EMC s IT Transformation - PDF Free Download

EMC s IT Transformation Ajaz Munsiff, Director, EMC IT Proven 1

Agenda EMC IT Overview Cloud Transformation IT-As-A-Service Durham Cloud Data Center Monitoring And Securing The Cloud Mission Critical lications Big Data Analytics Client Computing And Mobility Organization Evolution 2

Fundamental Challenges Increase Revenue Lower Operational Costs Reduce Risk 3

Disruptive / Opportunistic IT Trends Mobile Cloud Big Data Social T R U S T 4

Our Evolution 10 Year $33B Investment In Leading Technology 2003-2012 M&A $17.0B R&D $16.5B 2009 2011 2013 CLOUD, BIG DATA, & TRUST 2003 AND BEFORE ENTERPRISE STORAGE 2004 CLOUD & VIRTUAL INFRASTRUCTURE 2006 BIG DATA CONVERGED INFRASTRUCTURE TRUST 5

Changing Business Model EMC PAST Single-product Hardware Business Direct-sales Model For Enterprise Customers Small Manufacturing Supply Base Focused On Keeping Up With Growth Dramatic Business Model Change Continuous Acquisition Strategy Increased Need For Agility E M C T O D A Y DIVERSE BUSINESSES Hardware, Software, & Service Businesses Over 24 Product Families DIRECT & INDIRECT SALES CHANNELS ACROSS MARKET SEGMENTS Expanding Customer Segments SMB/Mid-Market Focus GLOBAL MANUFACTURING SUPPLY BASE Over 50 Suppliers Across The World Contract Manufacturing BUSINESS SIMPLIFICATION Improved M&A Integration Leaner Operating Structure COST- CONSCIOUS COMPANY STRATEGY Do More With Less Flexible & Common MOVING DOWN MARKET High Volume/ Low Touch Model Decreasing Order Size 6

A CFO s View Of IT Expense Line To Be Minimized Budgeting Based On Last Year s Run Rate Operated Like A Regulated Monopoly Leads To Rationing And A Focus On Maintenance 7

The Business View Of IT Too Slow Too Expensive Too Restrictive Too Prescriptive To Be Avoided 8

The CIO s View of IT Legacy Holding IT Back Space, Power, Cooling Constraints Massive Information Growth Unabated Growth In Consumption Security Challenges Get A Seat At The Table 9

EMC IT At A Glance INTERNAL USERS IT ENVIRONMENT BUSINESS APPLICATIONS VIRTUALIZATION 2004 24,000 5 DATA CENTERS, 960 TB STORAGE ~400 2,000 Physical Servers 2013 60,000 5 DATA CENTERS, ~13 PB STORAGE ~500 ~10,000 OS IMAGES 93% VIRTUALIZED Finalist 10

Transforming IT BEFORE Days/Months Helpdesk IT-Issued IT Flat Tax IT Silos AFTER Minutes/Seconds Self Service Choice Computing Metered Chargeback IT Services 11

Transforming IT Dedicated, Vertical Stacks Rigid, Reactive Operations 12

Stages Of IT Transformation Cloud Infrastructure Build A Virtualized Data Center 13

Stages Of IT Transformation Cloud Operating Model Run IT-As-A-Service Cloud Infrastructure Build A Virtualized Data Center Platinum Gold 14

Stages Of IT Transformation Cloud lications Build Mobile & Predictive Analytic s Cloud Operating Model Run IT-As-A-Service Platinum Gold Cloud Infrastructure Build A Virtualized Data Center 15

Stages Of IT Transformation 3 Cloud lications Cloud-Optimized, Mobile & Predictive 2 Cloud Operating Model IT-As-A-Service 1 Cloud Infrastructure Virtualized Data Centers 16

Our Hybrid Cloud Strategy Virtual Clients Traditional s Next-Gen Cloud s SaaS Integration & Federation Private Cloud Virtual Private Cloud Public Cloud 17

EMC IT s Cloud Portfolio View Traditional lications Next-Gen Cloud s Big Data vfabric vsphere vcenter Ops vshield vcloud Director vfabric vsphere vcenter Automation Vblock 300,700 VMAX VNX VPLEX Ionix Isilon Atmos Greenplum Data Domain, Avamar, NetWorker 18

Our Cloud Infrastructure Journey Infrastructure Focus lications Focus Business Focus % VIRTUALIZED 15% 35% 50% 75% 93% IT-Owned lications Virtualize Mission Critical lications IT-As-A-Service 2004-08 2009-11 2012-13 20

IT Spend & Agility Trends Infrastructure Focus lication Focus Operations Focus 90 Days 80 Days 60 Days 40 Days 30 Days 40% 42% Percentage of IT Spend On New Capabilities versus Keeping the Lights On 25% 7 Days 20% 20% 21% 23% ~1 Day roximate Time To Provision lication Environments 2004-08 2009-11 2012-13 21

