Fixed Mobile Convergence s Role in In-building Coverage Charles Bradshaw Leader, Wireless Core Marketing May 2, 2007 2
Technology and Markets Have Changed Wireline substitution gaining momentum Wireless data is a viable option Video content moving to Wireless and high-speed data networks Wireless coverage and performance has improved substantially EV-DO Rev A, HSDPA, WiMAX, Wi-Fi Enterprise voice networks upgrades: Wireless, IP More and more enterprise data is going wireless 3 Wireless is a critical part of the solution
GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS R Changing Landscape Wireless Competitive market drivers Fixed substitution by mobile operators Alternate VoIP providers attracting subscribers Fixed/ Cable Wireline MVNOs offering lower cost service Triple play bundling Number portability allows users to change providers By 2009, 90% of fixed-line carriers with mobile networks will have launched FMC services (source Gartner Dataquest Jan 2007 Multimedia End user habits are changing CDMA Use of PCs for voice calls Advanced handsets Voice End users willing to change provider Voice Data Technology Increasing availability of WLAN offers alternate in-building coverage Dual mode WLAN/cellular handsets Worldwide shipments to top 300 million units by 2011 (ABI research Sept 06) Increasing penetration of VoIP 4 Convergence of market, end user and technology drivers
FMC Deployments Gathering Momentum Solutions Needed Today! 33% of firms say that a combined service for mobile and WLAN is a priority for 2006. Integrated telecom providers respond [ ] with fixed-mobile convergence [ ], which gives consumers and SMEs fully integrated fixed and mobile services on a single phone. Source: Forrester October 2006 The State Of European Enterprise Mobility In 2006 Forrester October 2006 Consumer Telecoms In Europe Hotspot@Home Escritorio Multimedia TWIN Unico Home Free Unik & Business Together Fusion = Nortel solutions 5 The shift is happening now on today s networks.
Managed Mobility Support Priorities April 2006, Trends Managed Mobility Support Is Getting Attention 6 Enterprises require solutions from a provider of Managed Mobile Services
Solution Alternatives VoIP Extension Broadband IP Cellular WLAN Multimedia Services Overlay Solution Downloaded VoIP client on WLAN device (e.g. Skype Zones) Pros Very low cost to end user Easy to install Multimedia services Cons No roaming to cellular 7
Solution Alternatives SIP-Based Broadband IP Cellular WLAN Multimedia Services Overlay Solution Standalone SIP multimedia server with redirection and handover functionality. Pros Multimedia services to end user Multi-access, multi-device Handover can be supported Works with any cellular network (no SS7 linkage) 8 Cons Different calling line IDs for outgoing calls (can be addressed with cellular network configuration) Difference in services depending on domain No handover on CS outgoing calls
Solution Alternatives 3GPP Broadband IP Integrated Solution Extends cellular circuit call control into WLAN access. Cellular WLAN Cellular Services Pros GSM service transparency Few(er) back office changes Cons Locked into legacy services No support for fixed devices Requires cellular network integration 9
Solution Alternatives IMS-Based Integrated Solution Extends IMS services into cellular circuit access. Broadband IP Cellular WLAN Single number Multimedia Services Pros IMS multimedia services to end user Service transparency across access/device Single number everywhere Multi-access, multi-device Cons Services are redeveloped in IMS Requires cellular SS7 network integration 10
/ Comparison Seamless Seamless integration integration with with other other VoIP VoIP domains domains no no Cheaper Cheaper delivery delivery of of voice voice (savings (savings passed passed onto onto end end user) user) VoIP Domain IMS Services PSTN Domain Broadband IP Multimedia Multimedia telephony telephony services services via via IMS IMS no no Access Access to to service service from from any any IP IP device device WLAN Cellular CS no no - - Improved Improved availability availability in in WLAN WLAN zones. zones. - - SIP Client Standards Standards based based (3GPP (3GPP R6) R6) (3GPP2/ (3GPP2/ 3GPP 3GPP R7) R7) 11 = GSM Voice services over WLAN = Multimedia services over cellular
Delivers Converged Mobility Voice plus advanced multimedia features Service Transparency SMS/IM Inter-working Star Code services Message Waiting Ind. Conferencing Unified Messaging Dynamic Presence Group Lists Internet Personalization Instant Messaging Collaboration Corporate Directory Call Logs SMS PoC Video/Voice InfoPush Caller ID/Presentation Call waiting / hold Call transfer Click to call IMS Services in Cellular Call Screening & Routing Meet me conferencing Network call logs 12 Single Mode HS Dual Mode HS Call Grabber Personal Agent PC client One Number One Voicemail One Phonebook One Bill
Converged Mobility Value Proposition For Operators New revenue streams New feature set / multimedia Increase/protect market share One soln for multiple markets Increase loyalty / reduce churn Improved in-building availability For End User One device / one number Convenience, single bill Improved in-building availability Cost savings potential Rich feature set New features built on IMS and multimedia capabilities Services voice and data 13
Open Market Dual Mode Devices and Clients Voice Centric Data Centric Nokia N80 i-mate SP5 Nokia E60 Samsung i730 AV 6700 i-mate PDA2K i-mate K-JAM i-mate JASJAR Kyocera KX5 Wistron TWIN E28 Linux Smart HP ipaq 69xx 14
The Nortel Difference... Wireline Leadership #1 Worldwide in Carrier VoIP 6 years SIP R&D experience Over 50 SIP-based Carrier networks, 1000 SIP enabled systems deployed commercially ATCA 2 nd Gen higher density than competition Deployment Leadership Delivering real carrier-grade solutions Reducing time-to-revenue with professional services Over 220K BTS deployed Established partnership program with over 100 active members Wireless Leadership Over 350 Wireless network deployments 2G to 4G presence and innovation leadership Significant IPR in OFDM / MIMO Nortel s MIMO delivers 3x bandwidth at one-third the cost Comprehensive 4G ecosystem IMS Leadership 20 IMS Deployments and pilots in all key domains (Wireline, Cable, UMTS, CDMA) 100 IMS ready commercial customers World-class purpose built IMS portfolio, comprehensive ecosystem *: Source, Synergy Open and Standards Complaint 15 Best equipped to help service providers realize FMC benefits