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1

TRANSFORMING MISSION CRITICAL APPLICATIONS 2

Application Environments Historically Physical Infrastructure Limits Application Value Challenges Different Environments Limits On Performance Underutilized Hardware Multiple Software Versions Physical Silos Of Servers & Storage Inefficient Recovery Management Complexity 3

CLOUD COMPUTING IS THE ANSWER

Private Cloud Is The First Step Enterprise IT Private Cloud 1 2 3 Infrastructure Transformation 5

Virtualizing Business Critical Applications Strong Momentum % Of Workload Instances Running On VMware 80% 70% 60% 50% 40% 30% 20% 10% 0% 42% 38% Microsoft Exchange 53% 67% Microsoft SharePoint 47% 43% Microsoft SQL 34% 28% 28% 25% 25% 18% Oracle Middleware Oracle DB SAP 2010 2011 6

Why Virtualize Applications? Primary Driver For Virtualizing Applications All Respondents Cost Savings Service Improvement Both Neither Oracle Database 24% 11% 57% 8% MS Exchange 20% 17% 60% 4% SAP 20% 20% 56% 4% SQL Database 19% 14% 64% 3% Custom Enterprise Apps 14% 14% 65% 7% Oracle Enterprise Apps 14% 14% 65% 7% 7

EMC: #1 In Storage For Applications Oracle SAP Exchange #1 #1 #1 15 Year Partnerships Over 100,000 Customers 20 Joint Global Solution And Support Centers More EMC Storage Deployed Than Any Vendor - IDC Source : IDC, June 2012: http://www.emc.com/collateral/analyst-reports/suds-fall-edition-june-2012.pdf. 8

EMC Virtual Infrastructure For Apps Faster, More Efficient, Easier To Manage 3X MORE PERFORMANCE WITH LOWER TCO 9X MORE EFFICIENCY ACCELERATED TIME TO VALUE 9

The Journey To The Private Cloud Low Governance High Governance % Virtualized Platinum Gold IT Production Infrastructure Focus Business Production Applications Focus IT-As-A-Service Business Focus 10

Journey To The Private Cloud: Phase 1 % Virtualized Simplicity Efficiency Protection Platinum Gold IT Production Infrastructure Focus Business Production Applications Focus IT-As-A-Service Business Focus 11

NFS / ISCSI FC SAN NFS / ISCSI FC SAN Physical-To-Virtual Infrastructure Effects Consolidate With Up To 80% Standalone Consolidation More Server Utilization Improve Application ROI Deploy More Software/ CPU Core DB DB App App Increase Application Mobility Without Downtime Test Dev Test Dev How Does This Impact Storage??? Virtual Server Virtual Server Virtual Server Database Applications Test/Dev Online Backup Virtual Infrastructure 12

The Performance Gap Challenge CPU Improves 100 Times Every Decade; HDD Remains Flat MOORE S LAW: 100x PER DECADE CPU Continues To Improve While Disk Drive Performance Remains Flat As A Result, Applications Will Increasingly Suffer Unless We Rapidly Move To Flash 100X Improved FLASH 10,000X Improved 2000 2010 2020 13

Flash And EMC FAST Automation FAST Cache Continuously Ensures That The MANUAL Hottest Data PROCESS Is Served From High Performance Flash SSDs Oracle server Exchange server SQL server FAST VP (Virtual Pools)* Optimizes Storage Pools Automatically, Ensuring That Active Data Is Being Served From SSDs, While Cold Data Is Moved To Lower Cost Disk EMC Proven Solution Results: 80% Faster Static Tuning Association Of 150% Disk More Groups OLTP To TPM Applications Based On Best Guess Scale 3X More Users 100% AUTOMATED Oracle Microsoft SAP SSD FAST Cache & FAST VP SAS NL- SAS Dynamic, Self-Optimizing Storage Pools Based On Actual Data Activity 14

FAST VP Increase Virtual Server Performance EMC VFCache Server Flash Caching Solution That Uses Intelligent Caching Software And PCIe Flash Technology To Reduce Latency And Increase Throughput Hottest Data Accessed On The PCIe Card In The Server Increasing Performance EMC Proven Solution Results: Virtual Server Virtual Server Virtual Server VFCache VFCache VFCache FAST Cache Flash 200% More TPM 60% Decrease In Latency 50% More IO Serviced Within 1 ms FC SATA 15

Increase Application Performance EMC PowerPath 2x-3x Performance Boost Over Native Multipathing PowerPath/VE over VMware NMP Exchange Log Video-on-Demand 8K OLTP Decision-Support Exchange 2007 File Server 25% 24% 22% 17% 143% 138% 0% 100% 200% Percentage (%) Better Throughput Adjust I/O path usage and loads automatically Simplify provisioning Leverage defined policies for optimized load balancing 16

