ALWAYS MOVING FORWARD MIDWAY S GRAPHIC IDENTITY STANDARDS MANUAL

ALWAYS MOVING FORWARD MIDWAY S GRAPHIC IDENTITY STANDARDS MANUAL

OVERVIEW The Midway Branding Standards is a reference tool that provides standards and guidelines for all usage of graphics in order to maintain consistent communications and to strengthen the Midway brand.

COMPANY NAME + LOGO Company Name Midway is the name that is to be used in day-to-day correspondence. Company Logo The Midway logo is available in two formats: with or without a box. The primary format is the logo with the box and this logo should be used on most correspondence, i.e. Letterhead, PowerPoint, Memos, Agendas, Proposals, Spreadsheets, etc. The second format is a horizontal application which should be used when a horizontal format is more appropriate. The space between letters and the shape of the box should remain constant and proportionate to the official logo. The company logo should only be shown as blue or white. Box Format Clear Space (using the letter W ) Open Format Clear Space (using the letter W ) 3

TYPEFACE The primary typeface for body copy in all Midway documents is Regular for MAC users and Roman for PC users. Body copy should always be typeset in GRAY, except for on the Fascimile. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&? UltraLight For large scale application outside of the scope of a paragraph header format, UltraLight can be used to reduce visual weight. Large scale use should be typeset in blue or orange. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&? Bold For small scale application outside of the scope of a paragraph header format such as a sidebar header, Bold can be used in and in blue or orange. abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&? 4

COLOR PALETTE Colors This is the approved Midway primary color palette. PMS 655 BLUE C:100 M:89 Y:33 K:23 R:0 G:47 B:101 WEB: #002F65 PMS 158 ORANGE C:0 M:61 Y:98 K:0 R:245 G:128 B:38 WEB: #F58026 PMS 422 LIGHT GRAY C:29 M:23 Y:21 K:0 R:182 G:183 B:186 WEB: #B6B7BA PMS 424 MEDIUM GRAY C:53 M:43 Y:41 K:7 R:126 G:128 B:131 WEB: #7E8083 5

LETTERHEAD BODY COPY Letterhead The pre-printed letterhead appears with the company logo and address in place. The Midway letterhead is available in Microsoft Word format. Gray CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 Dear Lorem Ipsum, ALorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ultricies ultrices libero. Aliquam molestie porttitor placerat. Quisque euismod malesuada sem, ut egestas orci aliquam nec. Quisque leo libero, imperdiet eget euismod ut, pretium sed lacus. Nunc condimentum dignissim ipsum quis scelerisque. Praesent ac arcu nec libero iaculis pellentesque sed a metus. Aliquam cursus nibh a nisl vehicula feugiat. Suspendisse iaculis ligula vel ligula luctus convallis. Pellentesque ipsum mi, viverra sed tristique id, tristique vitae sem. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Ut dignissim, nisl et gravida Condimentum, elit lacus semper elit, tempor dignissim nulla turpis quis enim. Curabitur accumsan purus et odio ultrices porta pellentesque ante dignissim. Ut porttitor placerat scelerisque. Etiam bibendum porta lacus in imperdiet. Etiam lobortis facilisis arcu id tempor. Morbi feugiat, risus nec tempor tempor, nisl lacus ullamcorper nibh, non dictum purus risus sit amet sem. Integer feugiat accumsan scelerisque. Aliquam erat volutpat. Nullam ligula mi, consectetur non gravida nec, congue non tellus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Curabitur in dolor non nibh eleifend pellentesque sit amet nec velit. Pellentesque et eros sapien. Sed malesuada, risus sed lobortis dignissim, sapien nunc consectetur nulla, a luctus metus orci vel lectus. In tincidunt justo euismod risus adipiscing hendrerit. Duis sodales turpis eu purus sollicitudin non placerat justo porttitor. Sed vitae convallis. Sincerely, Dolor Amet midwaycompanies.com 6

NO. 10 ENVELOPE ADDRESS Envelope The #10 envelope is suggested for most business correspondence. The recipient s address should always be in black ink. Window envelopes are also available in this size. Gray 1.75 4 Recipient s Name Recipient s Title Company or Organization Street Address City, Sate, Zip CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 7

A6 NOTECARD + ENVELOPE NOTE BODY COPY Notecard + Envelope This notecard and envelope should be used for handwritten notes, i.e. thank you notes. The recipient s address should always be in black ink. Gray ADDRESS Gray 2 2.625 Recipient s Name Recipient s Title Company or Organization Street Address City, Sate, Zip 8

