Tech Data Open Innovator May 2018 Stefania Mungai HPE Senior Enablement Executives
AGENDA Evolving With Technology Tech Data HPE Strategic Focus Tech Data HPE Partner Support Local Expertise
Tech Data: Evolving With Technology A HISTORICAL PERSPECTIVE 1974 2006 2007 2017 2018 and Beyond Built to Serve the PC Ecosystem IPO in 1986 Hyper-growth: 44% sales CAGR from 1986 2006 Expansion into Europe A Decade of Execution, Diversification & Innovation 19 acquisitions Expansion into data center, mobility, consumer, cloud SAP established as a worldwide platform Acquisition of Technology Solutions The IT Distributor of the Future 3
4 Tech Data s Vision To be the vital link in the IT ecosystem that enables channel partners to bring to market the technology solutions the world needs to connect, learn and advance
Technology Is Evolving Faster Than Ever COMPLEXITY = OPPORTUNITY Connected Devices Edge Computing Technology as-a-service Software Convergence DC/Hybrid Cloud By 2020, there will be 20.4B connected devices; IoT hardware spending will reach almost $3 trillion By 2019, 40% of all data stored, processed and analyzed at the edge By the end of 2018, spending on IT as-a-service will be $547B worldwide By 2020, worldwide software market will exceed $500B with a CAGR of 7%, growing 2x faster than hardware By 2019, 3rd Platform technologies and services will drive ~75% of IT spending, growing 2x the rate of the total IT market By 2020, 90% of organizations will adopt hybrid infrastructure management capabilities Multi Cloud is the new normal. Security Analytics / IoT Cloud Services 5
2018 and Beyond: The Industry in Transition TRANSFORMATION IS RESHAPING DISTRIBUTION Disruptive forces are driving change: Industry standardization Consumerization of IT Always on, always connected Software-defined everything Cloud computing Big data XaaS Hyper-convergence The result: Traditional product lines are blurring Workloads are migrating across technology platforms Customers want solutions, not just products Solutions are multi-vendor, combining products and services that span the technology continuum 6
Our Strategic Focus Invest in next-generation technologies and delivery models Strengthen our portfolio of products, solutions and services Transform Tech Data digitally Optimize our global footprint 7
Tech Data HPE Partner Support Financial Solutions Architects Technical Support pre-sales Sales and commercial support Marketing Marketing Support DIGITAL SOCIAL CONTENT LEARNING PERSONALIZED STRATEGY INNOLAB EVENT 11
TD HPE - Website Fully updated HPE portal providing a focal point for all other marketing activity 15 country variants, fully translated into 10 languages Mobile optimised Simple enterprise content management for local updating 12
TD HPE - Social We want to be the preferred partner in social, because we would help partners do business better. Where we are We do this by: Delivering the latest news and content around HPE Sharing useful and timely technical news and content Tech Data HPE Italia Tech Data HPE Italy @TechDataHPE_IT Tech Data Italia HPE Sharing both worldwide and local content 13
TD HPE - Social 14
TD HPE - Blog We re working across all European territories to deliver local blog content Local teams can re-edit and post this text, or create their own blogs from scratch Delve into our ever-changing world and get access to detailed technological insights. Thanks to our relationship with HPE and our community of vendors, partners and analysts, we can bring you up to date information on all things IT. From the technology we re selling, the factors shaping future IT delivery, the issues driving spending, to our sales support. So stay tuned to our blog and see how we can keep you up to speed. 15
TD HPE - Hub Content Elements Content Hub offers multiple formats including: Online content Live/animated video Thought leadership blogs, business white papers, sales support tools Presentations Infographics Timeline graphics Surveys FY17 Topics Delivered HPEQ2 Synergy HPEQ3 Aruba HPEQ4 SimpliVity FY18 Topics to come HPEQ1 Pointnext & Arista HPEQ2 Nimble Storage HPEQ3 Software Defined HPEQ4 - Niara 16
TD HPE Aruba asset Single purpose website makes it simple for partners to align the business issues customers are talking about with the right solution from HPE Aruba. 17
TD HPE Simplivity Q4 primary asset is an animated presentation that brings the benefits of HPE SimpliVity to life. The video uses a humorous approach to gain social media traction. This connects to supporting assets that make it easy for channel partners to ask questions about this HPE solution. 18
TE HPE - Whiteboard video Italy 19
TD HPE - Podcast & Portal Background TD AS Sweden new Techradar Podcast 2.0 Engaging partners and End-Users Differentiated as provides reading and listening experience Content locks audience into portal, remaining HPE and Aruba focused, excludes other vendors Live since August 28, 2017, four podcasts released & uploaded on the portal: Storage & Backup with Tape & StoreEver (Security) Hybrid IT to Intelligent Edge => The Future with HPE Protect your business Transform with Hybrid Infrastructure Recorded to be released: Wireless with Aruba Gen10 Office Connect 20 HyperConverged with SimpliVity Aruba Mobile First OneView 20
TD HPE - LEARNING _ TDCA 21
TD HPE - PERSONALIZED STRATEGY https://mentori.digitalgo.io 22
TD HPE - INNOVATION LAB TDInnovationLab@TechData.com Demo One-to-One = 1 reseller & End User Visits to End Users together with TD team Configurations, prices, competition and positioning information Seminar-in-a-box: Event for reseller sales force Event with a 1 reseller and its End Users (at the TD HPEINNOLAB or other location) reseller sent its Final Users Public recommended 10 people maximum - content defined and provided by TD & HPE 23
TD HPE DIVISION A GLOBAL PARTNER WITH LOCAL EXPERTISE On the horizon: Deploying next-generation technologies Leveraging our scope to operate more efficiently Drive continuous operational excellence in all countries in which we do business Expanding into new markets where it makes sense to do so THE POWER OF PEAPLE: WE ARE VALUE FOR YOU 24
Connecting the World with the Power of Technology TM 25
26 THANKS!
Gentili ospiti, al termine della presentazione vi preghiamo di lasciare i ricevitori sopra le sedie e di tenere invece le cuffie per le prossime sessioni a cui parteciperete. Grazie per la collaborazione. 27