BY PIYUSH MATHUR
Hey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant. I work with many startups and large companies to develop intelligent and effective online strategies. I also work as a digital marketing trainer to help people understand this field. I hope you love this training and yes please feel free to ask any question or suggestion. Visit: http://www.piyushmathur.in
1. Digital Marketing Overview 2. Website analyses and creation. 3. Search Engine Optimization. 4. PPC advertising Google Adword 5. Google Analytics. 6. Social Media Marketing 7. Email Marketing. 8. Online-Display Advertising. 9. E-commerce Marketing 10. Lead Generation for business 11. Mobile Marketing 12. Content Marketing 13. Inbound Marketing 14. Online Reputation management 15. Integrated Digital marketing strategies 16. Affiliate marketing 17. Online listing website 18. Making money via AdSense and blogging 19. Grab freelance projects overview.
Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium. In Plain English Getting found online. For More Details about Digital Marketing
How to Install Word press. How to Create word press Websites. How to customized that How to use plugins How to make New pages. How to install Google analytics How to Write First Blog.
Search engine optimization (SEO) is the process of improving a website and ranking of website in Search Engine Result Page
Next to Email, Search is the most popular online activity. SEO help us in improve ranking of our website. SEO also helps in brand awareness
Optimized page ranking within 4 months Atleast 20% increase in web traffic Qualitative improvement in brand presence Awareness Creation Brand Recall
1. What is On-Page Optimization? What is Keyword How to do keyword Research with Google Keyword Planner How to Select a Domain Name? Page Naming {URL Structuring} and Folder naming Image Naming, Image Title and ALT Tags creation. What are meta Tags and how to write effective meta for website. Heading tags How to write SEO optimized Content. What are links and types of links and how to do linking of website. XML site map creation Install Google analytics and webmaster console to optimize site.
2. What is OFF-Page Optimization? What are Backlinks? Why Backlinks are important. How to get backlinks. What is Do follow and No follow links. What is page rank and how to increase it Search engine submission. Article writing and submission. Blog writing and submission. Press release writing and submission. Classified submission Forum submission Directory submission Business listing Social bookmaking RSS FEED. Alexa integration.
3.) Search Engine Algorithm & Advanced Techniques. What are Search Engine's Algorithms? How Algorithms Work? Why a Search Engine needs to update its Algorithms? Search Engine Penalties and Recoveries. Why a Search Engine penalizes a Website? Panda algorithm Penguin algorithm Emd update. How to save or recover site from Google penalty. How to make SEO Report. How to make SEO proposal. How to analyse the existing website. How to do Local SEO Map optimizations techniques. Building Google my business page.
Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay. Web analytics is the measurement, analysis and reporting of internet data to understand audience behaviour.
What is Google Analytics. How to do conversion tracking. How to do reporting Setting up goals and conversion Sales tracking Signup tracking Metrics Visitors analysis. Geo of visitors Preparation of Google analytics exam
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it s a way of buying visits to your site, rather than attempting to earn those visits organically.
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result page (SERPs) primarily through paid advertising
Online Display advertising appears on web pages in many forms, including web banners, leader boards, skyscrapers, large boxes, and other sized graphical ads. Display ads use eye-catching visuals to quickly grab catch the attention of website visitors browsing the pages on which they are featured. Display ads are sold on non-search website and can be served either by individual websites, or a publisher s own ad servers. Basis banner ads: I. Cost per mili (CPM) II. Cost per click (CPC) Samples of typical banner ads
Keyword planning Campaign Designing and maintaining. Ad writing. Use of site links. Conversion Tracking Conversion code installation Campaign optimisation Adding negative keywords Display advertising Remarketing Reporting fraud click analyses Bidding Google analytics linking Account sharing Competitors analyses Video marketing How to create Shopping ads for ecommerce How to create Mobile ads Social platform marketing
A platform to build social networks/ social relations among people who share similar interests, activities, backgrounds or real-life connections. Dedicated application that enables users to communicate with each other by posting information, comments, messages, images, etc
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
1.) Facebook Creating profile o Facebook. Create page and groups How to Increase engagement. How to create post Using of tool for creative. How to make paid campaign in Facebook How to promote brand using Facebook How to generate leads from Facebook
2.) Twitter How twitter works. Creating twitter profile. How to increase brand awareness using twitter How to use hashtags How to increase Followers.
3.) LinkedIn Creating profile on LinkedIn Creating Company page on LinkedIn How to promote business using LinkedIn. LinkedIn Marketing How to find job or employees. 4.) Google + Creating profile on Google + Creating Company page on Google + How to promote business using Google + Search engine impacts
5.) YouTube How to create channel Uploading and managing videos YouTube marketing How to create effective videos.
Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Steps involved in Email Marketing are: Emailer design Emailer HTMLization Database collection Database filtering based on demographics Domain verification Emailer upload Text Emailer Database upload Bulk Emailers blast
Affiliate marketing is a type of performance-based marketing in which a busines rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. he industry has four core players: the merchant ('retailer' or 'brand'), the network the publisher (also known as 'the affiliate'), and the customer.
Quick tips for making money online. How to make good money How it works. How to get affiliates accounts. How it help in business Identifying affiliate sites Website for affiliate marketing Top paying networks.
Online PR- involves activities geared towards influencing media and audiences that exist solely on the Internet. Includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Focus area- Brand reputation monitoring and management.
Brand Building Positive VS. Negative branding How to rebuild brand image How to promote brand. How to optimize your Brand online. How to do PR for person.
Mobile marketing - Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
App store optimization. Mobile marketing strategies How to increase app downloads Lead generation through mobile campaign In APP marketing How to optimize site for mobile
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media unlike outbound marketing, which fights for their attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
How to Attract your potential customers into conversion funnel Landing page creation How to convert leads. Conversion optimization How to Converting your prospect into leads
How to Write SEO Content. How to make content strategy How to check Plagiarism How to use Tools How to write blogs articles and posts. How to generate leads through content. How to Write effective content for marketing.
Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings
How to Make E-store How to make SEO strategies to E-commerce How to optimize E-commerce sites. How to make social media strategies for E-commerce How to run PPC for E-commerce, Shopping Ads How to implement E-commerce strategies How to track conversion in E-commerce. How to make landing page for E-commerce.
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