Virtualized Production Applications Synopsis SAP Production Runtime Increased By 9x Through FAST Database Response Times Increased 470% CLAL Insurance Doubled Oracle Server Utilization From 15-20% To Nearly 50% Increased Database Performance And Mobility With VMware Vanderbilt Virtualized SQL Server FAST Cache Deployed 78% Of All I/O Serviced By Just 1.6% EFD 17

Exabytes The Backup & Recovery Challenge Virtualized Applications Growth Increases Stress 2,500 2,000 1,500 1,000 500 Five-Fold Growth In Four Years 486 Exabytes 0 2008 2009 2010 2011 2,502 Exabytes 2012 How Can You: Ensure All Data Is Backed Up And Recoverable Effectively Support Virtual And Physical Infrastructures Reduce Management And Infrastructure Costs Quoted from As the Economy Contracts, the Digital Universe Expands, EMC-sponsored IDC white paper, May 2009 Increase Efficiencies Across The Infrastructure 18

More Efficient Backup, Recovery Backup Terabytes In Minutes Without Downtime Production EMC Networker Centrally Manage All Backups EMC Networker Modules For Oracle, Microsoft, SAP = One Interface Deploy Automated Backup, Recovery Schedules And Policies Tape or VTL Copy Online Disk Minimize Application Impact Online Backup To Tape Or Disk From EMC Or Third-Party Snaps And Clones Leverage New Storage-Based Consistency To Ensure Write-Integrity 19

Deduplication Improves Efficiency Perform More Full And Incremental Backups With Less Disk Production Dedupe & Compress DD Boost EMC Data Domain DD800 Appliance EMC Networker Remote Site Up To 50% Faster Backup Throughput Of Up To 26.3 TB/Hour Send Only De-Duped And Compressed Data Over Network Ex: 40:1 De-Dupe Ratio Reduces Cost Improved Recoverability Instant Restore And Rollback Extended Online Backup Retention No Changes To Backup Scripts, Processes Or System Architecture 20

Virtualized Application Backup, Recovery Washington Trust 95% Deduplication Of Backup 10:1 Server Consolidation New Database Deployment In <1 Hour Callaway Golf 9X More Efficient Backups Provision New Servers In <30 Minutes ROI Of 289% Over 3 Years 21

Journey To The Private Cloud: Phase 2 % Virtualized Platinum Gold Simplicity Efficiency Protection IT Production Infrastructure Focus Scalability Continuity Security Business Production Applications Focus IT-As-A-Service Business Focus 22

Capability Maximize Application Quality Of Service CONTINUOUS AVAILABILITY ACCELERATED RECOVERY Active-Active Availability And Mobility REPLICATION Snaps And Clones For Recovery And Multi-Tasks Server Failover/Maintenance Protect All Application Data Tiers With One Solution Recover Applications To Any Point-In-Time Locally Or Remotely Scale And Migrate Applications Within Or Across Data Centers Without Disruption To Business Self-Service For DBAs Quality of Service 23

Improve Replication Efficiency Replicate Data In Minutes vs. Hours Virtual Server Virtual Server Clones For Full, Consistent Recovery Server A vmotion Server B Snaps For Space Efficiency GUI Interface Enables DBA Control Combined With VMware: Production Move Workload Within Or Across Virtual Servers Transparently Snap or Clone Provision Production Or Test/Dev Servers In Minutes vs. Hours Perform Maintenance On Servers Without Application Downtime 24

Complete Application Recovery Virtual Server Production Server / OS Virtual Server Test/Failover Concurrent Local And Remote Replication For All Applications And Databases DVR-like Recovery To Any Point-In-Time Compress And De-Dupe For 9x Savings Supports Third-Party Replication From Oracle, SAP, Microsoft Applications Middleware Databases Combined With VMware: Failover Virtual Machines In Minutes Non-Disruptively Local Remote Non-Disruptive Testing Of Recovery Plans With Less Infrastructure 25

Continuous Application Availability Cluster A MOBILITY Cluster B AVAILABILITY Cluster A Cluster B COLLABORATION Cluster A Cluster B Federated AccessAnywhere Move And Relocate VMs, Applications, And Data Over Distance Disaster Avoidance Data Center Migration Workload Rebalancing Federated AccessAnywhere Maintain Availability And Non-Stop Access By Mirroring Across Locations High Availability Eliminate Storage Operations From Failover Federated AccessAnywhere Enable Concurrent Read/Write Access To Data Across Locations Instant And Simultaneous Data Access Over Distance 26