EMC IT Transformation Results 92% OS IMAGES VIRTUALIZED 95% MISSION CRITICAL APPLICATIONS VIRTUALIZED $157M C A P E X SAV I N G S ( A V O I D A N C E ) $66M O P E X SAVINGS ~75% I NFRASTRUCTURE CAPACITY UTILIZATION Source: ESG IT Audit Report: EMC IT - Leading The Transformation, March 2013 22

Productivity Benefits Of Our Journey 12PB Storage Growth 8000 O/S Image Growth ~Flat Headcount Expense Infrastructure Labor Expense 2004-08 2009-10 2011-2012+ O/S Images TB Storage 23

Stages Of IT Transformation 3 Cloud lications Cloud-Optimized, Mobile & Predictive 2 Cloud Operating Model IT-As-A-Service 1 Cloud Infrastructure Virtualized Data Centers 24

IT-As-A-Service (ITaaS) O P T I M I Z I N G I T PRODUCTION AGILITY F O R I N F O R M E D B U S I N E S S CONSUMPTION 25

IT-As-A-Service Attributes SELF P R O V I S I O N E D A U T O M A T E D DEPLOYMENT BUILT-IN SECURITY AND GRC CONSUMPTION FUNDED T R A N S P A R E N T PRICING A N D S E R V I C E L E V E L S BROKERED AS WELL AS BUILT S T A N D A R D I Z E D SERVICES 26

Transforming Into A Service Provider A NEW IT BUSINESS MODEL Service Oriented Market Driven P & L Focused Broker & Builder ENABLING TECHNOLOGY Private, Hybrid, Public Cloud End-To-End Automation Financial Transparency Self-Service Capabilities DNA, SKILLS, ROLES & ORGANIZATION Front Office Capabilities Service Accountabilities Technology Breadth Industrialized Operations 27

IT Funding Moving From Flat Tax To Metered Chargeback OLD WAY All Units Charged Flat Tax, Little Transparency NEW WAY All Units Charged Pay-As-You-Go, Transparency PRIVATE CLOUD Separate IT Silos For Each Unit Inflexible, Inefficient IT Pooled IT Resources Dynamic, Agile, Efficient 28

IT-As-A-Service Framework Softwareas-a-Service Platformas-a-Service User Experienceas-a-Service Infrastructureas-a-Service VIRTUALIZED D E S K T O P S MISSION CRITICAL A P P L I C AT I O N S BIaaS/ BIG DATA P R I V A T E CLOUD Line of Business lications APPLICATION INTEGRATION C L O U D CHOICE COMPUTING Pervasive Mobility P U B L I C CLOUD O F F E R I N G S MOBILE APP PLATFORM Enterprise Store S c a l a b l e, E x t e n s i b l e, Tr u s t e d 29

Infrastructure-As-A-Service ENGINEERING LABS TRY & BUY BUSINESS & IT MANAGED HYBRID SOLUTIONS L A B -AS-A-SERVICE CLOUD SERVICES EMC IT cloud9 VIRTUAL SERVERS WEB SERVERS SERVICE PROVIDER HOSTING MANAGED HOSTING/ STORAGE SERVICE LEVELS Provision Time HA/DR RTO RPO Change Control Compliance Monitoring Management 30

Where Are We Today? 89% Consumption Funded Standardized, Self-service Semi- Automated As A Service Offerings: Infrastructure Database Analytics Platform Collaboration Converged Organization Virtual Desktop Matrix Aligned To Service Offerings And Technology Stacks 31

infinit Portal Enabling Informed Business Consumption Single entry point Rich user interface Mobile-enabled Self-service Visibility to order status Browse and Search Product Overview View Specs Compare Models How-To s, SLAs, FAQs, Policies Community Support 32

Ten Steps To IT-As-A-Service 1 Define Vision, Goals, Objectives 2 Win Hearts & Minds 3 Define Plan & Scope 4 Acquire Resources 5 Establish Go-To-Market Team 10 Design Change Management Plan 9 Define To-Be Org Structure 8 Determine Financial Model 7 Develop Service Framework 6 Define Service Lifecycle & Governance http://www.emc.com/collateral/software/white-papers/h10801-stepstoitaas-wp.pdf 33

