Broadband Strategies: Linking Wisconsin to the Global Marketplace 2-7-13 Andy Lewis, Center for Community Technology Solutions Sam Perlman, Door County Economic Development Corporation Jo Ann Giese Kent, Fond du Lac County Economic Development Corporation
Center for Community Technology Solutions PROFESSOR ANDY LEWIS BROADBAND & ECONOMIC DEVELOPMENT SPECIALIST CENTER FOR COMMUNITY TECHNOLOGY SOLUTIONS U.W. EXTENSION
Quote of the Day Broadband should be viewed as nothing less than essential infrastructure it is just as important to business as electricity, gas, sewer/water, and the plain old telephone were 70-80 years ago. Dr. Andrew Cohill Virginia Tech Blacksburg Electronic Village Project
Speed Matters Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min T1/DSL (1.54 Mbps): 1 Hour, 15 min Cable (10 Mbps ): 11 min, 44 sec Fiber (1 Gbps): 7 sec
Estimated Annual Cost of Digital Exclusion (-) $55 Billion U.S. (-) $1 Billion Wisconsin www.econsult.com/articles/030810_costofexclusion.pdf
Retail sales increased at an average annual growth rate of 2.6% from 2002-2010 What was the annual average growth rate for retail e-sales? a) 2.6% b) 5.2% c) 17.9% d) 35.2% Sources: U.S. Census E-stats, May 10,2012: http://www.census.gov/econ/estats/2010/2010reportfinal.pdf Quarterly Retail E-Commerce Sales, Q3, 2012: http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
Retail E-commerce Sales 4.4% of Total Retail Sales??
Businesses that get it: B2C
In 2010, U.S. manufacturing shipments totaled $4.9 trillion. What percentage of the $4.9 trillion in manufacturing shipments was attributable to e-commerce in 2010? a) 13% b) 25% c) 46% d) 88% Source: U.S. Census E-stats, May 10, 2012: http://www.census.gov/econ/estats/2010/2010reportfinal.pdf
E-commerce generated $4.1 trillion in sales in 2010 What percentage of total internet sales was between businesses (B2B)? a) 27 percent b) 38 percent c) 62 percent d) 89 percent
Businesses that get it: B2B
IEDC Survey 2012 76% of economic development professionals thought a minimum of 100 Mbps or greater was needed to effectively attract new businesses. Source: http://www.cjspeaks.com/msp/iedc2012.pdf
Impact On Business Minnesota business establishments that use broadband report median annual revenues that are approximately $200,000 higher than businesses that do not use broadband. Nearly 60% of small businesses report that broadband availability is an essential factor in making a decision on their location. Sources: www.sngroup.com www.connectmn.org/sites/default/files/learn-sidebar-docs/mn_biz_2012.pdf
The State of the Internet, Q2, 2012 http://www.akamai.com/stateoftheinternet/
High Broadband Connectivity
True Broadband (Residential) Connectivity (>4 Mbps)
Broadband Connectivity in U.S.
Center for Community Technology Solutions: SBA IMPACT Total participants: 3,803,686 Total activities: 796 Total training hours: 22,708
Town of Three Lakes, WI
Economic Development Impact
You know the war story would be we had a company in the Lac du Flambeau area that bought a building, was bringing 30 jobs, that were good jobs, and realized after the fact that the internet service to their building was not good enough to have their business there. They ended up selling and relocating not in our area, which was disappointing to them, and disappointing to us also. --Joe Hegge, Executive Director, Grow North
Door County SAM PERLMAN ECONOMIC DEVELOPMENT MANAGER DOOR COUNTY ECONOMIC DEVELOPMENT CORPORATION
What have we done about it? July 2001, Door County Technology Council forms and develops mission: The Door County Technology Council is made up of private and public sector organizations working to provide for the telecommunications infrastructure needs of Door County to improve the competitiveness of its businesses and the quality of life of its residents. http://www.doorcountybusiness.com/communitydevelopment/technology-council/
Continued An informal analysis of Tech Council members identified two main issues: Lack of redundancy High cost for limited broadband services In May 2002, the Tech Council and DCEDC commissioned an Infrastructure Assessment and reported the results at DCEDC s Annual Meeting. The following year, a Technology Needs & Market Study was prepared by Abacus Technologies.