Virtualized Replication And Recovery Swedbank 95% Faster Deployment Of Test And Development Deployed More Oracle Software On The Same Host Increases ROI Isle Of Mann Government Complete Recovery In Under 60 Seconds With EMC VPLEX 8x More Performance And 70% Higher Utilization 27

DEMO: VFabric Data Director Database-As-A-Service 28

Journey To The Private Cloud: Phase 3 Low Governance High Governance % Virtualized Simplicity Efficiency Protection IT Production Infrastructure Focus Scalability Continuity Security Business Production Applications Focus Platinum Gold Standardization Automation IT-As-A-Service Business Focus 29

Moving Towards IT Standardization Accelerating Time To Value Of Applications Standardize Per Application Or Across Applications? Weighing Benefits Of Single Platform vs. Vendor Lock-In? Does Standardization Impede Virtualization? Does One Platform Actually Help Me Get To Fewer/One Way To Manage? 30

END-TO-END VISIBILITY AND CONTROL Standardize Visibility And Control EMC ProSphere End-To-End Visibility And Control VMware VMware VMware SAN Physical or Virtual Storage Symmetrix VNX Third party Across Physical And Virtual Environments Analyze SAN Topologies And Relationships Across Your Virtual And Physical Environment Monitor Impact Of FAST Policies Across All Virtualized Application Environments At The Host-Level Monitor Alerts And View Properties For Both Physical And Virtual Objects Track Capacity Consumption And Perform Chargeback Reporting 31

Standardize Applications Infrastructure Vblock Infrastructure Platforms Complete Virtual Infrastructure Unified Infrastructure Manager VMware Cisco UCS Cisco Nexus And MDS Switching EMC Symmetrix VMAX Or VNX Faster Deployment, Less Cost 80% Faster Deployment Of Applications 85-90% Fewer Servers And Switches For The Data Center 32

Unified Infrastructure Management Applications Storage Network Compute Speed To Service Complete Compliance Service Assurance DELIVER NEW SERVICES Five-Times Faster 80% More Efficiently With Complete Compliance ENSURE SERVICE UPTIME 80% Faster Problem Identification 60% Faster Resolution Two-Times More Efficient IT Operations DELIVER COMPETITIVE ADVANTAGE 33

Automation Speeds Time To Service Provision Compute Hand-off validation Provision Storage Hand-off validation Provision Network Hand-off validation Connect to VMware TRADITIONAL PROCESS DEPLOYED Server Admin Allocate Cisco UCS Blades UNIFIED Create PROVISIONING Logical Service Profiles Compute, Storage, Network, Virtualization Allocate Logical Identifiers EMC PROCESS MAC Addresses, UUIDs (Compute) WWNN, WWPN (Storage) Storage Admin Configure The Zones On The SAN DEPLOYED Provision Block Storage, Masking Resources Network Admin Connect Resources To Networks (Inside Of The Vblock Platform, Not Connecting Vblock Platforms To External) Use Level 1 IT Staff VMware Admin Install VMware Automated ESX Hand-Offs Format Data Stores Create VMware Reduce ESX Cluster Time In A Particular To Service VMware vcenter Server Configure DRS HA Clusters Reduce Effort To Deliver Register VMware ESX Host And Data Stores With The VMware vcenter Server Cluster 34

Trusted Partners With Deep Investment Undisputed Leader In Networking Leading Innovator In Blade Technology Undisputed Leader In Storage Leading Innovator In Information Management & Security Converged Infrastructure Undisputed Leader In Platforms Leading Innovator In Core Architecture Undisputed Leader In Virtualization Leading Innovator In Cloud Application Enablement 35

Application Virtualization Services Virtualizing Mission-Critical Applications Strategy Assessment Architect Deployment Define Business Requirements, Develop Roadmap Identify Candidates (Economics, Security, & Functional Fit) Design Virtualized Infrastructure & Application Architectures Deliver Application Services 36

Resources For Your IT Staff EMC Proven Solutions Optimize Your Existing Oracle Software, People And Process With EMC Proven Solutions Www.Emc.Com/Virtualization EMC Global IT Lessons Learned Learn From EMC s Own Journey To The Cloud Www.Emc.Com/Microsites/Emc-it-proven/Index.Htm Strategize With The EMC Solutions Practices 1 2 3 Customized Workshops And Design Recommendations Technology Centers And Live Demos EMC And Partner Global Technology Centers ( U.S., Emea, Apj) 37