Financial Transparency 8-Step Process For Simple, Fair, Accurate Charge/Showback SERVICE COSTING PRICING ANALYSIS METERING/INVOICING 1 2 3 4 5 6 7 8 Define Services Categories Allocate All Costs Determine Unit Drivers Derive Unit Costs Determine Unit Prices Measure Service Consumption Invoice Business Units Funds Transfer From BU To IT Choose Services That Align To Industry Offerings Both Fixed And Variable To Specific Services For Costs And Prices In Each Service Category By Dividing Service Costs By The Service Unit Driver Prices Should Reflect Corporate Goals For Each Service And Map To The ropriate Service Unit Drivers Create Monthly Invoices For Business Units For Each Service Set Up A Mechanism For Easy Fund Transfers http://www.emc.com/collateral/software/white-papers/h8961-itasaservice-financial-transparency-wsa-wp.pdf 34

EMC Global Data Centers Cork, Ireland Santa Clara, CA Westboro, MA Hopkinton, MA Durham, NC Franklin, MA RTP, NC Bangalore, India To Be Decommissioned Enterprise Data Center Regional Data Center Bunker 36

Durham Cloud Datacenter 100% Virtualized 20,000 Sq. Ft. (expandable to 30,000 Sq. Ft.) Durham And Hopkinton Primary Sites Single Datacenter Operating System VCE Vblock Reference Architecture Cloud-Scale Federation Data, lications Runs EMC s Mission Critical lications Zero Data Loss Business Continuity Data Deduplication At Source And Target 37

World Class EMC Technology Deployment VCE Vblock, VMAX, VNX, VPLEX, Greenplum 100% Virtualized with VMware vsphere Managed with EMC Ionix and VMware vcenter 100% Tapeless Avamar, DataDomain Secured with RSA Security Zero Data Loss over Distance SRDF/STAR Mission-Critical Production IT Environment Agile lication Migration from Westborough 38

Datacenter Migration From Westborough To Durham 350 lications Westborough, MA Durham, NC 2,000+ Virtual Machines 6+ Petabytes of Data SVM SRDF/A SVM Migrated over the network Enabled by EMC & VMware EMC SRDF, VPLEX VMware Site Recovery Manager, Storage vmotion (SVM) 39

Energy Efficiency Tier III Datacenter 1.3 PUE (Power Usage Efficiency) LEED Gold Certified Rain Water Harvesting (Roof) Use Outside Air To Cool For 57% Of The Year @ 72 F Flywheel UPS System Hot And Cold Plenums/Aisles Flexible Design Note: Durham Facility, Including Datacenter 40

Datacenter Network Architecture Data Center Westborough, MA Data Center Hopkinton, MA Bunker Site Franklin, MA DWDM Ring 10GE and FC EC, WC, EMEA & India MPLS US Field 10 GigE* Internet 10 GigE* EC, WC, EMEA & India MPLS Latin America & APAC Field DWDM Ring 10 GigE and FC Bunker Site Research Triangle Park, NC Data Center Durham, NC * 10 GigE Site To Site Links Service Labs, Replication, And End User Traffic Managed Via QoS 41

Enterprise DR Strategy Multi-Site Remote Replication Primary Hopkinton, MA Bunker Site Franklin, MA R22 R11 SRDF/S 10 Miles SRDF/A R21 SRDF/A 600 Miles SRDF/A 600 Miles WAN R21 SRDF/S 10 Miles R11 R22 Bunker Site Research Triangle Park, NC Primary Durham, NC Tier 1 Hopkinton Primary Tier 1 Durham Primary 42

Business Continuity / DR Integration ERP Integration ERP MS Oracle Hopkinton SRM For VMs VMware SRM And EMC SRDF For Disaster Recovery SRDF For Storage Oracle MS Durham 43

Monitoring & Securing The Cloud GLOBAL COMMAND CENTER State-Of-The-Art Infrastructure Management Tools Remotely Manage EMC s Highly Virtualized Global Data Centers Leverages EMC & VMware Tools Follow The Sun (24x7x365) Model CRITICAL INCIDENT RESPONSE CENTER Monitoring & Remediating Security Events Preemptive Cyber Threat Intelligence Advanced Tools, Tactics, & Analytics Highly Skilled Security Analysts Leverages RSA Security Technology 45

Oracle 11i E-Business Suite Re-platform SINGLE GLOBAL INSTANCE ORACLE 11i E-BUSINESS SUITE 70+ APPLICATION TIERS 8.8 BILLION R O W S O F D A T A 12TB DATABASE 80K I O P S 52M TRANSACTIONS PER DAY 10g R2 ORACLE DATABASE Note: Based on EMC IT internal estimates 47

Mission Critical lications On Vblock BEFORE Sun Fire E25K UltraSPARC IV 224 Cores 80% CPU Utilization Solaris 10 Symmetrix DMX-3 10X AFTER VCE Vblock PERFORMANCE Intel Nehalem $7 128 Cores MILLION 10% SAVED CPU Utilization 60% VMware Linux PRODUCTIVITY Symmetrix GAINS VMAX Note: Based on EMC IT internal estimates 48