MAILING LABEL ADDRESS Mailing Label Mailing labels should be used for oversized envelopes or packaging. The recipient s address should always be in black ink. Gray CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 Lorem Ipsum 805 Rhode Place, Ste 500 Houston, Texas 77019 9

BUSINESS CARDS Business Cards Requests for business cards should be directed to the Manager, Marketing & Graphics. DANA LEE HARMS Manager, Marketing & Graphics dharms@midwaycompanies.com CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 O 713.629.5200 D 713.463.4662 midwaycompanies.com 10

EMAIL SIGNATURE Email Signature Use this email signature in all email correspondence. All emails should be typeset in Helvetica and the email signature should be kept consistent. The Midway logo should not be used in e-mails. 11

FACSIMILE TRANSMISSION INFORMATION Facsimile Use this standard format for all facsimile correspondence. The facsimile template is available in Microsoft Word format. Body copy text should appear in black ink. Black FAX TRANSMITTAL DATE January 01, 2012 ATTN Lorem Ipsum FAX NO. 713-555-1212 FROM Lorem Ipsum SUBJECT Phasellus condimentum bibendum metus. COMMENTS Phasellus condimentum bibendum metus. Aliquam magna massa, molestie in molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros dapibus ipsum, vel tristique orci urna a massa. Nunc a lacus diam, molestie tempor erat. Donec quis placerat ipsum. Curabitur malesuada, odio a varius rutrum, felis dui auctor sapien, nec euismod mauris lacus non nibh. Nullam varius imperdiet massa, ut lobortis orci lobortis quis. Quisque commodo sapien. midwaycompanies.com CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 713.629.5200 12

FACSIMILE LETTER INFORMATION Facsimile Letter Use this standard format for all facsimile correspondence. The facsimile template is available in Microsoft Word format. Body copy text should appear in black ink. Black TRANSMITTAL LETTER DATE January 01, 2012 VIA Hand Delivery TO Lorem Ipsum Dolor Amet Set Aqui Street Houston, Texas 77019 FROM Dolor Amet SUBJECT Phasellus condimentum bibendum metus. COMMENTS Phasellus condimentum bibendum metus. Aliquam magna massa, molestie in molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros dapibus ipsum, vel tristique orci urna a massa. Nunc a lacus diam, molestie tempor erat. Donec quis placerat ipsum. Curabitur malesuada, odio a varius rutrum, felis dui auctor sapien, nec euismod mauris lacus non nibh. Nullam varius imperdiet massa, ut lobortis orci lobortis quis. Quisque commodo sapien. midwaycompanies.com CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 713.629.5200 13

MEMORANDUM INFORMATION Memorandum Gray MEMORANDUM DATE January 01, 2012 TO Lorem Ipsum FROM Dolor Amet SUBJECT Lorem Ipsum Dolor Amet ipsum dolor sit amet, consectetur adipiscing elit. Praesent lacinia pretium leo eget pulvinar. Pellentesque id purus ut nisi varius aliquet eget et libero. Proin dui diam, feugiat vel porttitor ut, scelerisque vitae lectus. Nunc facilisis quam non est convallis ultricies. Nullam at risus vitae augue bibendum congue. Nam vehicula massa ut augue mattis a laoreet urna fringilla. Proin sagittis accumsan porta. Nam ornare tempus ante sit amet tristique. In scelerisque nibh vitae tortor elementum hendrerit. Cras in mi vel ante tincidunt convallis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis ut orci sed mauris gravida consequat sollicitudin sed lorem. Phasellus condimentum bibendum metus. Aliquam magna massa, molestie. In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros dapibus ipsum, vel tristique orci urna a massa. Nunc a lacus diam, molestie tempor erat. Donec quis placerat ipsum. Curabitur malesuada, odio a varius rutrum, felis dui auctor sapien, nec euismod mauris lacus non nibh. Nullam varius imperdiet massa, ut lobortis orci lobortis quis. Quisque commodo sapien mi. Quisque in eros ligula, eget luctus leo. In hac habitasse platea. midwaycompanies.com CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 713.629.5200 14

MEETING AGENDA INFORMATION Meeting Agenda Gray MEETING AGENDA DATE January 01, 2012 ATTENDEES Lorem Ipsum SUBJECT Lorem Ipsum Dolor Amet In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros dapibus ipsum, vel tristique orci urna a massa. Nunc a lacus diam, molestie tempor erat. Donec quis placerat ipsum. Curabitur malesuada, odio a varius rutrum, felis dui auctor sapien, nec euismod mauris lacus non nibh. Nullam varius imperdiet massa, ut lobortis orci lobortis quis. Quisque commodo sapien mi. Quisque in eros ligula, eget luctus leo. In hac habitasse platea. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus auctor enim eu nibh dignissim vestibulum. Mauris suscipit nibh quis magna euismod rhoncus. Praesent tempus convallis velit, nec ornare eros porttitor ut. Aenean sagittis nisi a justo ornare tincidunt. Sed suscipit fermentum ipsum, at vestibulum felis commodo sit amet. Phasellus lacinia ligula sagittis nibh elementum ornare fringilla risus varius. Aenean ac quam justo, et vulputate mauris. Morbi eget diam arcu, et molestie lacus. Ut sit amet est eget sem cursus blandit. midwaycompanies.com CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 713.629.5200 15

