Infrastructure Analytics As A Service Enablement Focus Goal: encourage experimentation with existing data Analytic Productivity Platform Analytic Tools Analytics Engines Cloud Infrastructure Agile Analytics Productivity Focus Goal: discover meaningful insights that impact the business Analytic Tools Analytics Engines Cloud Infrastructure Predictive Enterprise Application Focus Goal: operationalize those insights as quickly as possible
Greenplum Unified Analytics Platform The World s First Big Data Analytics Platform Structured & Unstructured Data Scale-Out Architecture Improve Productivity Of Data Science Team Evolves Role Of DBA To Data Operations Data Scientist Data Analyst Bl Analyst Analytic Productivity Platform Partner Tools & Services Data Access & Query Cloud Infrastructure LOB User Data Ops
Greenplum Analytics Labs Packaged solutions that produce business value and actionable results Accelerate analytics capabilities on your data with your analysts Leverage the expertise of Greenplum s Data Scientists Establish a strategic vision for analytics development
IT organizations are being transformed. Copyright 2012 EMC Corporation. All rights reserved.
Winning the Business with Copyright 2012 EMC Corporation. All rights reserved. IT-as-a-Service Optimizing IT Production for Business Consumption Service consumption mindset Service-based pricing Service level expectations Integrated cloud architecture Integrated GRC Transforming IT into a competitive service provider
EMC IT: IT-AS-A-SERVICE USER EXPERIENCE- AS-A-SERVICE SOFTWARE- AS-A-SERVICE PLATFORM- AS-A-SERVICE INFRASTRUCTURE- AS-A-SERVICE VIRTUALIZED DESKTOP MISSION CRITICAL A P P L I C AT I O N S BIaaS / BIG DATA Greenplum DB, Chorus PRIVATE CLOUD VMware View VMware Fusion ERP, Email, E-Business... CHOICE COMPUTING PUBLIC CLOUD O F F E R I N G S APPLICATION INTEGRATION C L O U D Mac, ipad, PC, Smartphone CRM, Payroll MOBILE APPLICATIONS Enterprise AppStore vsphere, vcloud Director, vcenter, Vblock, VNX, VMAX, Data Domain, Avamar, envision, NetWitness AUTOMATION CATALOG SERVICE MANAGEMENT SECURITY TRANSPARENCY
EMC IT Transformation Results IT PRODUCTION Infrastructure Focus BUSINESS PRODUCTION Application Focus IT-AS-A-SERVICE Business Focus 90 Days 80 Days 60 Days 40 Days 30 Days 40% 42% Percentage of IT Spend On New Capabilities Vs. Lights-On 25% 7 Days 20% 20% 21% 23% ~1 Day Approximate Time-To-Provision App. Environments 2004-08 2009-10 2012+
Note: All Figures Are Approximations MISSION CRITICAL APPLICATIONS SINGLE GLOBAL INSTANCE CRM E-BUSINESS SUITE SCOPE 70+ 8.8Billion s APPLICATION TIERS R O W S O F D A T A 12TB s DATABASE 57M TRANSACTIONS PER DAY 10g R2 ORACLE DATABASE
APPLICATION INTEGRATION CLOUD Partners SaaS Platforms EMC PRIVATE CLOUD Common Data Model Monitoring & Management ERP Integration, Batch, Web Services APPLICATION INTEGRATION CLOUD App Server vfabric Data Fabric E N T E R P R I S E A P P L I C A T I O N S CRM Data Warehouse Legacy Apps New Apps Social Mobile
M O B I L E EXPERIENCE EMC PRIVATE CLOUD DEVICE SECURITY Enterprise App Store Authentication Access Control Encryption Anti-Malware Management Logging Monitoring CLOUD SECURITY Authentication Encryption Access Control Device Mgmt Posture Logging Data Leakage Monitoring Common Data Model Monitoring & Management E N T E R P R I S E A P P L I C A T I O N S Integration, Batch, Web Services APPLICATION INTEGRATION CLOUD App Server vfabric Data Fabric ERP CRM Data Warehouse Legacy Apps New Apps
ANALYTICS-AS-A-SERVICE TOOLS & CONSULTING ANALYTICS DATA SCIENTIST PREDICTIVE COLLABORATION SOLUTION TRAINING DESIGN/ DEVELOPMENT PLANNING / WHAT-IF VISUALIZATION REPORTING DASHBOARDS TEXT ANALYTICS GREENPLUM PLATFORM DATA GOVERNANCE DATA SOURCES STRUCTURED DATA QUALITY TRANSACTIONAL DATA M A C H I N E D ATA MASTER DATA MANAGEMENT S O C I AL U N S T R U C T U R E D EXTERNAL DATA INTEGRATION O T H E R S
Accelerating IT Transformation Technology Process -- People Technology End User Computing Layer Application Layer Infrastructure Layer Process Service Mgmt Framework Chargeback Models Automation, Self-Service People Cross-Domain Skills New Roles For IT Personnel
Transform Yourself New roles and skills are in demand Cloud Architects (EMCCA) IT-as-a-Service, Cloud Infrastructure Open, Any Vendor, Any Solution More than 5000 enrolled, Over 550 certified Data Center Architects (EMCDCA) Domain Experts Networking, Storage, Security, Availability Complimentary to Cisco Certifications Data Scientist (EMCDS) Big Data and Data Analytics Gain Insight into Business Challenges
OPPORTUNITY Y