What s the issue? Sadly, broadband is expensive, scarce or nonexistent depending on where in Door County one is located. Abacus Technologies, Consultant to DCEDC May 2003
Lobbying for advances SBC/Yahoo/AT&T DSL service in Sturgeon Bay Continued extension of Charter cable services Extended coverage in Sturgeon Bay Industrial Park and Northern Door Redundant fiber optic lines to Green Bay Improved backhaul to the web Discussions with several potential new service providers
Door County Economic Development Adjustment Plan, 2008 Strategy 6: Address common economic development base needs that support the the general Door County business community. Move to a New Economy model that includes and supports technology infrastructure. Tactic 6A: Support, develop and implement communication technology infrastructure that delivers reliable digital broadband access to the internet and other communication services. Leverage improvements in telecommunication infrastructure by marketing this technology to existing and new businesses.
Door County EDAP, 2008 Action Steps 1. Continue to educate citizens and business owners in the work and findings of the Door County Telecommunications Task Force. 2. Seek local, state and federal support for building telecommunications infrastructure in a rural county. 3. Develop promising and feasible approaches to providing broadband service to Door County. Use opportunities to further public debate and support for telecommunication infrastructure improvements. Develop a marketing plan that leverages the improvement in telecommunications to retain and attract businesses.
Improving telecommunications infrastructure Fiber Optic Backbone Installation Began with ARRA (Federal Stimulus) application 2011 Green Bay To Sturgeon Bay 2012-13 Sturgeon Bay to Gills Rock 4G service to all of Door County
Improving telecommunications infrastructure DSL for Northern Door and Washington Island 2010 - Frontier purchases Northern Door territory from Verizon 2011 - Improvements to prepare for DSL deployment in November 2012 Significant investments on Washington Island
Other Advances NEWWIS improvements Supporting infrastructure upgrades by local ISP Advocating for wireless tower ordinance height change Broadband GIS Coverage Map Creating map that can show what service coverage options are available at a specific site or property within the county Data provided by Wisconsin PSC Updated list of area service providers Let potential new businesses know their options http://www.doorcountybusiness.com/why-doorcounty/community-profile/telecommunications/
Fond du Lac County JO ANN GIESE-KENT DIRECTOR OF ENTREPRENEURSHIP AND BUSINESS INTELLIGENCE FOND DU LAC COUNTY ECONOMIC DEVELOPMENT CORPORATION
Are People Getting What They Need? http://www.wisconsindashboard.org/node/405
Start With The Providers Who Report Serving the Area http://wi.linkamericadata.org/
1. Residence survey Broadband Demand Survey Fond du Lac County Pilot Deployed: July Sept 15, 2012 Promoted through: press releases; school districts; EDO & County websites/newsletters/blogs; town & village clerks & Aug 14 th election; local libraries 2. Business survey Deployed: Sept Nov 15, 2012 Promoted through: press releases; local chambers, UW-Extension; EDO & County websites/newsletters/ blogs/radio shows Fond du Lac County
Are People Getting What They Need? FDL County Results Residential - 931 completed surveys Business - Only 49 responses need broader, more targeted outreach! Source: LinkWISCONSIN, WI PSC, http://www.wisconsindas hboard.org/node/460
Hilbert Communications Partnership Example of public/private partnership November 2012, FDL County Board approved final resolution to work with Hilbert Communications/Bug Tussel Wireless & Adams County to leverage Midwest Disaster Area Recovery Bonds for broadband tower infrastructure build out FDL County: 12 towers in rural areas with need Other providers can rent space on towers to provide last mile service to residents/businesses Fond du Lac County
Strategies Know your providers Dig Once Policies Inform your decision makers about the influence of broadband CAN s Outreach to increase broadband subscribership Technology Fairs Demand Surveys Public/Private Partnerships Technology Advisory Committees
Dig Once Policies Work with local providers Coordinate public works projects Provide access to public infrastructure/ease permitting requirements Install conduit as part of local road projects?
Conversations That Elicit Service Provider Responses Programs specifically focusing on the economic development potentials of broadband applications in highly public ways through town meetings, public demonstrations, and through mobilizing local community change agents may contribute to improved adoption levels
Contact Information Jo Ann Giese-Kent Director of Entrepreneurship and Business Intelligence, FCEDC (920) 322-1878 or joann@fcedc.com Sam Perlman Economic Development Manager (920) 743 3113 or Sam@dountybusiness.com Prof. Andy Lewis Community Economic Development Specialist Center for Community Technology Solutions University Wisconsin-Extension (608) 890-4254 or andy.lewis@uwex.edu