PROPOSAL TEMPLATE 1/4 FIRST HEADLINE Proposal Cover Use this standard for all proposal pages. The template is available in Word format. The silver covers and backs should be used for all proposals and the suggested binding is silver wire-o. White SECOND HEADLINE 13pt White OFFICE BUILDING PROPOSAL FOR AIR LIQUIDE 16

PROPOSAL TEMPLATE 2/4 SECTION NO. Table of Contents Bold 8pt Orange TABLE OF CONTENTS SECTION NAME Gray SECTION 1 Introduction SECTION 2 Development Services SECTION 3 Project Organization + Team SECTION 4 Financial Summary SECTION 5 Lease Term Summary SECTION 6 Project Specifications PAGE TITLE Bold SECTION 7 Comparable Projects SECTION 8 Design Overview SECTION 9 Project Schedule SECTION 10 Project Team Resumes Blue 1 17

PROPOSAL TEMPLATE 3/4 FIRST HEADLINE Section Cover White SECOND HEADLINE 13pt White OFFICE BUILDING PROPOSAL FOR AIR LIQUIDE 18

PROPOSAL TEMPLATE 4/4 HEADER Content Page Bold 8pt Orange HEADLINE LOREM IPSUM DOLOR BODY COPY Gray Subheader One Lipsum dolor sit amet, consectetur adipiscing elit. Praesent lacinia pretium leo eget pulvinar. Pellentesque id purus ut nisi varius aliquet eget et libero. Proin dui diam, feugiat vel porttitor ut, scelerisque vitae lectus. Nunc facilisis quam non est convallis ultricies. Nullam at risus vitae augue bibendum congue. Nam vehicula massa ut augue mattis a laoreet urna fringilla. Proin sagittis accumsan porta. Nam ornare tempus ante sit amet tristique. In scelerisque nibh vitae tortor elementum hendrerit. Cras in mi vel ante tincidunt convallis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis ut orci sed mauris gravida consequat sollicitudin sed lorem. Phasellus condimentum bibendum metus. Aliquam magna massa, molestie. Subheader Two In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros dapibus ipsum, vel tristique orci urna a massa. Nunc a lacus diam, molestie tempor erat. Donec quis placerat ipsum. Curabitur malesuada, odio a varius rutrum, felis dui auctor sapien, nec euismod mauris lacus non nibh. Nullam varius imperdiet massa, ut lobortis orci lobortis quis. Quisque commodo sapien mi. Quisque in eros ligula, eget luctus leo. In hac habitasse platea. PAGE TITLE Bold Blue midwaycompanies.com 1 19

CASE STUDY HEADER Case Study / Project Summary Bold 8pt Orange PROJECT SUMMARY BODY / SIDEBAR COPY Gray PROJECT 23 Wynden MIDWAY S ROLE Developer PROJECT TYPE Office OFFICE LOCATION Houston, Texas ARCHITECT/ CONTRACTOR Kirksey Subheader One Lipsum dolor sit amet, consectetur adipiscing elit. Praesent lacinia pretium leo eget pulvinar. Pellentesque id purus ut nisi varius aliquet eget et libero. Proin dui diam, feugiat vel porttitor ut, scelerisque vitae lectus. Nunc facilisis quam non est convallis ultricies. Nullam at risus vitae augue bibendum congue. Nam vehicula massa ut augue mattis a laoreet urna fringilla. Proin sagittis accumsan porta. Nam ornare tempus ante sit amet tristique. In scelerisque nibh vitae tortor elementum hendrerit. Cras in mi vel ante tincidunt convallis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis ut orci sed mauris gravida consequat sollicitudin sed lorem. Phasellus condimentum bibendum metus. Aliquam magna massa, molestie. Subheader Two In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros dapibus ipsum, vel tristique orci urna a massa. Nunc a lacus diam, molestie tempor erat. Donec quis placerat ipsum. Curabitur malesuada, odio a varius rutrum, felis dui auctor sapien, nec euismod mauris lacus non nibh. Nullam varius imperdiet massa, ut lobortis orci lobortis quis. Quisque commodo sapien mi. Quisque in eros ligula, eget luctus leo. In hac habitasse platea. SIDEBAR HEADER 7pt Blue PAGE TITLE Bold Blue midwaycompanies.com 1 20