MONITORING MANAGEMENT SOA GOVERNANCE PROPEL: Mission Critical LOB lication Fully Virtualized On Vblock Legacy lications 50+ LEGACY SYSTEMS TRANSFORMATION ADAPTERS lication Integration Cloud (AIC) RELIABLE MESSSAGING INTEGRATION WEB SERVICES BATCH DATA FABRIC SAP lications ERP CENTRAL COMPONENT SUPPLIER RELATIONSHIP MANAGEMENT BUSINESS PLANNING & CONSOLIDATION BUSINESS WAREHOUSE SUPPLY CHAIN MANAGEMENT FINANCIAL SUPPLY CHAIN MANAGEMENT Database ORACLE NON-RAC SQL SERVER 49

Agenda EMC IT Overview Cloud Transformation IT-As-A-Service Durham Cloud Data Center Monitoring And Securing The Cloud Mission Critical lications Big Data Analytics Choice Computing And Mobility Organization Evolution 50

Big Data Analytics Tools & Consulting DATA SCIENTIST COLLABORATION TRAINING SOLUTION DESIGN/ DEVELOPMENT VISUALIZATION REPORTING DASHBOARDS Analytics PREDICTIVE PLANNING / WHAT-IF T E X T ANALYTICS Big Data Platform STRUCTURED UNSTRUCTURED Data Governance Data Sources TRANSACTIONAL D A T A D A T A QUALITY MASTER DATA MANAGEMENT MACHINE D ATA SOCIAL EXTERNAL D A T A INTEGRATION O T H E R S 51

BAaaS Reference Architecture SAP CRM Master Data Machine Data HANA SQL Fire SAP BW Global DW GP DB/HD GP DB/HD Analytic Workspace GP Analytic DB/HD Workspace Solution Manager BOBJ OBIEE MSFT Reports Visual Explorer Tableau Reporting Tool SAS Visual Analytics Tool Self-Service Analytics on a Unified Analytical Platform Analytical Workspaces for Business Enablement Structured and Unstructured Data Scale-out platform with in-memory enablement Data integration and Data Quality Local Data Machine Data GP Analytic DB/HD Workspace BAaaS SAS Analytics R + Madlib Flexibility of Analytical Tools Advanced Data Scientist Services Data Sources Data Integration Data Warehouse BAaaS Analytics Tools 52

BA-As-A-Service Use Case Examples IT Global Command Center Incidents SECURITY Critical Incident Response Center Threats CORPORATE QUALITY Disk Reliability & Failure MARKETING & SALES Customer Profile & Campaigns 53

Stages Of IT Transformation 3 Cloud lications Cloud-Optimized, Mobile & Predictive 2 Cloud Operating Model IT-As-A-Service 1 Cloud Infrastructure Virtualized Data Centers 54

PROPEL Overview ALIGN Transform EMC s Core Business Functions 125 Business Processes Redesigned PREPARE 103 TRAINING CLASSES 1,200 BUSINESS SUPER USERS BUSINESS SIMULATION AT 18 GLOBAL SITES EXECUTE 470 VIRTUAL HOSTS DELIVER 40,000+ END USERS 65 INTEGRATED APPLICATIONS 20 MODULES 316 GLOBAL SITES 4 DAY FLASH CUTOVER 55

lication Integration Cloud Integrate Across All EMC lications Partners SaaS Platforms EMC PRIVATE CLOUD Common Data Model Monitoring & Management ERP Integration, Batch, Web Services APPLICATION INTEGRATION CLOUD Enterprise lications CRM Data Warehouse Legacy s Server vfabric Data Fabric New s Social Mobile 57

PROPEL Technology: Driving Value PLATFORM OS INTEGRATION ERP 5X 4X FASTER DEPLOYMENT LESS STAFF RESOURCE TIME BETTER SCALABILITY LOWER COST 5X 3X DELIVERED AT $11M SAVINGS 58

PROPEL Results PERFORM Q3 12 RECORD VOLUMES >150% PERFORMANCE INCREASE 5X SCALABILITY 20X INTEGRATION THROUGHPUT STANDARDIZE SINGLE GLOBAL I N S T A N C E CROSS DIVISONAL PLATFORM SIMPLIFY 65 LEGACY APPS RETIRED 450 POINT-TO-POINT INTERFACES R E D U C E D T O 125 AIC INTERFACES BUSINESS DATA INSIGHT QUALITY 59

Preparing Our People AGENTS OF CHANGE BRIDGE THE SILOS IT AS-A BROKER NEW JOB FAMILIES MULTI- FACETED & AGILE NEW SKILLS & ROLES 60

EMC IT Proven www.emc.com/emcitproven 61