PROJECT INFORMATION HEADER Project Information Bold 8pt Orange FOREFRONT GOLF FACILITY DEVELOPMENT / PROJECT INFORMATION BODY Gray 1) PROJECT NAME AND INVOLVED PARTIES LENDERS, CONTRACTORS, ETC Lipsum dolor sit amet, consectetur adipiscing elit. Praesent lacinia pretium leo eget pulvinar. Pellentesque id purus ut nisi varius aliquet eget et libero. Proin dui diam, feugiat vel porttitor ut, scelerisque vitae lectus. Nunc facilisis quam non est convallis ultricies. Nullam at risus vitae augue bibendum congue. Nam vehicula massa ut augue mattis a laoreet urna fringilla. Proin sagittis accumsan porta. Nam ornare tempus ante sit amet tristique. In scelerisque nibh vitae tortor elementum hendrerit. Cras in mi vel ante tincidunt convallis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis ut orci sed mauris gravida consequat sollicitudin sed lorem. Phasellus condimentum bibendum metus. Aliquam magna massa, molestie. 2) TOTAL ACREAGE OF THE DEVELOPMENT AND EACH COMPONENT In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros. 3) BREAKDOWN OF COMPONENTS BY SQ. FT., NUMBER OF UNITS, TYPE, ETC. In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros. PAGE TITLE 1 Orange 4) CONSTRUCTION TIMELINES AND TARGETED COMPLETION DATE/GRAND OPENING DATE In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros. 5) LIST OF LEASES SIGNED THAT WE CAN ANNOUNCE In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros. 6) MARKETING/PR CONTACTS FOR EACH RETAILER/TENANT/BUILDER N/A 7) LIST OF BUILDERS/CONTRACTOS AND BACKGROUND/EXPERTISE, BLURB ON EACH RETAILER (NOTORIETY, OTHER LOCATIONS, FIRST TIME IN AREA) N/A 8) BIOLERPLATE FOR PROPERTY (BLURB AT THE END OF RELEASE REGARDING PROJECT) In molestie ut, consequat eget lacus. Morbi cursus, velit sit amet euismod tempus, orci eros. 9) SITE PLAN AND RENDERINGS ARE THESE CREATED AND READY TO BE EMAILED TO MEDIA IF/WHEN NEEDED? Yes. 10) BROCHURE ALREADY CREATED AND READY TO BE EMAILED TO MEDIA IF/WHEN NEEDED? N/A PAGE TITLE 2 Bold midwaycompanies.com 1 Blue 21

BIOGRAPHY HEADER Bold Biography Use this standard format for all bios. The template is available in Microsoft Word format. Changes or additions to bios should be directed to the Manager, Marketing & Graphics. 8pt Orange NAME / TITLE 8pt Orange BODY / SIDEBAR COPY BIOGRAPHY Dana Lee Harms Manager, Marketing + Graphics As Manager, Marketing & Graphics, Ms. Harms oversees corporate marketing initiatives as well as the marketing needs for the projects within Midway Companies portfolio, including CITYCENTRE, Kings Harbor and other projects in various stages of acquisition and development. Ms. Harms is responsible for various projects marketing plans, event coordination, advertising initiatives, web site management and graphic design. Prior to joining Midway Companies, Ms. Harms served as Marketing Coordinator for Jones Lang LaSalle s Houston Office and a freelance photographer and writer for 002houston magazine. Ms. Harms graduated with honors from the University of Houston Clear Lake with a degree in Communications. She is a member of the Urban Land Institute and serves on the Communications Committee as well as the Canstruction Houston committee. Gray midwaycompanies.com CITYCENTRE ONE 800 Town & Country Blvd Suite 200 Houston, Texas 77024 713.629.5200 22

POWERPOINT PowerPoint Template Below is a sample of a standard layout for a PowerPoint presentation and the template is available in Microsoft PowerPoint format. 23

Advertisements / Fliers / Signage All advertisements, fliers and signage are subject to the approval of Midway s Manager, Marketing & Graphics. Printing Guidelines In order to ensure consistency of all marketing materials, it is suggested the Midway color palette be exactly matched when printing materials. URL When referring to the Midway web site, always note the site is midwaycompanies.com. Omit the use of http://www. LinkedIn Midway can be found on LinkedIn by searching for Midway under Companies. Employees that choose to have a LinkedIn account are required to keep their profiles up-to-date. 24